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The Jasper Blueprint

The Jasper Blueprint
Author: Bessi Graham
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Welcome to The Jasper Blueprint, a podcast for established business leaders to explore what it takes to build a robust business in a rapidly changing operating environment. In this podcast, we explore actionable steps you can take to strengthen the financial stability of your business. Shifting from business as a zero-sum game to one that merges money and meaning to leverage the competitive advantage your business has been missing.
Unexamined beliefs about the purpose of business are limiting your ability to make money. Let me show you a different way to think about, build, and run your business. You can create a win-win and build a business you’re proud of.
Unexamined beliefs about the purpose of business are limiting your ability to make money. Let me show you a different way to think about, build, and run your business. You can create a win-win and build a business you’re proud of.
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In this episode of The Jasper Blueprint podcast, Bessi explores the critical role of vision in business, emphasising its impact on successful enterprises. Bessi delves into the necessity of an inspiring vision and offers a detailed guide on crafting a vision statement that can drive your company toward meaningful and sustainable success. Bessi contrasts different approaches to vision statements, highlighting the significance of depicting an ideal world your business seeks to be part of shaping, rather than just focusing on market dominance. By sharing examples Bessi demonstrates how to articulate a vision statement that is inclusive and aspirational—capable of uniting both internal and external stakeholders around a shared purpose. Also in this episode: Your vision should describe the ideal world you want to help create, not just your place in it. Vision statements must be clear and concise to effectively communicate the company's long-term goals. Reflect on the long-term impact you want to have on your community, industry, or the world. A powerful vision statement motivates and inspires both your team and stakeholders. Grounding your business in values and an inspiring vision enriches human experience and drives sustainable success. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi delves into the evolving landscape of core values in business and their critical role in shaping thriving organisations amidst changing market dynamics. They emphasise how effectively articulated and genuinely enacted company values can drive behaviour, enhance culture, and influence the decision-making processes in an authentic and competitive manner. Businesses must reevaluate and reinvigorate their core values to resonate with modern consumers, employees, and investors who are increasingly prioritising alignment with social and environmental causes. Bessi discusses the transformation from treating company values as superficial to leveraging them as a powerful, competitive differentiator. The episode uncovers the application of values as a 'cheat code' to unlock enhanced engagement, trust, and long-term success. They give practical advice on how to reassess and champion their company values to create a supportive, values-driven culture that fosters alignment, motivation, and strategic advantage. Also in this episode: Understand how the emphasis on values has shifted from a marketing gimmick to a fundamental business strategy. Learn about the significance of values-driven buying, with 64% of consumers seeking brands that align with their beliefs, rising to 89% seeking positive societal impact. Discover why businesses that genuinely integrate and live their values can achieve higher levels of engagement, employee satisfaction, and customer loyalty. Values act as a superpower or 'cheat code' providing businesses with the ability to swiftly navigate challenges and leverage opportunities for growth. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi delves into the intricate relationship between business success, core values, and meaningful leadership. Bessi invites you to reflect on how to thrive as an established business leader in a complex world fraught with decisions, uncertainties, and constraints. Challenging the traditional belief that business is a zero-sum game and showcasing how integrating money with meaning can serve as a competitive edge. Bessi illustrates how these principles have shaped their own business decisions, rooting this guidance in personal experience and practicality. With an emphasis on supporting leaders and weaving core values into business operations, the intent is to demonstrate how you can streamline your own decision-making and lead with renewed passion and purpose. Key concepts revolve around taking risks with support, moving beyond mere conversation into impactful action, and building a robust support system for leaders like you. Also in this episode: Business is not a zero-sum game — you succeed without others losing, and money and meaning can coexist. Thoughtfully articulated core values provide a solid foundation for streamlined decision-making in your business. As a leader you focus on creating "win-win" situations that benefit both your business goals and your personal fulfilment. Ensuring you as a leader are supported and not shouldering risks alone is crucial for sustainable business practices. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi delves into the future of leadership, offering a paradigm-shifting perspective on the lifelong journey of becoming an effective leader. Bessi dismantles traditional beliefs surrounding success and explores the symbiotic relationship between money and meaning and shares their unique approach, categorised into two streams: 'My Business' and 'None of My Business.' The first stream focuses on key elements that strengthen leadership, summarised with the three Cs: Cultivate, Channel, and Curate. Cultivating the right conditions enables you as a leader to channel your calling effectively, while curating your message ensures it is delivered consistently and impactfully. The second stream, 'None of My Business,' emphasises the importance of letting go of aspects beyond your control, including realising your role and releasing responsibility for whether the message resonates or yields results. This crucial mindset shift helps you maintain focus and effectiveness, avoiding frustration and fostering an empowered and sustainable approach to how you lead. Also in this episode: Leadership requires you to cultivate a supportive environment to effectively embody and express your unique calling. As a leader, being consistent and curated in your messaging is crucial for maximising impact; the tricky thing is that it takes discipline! Recognising the boundaries of control as a leader improves your focus on areas that truly matter and where you can make the most difference. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi explores evolving business models and discusses the complexities of business in a dynamic environment, where decisions are plentiful and certainty is a luxury. This episode highlights the culmination of discussions on the 3Bs Framework: beneficiary, business, and banker, offering established business leaders like you a comprehensive lens to view and develop your business. Bessi delves into the delicate balance of integrating money with meaning and how businesses can secure a competitive edge by harmonising the two. The discussion shifts focus to the 'banker,' representing stakeholders who inject capital into the business, such as customers, internal shareholders, or external investors. Drawing on insights from listener questions, Bessi tackles the nuanced art of communicating blended purposes to investors who may not share your vision, and addresses customer feedback regarding pricing strategies. This episode provides you with effective strategies to better understand your target audience and to communicate the impact your company is contributing to, demonstrating the value provided to all stakeholders involved. Also in this episode: You can build a robust business by blending money with purpose, moving away from zero-sum scenarios, and rejecting the notion that capturing value comes at another's expense. The 3Bs Framework helps you prioritise understanding needs from three perspectives: the beneficiary, business, and banker. When communicating with investors (bankers) who may not share the same social priorities, focus on sharing the incremental changes (outputs) that align with their interests. Customer loyalty should increase by openly sharing transformation stories and areas of your business contributing to issues that align with shared values and sense of identity. DON’T MISS OUT! Want to reclaim the reins and restore order in your business amidst uncertainty? It’s not too late to register for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and you can use the replays to catch up on what you’ve missed and join us LIVE on Zoom for the remaining sessions. You’ll find more on the 9 Competitive Advantages here. You can download The 3Bs Framework here. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi explores practical strategies for modern businesses, focusing on how to balance a business's financial health with its capacity to contribute meaningfully to society. They dismantle the age-old myth that business is a zero-sum game, arguing instead for a synergy between making money and fostering meaning. Bessi encourages you to use the 3Bs framework again this week;a strategic tool designed to help prioritise the needs of beneficiaries, the business itself, and “bankers”. They tackle the practical challenges businesses face, answering a listener's question about how to implement environmental, social, and governance (ESG) initiatives with limited resources. By drawing from real-world questions submitted by listeners, Bessi offers tangible solutions for integrating purposeful practices into core business operations. This episode highlights the necessity of aligning philanthropic endeavours with a company's origin story and operational capacity, ensuring that such efforts genuinely reflect the values and drive of the organisation. Also in this episode: Being purposeful in business does not always require grand gestures; small, strategic decisions aligned with core values have a significant impact. Challenges within the AI and online media space, such as a lack of diversity or unaddressed negative impacts should be reframed as opportunities for meaningful engagement and differentiation. Successful ESG implementation must consider the unique motivations and operational strengths of a business rather than solely relying on external partnerships or gestures. You can download The 3Bs Framework here: The 3Bs Framework.pdf Download your Origin Story Worksheet now: https://bessigraham.com/origin-story Want to reclaim the reins and restore order in your business amidst uncertainty? Register now for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and we’ll see you LIVE on Zoom. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi explores how to foster a supportive work environment by integrating meaningful contributions into your business model without harming cash flow. She guides you through making informed decisions about enhancing customer retention by testing your assumptions and gathering evidence. Introducing a dynamic framework encouraging you to embrace nuanced decision-making over binary choices. Their 3Bs approach to equally prioritising your Beneficiaries, Business, and Bankers, demonstrates how strategic questioning can align your business decisions and eliminate the conflict that so often exists between contribution and cash flow. Also in this episode: Your business will flourish by merging the seemingly opposing goals of making money and contributing meaningfully to society. The 3Bs Framework helps you refine your strategy and ensure that efforts align with the desires of customers, team members, or production needs. You’re encouraged to ask pertinent questions and gather evidence to substantiate your business decisions, aligning operational strategies with stakeholder interests. You can download The 3Bs Framework here: The 3Bs Framework.pdf Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi delves into how profit meets purpose through sharing their extensive experience, offering actionable insights on how to communicate a business's impact authentically, rather than as mere marketing rhetoric. Using their Three Bs framework, Bessi provides a nuanced perspective on managing the subtle power dynamics among these varied audiences or stakeholder groups. Through their insightful exchange, Bessi demonstrates the crucial role of targeted communication that resonates well with the right audience and steers clear of issues like greenwashing or hollow claims. Also in this episode: Merging money with meaning unlocks a competitive advantage in business. Meaningful contributions should not be underestimated, as they directly impact recruitment, brand position, and customer loyalty. Identifying and focusing on specific competitive advantages relevant to your business unlocks potential revenue streams while bolstering social impact. Download the 3 Bs Sheet: The 3Bs Framework.pdf Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi encourages you to rethink your approach to making money by emphasising how gaining a competitive edge with social impact in business does not have to result in someone else's loss. Exploring the concept of 'competitive advantage,' urging business leaders like you to view the conjunction of money and meaning not as opposites, but as a powerful partnership that fosters both growth and success. Also in this episode: Merging money with meaning can lead to a sustainable competitive advantage in business. Competitive advantages stemming from meaningful contributions should not be overlooked, as they directly impact recruitment, brand position, and customer loyalty. Identifying and focusing on specific competitive advantages relevant to your business can unlock potential revenue streams while bolstering social impact. To help you connect what you care about to how you make money we’re sharing the nine competitive advantages Bessi identified that you can tap into by merging money and meaning. You can download an overview here. If you’re not familiar with The Two Camps Trap, you can scroll back to these two earlier episodes to learn more: S1 Ep 3. Breaking the Two Camps Trap: How to Merge Money and Meaning in Your Business Ep 34. Breaking Free from The Two Camps Trap By Building A Cohesive Business Model For Impact And Profit Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi explores how socially impactful businesses can navigate the complex interplay between operational strategies, profitability, and their contributions to social change. Bessi challenges you, as a visionary business leader, to reflect on your strategic decisions and the broader social and environmental effects your decisions have. Emphasising the danger of mistaking good intentions for positive outcomes, Bessi equips you with the tools to assess whether your activities genuinely contribute to desired societal changes. Also in this episode: Your business can achieve both financial success and social impact without detriment to one another; merging money and meaning allows you to leverage competitive advantages. Good intentions do not inherently equate to positive outcomes—rigorous evaluation is necessary to measure impact. Clarity on your organisation's origin, mission, and vision is crucial for guiding focus areas for meaningful contributions to societal change. The process of aligning your business to contribute to social impact is ongoing and requires reflection and strategy adjustment. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi explores the intersection of profit and purpose, how it can fortify business foundations, creating a stronger and more resilient enterprise. Bessi highlights Dr. Avis as a wonderful example of embodying this symbiotic relationship between financial success and social impact with her firm, Media to Millions. If you didn’t catch our earlier episode with Dr Avis that’s one well worth scanning back through the show to find (it was Episode #30 - Closing the Racial Wealth Gap Through Entrepreneurship: How Black Women Can Write Their Own Checks). Also in this episode: A more powerful understanding of the purpose of business - know the value you bring; understand the value customers want; and capture value in return. How does clarity around what your business is uniquely positioned to offer help you identify competitive advantages you can leverage? Addressing discomfort and pushback around high price points by designing a business model with a mutually reinforcing relationship that delivers better results for your customers AND drives revenue into your business. Learn more and connect with Dr. Avis here: www.themilliondollarpivot.com Listen to