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WOC and Allies: Business and Career Realtalk
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WOC and Allies: Business and Career Realtalk

Author: Elaine Lou Cartas

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Struggling with what to do next in your work and life? Need a podcast with honest realtalk (the good + the bad) so you know you’re not alone? And want strategies to get out of your own way?


Your host, Elaine Lou Cartas, a first-generation Filipino immigrant, is an award-winning Business and Executive Career Coach for women of color and allies. Elaine is like you - she’s been fired 3x, quit 2 jobs, changed careers 3x, and been in debt. Elaine’s success story? She’s always done what’s true to herself and wants you to know it’s possible too. She’s a former grassroots organizer, and nonprofit fundraiser.

LA Weekly awarded Elaine as the #1 Thought Leader to follow, MSN recognized her as the Best Leadership & Executive Coach, and Apple News featured her as one of the top 5 business coaches to follow. Elaine also has 2 courses with LinkedIn.


On the WOC and Allies: Business and Career Realtalk™ Podcast (formerly known as the Color Your Dreams podcast), Elaine reminds you that your definition of happiness in work and life can continuously evolve. Elaine's podcast guests include team members, clients, friends, and even family members who discuss real challenges and how they honored their own voices. As a business owner and career leader, this podcast is here to help you build a life around what you want in this current season of life. So bring your coffee, tea, or boba for some realtalk every other Thursday! @elainelou_ // www.elainelou.com


96 Episodes
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The beginning of the year, it was tough. I wasn’t hitting the revenue I needed, and my profit margins weren’t sexy at all. I had to put my ego in check and make some hard decisions and conversations.The result → I reduced 50% of my expenses and now this year I am projected to have the highest revenue, and more importantly PROFIT MARGINS!How am I celebrating this? Well, I was just with my dad for a week where I was able to help him with recovery after his 2nd knee surgery.His recovery is going...
I’ve been noticing my clients, community and myself including feeling anxious maybe cause it’s August and the end of the year is creeping up.I’ve challenged my clients and myself -- what if anxiety can be good for us? What if we can embrace it.See…anxiety gets a bad rap.But this past summer, we’ve seen how anxiety can be (not always) good for us.Getting into a difficult conversation with a loved one, but how it helps us understand the other person.Inside Out 2 shows how anxiety can be good to...
I was coaching a doctor last week who wants to open up a bigger office.I asked why this was important.She shared,“When you stop growing, you start dying.”Then she sighed, and cried saying,“But at what expense to my husband, kids and my health?”I challenged her and asked,“What if growth doesn’t mean more and bigger, externally? What if growth means changing your business to work for you internally, so you can be a more present spouse and mother, and take care of your health?”The lightbulb spar...
I can’t believe I’m celebrating 7 years in business this Sunday, July 14!Trust me when I say I made all the mistakes and failures.There have been nights when my anxiety was high (also have you watched Inside Out 2 yet?!, crying on the floor like a starfish, debt, and dealing with difficult situations where I had to involve my lawyer.My hope for my 92nd episode is to unveil my 7 lessons in the past 7 years in business.The first lesson I share in the podcast is being sure to celebrate wins.So h...
Summer is in full swing! Which means…Heat waves here in Los AngelesAlready having my 1st week of vacation! I just got back from a California Road tripAnd still having to work cause we got bills to pay!So the question everyone has with a summer of wanting to play and rest -- how do we balance having a fun summer, while also working?Maybe you’re…Working full time and realize you are unhappy with how things are going at your job and you realize you need to leave and find another job or even anot...
About 7 years ago (2017), I graduated from my Masters in Leadership and Management cause I was getting ready to be an Executive Director for a nonprofit.The day I graduated for some reason I wasn’t happy or excited. It finally dawned on me,I’ve been listening to what everyone else wants, and not what I want. I’ve been people pleasing doing what others want for me, but what do I want?! And I realize, “I want a business where I can actually serve other women of color AND make a living from it.”...
Remember when millennials were called, “Lazy and entitled”?With the new “Quiet Quitting” and “Lazy Girl Job” trends, Gen Z is now getting stereotyped with the new, “Lazy and Entitled” title.I have clients who are Millennials and Gen Xers who always ask, “How do I work with Gen Z?”And I also have clients who are Gen Z who ask, “How do I communicate and work with these old paradigms of work?In my recent WOC & Allies: Business & Career Realtalk Podcast episode, I'm joined by my friend Ke...
Being a leader isn’t just about creating strategic decisions and hitting goals.It’s also about leading and managing your team, and learning how to manage up.It’s about the “soft skills” like teamwork, communication and conflict resolution. (On a side note, I hate that it’s called “soft skills” cause it’s these skills that are actually hard).This past month, I’ve been hearing from all my clients who are finding working in a team to be challenging.For example, the other day one client said, “El...
In 2017, I “failed.”I got let go from my dream job working as a Fundraiser at Pasadena City College where I raised $1.1 million in student scholarships.I was lying on my bedroom floor crying like a starfish.Unfortunately, I didn’t look as cute like Patrick from Spongebob…Despite getting let go from my dream job, it motivated me to take my part-time coaching business to full-time.To date, I’ve now worked with 2,000+ clients in 58 different countries :)I’m sure you can think of all your past fa...
So get this, I am watching The View on ABC, and I see my ex-boss, Mark Daley, talking about his book, Safe, a book about his experience becoming a foster care parent.Mark was my first boss right after college. He was a Campaign Manager for a candidate in Iowa. And I got a fellowship from Yale to work on the campaign he was managing as a Field Organizer. Mark was the former Communications Director for Hillary Clinton in her 2008 elections, has worked with 30 members of Congress, owned and sold...
I remember I used to have such a huge problem honoring what I needed, but as we get older we relearn to trust ourselves and our voice.In my latest podcast episode, I talk with Lidia Galvez, about Reiki, Somatic healing and theta healing. Lidia is a former client and friend, and she does reiki and sound bowl sessions at my retreats.What We Cover in This Episode: A somatic healing exercise you can do on yourselfUnderstanding Different Coping MechanismsExploring Personal and Professional Gr...
Some anxiety is survival, but most of my anxiety isn’t that. I have the most anxiety when I’m living a life that doesn’t align with my goals, hopes, and energy. It isn’t about what I’m doing. It’s about what I’m NOT doing.“Do you like anxiety? Cause I don’t…”I shared this with Matt Story, Visa VP when he interviewed me about how I’m always brave enough to ask for help and make tough decisions.I feel like once a decade, I go through an “identity crisis” of wanting to change my definition of su...
I had my first business from 2012 to 2016 as a Fundraising Consultant. I ended it after 4 years because I was done with the ups and downs of owning a business.Sure, there was shame, BUT my nervous system was so calm that I manifested my dream job and dream boss, with whom I am still good friends to this day.Maybe YOU are also thinking of ending your business or doing it on the side, and as someone who ended their first business, there’s NO shame in it. It’s about honoring where you’re at.I’ve...
What do people say about you when you leave a Zoom call or physical room?Why should you even care?First, you shouldn’t care what other people think.I’m not talking about being liked. I’m talking about your personal brand. And you might be thinking… Elaine, I have (or want) a full-time job. Why do I need a personal brand?Personal brands aren’t necessarily social media lifestyle shots and brand partnerships. Although, you know I would take a Target partnership in a heartbeat ;)A personal brand ...
I had just got a Director position at 24. I was doing 2 jobs and increased fundraising numbers by 500%... I knew I deserved a raise.I asked my immigrant parents, “How do you ask for a raise?”They responded, “Just work hard. You’ll get a raise.”I knew that was not how it worked, so I learned to ask for a raise using these 7 steps.And guess what!? I got my $12k raise!Even better, these steps have helped clients land anywhere from $25k salaries to a $300k job!Asking for a raise is like the DTR t...
“Elaine, back in the Philippines, as a family of 6, we had to share 1 fish.”As a first-gen immigrant, my parents always reminded me of the privilege I have to be born and raised in this country.And I agree, what a privilege it is to type on my laptop right now and email you!This privilege almost feels like a buffet - OVERWHELMING!In the past, I’ve ended up doing the most and feeling like asking for help would equal “failure.”I used to find it hard to ask for help, but when I did, great things...
Have you ever not felt safe at work?Maybe you’ve dealt with microaggressions, gaslighting, and bullying…And even if you have a senior title, you’ve also questioned yourself if you are even experiencing any of this.In my recent podcast episode, I am joined by a friend who I was honored to coach, and Starbucks’ new VP Global Chief Inclusion & Diversity Office, Chéla Gage, where we talk about how to create psychological safety so you don’t feel like this…6 years from now, 2030 will be a big ...
As the only daughter (I have 2 brothers), I find myself doing a lot of the caretaking for my parents.I’m getting ready for my dad’s knee replacement surgery next month where I’ll be with him for the first 10-days of his recovery. And I’m attending all the doctors appointments with them.I also want to share, I am choosing to do this and understand I have agency.But what’s frustrating is that THIS is the SILENT role that a lot of women take on by default -- being the “caregiver” for others whet...
Is it wise to pursue a new career in this challenging economy?When is the appropriate time?How can you stay true to your beliefs and values despite the presence of capitalism, colonialism, and patriarchy, which contradict them?Damn. I know I got DEEP.Today, I am joined by my client, Dr. Luna Clara Muñoz, a TEDx speaker and career coach for academic misfits.We delve into the process of discovering a fulfilling career and how she had to unlearn many things from working in higher education, like...
Two years ago, in episode nine, I shared why I decided to end my mastermind and simplify my business.This episode was one of my top-rated podcast episodes where I shared how I was managing:5 different servicesDid 1-2 events per monthUltimately burned outHere we are 2 years later, and I’m bringing back the mastermind (but different AND better).Last month, all of January, I dedicated time to deleting and simplifying more of my business and, more importantly, figuring out how I can ensure ...
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