Becoming a Sleep Consultant with Jayne Havens

There's no shortage of advice out there about how to grow a successful business. Post on Instagram, build an email list, create a funnel, develop a content strategy. And while all of these things can be effective, that doesn't mean they're the right fit for everyone.When I started my sleep consulting business in 2018, I knew very little about the world of online entrepreneurship. What I did know was how to connect with people, build relationships, and provide exceptional customer service. I leaned into those strengths, and within my first year, I was supporting more than 25 families a month.In this episode of Becoming a Sleep Consultant, I'm sharing how I've grown my businesses by doing things my own way. I'm talking about why I've never relied heavily on social media to attract consulting clients, how taking action rather than overthinking has served me as an entrepreneur, and how my priorities have changed as my businesses and my children have grown.There are so many different ways to build a successful sleep consulting business. You don't have to follow somebody else's playbook. You do, however, have to be willing to put yourself out there, take action, and figure out what works for you.Links:If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

When Divya enrolled in CPSM, she wasn’t worried about the sleep piece. She knew she could help families. What she didn’t know was how to run a business, or how parents would ever find her.A year later, she is proud to be running a successful sleep consulting business, and her days look completely different. She works a few focused hours a day and spends the rest of her time with her kids.What I love most is how much her confidence has grown. Divya stopped trying to do things the way everyone else does them and built a business that feels like her. She knows her worth, and she has figured out how to attract her ideal client.Divya didn’t come into this with any business experience. She figured things out as she went, and now she has a business and a life she can be really proud of!LINKS: Website: https://www.calmandcourageoussleepers.com/Instagram: https://www.instagram.com/calm_and_courageous_sleepers/If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

What happens when you take a career you're already passionate about and invest in the education that allows you to become even better at what you do?For Lauren Harvey, becoming a certified pediatric sleep consultant completely transformed her career as a Newborn Care Specialist. She went from simply providing overnight support to becoming a trusted expert who helps families establish healthy sleep habits from the very beginning.Lauren's story is a perfect example of how sleep consultant certification doesn't necessarily have to mean starting a new business or leaving behind work you already love. Sometimes, it's about deepening your expertise, building confidence, increasing your value, and creating a career that's both financially rewarding and sustainable for the long term.In this episode of Becoming a Sleep Consultant, Lauren shares how this specialized education has helped her stand out in her field, and why she's now more confident, more in demand, and more fulfilled in her work than ever before.Links: Website: https://www.thesleepeditco.com/Instagram: https://www.instagram.com/thesleepeditcoIf you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

This week on the Becoming a Sleep Consultant podcast, I’m joined by Deb Pocica, a postpartum doula who added sleep consulting to her business and saw an immediate shift in the way she could support families.In this episode, we talk about:• Why sleep consulting is the perfect complement to postpartum care• How sustainable systems can prevent burnout for doulas and sleep consultants• What expanding your services can mean for both your income and your energyThe truth is, postpartum care often ends right when families need continued guidance the most. Sleep consulting fills that gap. It extends support beyond the newborn phase, strengthens relationships, and positions you as a long term resource instead of a short term solution.If you are a doula or newborn care specialist thinking about how to grow, diversify, or prevent burnout in your business… this episode will give you a lot to think about.Links:Website: https://www.debpocica.com/ If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry

This week on the Becoming a Sleep Consultant podcast, I'm chatting with CPSM graduate Kenyon Gatlin, a NICU mom who turned her own life-changing experience with sleep training into a career supporting other families.Kenyon's daughter spent 59 days in the NICU and came home with a feeding tube, airway complications, and a long list of medical appointments and therapies. When Kenyon eventually decided to work on her daughter's sleep, she had to approach things differently, with guidance from her medical team and modifications to accommodate her daughter's needs.That experience shaped so much of how Kenyon supports families today, especially those with medically complex children. She understands firsthand that healthy sleep habits don't require a perfectly controlled schedule, and that families can make meaningful progress even when life is complicated and unpredictable.We also talked about Kenyon's first year in business, during which she's supported approximately 40 families! She shares how she went from trying all sorts of marketing strategies to building relationships with local professionals, getting out into her community, and developing a steady stream of referrals.One of my favorite parts of our conversation was hearing Kenyon reflect on how much she's grown personally since starting her business. She was caring for a medically complex baby, navigating a cross-country move, and trying to figure out how to build something of her own. She didn't exactly have an abundance of free time, but she was determined to make it work.I think so many of you will relate to Kenyon's story, whether you're already running a sleep consulting business or you're still trying to figure out how to make space in your life for something new.Links:Website: https://www.nitenitebabysleep.com/Instagram: https://www.instagram.com/nite.nite.baby/If you’d like to learn more about becoming a Sleep Consultant, please join our Facebook Group https://www.facebook.com/groups/becomeasleepconsultantCPSM website: https://thecpsm.com/Book a free discovery call to learn how you can become a Certified Sleep Consultant here: https://jaynehavens.as.me/CPSM-Inquiry