our previous interview with Dr. Avis here: Episode #30 - Closing the Racial Wealth Gap Through Entrepreneurship: How Black Women Can Write Their Own Checks https://bessigraham.com/2023/05/closing-the-racial-wealth-gap-through-entrepreneurship-how-black-women-can-write-their-own-checks-feat-dr-avis-jones-deweever-both-success-and-integrity-with-bessi-graham/ Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi is joined by Kiva Slade to discuss the pivotal role of leadership and strategy in modern business success. Kiva provides insights into transforming business intelligence into confident action, a critical skill for leaders feeling constrained by the influx of data and change. Bessi and Kiva explore how leaders can navigate and embrace strategic growth while ensuring their leadership consistently aligns with their strategic aims. They highlight the significance of refining organisational visions and values, emphasising their role in sustainable business growth. They discuss the necessity of having explicit systems and a leadership model that is adaptable to change. By providing guidance on assessing current operations and setting up essential systems, Kiva helps listeners understand the importance of strategic reflection and proactive leadership. Also in this episode: Leadership requires a balance between strategic planning and the ability to adapt to ongoing changes in the business environment. Establishing and revisiting clear organisational vision and values are crucial for sustainable growth and should guide decision-making processes. Leaders should not only reflect on past performance but should also anticipate future business needs and adjust their strategies accordingly. Engaging external advisors or facilitators can provide fresh perspectives and ensure leaders and their teams stay aligned with their strategic initiatives. Resources mentioned: Elizabeth Gilbert - Brutal Honesty Learn the four questions that Gilbert suggests you use to figure out who to trust when it comes to taking on board advice or criticism: http://www.oprah.com/inspiration/Elizabeth-Gilbert-How-to-Figure-Out-Who-to-Trust Harvard Business School Case - Tim Ferris: What Might This Look Like If It Were Easy? If you’re interested in reading the case study Bessi mentioned at the end of the episode you’ll find it here https://www.hbs.edu/faculty/Pages/item.aspx?num=66608 (NOTE: The case study is $11.95) About Kiva Slade Kiva Slade is the founder and CEO of The 516 Collaborative, a business consultancy dedicated to helping women small business owners thrive. As a certified coach and business strategist, Kiva combines data-driven strategic consulting with transformative leadership development. Her approach helps clients elevate strategic thinking, implement systems that support their vision, turn business intelligence into confident action, and strengthen leadership effectiveness. After recently applying her expertise in a corporate setting, Kiva returns with enhanced insights to serve women entrepreneurs and business leaders. As a thought leader in mindset transformation and operational excellence, Kiva partners with purpose-driven women ready to build sustainable businesses and create meaningful impact in their industries. Connect with Kiva LinkedIn: https://www.linkedin.com/in/kivaslade/ Website: https://www.the516collaborative.com/ Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi shares common challenges leaders face on the journey toward sustainable success in business. If the last few years have thrown you off your game, this episode will shed light on potential causes as well as practical solutions for you to reclaim the reins in your business. Consultants and advisors are promising to help small and medium businesses navigate the current climate, but more often than not they fail to deliver. As a result, business leaders are falling into one of two unhelpful responses: overwhelmed by the speed of change and demoralised by not knowing how to respond in a way that delivers results and makes commercial sense, many choose to do nothing. The second common response is not even to begin exploring but instead stick with “business as usual” and wait and see. Bessi runs through the risks of these approaches and offers an alternative based on a broader understanding of risk and return. Also in this episode: It is important to get “fresh eyes” on your business model to identify low-hanging fruit in your business. How clarity on foundational elements will save you massive amounts of money when engaging external experts. The free masterclass, underway this week, could be a great next step to explore how you can break the cycle without having to do it alone. Use the link below or join our private Facebook group to get more information. Register for the FREE 2-day Masterclass: https://bessigraham.com/masterclass/ Join our private Facebook Group - Merging Money & Meaning: https://www.facebook.com/groups/mergingmoneyandmeaning/ Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi invites visionary leaders like you to re-examine your beliefs about the intersection of profit and purpose. Challenging traditional approaches to business we’re advocating for a strategy that doesn’t see monetary success and meaningful impact as mutually exclusive. By weaving in discussion around the pitfalls of traditional consulting advice, Bessi presents you with an alternative perspective that fosters a self-reinforcing loop of success. Also in this episode: You don’t have to choose between making money and experiencing meaning in your business; merging the two enables you to leverage powerful competitive advantages. Adopting a 'Both/And' mindset allows you to operate beyond binary choices, embracing the complexities and interconnectedness of your actions. We’ll show you how to "Think like a system, act like an entrepreneur" — balancing big-picture perspective with actionable entrepreneurship. Register for our FREE 2-day Masterclass Merging Money and Meaning now at: https://bessigraham.com/masterclass/ Download the 5 Steps to Reclaiming Decisive Leadership free resource now! Join our private Facebook Group - Merging Money & Meaning: https://www.facebook.com/groups/mergingmoneyandmeaning/ Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of the Jasper Blueprint podcast, Bessi explores the theme of how to thrive in uncertainty through the lens of business modelling and strategy, addressing the challenges that established business leaders encounter in today's volatile market. Bessi encourages you to identify your own areas of brilliance and what makes your organisation unique. From that insight you are better equipped to identify strategic partnerships and when to delegate tasks to others. We circle back to Bessi’s concept of “The Two Camps Trap" and uncover how it hinders your potential growth when you fail to recognise the intersectionality within your business operations. Also in this episode: Your business can thrive without resorting to zero-sum tactics. Blur the lines between money and meaning rather than treating them as mutually exclusive. As a leader, you don't need to master everything - identifying core strengths and leveraging partnerships is key. Mastery in business modelling is vital for understanding the interconnected nature of all parts of your business. The Business Model Canvas is a powerful tool for innovation and understanding Frontstage and Backstage business processes. Register for the Masterclass: https://bessigraham.com/masterclass/ Purchase the Business Modelling Series: https://bessigraham.com/business-modelling Join our private Facebook Group - Merging Money & Meaning: https://www.facebook.com/groups/mergingmoneyandmeaning/ Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi discusses the strategic groundwork you need to do as an established business leader aiming to prosper amidst uncertainty and change. Introducing the Jasper Blueprint as a revolutionary approach that weaves monetary success with meaningful business practices, extending beyond the outdated concept of business as a zero-sum game. Bessi expands on the process of crafting a Jasper Blueprint that resonates with your individual philosophy, facilitating strategic choices that embody your organisation's core values, vision, and mission. Also in this episode: The Jasper Blueprint is a unique set of customised decision-making tools that align business decisions with core values, vision, and competitive advantage. By mastering business modelling, leaders can enhance their ability to make informed, aligned decisions and confidently navigate risks. The Jasper Blueprint fosters a self-reinforcing business cycle where meaningful contributions to society fuel financial success. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this kickoff episode of The Jasper Blueprint podcast, Bessi unveils a groundbreaking approach aimed at established business leaders striving to navigate the uncertain and complex business landscape. As Bessi introduces the Jasper Blueprint, she encourages listeners to rethink traditional approaches toward business strategy, leadership, and financial stability. Bessi outlines the core premise of the Jasper Blueprint: a rejection of one-size-fits-all solutions and an embrace of tailor-made processes that allow leaders to find their own unique paths to success. The episodes promise to deliver rich insights on sharpening strategy, bolstering financial resilience, and simplifying decision-making processes—all while aligning with an organisation's core values and goals. Also in this episode: The Jasper Blueprint is a custom-fit process designed to help business leaders streamline decision-making and align actions with their unique business values. Business strategy and financial stability can be strengthened without sacrificing meaningful impact; merging money and meaning is the competitive advantage modern businesses need. Developing customised decision-making filters is crucial for leaders to confront market uncertainty and make aligned, effective choices. Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
In this episode of The Jasper Blueprint podcast, Bessi is joined by Jo Stanley, a trailblazer in Australian radio who discusses her latest venture in breaking the sound barrier, Broad Radio—the first-ever radio network for women in Australia. Jo talks about her journey from being a successful radio host to a startup founder, emphasising her mission to amplify women's voices in an industry that has predominantly overlooked them. Jo highlights the significant gender disparities in radio, citing only 27% of voices are women, and how Broad Radio seeks to address this imbalance by embracing a diverse range of perspectives. She discusses challenges and surprises encountered in launching a new media platform, along with the strategic blend of live radio and podcasts to reach and engage audiences effectively. Jo also delves into the core values driving Broad Radio and the innovative structures she has implemented to ensure the platform's authenticity and relevance. Also in this episode: Broad Radio was created to address the lack of women's voices and representation in the radio industry. The importance of active listening and understanding the audience to create engaging and meaningful content. Exploring bold ideas and inviting diverse perspectives are central to Broad Radio's mission to enrich the media landscape. Community engagement and support are crucial for the platform's growth and long-term impact. About Jo Stanley Jo is a performer, writer, podcaster, broadcaster. Her 20 year career in radio included 2 record breaking, number 1 breakfast shows which makes her one of Australia’s most successful radio hosts. Jo launched Broad Radio – Australia’s first radio network for women, and a platform that amplifies the full diversity of women’s voices. Jo is a fierce advocate for gender equality. In support of these issues, she is a patron for Lighthouse Foundation and Wellsprings for Women, and an ambassador for Left Write Hook and Fitted for Work. Connect with Jo Stanley Linkedin: https://au.linkedin.com/in/realjostanley Website: https://broadradio.com.au/ Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi and Melissa Dinwiddie, a prolific creativity instigator, explore the dynamic interplay between business creativity and innovation. The discussion challenges traditional notions of productivity, emphasising the value of play and experimentation in achieving groundbreaking results. Melissa reveals how her "Create the Impossible" framework — highlighting "Play Hard," "Make Crap," and "Learn Fast" — fosters a culture of innovation essential for driving forward-thinking business solutions. By engaging in playful, exploratory activities and embracing the learning derived from failures, leaders can cultivate an innovative environment conducive to breakthrough solutions. Also in this episode: Play isn't an adjunct; it's integral to the innovation process and encourages new ways of thinking, essential for breakthrough results. The key to unlocking research insights and engaging cross-functional teams is effective communication tailored to different audiences. Leaders can foster innovative workplaces by encouraging exploration, experimentation, and empathy within their teams. About Melissa Dinwiddie Melissa Dinwiddie is on a mission to help leaders and teams turn the "impossible" into reality by uncovering their creative potential. A Juilliard-trained dancer, professional artist for 15 years, jazz singer-songwriter, and performing improviser, Melissa brings a wealth of creative experiences to her work with companies like Google, Meta, and Salesforce. As the author of The Creative Sandbox Way™, she’s passionate about showing people how to embrace play, imperfection, and experimentation as tools for innovation. Connect with Melissa Linkedin: https://linkedin.com/in/melissadinwiddie Instagram: https://instagram.com/a_creative_life Website: https://melissadinwiddie.com Link to download the first chapter of Melissa’s book: https://bit.ly/tjbthankyou Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of The Jasper Blueprint podcast, Bessi and Lucinda Hartley explore adaptive leadership and thriving in the future of work. Lucinda, a seasoned entrepreneur and urban futurist, brings her wealth of experience to discuss how leaders can build adaptive mindsets to navigate the uncertainties of the modern work landscape. They cover various aspects of entrepreneurial thinking, strategic planning, and the importance of flexibility and discernment in leadership. Lucinda shares her thoughts on how leaders can drive their organisations forward amidst rapid change and technological advancements. Together, they emphasise the need for strategic adaptability in business leadership, particularly within small to medium-sized enterprises. Lucinda discusses the evolving landscape of work, the role of technology, and the importance of breaking free from rigid business norms to embrace a more dynamic and resilient approach. Lucinda also explores the intersection of societal challenges, like housing affordability, and their impact on businesses, highlighting the importance of a holistic view in decision-making. Also in this episode: Thriving in the future of work requires leaders to cultivate adaptive mindsets, embracing entrepreneurial thinking and flexibility. Successful leadership involves balancing high-level strategic vision with practical operational execution. Clear and explicit communication is essential in aligning organisational goals with team execution, ensuring everyone is on the same page. Understanding the intersection of societal challenges and business operations is crucial for sustainable growth and stability. About Lucinda Lucinda Hartley is an entrepreneur, award winning technology leader and urban futurist. Named as one of Australia’s 100 Most Influential Women by the Australian Financial Review, her work over the past decade has focused on pioneering innovative companies whose products have been used around the world. Lucinda is a serial founder, currently focused on solving Australia’s housing affordability crisis, as co-founder and Chief Growth Officer of Mondus Capital, an innovative shared-equity home loan product for first home buyers. Prior to this she co-founded urban big data analytics company Neighbourlytics, where she spearheaded world leading technology for measuring urban life, now implemented in 10 countries. She also co-founded CoDesign Studio, which delivered more than 100 neighbourhood improvement projects across Australia. Lucinda helps leaders and organisations think like an entrepreneur, and build the adaptive mindsets and tools needed to thrive in the future of work. Connect with Lucinda LinkedIn: https://www.linkedin.com/in/lucindahartley Substack: https://open.substack.com/pub/lucindahartley Website: www.mymondus.com Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group About Bessi Graham: With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective. This Podcast Is Produced, Engineered & Edited By: Simplified Impact
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