The Business Athlete Show

Apply for 1:1 CoachingIf this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.Apply here → 1:1 Application FormConnect with AdrianInstagram: @adrian_mclifestylefitnessIf this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

In this episode I share the 45 habits that have made the biggest difference — for me and for the men I coach.These cover nutrition, training, sleep, and mindset.Every single one is practical and actionable.If you're a busy man who wants to look better, feel better, and perform at a higher level — this one's for you.Apply for 1:1 CoachingIf this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.Apply here → 1:1 Application FormConnect with AdrianInstagram: @adrian_mclifestylefitnessIf this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

Most men can lose weight.The problem is keeping it off.In this episode, Adrian breaks down the science of what happens to your body after a fat loss phase — and the exact strategy McLifestyle uses with clients to lock in results permanently.What You'll Learn in This Episode:Why your body actively works against you after fat loss — and the four biological responses that drive weight regainWhat reverse dieting is, how it works, and why it's the missing piece most men never useThe difference between a reverse diet and a diet break — and when to use each oneHow to calculate your new maintenance calories after a cutThe step-by-step weekly calorie increase protocol to rebuild your metabolism without gaining fatHow to train during a reverse diet to maximise muscle retention and strength gainsThe half-time rule for timeline expectations — and why patience here pays off permanentlyMartin’s full journey — 88kg to 76kg at 50, reverse dieted back to 3,000 calories as his new maintenanceApply for 1:1 CoachingIf this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.Apply here → 1:1 Application FormConnect with AdrianInstagram: @adrian_mclifestylefitnessMessage me “Longevity Program” on Instagram for more information.If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

In this episode, Aido breaks down the four non-negotiable pillars of longevity for men over 40  and how you can optimise all four areas so you can look, feel and perform your utmost best.Key Takeaways:After 35, men lose 1–2% of muscle mass per year without structured resistance training. You can't supplement your way out of it and you can't cardio your way out of it. You train for it or you lose it.VO2 max is the most powerful predictor of cardiovascular mortality in the research — more predictive than smoking, diabetes, or high blood pressure. Most men over 40 don't train it at all.Body fat percentage — specifically visceral fat — is what drives disease risk, not the number on the scale. Two men can weigh 90kg and be in completely different health categories.Your GP is checking you're not dying. That's different from checking you're actually thriving. The five markers to ask for: fasting insulin, HbA1c, CRP, testosterone (free and total), and Vitamin D.Apply for 1:1 CoachingIf this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.Apply here → 1:1 Application FormConnect with AdrianInstagram: @adrian_mclifestylefitnessMessage me “Longevity Program” on Instagram for more information.If this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.

The last 10lbs can be harder to shift. Here’s why:Smaller body = lower calorie needs → deficit shrinksMetabolic adaptation → body burns fewer calories than expectedNEAT drops → less movement without realising (−200–400 kcal/day)Hormones shift → ↓ leptin, ↑ hunger, ↓ thyroid/testosteroneCloser to set point → stronger resistance to fat lossFollow the steps in this episode if you would like to shift it!Apply for 1:1 CoachingIf this episode resonated with you, the next step is a conversation. McLifestyle works with a small number of men at a time through a personalised coaching system that covers training, nutrition, lifestyle structure, and accountability — built around your schedule, not a generic template.Apply here → 1:1 Application FormConnect with AdrianInstagram: @adrian_mclifestylefitnessIf this episode was useful, share it with one man who needs to hear it. That's the best way to support the show.