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The Next Big Idea
The Next Big Idea
Author: Next Big Idea Club
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The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.
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The French filmmaker Jean Renoir said, "The only things that are important in life are the things you remember." But what do you remember and why? That's the subject of Why We Remember: Unlocking Memory's Power to Hold on to What Matters by pioneering neuroscientist Charan Ranganath. He explains why you still know the lyrics to the song you loved in eighth grade but can't remember the name of your kid's eighth-grade teacher, how memory shapes your identity, and what you can do right now to improve your recall. (This episode first aired in April 2024.)
The Next Big Idea is now on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
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Let's face it, modern life is kind of a bummer. We're glued to our phones, starved for meaning, haunted by a gnawing sense of emptiness. Enter Arthur C. Brooks. He's a Harvard professor, happiness expert, and a man with a plan to help you find your why and build a life that actually fills you up.
Arthur’s new book is The Meaning of Your Life. Learn more at https://www.arthurbrooks.com/the-meaning-of-your-life
The Next Big Idea is now on YouTube! You can find our episodes here.
If you enjoyed this conversation, check out Arthur’s previous appearances on the show here and here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
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We’ve been told that “oversharing” (TMI) is a social sin. But our guest today, Leslie John, who teaches at Harvard Business School, argues that TLI (Too Little Information) is far more dangerous. In her new book, Revealing: The Underrated Power of Oversharing, she shows how personal, vulnerable, even uncomfortable disclosures are the wellspring of trust, friendship, romance, and professional success.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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On a muggy spring day in 2018, the Supreme Court handed down a decision that transformed America. In a 6-3 ruling, the high court cleared the way for legal sports betting from coast to coast. Since then, all bets have been off: Americans have wagered more than $500 billion on sports. And now, thanks to prediction markets like Kalshi and Polymarket, we're betting on everything — the weather, where the next US airstrike will land in Iran, whether Jesus Christ will return before 2027. McKay Coppins, a staff writer at The Atlantic, wanted to write about this brave new world of betting. He got more than he bargained for. His story — "My Year as a Degenerate Gambler" — is the cover of The Atlantic's April issue.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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Last week, we hosted a members-only Q&A with Michael Pollan. We covered food and diet, his writing process, psychedelics, and dreams. We also got into the microbiome, which happens to be the subject of Michael's new book (and a topic he thinks will fundamentally change how we understand health). The conversation was so good that we thought, Why keep this to ourselves?
The episodes we mentioned about the origins of life with Sara Imari Walker? You can listen to them here and here.
And if you can’t get enough of Michael — and who can? — here’s our last interview with him.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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What do the campfire, printing press, motion picture, and smartphone have in common? They're all storytelling technologies. Each one gave us a new medium through which to transmit tales, reshaping how we think, what we believe, and who holds power. And we may be on the brink of the most disruptive one yet.
In his new book, The Story of Stories, Kevin Ashton traces the million-year arc from fireside gossip to the screen in your pocket. Now, with AI-generated imagery and displays approaching the resolution of the human eye, we're heading somewhere new: a world where we may not be able to tell the difference between a story and reality.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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According to Merriam-Webster, the word "conversation" has 36 synonyms, ranging from the alliterative ("confabulation") to the arcane ("persiflage"). Why the linguistic profusion? Because conversing is a fundamental part — maybe the fundamental part — of being human.
We chat with our families, friends, strangers, and co-workers, and we communicate in phone calls, text messages, emails, and (occasionally) postcards. When these tête-à-têtes go well, it is oddly thrilling; we become better versions of ourselves — warmer and wiser, funnier, and consistently insightful. Best of all, a good dialogue is a direct route to connection. "The bond of all companionship," wrote Oscar Wilde, "whether in marriage or in friendship, is conversation."
But when a conversation goes poorly, when it stays on the surface ("what do you do for a living?") or devolves into a sputtering mess of misunderstanding ("you’re overreacting!"), we don’t feel the invigorating pulse of connection. What we feel, instead, is the emotional equivalent of a busy signal.
So, this hour, we’re asking: How can we have better conversations? And to help answer that question, we’re joined by Charles Duhigg, a Pulitzer Prize–winning journalist and the bestselling author of "The Power of Habit" and now Supercommunicators: How to Unlock the Secret Language of Connection.
Charles, as you’ll hear, is something of supercommunicator himself — a lithe storyteller who is as well-versed in evolutionary biology as he is in the latest psychology — and after studying the art and science of communication for the last few years, he’s concluded that anyone can become a great conversationalist. You just have to master a few simple skills. Tune in to find out what they are.
(This episode first aired in February 2024.)
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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As the war with Iran enters its second week, two big questions loom: How did we get here? And how will it end? We put those questions to Scott Anderson. Scott is a veteran war correspondent who has reported from Israel, Lebanon, Egypt, Bosnia, Northern Ireland, Sudan, and El Salvador. He’s also the author of King of Kings, a riveting account of the 1979 Iranian Revolution. He helps us unpack the long, complicated history between the US and Iran — countries that were once close allies — and looks ahead at what may come next. "In the Middle East," he says, "things can always get worse."
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Emad Mostaque co-founded Stability AI, the company behind the text-to-image generator Stable Diffusion, and he now runs Intelligent Internet, which builds open-source AI models. In his new book, The Last Economy, he argues that AI is about to make human intellect so cheap and abundant that the entire economic order — work, money, meaning — will crack apart. And he thinks this will take place within a thousand days. In this episode, he and Rufus talk about what happens if we sleepwalk into this, and what's possible if we don't.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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“The first thing we do, let’s kill all the lawyers,” sneers a rebel henchman in Shakespeare’s “Henry VI.” Hélène Landemore, a political scientist at Yale, has another idea: let’s fire all the politicians. She has a point, doesn’t she? Most of ’em are beholden to donors, allergic to accountability, and more interested in stuffing their reelection coffers than serving the public good. But what’s the alternative? Well, Hélène believes we could break the partisan gridlock and restore public trust by letting ordinary citizens, chosen at random, set the agenda and craft legislation. That may sound preposterous, but in her new book, Politics Without Politicians, she blends examples from ancient Athens to modern-day France to show citizen rule in action and argue that it might just save democracy.
This episode was guest-hosted by one of our favorite citizens, Michael Kovnat. If you’d like more of his dulcet tones and shrewd insights, check out his daily podcast (The Next Big Idea Daily) and newsletter (Book of the Day).
Watch The Next Big Idea on YouTube! You can find our episodes here.
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On the surface, Ian Leslie's book John & Paul: A Love Story in Songs is a dual biography of the greatest songwriting duo the world has ever seen. So not exactly standard Next Big Idea territory. But what’s remarkable about Ian's book, which I've been pressing on everyone I know, whether they're Beatlemaniacs or the opposite (i.e., Rolling Stones fans), is that through the narrative of this tender, tempestuous, radically inventive partnership — romance, really — genuinely big ideas emerge about creativity, vulnerability, and how to get by with a little help from your friends.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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Five years ago, Michael Pollan — the acclaimed author of The Botany of Desire, The Omnivore's Dilemma, and How to Change Your Mind — went looking for an answer to one of life's great mysteries: "How does three pounds of brain matter generate subjective experience?" The result is his luminous new book, A World Appears: A Journey Into Consciousness, which comes out tomorrow.
Great journalists like Michael have a nose for story and a knack for timing. Both are on display in A World Appears. It's a page-turner teeming with maverick characters. It's a startling look at the emerging science of plant sentience. And it's an urgent exploration of a question we can't afford to ignore: Could consciousness — that is, "subjective or felt experience," the trippy miracle that when we open our eyes, a world appears — emerge in AI?
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A World Appears is the Next Big Idea Club’s latest selection. To get an early copy, a personal note from Michael, and an invitation to a Q&A with him on March 10, become a member at nextbigideaclub.com. Code PODCAST gets you a super secret discount (spoiler: it’s 20% off).
If you enjoyed this episode, check out our conversations with Antonio Damasio, David Chalmers (here and here), Sara Walker, Paul Bloom, Robert Sapolsky, Sam Harris, and Gaurav Suri and Jay McClelland.
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
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The only constant is change. You’ve heard it a thousand times. But here’s what the cliche leaves out: Change may be inevitable, but how you respond to it — and who you become because of it — that part’s up to you.
Maya Shankar knows a thing or two about this. She’s studied change as a cognitive scientist, explored it on her podcast “A Slight Change of Plans,” and now written a book — The Other Side of Change — about how the hardest moments of our lives can transform us … for the better. In the book, she tells remarkable stories of people overcoming colossal change — debilitating diagnoses, amnesia, incarceration — and extracts universal lessons grounded in the latest science.
“When a big change happens to us,” she tells us in this episode, “it can feel like a personal apocalypse of sorts. And that the word apocalypse comes from the Greek word apokálypsis, which actually means revelation. That etymology is instructive. Change can upend us, yes. But it can also reveal things to us.”
* * *
Watch The Next Big Idea on YouTube! You can find our episodes here.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com. We love getting fan mail.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
That Tim Kreider essay we quoted is called “Reprieve,” and you can find it in his wonderful book We Learn Nothing.
The George Saunders clip comes from his lovely conversation with David Marchese, co-host of “The Interview.” You can listen to it here.
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Do you ever feel like you're drowning in health advice? Eat this, not that. Take this supplement, but only after popping this other one first. Here’s the good news: Most of it doesn't matter. In Eat Your Ice Cream, renowned physician Ezekiel Emanuel shares six simple rules for living longer — and gives you permission to ignore pretty much everything else.
The Next Big Idea is now on YouTube! You can find our episodes here.
If you enjoyed this conversation, check out our interviews with Russell Foster, Tim Spector, Casey Means, Kelly McGonigal, Chris van Tulleken, and Eric Topol.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
Today’s episode is sponsored by Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. We’re also sponsored by Shopify. Start your $1/month trial at shopify.com/nbi.
If you’ve spent any time on social media in the last few years, you’ve probably noticed the rise of what Brad Stulberg calls “hustle-culture greatness” — influencers who promote labyrinthine morning routines, ruthlessly optimized habits, and ascetic self-discipline. “That is not excellence,” says Brad. “That is a bunch of elaborate kabuki that masquerades as the real thing.” The real thing is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. In a word, excellence. Today, we’ll teach you how to pursue it.
Brad’s new book, The Way of Excellence, is out now. Pick up a copy on Amazon, Audible, or Bookshop.org.
The Next Big Idea is now on YouTube! You can find our episodes here.
If you enjoyed this conversation, check out Brad’s last appearance on the show.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at podcast@nextbigideaclub.com.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
We have two great sponsors for today’s episode. The first is Factor. Head to factormeals.com/idea50off and use code idea50off to get 50% off your first Factor box plus free breakfast for one year. The second is Shopify. Start your $1/month trial at shopify.com/nbi.
In her new book, Mattering, Jennifer Wallace argues that our deepest crises — loneliness, anxiety, political rage — stem from a single unmet need: the need to matter. How did this happen, and what can we do about it?
The Next Big Idea is now on YouTube! Check out our episodes here.
If you enjoyed this conversation, we think you'll like Jennifer’s previous appearance on the show, her episode of The Next Big Idea Daily, and Rebecca Goldstein’s book bite for The Mattering Instinct.
Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email.
The best way to support the show is by becoming a Next Big Idea Club member. Learn more at nextbigideaclub.com, and use code PODCAST for a super secret discount (spoiler: it’s 20% off).
Today’s episode is sponsored by Shopify. Start your $1/month trial at shopify.com/nbi
You know that feeling when you meet someone and something just … clicks? Scientists have a name for it. They call it “interpersonal synchrony.” Turns out we subconsciously mimic other people’s movements, postures, facial expressions, and gestures. We even sync involuntary functions like heart rate, blood pressure, brain waves, pupil dilation, and hormonal activity. Kate Murphy, author of the forthcoming book Why We Click, says interpersonal synchrony — syncing for short — is our superpower. But there’s a catch. The same instinct that bonds us can also hijack us.
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If you enjoyed this episode, check out our conversations with Charles Duhigg, David Brooks, and John Colapinto.
Want to connect?
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🎥 Watch video episodes on our YouTube channel: https://www.youtube.com/@NextBigIdeaClub
Evan Ratliff started a company last summer. He and his co-founders came up with a name, hired a team, built a website, and launched an app. They interviewed interns, planned a company hiking trip, and fielded inbound interest from VCs. Normal startup stuff. Except for one thing: All of Evan's employees are AI agents. So are his co-founders.
He's been documenting the journey on his podcast Shell Game — what works, what doesn't, and what it might tell us about a future where AI employees are everywhere.
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As the co-founder and CEO of Circle — the fintech powerhouse that issues USDC, a popular cryptocurrency pegged to the US dollar — Jeremy Allaire has had a front-row seat to the crypto revolution. Circle now commands a market cap of over $20 billion, yet Jeremy insists it is still an "early stage company." Why? Because the true transformation of the global economy, he says, is just beginning.
In this episode, Jeremy and Rufus discuss how the economic system is becoming “internet native," what happens when money becomes programmable, and why blockchain is the "major missing layer" of the internet.
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—
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Chris Dixon runs a16z crypto, a fund that has raised more than $7 billion. So it’s no surprise that when talking about the blockchain, he says things like, “ I've never seen a situation in technology where the gap between what I believe is the potential of the technology and the perception is so wide.” The thing is, he may be right. From enabling digital ownership to complementing AI, the blockchain is poised to reshape the world. In this episode, which first aired in February 2024, Chris explains how.
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Consciousness
"Write Poetry, Read Literarure, and Study Philosophy! Simple...." it was a t-shirt I got from a thrift shop and it inspired me hugely!!!!!!
great podcast to get into some of the latest ideas. I've learned lots and been motivated to make some changes in my life because of it...less processed food, conscious quitting, are the most recent episodes that I appreciated and have taken to heart. I'm looking forward to my next listening!
What's the big idea? 💡
Oh great. Now I’ll be up all night thinking about this lol
holy crap, the hosts kids are just brilliant !! wow, so articulate and intelligent, yet they sound so young ! These are going to be great minds !!
probably the most important single episode in 2021 and that is my educated position.
Andrew Yang nailed it. Check out 'The War on Normal People'. UBI is a no brainer.
37:30 story of power of relationships.
impossible to consider it took this long before we spoke about things as adults without moralistic disinformation that supports having the largest inmate population in the modem world..... thanks Dr.Hart!!
mmhmm, mmmhum
in between the ads great content as others have said waaaaaay too many ads
loved it!
Sooooo many ads. Thank goodness for the skip 30 seconds button, although it needs 4 or 5 hits at least to get to content again. Finger hovering over the unsubscribe button. I know they need to make money - but this is close to commercial radio obnoxiousness.
Thank you for this podcast! It brought me joy as well and paved ways for new joyous moments in the future! Thank you both 🙏🙏
b xero
dumb episode. repackage socialism and communism. gove everyone a grand a month and the market will just magically keep the same prices.....because it has worked so well for housing. 🤢
the fact you have to bring race into this shows your true agenda. lame.
success: episode was horrible but a thought provoking series moody of the time. A elite professor answer to elite issues is send more kids to yale 😝. and if we're force less people tp be elite than more will be middleclass.... come on this episode was a strawman with no straw
Commercial breaks were too frequent and jarring, disrupted the flow of the episode . Podcast is amazing though, easily an instant favorite