Claim OwnershipCommerce Confidential
Subscribed: 0Played: 1
Subscribe
© 2023 Commerce Confidential
Description
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
16 Episodes
Reverse
Retail media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will RMNs ultimately impact advertising and the shopping journey? Simon Miles, Global VP for Omnichannel at The Coca-Cola Company, discusses the importance of collaboration, measurement, and customer centricity to strengthen marketplace relationships and elevate the brand experience. Hosted by Kiesse Lamour, Global Head of Media for WTC&T.
There’s been a lot of innovation in the fintech space around B2C commerce. What does a consumer-grade experience for business buyers look like? How does digitizing the B2B payment experience end-to-end enable commerce at scale? Take a deep dive with Bar Geron, Co-Founder and CEO, Balance, the all-in-one payment infrastructure built for marketplaces and merchants.
Climate change is one of the most important topics of our time. Wunderman Thompson, in partnership with climate tech company Vaayu, offers clients the capabilities to drive responsible consumption across channels. Join Ashton Hubbard, Sustainable Commerce Director for Wunderman Thompson and Nam Sandhu, Co-Founder and CEO of Vaayu for an important conversation highlighting the tangible and real-time opportunities available for retailers and brands to deliver against their environmental commitments.
Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, joins the podcast to discuss the importance of understanding brands and their audience, ensuring product discoverability, and collaborating with sales, media, and operations for omnichannel success.
Whether making a personal purchase or buying for business, we all want an easy and intuitive process with relevant content and clear functionality. From authorized buyers to wholesale pricing and brand representation, how does this more process-based B2B purchasing differ? Mike Boswell, VP, Digital & eCommerce Breakthru Beverage Group joins the podcast for an insightful look at creating efficient and effective experiences for B2B customers.
Behind the scenes and invisible to the end user, systems architecture impacts all aspects of the customer journey. What does ‘headless’ mean in terms of innovating across the brand, digital, and commerce experience? From defining foundational metrics to addressing operational complexity and optimizing product storytelling, Reuben Kabel, VP Digital Platforms at Hydrow, discusses how composable commerce was the solution to deliver faster, richer experiences for the premier indoor rowing machine.
For marketing, strategy, and the customer experience, consumer data is important for both brands and retailers. But there are major differences in access and context. Explore the history of consumer data, where we are now, and where we’re going with Tom Corey, VP Consulting Services at Wunderman Thompson. Engagement, loyalty and transparency are key for both.
Just as anyone should be able to enter a building, anyone should be able to use the internet. This type of universal mindset lays the foundation for the technical and creative aspects of utilizing design for social imperative. Join us for a timely conversation on website accessibility with Yiyi Rose Liu, Senior Creative Technologist, Gorilla Group and Lauren Rose Colianni, Senior UX Designer.
While the mature metaverse is years away, early stage destinations are a great place for brands to experiment and connect with customers who are also exploring. Taking on the hottest topic in tech, Emily Safian-Demers, Editor of Wunderman Thompson Intelligence, discusses the team’s latest report, “New Realities: Into the Metaverse and Beyond.” Join us for a quick and informative exploration of how this new way of interacting with the world will change digital engagement – and how brands can be metaverse-ready.
Fashion-forward resale is getting a makeover. With technology as the tool to scale and increase accessibility, recommerce has emerged as a lucrative revenue generator for brands and an opportunity for consumers to save money and reduce their environmental impact. Karin Dillie, VP of Partnerships at Recurate, discusses the intersection of retail and sustainability, branded resale, and the future of circular fashion.
Ecommerce return fraud is widespread and wide-ranging. How can merchants verify buyer identity and intent to help protect the shopper journey - and the brand experience. In this episode, Megan Blissick, Head of Global Agency Partnerships at Signifyd, shares insights on the problem and the data-based solutions to promote customer understanding and protect revenue. Learn more at Signifyd.com.
The power to communicate real-time, item-level information is here. IoT leader Wiliot’s pioneering platform connects the digital and physical worlds using a computer the size of a postage stamp. In this episode, we explore the technology that makes this possible plus how next-level visibility across industries impacts issues from supply chain transparency to inventory management. Join us for an exciting conversation with Tony Small, Wiliot’s Chief Business Officer. Want to learn more? Visit Wiliot.com
Thanks to world events, supply chain and logistics have gone from little discussed back-office functions to part of the public consciousness. In an omnichannel world, with sky-high consumer expectations, getting logistics right has become a vital necessity for brands and retailers, integral to the overall customer experience. In this episode, we’ll unpack that topic. For expert insights on everything from last mile fulfillment to DTC logistics challenges, we speak with Amazon veteran and Chief Technology Officer at Flexe, Dave Glick. Want to learn more? Visit Flexe.com.
With brands routinely selling their products across multiple digital channels, having relevant, detailed, reusable product content and data, often across thousands of SKUs, is essential in delivering consistent customer experiences. On this episode, we speak with Dennis Peek of Wunderman Thompson Netherlands about all things digital shelf, their new product Shelf Master, and a little World Cup soccer to boot. Listen and find out what it takes to win on today’s digital shelf.
On this episode of Commerce Confidential, we get to the bottom of what a CDP is, the benefits of implementing a data platform, and what companies need to consider as they look to implement a CDP. Randy Kohl is joined by Gorilla Group's Head of Strategic CX Partnerships, Christopher Rothstein. Listen now.
Welcome to Commerce Confidential, a new podcast by Gorilla Group, A Wunderman Thompson Company. As we begin this bold new endeavor, we give listeners an overview of what they can expect, some background on our intrepid host, Randy Kohl, and a few thoughts on the return of trade shows.
Comments
Download from Google Play
Download from App Store
United States