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Perpetual

Author: Adam Ryan, A Workweek Friend

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The world of Media is moving faster and faster. Media executives have more to process than ever before and need to know what’s working today, while keeping pulse on tomorrow. Perpetual peels back the curtain on what media executives are doing to stay at the top of their game, combined with rigorous predictions on the future. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show zooms in on how executives are executing their playbooks. Guests are world-class at what they do, coming from companies like 6AM City, Dirt, and Semafor, so join Adam as he gets into the weeds of how they deliver. You’ll get to know the media they’re consuming as well as the challenges they’re working through. Here’s what to expect. We’ll get into the trends our guests have been taking advantage of and how they’ve impacted their business. You’ll also hear which companies are currently flying under the radar, and who you need to keep an eye on over the next 12 months. Adam also jumps in with tear down commentary episodes reflecting on his guests’ key takeaways, and on breaking news in the media industry. Perpetual gives you practical playbooks and thoughtful predictions on what lies just around the corner in the industry that you won’t want to miss. It’s time to get ahead of the curve. Make sure to subscribe wherever you get your podcasts.

62 Episodes
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In this very special episode Adam sits down with the CEO of Bloomberg Media as he unpacks exactly what it means to build an audience-first media company. Adam and Scott get into the weeds of what getting back to basics really looks like when it comes to UI, how the world’s largest newsroom is leveraging AI (and has done for some time), and the secret sauce to retaining top talent. Plus you’ll also hear Scott’s secret formula to success in the media. Spoiler: It's what Bloomberg has been doing for years. Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
What happens to media companies during a recession? If you’re in a startup, this is your episode. Adam gets into advertising, recession, and why smaller companies benefit from being under the macro wave during tough economic times. Want to get into it further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
How did a guy who looks like a poorly-dressed substitute teacher wind up at the heart of a scandal that rocked the world? Through the power of storytelling. Adam takes a short, deep dive into the FTX collapse and specifically its founder Sam Bankman-Fried. SBF’s personal brand was so compelling it convinced high-profile investors and celebrities to invest in him. And media operators have that exact same power at their fingertips. Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
What makes Ben Smith different from so many journalists? He’s not reporting the news, he’s breaking it. Adam takes 5 minutes to deep dive into exactly what this means, how it sets Ben up as the go-to journalist in media, and why he has an athlete mindset. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
Every year hundreds of billions of dollars are left on the table because entrepreneurs don't know how to access Government funding. MainStreet is fixing that. Adam jumps into conversation with Doug Ludlow, CEO of MainStreet, the platform taking the guesswork out of how to access tax credits. Doug discusses how media companies can survive through an impending downturn, why survival is the new hyper-growth, and the power of Twitter for building the MainStreet brand. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual Follow Doug: LinkedIn: linkedin.com/in/dougludlow Twitter: https://twitter.com/dougludlow And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
Getting people to trust news sources is tough but Ben Smith is facing the challenge head-on, building credibility through Semafor. Find out how. Ben is Editor-in-Chief and Co-founder of Semafor, the online news platform that strives to become a trusted news source in an interconnected world, based on journalistic transparency and a platform that delivers shared facts while giving voice to a range of informed, competing views. Adam and Ben get into the relationship between creator bylines vs trusted institutions like the New York Times, why quality journalism is never about the money, and why there’s no short cut to great reporting. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual Follow Ben: LinkedIn: linkedin.com/in/ben-smith-04b1403 Twitter: https://twitter.com/semaforben And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
If you’re a media operator looking for a fresh take on the Elon/Twitter story, you’ve found it here. Adam Ryan runs through the issues from a media perspective, digging into Elon’s proposed changes to advertising on the platform and how it’s likely to squeeze out the likes of Meta. Searing analysis, great commentary and all inside 5-minutes And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
What does the future of machine learning look like? Ben Faw has some hot takes. AdVon Commerce is the company that harnesses proprietary software to create value in e-commerce, working with brands like Beauty Bakerie and Over Easy. Ben and Adam open season 4 by getting into the future of machine learning for content creators and brands. They discuss how Chrome browser data will play a bigger role in searches, and how to leverage newsletters as a channel. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual Follow Ben: LinkedIn: linkedin.com/in/benfaw Twitter: https://twitter.com/btfaw And if you love listening to Perpetual please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!
Substack has made a bold move with its newsletter subscriptions, but how does it work and should other media companies follow suit? Adam gets into it in a 5-minute dive into subscription recommendations. The figures look promising but are they sustainable, and what’s stopping super successful writers from leaving the platform? Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
In this 5-minute tear down, Adam responds to comments on his recent viral tweet asking if the creator economy is cratering. Join Adam as he gets into how platforms are connecting audiences and creators on a deeper level, and how Only Fans does business differently. Want to see what all the noise is about? Here’s the tweet that went viral: https://twitter.com/AdamRy_n/status/1571503567491698694 Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
In this 5-minute tear down, Adam reacts to what he learnt in his interview with CEO of Incredible Dream Studios CEO, Jane Hoffacker. You’ll hear Adam’s take on why media companies should take action when an industry goes in two different directions, how to use digital to build community, and why change is hard but necessary. If you want to hear how Jane is creating incredible board games and building community, take a listen to the last episode here: https://spoti.fi/3xq3RwO Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Jane Hoffacker is on a mission to help players escape on fantasy adventures through tabletop games. Find out how she’s building a media company focused on bringing stories to life. Adam and Jane get into why Incredible Dream Studios is zigging when everyone else is zagging, why your community helps you find relevance, and why they’re in a state of constant experimentation. You’ll also hear Jane’s take on why Incredible Dream Studios is uniquely focusing on IP and not just the gamplay. Follow Jane: LinkedIn: linkedin.com/in/janelovesgames Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
What can media companies learn from the success of Mr Beast’s burger launch? Plenty, as it turns out. Adam shares some spicy takes on why product quality is less important than brand love, why you should surround yourself with talent, and why creators might just be the asset your media company needs Want to take the discussion further? Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
The days of single focus media businesses are declining. Adam Ryan explains why multiple core competencies are opening up huge opportunities for media companies. Adam dives straight in with a look back at how traditional media companies operated, focused almost exclusively on one part of their business - like advertising. But with barriers to areas like distribution getting lower, media companies are jumping on the opportunity to spread their wings and explore diverse business opportunities, like Barstool’s ghost kitchen.   And if you’re building a media business, this 5-minute breakdown is going to be gold.  Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual If you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
So often media companies hold back from being truly creative with their marketing. But when they let loose they become culture shapers. Find out how. In this 5-minute episode Adam breaks down three ways your company can stop sitting on the sidelines and begin to shape the culture around it. Because when you own the narrative, the world’s your oyster.  Grab a pen, this is a highly actionable run through. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Is low signal content really the answer for follower engagement? Adam Ryan has some strong feelings around playing to the lowest common denominator. Find out more. Adam gets straight into a subject all media companies should be talking about. In this 5-minute episode he talks clickbait, creating content with one person in mind, and how negative signaling and the lowest common denominator go hand-in-hand. You’ll also hear Adam’s take on vanity metrics and why they clash with Workweek’s values. Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
How do you get the right balance between pushing your products and keeping on the good side of your audience?  In this 5-minute teardown, Adam Ryan takes you through his thoughts on getting it right, with some practical examples thrown in along the way. If you’re running a media company, a creator or building audiences of any kind, this is the episode for you. Follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
After raising $57 million over the last 5 years, D.C. based media company Axios has been acquired by Cox Communications for $525 million.  With execution being key, Adam discusses why some considered Axios to be doomed from the start, only to end up with one of the best outcomes we’ve seen just 5 years later. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
Welcome to Season 3 of Media Moves! This season's topic: Content to Commerce. We are happy to be speaking with Amanda Natividad, VP of Marketing for SparkToro. Join Adam and Amanda as they discuss the benefits of sticking to your niche and personal experiences, modern content marketing, and content creator’s responsibility for copywriting. And if you want to get into it further, follow Adam on Twitter:https://twitter.com/AdamRy_n and sign up to the Perpetual newsletter, where he dives deeper into subscription models: https://workweek.com/brand/perpetual And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! Adam is the CEO of Workweek, producing amazing podcasts. Find out more, visit: www.workweek.com
The media landscape is changing fast and content to commerce is the number one topic on the minds of media operators. Ever since Penn Gaming bought a stake a Barstool, media companies have sat up and decided they want some skin in the game. Media Moves understands the playbook inside out and every week listeners can expect to hear from high-quality guests for their ONE play to help businesses leverage the content to commerce dynamic. Hosted by Adam Ryan, Co-Founder and CEO of Workweek, the show will delve deeper into topics like how content is helping companies like Morning Brew sell products, before getting inside the mind of world-class media operators and pulling out their highly practical takeaway. Media Moves gives you the inside track on one of the hottest topics in media from the CEO of one of the only creator-centric media companies in the world. Make sure to subscribe wherever you get your podcasts.
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