Book Marketing Success Podcast

This song has been inspired by a quote I once discovered from actor Anthony Hopkins:None of us ae getting out of here alive, so please stop treating yourself like an afterthought. Eat the delicious food. Walk in the sunshine. Jump in the ocean. Say the truth that you’re carrying in your heart like hidden treasure. Be silly. Be kind. Be weird. There’s no time for anything else.The rest of the song came from a few other quotes I ran across during the creation of this song’s lyrics. Whenever you stuck, follow this advice.Afterthought lyricsNone of us are getting outOut of here aliveSo stop treating yourselfLike an afterthoughtEat the delicious foodWalk in the sunshineJump in the oceanSay the truthThe truth that you are carryingCarrying in your heartLike hidden treasureI believe in GodI believe in familyI believe in truth between peopleI believe in the power of loveWhatever you want to doDo in this lifeDo not waitDo it nowThere are only so many tomorrowsAnd too often sadlyTomorrow never arrivesBe sillyBe kindBe weirdThere’s no timeNo time for anything elseNone of us are getting outOut of here aliveSo stop treating yourselfLike an afterthoughtBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The above video and audio podcast has been generated by Google Notebook based on the following text:Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla MarketingJay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies.Some of the additional spinoff books in Jay’s series (many with co-authors) include:The Guerrilla Marketing HandbookGuerrilla Marketing for the New MillenniumGuerrilla Marketing on the Front LinesGuerrilla Marketing RemixGuerrilla Marketing in 30 DaysGuerrilla Social Media MarketingGuerrilla Marketing on the InternetGuerrilla Marketing for FreeGuerrilla Marketing and Joint VenturesGuerrilla Marketing During Tough TimesGuerrilla Marketing for CoachesGuerrilla Marketing for Job HuntersGuerrilla Marketing for a Bulletproof CareerGuerrilla Marketing for WritersGuerrilla Marketing for ConsultantsGuerrilla Marketing for Financial AdvisorsGuerrilla Marketing for FranchiseesGuerrilla Marketing: Put Your Advertising on SteroidsGuerrilla Marketing Job Escape PlanGuerrilla Marketing to Heal the WorldGuerrilla Marketing ExcellenceGuerrilla Facebook MarketingGuerrilla Business SecretsGuerrilla Time: More Time in Your LifeGuerrilla SellingGuerrilla PublicityNote how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series.Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers.But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The KnotBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The 40-minute podcast episode above is adapted and expanded from the posted information about Guerrilla Marketing featured below. You can read the article below, but you will get so much more if you actually listen to the audio podcast above. It is well worth your listen.Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla MarketingJay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies.Some of the additional spinoff books in Jay’s series (many with co-authors) include:The Guerrilla Marketing HandbookGuerrilla Marketing for the New MillenniumGuerrilla Marketing on the Front LinesGuerrilla Marketing RemixGuerrilla Marketing in 30 DaysGuerrilla Social Media MarketingGuerrilla Marketing on the InternetGuerrilla Marketing for FreeGuerrilla Marketing and Joint VenturesGuerrilla Marketing During Tough TimesGuerrilla Marketing for CoachesGuerrilla Marketing for Job HuntersGuerrilla Marketing for a Bulletproof CareerGuerrilla Marketing for WritersGuerrilla Marketing for ConsultantsGuerrilla Marketing for Financial AdvisorsGuerrilla Marketing for FranchiseesGuerrilla Marketing: Put Your Advertising on SteroidsGuerrilla Marketing Job Escape PlanGuerrilla Marketing to Heal the WorldGuerrilla Marketing ExcellenceGuerrilla Facebook MarketingGuerrilla Business SecretsGuerrilla Time: More Time in Your LifeGuerrilla SellingGuerrilla PublicityNote how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series.Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers.But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The KnotBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The above podcast features a discussion generated by https://notebook.google.com to summarize the information included in the introduction to this book. Note how Google Notebook expands the topic and develops it into a discussion between two people.I think Google Notebook did a wonderful job of expanding the article I wrote about What Is a Landmark Book? It provides a little different perspective that the one I wrote about in the previous article showcased below.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Let this song inspired you to always stay positive, work hard, and make it happen. All through choosing joy!Choose Joy lyricsToday I chooseI choose peace over worryI choose faith over fearI choose to see the goodStay positiveWork hardMake it happenChoose joyHappiness is a directionIt is not a destinationDo what makes your soul shineDon’t forget to be awesomeStay positiveWork hardMake it happenChoose joyLife is better when you’re laughingYour strength does not comeDoes not come from controlYour strength comes fromFrom how you respondThe best is yet to comeStay positiveWork hardMake it happenChoose joyBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe