Patient Convert Podcast: Healthcare Marketing Podcast

What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making the patient journey frictionless and how it can help filter down the suitable types of patients for ortho doctors to see. Whether you're a small solo practice or a large multi-location group, this episode has something for everyone looking to grow their patient base in orthopedics. Tune in now! [00:01 - 06:02] Orthopedic Marketing Strategies to Boost Patient Acquisition [06:03 - 12:01] Win Local Search for Orthopedic Groups [12:02 - 17:49] How Demand Side Platforms Are Revolutionizing Healthcare Advertising [17:50 - 24:18] The Importance of Self-Patient Appointments and Tracking in Healthcare Marketing [24:19 - 30:49] Closing Segment Key Quotes: "If you want even to be competitive, you really need to build really strong content out." - Justin Knott  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backlink-building strategies that can help grow your healthcare practice this year. Tune in and learn all you need to know about developing successful medical SEO strategies in 2023! [00:01 - 05:53] 2023 Medical SEO Strategies for Medical Practices [05:54 - 11:47] How to Leverage Location Pages and Content Structures for SEO [11:47 - 17:39] Increase SEO Performance with Structured Content and Video Content [17:40 - 23:31] How to Increase OnPage Time and SEO [23:32 - 29:17] Backlink Building: The Key to Increasing Domain Authority and Ranking Higher on Google [29:18 - 32:19] Wrapping Up! Key Quotes: "The more domain authority you have, the easier it is for you to create elbow room at the top above your competitors." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing in a website that is not sustainable, scalable, and functional. Let's dig into it! Key Highlights: [00:01 - 07:37] Medical Website Design Strategies [07:38 - 14:00] Make Sure the Homepage Is Right [14:01 - 20:20] Less Is More: What Can We Edit? [20:21 - 26:41] Always Think About the Experience Users Will Have [26:42 - 30:27] Wrapping Up! Key Quotes: "Your home base is your website. So if you don't have a good home base, you're really shooting yourself in the foot." - Justin Knott "From a practice standpoint, your website is how you present yourself." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time and money for physicians. We hope you find this episode informative and helpful in your quest to provide quality patient care! As a strategic marketing executive, Josh Byrd brings over 20 years of marketing leadership and storytelling across diverse fields including healthcare IT, SaaS startups, commercial electronics, real estate, and music. His unique—and slightly quirky—path gives him a wide set of experiences, both traditional and modern, to draw from to create impactful strategies that drive new business opportunities and predictable revenue growth. Key Highlights: [00:01 - 06:37] How Patient Engagement Can Save Time and Improve Patient Connections [06:38 - 13:00] Self-Schedule Your Practice to Maximize Efficiency [13:01 - 19:20] Chat is Evolving to Help Healthcare Providers Increase Patient Engagement [19:21 - 25:41] How to Lean on Technology and Adapt to Changing Times to Improve Patient Care [25:42 - 29:59] Wrapping Up! Want to connect with Josh? Follow him on LinkedIn. Head to Relatient, simplifying healthcare access! Key Quotes: "We are not in the business of selling. We're in the bus business of serving." - Josh Byrd "Lean on experts, don't feel like you have to do everything all on your own." - Josh Byrd Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on the same page, and discloses why marketing is a key element in the health area. Listen and enjoy! Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability. Her coaching, consulting, and training programs offer integrated leadership, executive development, and mindset mastery. Key Highlights: [00:01 - 05:45] Take Back a Day a Week to Overcome Physician Burnout [05:46 - 11:14] How to Prioritize Tasks and Delegate Wisely [11:15 - 17:07] Tips for Integrating a New Time Management System for Physicians [17:08 - 22:38] Why Marketing is Essential in Your Practice [22:38 - 27:15] Wrapping Up! Want to connect with Tracy? Follow her on LinkedIn and Instagram. Visit her website to make powerful choices! Resources Mentioned: Thriving Practice Key Quotes: "We really don't have control over time, we have control over how we lead ourselves through our time." - Tracy Cherpeski  "The marketing piece is vital. Even if you are at max capacity currently, if you're considering increasing capacity, or having long-term success and staying in business and in practice for the long term, marketing is a long-term game." - Tracy Cherpeski Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business! Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision-making capability, and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller. Key Highlights: [00:01 - 06:05] The Mind Methodology for Rapid Growth in Healthcare [06:06 - 11:49] How to Create an Intentional Business Operating System [11:50 - 17:26] Implementing the Mind Methodology and Creating Significant Value [17:27 - 22:50] What You Need to Keep Your Meetings Focused & Productive [22:51 - 32:03] Wrapping Up! Want to connect with Lee? Follow him on LinkedIn. Head to ETW, and improve your most important number! Key Quotes: "In the mind methodology, the goal is to make every decision, every action that every team member takes geared towards improving what's most important." - Lee Benson "When a superstar leader is in the room, it doesn't matter what tools they use, they always get the right result because they're focused on the end result." - Lee Benson Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive in! Dr. Beckman is a Plastic Surgeon and the CEO & founder of Therapon Skin Health. Dr. Beckman now devotes his time to researching and developing skin care products in an effort to develop products that enhance skin health and natural beauty. Therapon continues to deliver an ongoing stream of world-class solutions for an ever-widening circle of skin conditions. Key Highlights: [00:01 - 08:40] Building a Private Practice Specializing in Plastic & Reconstructive Surgery [08:41 - 17:06] How Dr. Beckman Became Entrepreneur to Create Superior Products [17:07 - 25:31] How Theraderm Provides Physicians & Patients with Skincare Solutions [25:31 - 34:26] Wrapping Up! Want to connect with Dr. James? Head to Theraderm, and discover skin care products that enhance skin health and natural beauty!  Key Quotes: "Small steps that are well planned and well-positioned will get you to a destination almost everywhere." - James Beckman Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy! Key Highlights: [00:01 - 04:08] Kelley Returns and Shares Her Pregnancy Journey [04:09 - 07:59] From Working Full-Time to Taking a Break and Becoming a Mother [08:00 - 12:15] What Kelley Loves to Do and What Doesn't [12:16 - 16:18] Kelley's Game Plan [16:18 - 21:37] Wrapping Up! Key Quotes: "I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field. Listen and enjoy! Sharon has been whispering strategies to physicians for over 20 years & amplifies businesses through the power of social media. As a firm believer in advocating for improved mental health, she published her book ‘The Broken Road to Mental Health, in Life & in Business’ on her 25th sober anniversary, August 11th, 2019, and hosts (2) podcasts, The Doctor Whisperer & The Broken Road to Mental Health.  Key Highlights: [00:01 - 07:37] Sharon's Experience with Hiring and Managing Staff in Healthcare [07:38 - 15:19] Why the Patient Experience is Key to a Successful Practice [15:20 - 22:59] Sharon's Tips for Taking Care of Mental Health in the Workplace [23:00 - 30:29] How to Address Mental Health in the Workplace [30:30 - 37:46] The Importance of Content Marketing and Branding [37:47 - 43:18] Wrapping Up! Want to connect with Sharon? Head to The Doctor Whisperer, and learn more about her work! Key Quotes: "The number one thing I feel can really impact a business is to talk about mental health in their workplace, a place where people can feel safe and not feel afraid or ashamed if they're not doing well." - Sharon Fekete "If you want to have a great practice, you have to hire great. You have to spend money. You have to make an investment." - Sharon Fekete Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Are you figuring out how to boost your healthcare podcast? In this week's episode, the Founder of the Outcomes Rocket Podcast, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the importance of finding a good mentor, and having a sustainable internal production pipeline to grow your podcast. Let's dive in! Saul is a healthcare executive and media influencer. For the past 15 years, he has been a leader at well-known companies like Stryker Orthopedics and Medtronic. The mission of his work is focused on improving outcomes and business model success in healthcare. In addition to his leadership in the corporate world, Saul is an entrepreneur at heart. As the founder of the Outcomes Rocket Podcast, he and his teams are focused on helping businesses and leaders more effectively deliver their message and value to customers. Key Highlights: [00:01 - 07:15] How Saul is Using Podcasting to Grow His Business and Increase His sales [07:16 - 14:23] How to Systemize Your Podcasting Process to Maximize Results [14:24 - 21:42] Focus on Creating Great Content and Let Someone Else Do the Marketing [21:43 - 23:52] Final Thoughts Connect with Saul on LinkedIn, and Twitter. Visit Outcomes Rocket, and learn from the most inspiring healthcare leaders! Key Quotes: "Through repetitive content, you establish an opportunity for people to know, and trust you and your brand and your voice." - Saul Marquez "The more podcasts you put out there, the more you're on top and the higher, the likelihood that somebody's gonna click and listen." - Saul Marquez Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy! Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.  Key Highlights: [00:01 - 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients [08:20 - 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists [16:21 - 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily [24:01 - 31:52] Tips for Marketing to Surgeons [31:53 - 39:03] Tips for Engaging Patients on Social Media Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor! Key Quotes: "We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do this effectively. Let's dive in!  In the financial industry since 2017, Leslie is the founder of Tracey Donavan Insurance & Retirement Services, a boutique financial practice that specializes in personal and business financial risk management and retirement income strategies for practitioners in Medical Aesthetics nationwide. They ensure that practice owners mitigate risks to their family and business livelihood associated with disability or death which could halt the continuation of the business.  Key Highlights:   [00:01 - 06:41] Opening Segment  [06:42 - 13:17] How to Keep Your Med Spa Running Safe and Sustainably  [13:18 - 19:56] How to Succeed as a Med Spa Owner  [19:57 - 26:33] How to Protect Your Practice   [26:34 - 33:23] Diamond Games Media  [33:24 - 39:47] Think About Your Brand   [39:49 - 42:16] Closing Segment  Click here to connect with Leslie's online community: https://linktr.ee/leslietracey  Free download for listening to this podcast here: https://www.traceydonavan.com/10healthwealth  Key Quotes:  "I think it's really important to identify where your clients are coming from and start small. All the big ones are very successful. They started small." - Leslie Tracey  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decision-making power and greater patient engagement. Pay close attention to Brian's advice on what patients can do to be their own best advocates for their care. Let's dive in! Key Highlights: [00:01 - 06:33] Opening Segment [06:34 - 12:46] Multispecialty, Multistate Surgical Practice [12:47 - 18:58] Having a Higher Level of Engagement [18:59 - 22:22] Closing Segment Want to connect with Brian? You can email him at brian.evans@ciccenters.com. Make sure to visit https://www.ciccenters.com/ and https://cscasc.com/ Key Quotes: "We really have to get out there and allow people to meet us and know that. We are actually really focused on the patients providing a really good service." - Brian Evans "Physicians don't always know best. So you are your own patient advocate." - Brian Evans "The more the doctors are involved, the more that they're leading the way from a decision-making standpoint, the better off healthcare will be." - Brian Evans Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster.  Let’s dive into different tips to grow your practice and make it more attractive to your patients! [00:01 – 05:00] Let’s meet Dr. Ginger! [05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid Dr. Ginger shared her point of view about the pandemic. Before and still now people put much prior into outsourcing things. Barriers between doctors and patients. The role of social media. Easy target - Healthcare field. A massive shift in the market. You should understand your patients and what they truly need. Emotional face: confidence, pain relief, stability, security, etc. Establish relationships with patients. [12:41 – 25:35] Making your Practice More Attractive to Patients Dr. Ginger talks about the old and new approach to address marketing. The insight of old and young doctors. Leadership - Tools and assets to bring a business. Marketing campaign and budget. Having a scientific mind in marketing. It has to be trackable. It has to come back. It has to show a result. It’s not an experiment or donation. Tracking side with clients in the healthcare niche. Communication factor. Be really aware of your numbers to set up projections. Referral system: private practice acquisition. [25:42 – 33:07] Closing Segment Advice on growing practice in 2022.  Physicians expectations from their involvement in growing the practice. Think about things that need improvement, and things we need to stop doing. Use your own charts and files. Internal marketing program. Who you should communicate with. Who your ideal patient is. How to connect with Dr. Ginger. Links are available below. Final words  Stay tuned for more. Links available below. Tweetable Quotes: “All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel “They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel Resources Mentioned:  GingerBratzel.com  Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done before starting this great project.  Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOMS (Los Angeles’s premier Oral and Maxillofacial Surgery Center) where he first pioneered the use of Virtual Assistants. Dr. Shaye is a Gastroenterology Specialist in Beverly Hills, CA. He is a co-founder of Gastroenterology Associates of Beverly Hills, one of the Beverly Hills area’s leading Gastroenterology practices, where he first pioneered the use of Virtual Assistants.  Stay tuned until the end to know more about Medical Virtual Assistance, and how it started to be used with great effectiveness to grow practices!  [00:01 – 10:57] Medical Virtual Assistance I introduce our guests Dr. Steven Kupferman and Dr. Omid Shaye. Bio Dr.Kupferman and Dr. Shaye provide a bit of background. How they introduce virtual assistance. The benefits of this practice in the medical field. Patients' satisfaction. How they started finding remote employees. [10:58 – 15:06] Why the Philippines? Dr. Shaye talks about the advantages of working with people from the Philippines. There is a Healthcare oriented culture. Nurses are really committed to the medical field. The qualities and training of the virtual. The transition to work remotely. [15:07 – 25:41] MEDVA - Medical & Dental Virtual Assistant Dr. Kupferman provides information about the company they have founded. Different ways virtual assistance can be used. How doctor offices can benefit from remote employees. Implement training programs for all virtual assistants. Help offices and medical centers think out of the box: What can they do to leverage MEDVA? Dr. Shaye mentions how MEDVA deals with HIPAA, Security, and access in the EMR. There is a security firewall to prevent security breaches and HIPAA violations. Virtual assistants go to extensive training. [25:42 – 31:23] Closing Segment How to connect with Dr. Kupferman and Dr. Omid Shaye.  Links are available below. Final words  Stay tuned for more. Links available below.  Tweetable Quotes: “There is a cultural and work ethic benefit there. My virtual staff are the most dedicated employees I’ve ever had.They are really committed, they are excited about being part of our practice.They are incredibly hard-working” - Omid Shaye “I was able to interact and access my remote staff better and faster than the staff that were actually in my office… Here, I just clicked on zoom and they were on my screen within seconds” - Steven Kupferman. Resources Mentioned:  MEDVA - Medical & Dental Virtual Assistants Want to connect with Dr. Kupferman and Dr.Omid Shaye? You can find and follow them on LinkedIn. Check out their website https://medva.com/how-it-works/ to learn more about virtual assistance!  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his undergraduate and medical school in the 7 year combined degree program in New York and was part of a fellowship internationally recognized as one of the pioneers in total knee replacement surgery. After completing his fellowship he and his wife, decided to begin their careers as faculty at LSUHSC to help rebuild post Katrina where he developed surgical techniques to allow outpatient opioid free total knee replacement and pioneered the use of cutting edge technologies such as iovera.    Dive right into the episode with Dr. Dasa and let’s unpack his story and how he was able to impact the world of medicine by first creating his voice.   [00:01 – 02:38] Taking on Unique Experiences by Diving into the Deep End I introduce our guest Dr. Vinod Dasa Bio  Dr. Dasa gives a bit of background Education, residency and fellowship  Recruited to help rebuild after Hurricane Katrina  Learning unique lessons while on the field    [02:39 – 14:19] Introducing an Enhanced Recovery Model for All Practices Dr. Dasa breaks down how he achieves opioid free knee replacement Changing from regional to spinal anesthesia A move closer to the adductor canal block  How using the technology iovera has helped in the surgical space Paying attention to details in the patients post-op  The process of going opioid free in mid-2020 There is a path to enhanced pain control for any field  How Dr. Dasa helps other doctors around the country innovate  [14:20 – 26:32] Changing Medicine Starts with Creating Your Voice Dr. Dasa gives advice for busy physicians looking to diversify their careers You have to broaden your skill set You have a unique opportunity to leverage your assets Different ways you can finance your ideas  Leverage you relationships Start getting your name out there Leverage social media to share thoughts  People need to know who you are, where you are, how you think How Dr. Dasa has built up his thought leadership [26:33 – 30:42] Closing Segment Connect with other innovations from Dr. Dasa SIGHT Medical - driving optimal performance in the OR Doc.Social - Healthcare connected Links below  How to connect with Dr. Dasa Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Enhanced pain control, enhanced recovery without the need for opioids and narcotics... It’s out there… I promise you, if you can do it for knee replacements, you can do it for just about anything.” - Dr. Vinod Dasa “I think physicians have to think and broaden their skill set beyond just the exam room or the OR… Physicians are in a very unique position, they can leverage a lot of different assets to their benefit.” - Dr. Vinod Dasa “That’s why I think that digital platforms are huge to create a voice and create an identity… We have a voice and we have a seat at the table.” - Dr. Vinod Dasa   Resources Mentioned:  SIGHT Medical Doc.Social   Want to connect with Dr. Dasa? You can find him on LinkedIn and Doc.Social. Teach, heal and discover by visiting https://www.lsuhs.edu/ and learning more.    Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medical and pharmaceutical executives spend a lifetime trying to propel their careers forward, so she stepped in with her experience to help those teams, executives and professionals learn how to use subtle, authentic communication methods to illuminate their message. You don’t want to miss out on gems in this episode. Tune in and learn effective non-verbal communication tips that will help you advance in any healthcare profession.    [00:01 – 02:31] Uncovering the Patterns of Non-Verbal Communication I introduce our guest Shelly O’Donovan Bio  Shelly gives a bit of background around her expertise Finding patterns within politics Training healthcare professionals in those patterns    [02:32 – 16:00] Effective Non-Verbal Communication Tips in Healthcare Shelly shares some fundamental tips to engage with patients  Make sure to address the patient right away Eye contact is key  Resources that help physicians refocus and connect better with the patient Using open body language  Take a deep breath before even meeting the patient  Relaxed and calm vocal tones are as important as the words Building a relationship with the front desk  From how you walk through the door  Avoiding negative non-verbals  Opening up the body language of the other person Increased micro expressions to enhance energy output  Using ornaments - changing your appearance  Shelly dives deeper into utilizing micro-expressions Pulling out who you really are Voice tone naturally follows our facial expressions [16:02 – 26:29] Using Non-Verbal Communication to Build Trust Tips for physicians to motivate their staff  Using your hands more to communicate  Over communicate  Show that you yourself trust your staff Using non-verbals within a sales perspective Keeping your eye on the other person  Pivot based on the other person's body language What Shelly teaches students about navigating Zoom Get your hands into the camera  The importance of lighting  Look right into the camera  Record yourself to see what you do when you speak  Building your own confidence  Learn your own habits  Make tweaks slowly during low stakes moments [26:30 – 28:44] Closing Segment How to connect with Shelly Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Just being in the moment with that patient for a minute before you open up the chart… that’s a big game changer, and that really makes a difference in building that trust.” - Shelly O'Donovan  “Speak from a place of passion… it keeps the other person really engaged.” - Shelly O’Donovan  “Using your hands; that is a trust indicator… You want to subconsciously see my hands so you can know whether we’re friends or we’re foes.” - Shelly O’Donovan   Resources Mentioned:  Paul Ekman Group - Micro Expressions   Want to connect with Shelly? You can find her on LinkedIn and Twitter. Go visit https://authenticinfluencegroup.com/ and start illuminating your message!   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medicine Teacher of the Year." Dr. Schwegman then pivoted into Hyperbaric Medicine soon becoming the Chief Medical Director of Hyperbaric Physicians of Georgia and the Chief Medical Officer of HyperbaRXs. He served as the founding co-chairman of the Save a Leg, Save a Life foundation Atlanta chapter and was featured in the Atlanta Magazine as a "2011 Atlanta Top Doctor".    Let’s jump into the episode with Dr. Schwegman as he explains why referral based practices should focus on digital marketing and how to do it effectively.   [00:01 – 05:09] From 45,000 ft High to 45 ft Below I introduce our guest Dr. Schwegman  Dr. Schwegman gives some background on his venture into Hyperbarics Started as an academic emergency physician  Aviation medicine  The leap to sub-specializing in Hyperbaric medicine  Navigating the transition into a private practice  The challenge of running the marketing piece  The importance of educating others Being under a critical lens - evidence based medicine   [05:10 – 14:14] Why Referral Based Practices Should Focus on Digital Marketing We need to change what we do  Referrals in and referrals back out  A difficult area to get referrals in  Dr. Schwegman’s view on the changes in the patient journey  Recognizing the limits of your practice  We had no choice but to evolve  Using digital marketing to educate potential customers  Getting directly to patients  Hiring experts to help and guide Physicians Subverting mental energy costs  The big wins it gives Physicians  [14:15 – 24:11] Bringing in Outside Help to Make Your Practice Successful Patient point of care - using a documentary as marketing  A deeper look at the life changing effects of hyperbarics  Collecting your most powerful stories  How Dr. Schwegman shares the practice of Hyperbaric Medicine with the world Helping people get set up without the pitfalls  All the unique elements that need to be put in place  The benefits of getting a consultant  [24:12 – 35:54] Closing Segment How to connect with Dr. Schwegman Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Learning the medicine wasn’t the hard part, it was putting all the pieces together so that you could run a successful practice, and doing so in a manner that always puts patients first.” - Dr. David Schwegman “If we don’t have to keep repeating the same thing day in and day out, that’s a huge win for us… If we’re able to be more efficient by not having to spend as much time educating patients, then we can actually help more people.” - Dr. David Schwegman Want to connect with Dr. Schwegman? Go visit https://hbomdga.com/ to learn how you can get in touch.    Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist Theological Seminary in May 2002. Dr. Knott’s passion is to assist people in maximizing their impact and help existing and aspiring leaders to better understand what transformational leadership is and does.   [00:01 – 06:20] You are Always Leading and Influencing Someone I introduce our guest Dr. Jimmy Knott My father in law and expert Learn a bit more about Dr. Knott Relationship with leadership  Current activities and focuses  Understanding leadership  You may be a leader even if you don’t know  Leadership isn’t always down  It is also across and up [06:21 – 20:18] Leading Up: How Physician Liaisons Can Lead Their Physicians How this concept of leading up can apply to liaisons  The importance of leading yourself first  Figure out how to add value  Ask the right questions How to communicate with your superiors  You need to provide honest feedback Say the things they don’t want to hear  Building trust through regular communication Being prepared to face your boss You are on the front lines  Confront reality  Make great decisions through engagement  [20:19 – 29:44] Set Expectations with Quality Questions  The importance of preparing questions  There’s no way to learn without questions  ‘What does success look like to you’  How to navigate two different Physicians  Credibility = influence  Four questions/items to go through in a meeting  1. What is going well?  2. What is broken?  3. Getting clarity on something specific  4. What’s missing/needed?  Regular meetings are critical to productivity  [29:45 – 35:54] Closing Segment Hitting the highlights of our conversation Lead up Build trust!  Communicate frequently  Anticipate the future and needs for your leader  How to connect with Dr. Knott Links below  Final thoughts Stay tuned for more. Links available below.   Resources Mentioned:  Leadership Sessions It’s All About Leadership - Dr. Jimmy Knott   Want to learn more about Dr. Knott? Connect on Twitter, LinkedIn, and Facebook. Make sure to go to https://jimmyknott.com/ to upskill your leadership.    Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of patient engagement. Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication.      [00:01 – 04:01] Patients Are Looking to Engage with You I introduce our guest Bryan Oram Background   The future of patient engagement is on the rise and it’s changing. Engagement is on the rise Digital engagement is becoming much more important [04:02 – 18:15] The Future of Patient Engagement Higher conversion rates through SMS and digital outreach  People want to leave reviews  It needs to be convenient  How Bryan integrates text messaging into the patient experience  A comparison between text and emailing Email - 20% open rate Texting - 97% open rate The impact of reviews and your online rating Podium’s effects on payment processing  Predictions on the future of engagement Telehealth is not going anywhere How communication is changing [18:17 – 25:39] Changing with the Challenges How large organizations are handling telehealth Creating a ‘frictionless experience’ Handling the frustrations of competition  Why Podium?  Bryan shares his biggest challenges to get to where he is  The challenge of transforming organizations Centralizing your engagement through Podium  [25:40 – 28:59] Closing Segment HIPAA compliant communication How to connect with Bryan Links below  The evaluation process Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram “Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram “Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram   Want to learn more about Bryan? Connect on LinkedIn or email bryan.oram@podium.com. Be sure to check out https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott