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The WE Pivot Podcast

Author: Tona & Al Haywood

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The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!

22 Episodes
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Send us a Text Message.Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide. With her husband's support and a timely bonus from her previous job, Brenna’s leap into entrepreneurship is a story of faith, creativity, and grit. She opens up about challenges like Facebook advertising changes, design theft, ...
Send us a Text Message.Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your business strategies, we cover the small wins that lead to big growth. Tune in for heartfelt conversations about celebrating your journey and...
Send us a Text Message.Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.Laura also dives into how unders...
Send us a Text Message.Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal narratives within my blog posts not only enriched the content but also sky-rocketed its visibility in search results. We walk through the t...
Send us a Text Message.Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and esta...
Send us a Text Message.Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. From adjusting our podcast's frequency to embar...
Send us a Text Message.With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on...
Send us a Text Message.Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email marketing, and ad management.You don’t have to have a full-time team or endless hours in the day to be successful with digital mark...
Send us a Text Message.In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for reflecting on past mistakes you have made in business and remembering what you have learned from those mistakes. Join us as ...
Send us a Text Message.Wix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles, descriptions and keywords for each page on your site. It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier ...
Send us a Text Message.Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank well on Google, you need to make sure your content is high-quality and authoritative.But that's not all. Google also eats data. In fact, data i...
Send us a Text Message.The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better. If you've enjoyed our podcast episodes thus far, let us know by logging into your iTunes account and rate us; and don't forget to tell other business owners about th...
Send us a Text Message.In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founder of copy.ai, and hear how his company is revolutionizing copywriting in the digital marketing industry.In this episode, we talk about:Intr...
Send us a Text Message.Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before. In this episode, we talk about:Introduction of Ashleigh Chanél. (00:00:00)The everchanging of Facebook Ads. (00:02:39)Testing fo...
Send us a Text Message.I'm Jackie Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. In the “real world” you get to know your prospects personally; you can ask them questions and develop true empathy towards their needs and aspirations making it way easier to actual...
Send us a Text Message.Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly. Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Print Melon!In this episode, we talk about:1. Introductions. (1:01)2. The Print Melon story and mission. (2:02)3. Tona's experien...
Send us a Text Message.Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try...
Send us a Text Message.Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try...
Send us a Text Message.In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”. We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost your reach to users who are searching online for your products and/or services! In this episode, we talk about:1. Tona and Al get fooled by the beautiful website. (1:31)2. Choosing the right URL. (2:45)3. Create titles an...
Send us a Text Message.In today's business world, the sky's the limit. There are no rules and no limits to what you can achieve if you set your mind to it. But even with all of the opportunities out there, there are still some things that women business owners and entrepreneurs need to stop doing in order to be successful. So if you're looking to take your business to the next level in 2022, make sure you avoid these five common mistakes! Don't forget to subscribe to o...
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