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Financial Feminist
Financial Feminist
Author: Her First $100K
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Fight the patriarchy. Get Rich.™
Join money expert Tori Dunlap every Tuesday as she guides you on how to make more, spend less, and feel financially confident in a world run by rich white men. Through solo episodes and special guest interviews, you’ll walk away with resources to get, save, and grow money to gain financial freedom and kick some patriarchal ass at the same time.
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We all make financial mistakes, but what happens when those mistakes literally cost you everything? In this episode, I sit down with money expert, author, and host Nicole Lapin, who shares her deeply personal story of losing her home and studio in the LA fires just two weeks after giving birth—and the painful lessons she learned in the aftermath. From skipping business insurance to the emotional toll of rebuilding from scratch, Nicole gets brutally honest about the financial oversights that even experts can make, and how you can protect yourself before disaster strikes. We also talk about the realities of new motherhood, navigating shame, estate planning, and why money isn’t just about numbers—it’s about safety, security, and learning how to trust yourself again.
Nicole’s links:
Website: https://nicolelapin.com/
Instagram: https://www.instagram.com/nicolelapin/?hl=en
Podcast: https://moneynewsnetwork.com/podcast/money-rehab/
Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show!
00:00 Intro
00:41 LA Fires & loss
01:51 Documenting for insurance
02:35 Money & safety
05:02 Insurance tips
11:11 Parenthood finances
16:37 Childcare costs
19:00 Parenting boundaries
21:41 Teaching kids money
22:41 Investing basics
25:07 Money priorities
29:40 Estate Planning
32:26 Debt & leverage
34:20 Imposter syndrome
38:57 Building your path
41:57 Financial shame
Special thanks to our sponsors:Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Visit https://www.herfirst100k.com/ffpod to join our 5 Day Debt Challenge!
If you’ve ever felt like no matter how hard you try, you can’t get ahead — like you’re constantly putting out financial fires instead of building the life you want — this episode is for you. I’m breaking down exactly what financial survival mode looks like, why it’s not your fault, and how to finally get out of it. We’ll talk about the emotional and psychological patterns that keep you stuck, how to retrain your brain to take control of your money, and the simple, actionable steps you can start today to move from scarcity to stability. Because you’re not bad with money, you’re just trying to survive in a system that wasn’t built for you.
00:00 — You’re Not Bad With Money (Here’s Why You Feel Stuck)
01:00 — What “Financial Survival Mode” Actually Looks Like
02:00 — Signs You’re in Financial Scarcity Mode
04:00 — “I’m Bad With Money” Is a Lie We’ve Been Taught
05:00 — Free Resource: The 5-Day Debt Payoff Challenge
06:00 — How Scarcity Mindset Affects Your Decisions
07:00 — Why “Just Work Harder” Advice Misses the Point
08:00 — The Real Source of Money Stress (It’s Not What You Think)
09:00 — The Gas Tank Metaphor: Know What’s in the Tank
10:00 — The Horror Movie Rule: Face the Monster
11:00 — How to Get Out of Financial Scarcity Mode (Step-by-Step)
12:00 — What a “Money Date” Looks Like
13:00 — How to Analyze Your Spending Patterns
15:00 — The Hidden Benefit of Tracking Progress
16:00 — Setting Money Goals That Actually Work
18:00 — A Goal Without a Plan Is Just a Wish
19:00 — Your 30-Day Action Plan for Financial Progress
20:00 — Small Wins Create Big Momentum
21:00 — The Power of Accountability (And Why We All Need It)
23:00 — The Role of Mindset and Financial Trauma
24:00 — Must-Listen Episodes to Go Deeper
25:00 — Final Pep Talk: You’re Doing Great
Special thanks to our sponsor:
SquarespaceGo to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wish you could go back and give your younger self some honest, no-nonsense financial advice? In this episode, we’re talking about the money lessons we all wish we’d learned sooner. Today I’m joined by Courtney Alev, Intuit Credit Karma’s Consumer Financial Advocate. Courtney helps shape Credit Karma’s products with real people in mind—empowering millions to know, grow, and protect their wealth. Her insights have been featured in everything from The New York Times to Marie Claire, and she’s basically your financial big sister: here to make money feel less overwhelming and help you build confidence with every dollar. Together, we’re diving into credit, debt, savings, and how to make smarter financial decisions that give you more freedom and less stress.
Thanks to Credit Karma for sponsoring this episode! Get personalized, judgment-free insights on how to pay off debt and make your money work harder for you with Intuit Credit Karma! Visit: https://www.creditkarma.com/lp/financialfeminist
Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show!
00:00 – Intro: The Money Advice I Wish I Took Sooner — with Credit Karma’s Courtney Alev01:10 – Why Money = Freedom02:05 – How to Define What You Actually Want (Not What You “Should” Want)03:10 – Credit 101: Building Credit in Your 20s04:00 – Easy Credit Score Tips That Actually Work05:30 – Tori’s Favorite Credit Utilization Trick06:30 – Should You Keep Old Credit Cards Open? (Yes—Here’s Why)07:15 – Why Credit Cards Are Tools—Not Traps08:00 – How to Pay Off Debt and Improve Your Credit Score09:15 – The Great Debate: Save First or Pay Off Debt First?10:45 – Why Women Need an F-Off Fund12:00 – Money ≠ Math: Why It’s Really About Emotions13:20 – Letting Go of Shame Around Debt & Spending15:00 – Why Avoiding Your Money Makes It Scarier16:30 – Are High-Yield Savings Accounts Still Worth It?17:20 – High-Yield vs. Regular Savings: What’s the Difference?18:40 – Mindful Spending 101: Stop the Doom-Spending Cycle20:15 – How to Curb Impulse Shopping Habits22:00 – Ask Yourself: “Why Do I Want This?” Before You Buy23:10 – The “Would I Move This?” Trick for Spending Less on Stuff24:10 – Boundaries, FOMO, and Saying No to Overspending26:30 – How to Handle the Cost of Weddings and Friend Events29:30 – Budgeting with Irregular Income (Freelancers, Creators, etc.)31:20 – Understanding & Paying Off Student Loans34:00 – Credit Card Debt vs. Student Loans: What to Tackle First35:20 – Saving for Retirement While Paying Off Debt36:15 – The Power of Compound Interest (Explained Simply)37:30 – How to Start Investing — Even with $20 a Month38:00 – Final Thoughts + Where to Find Credit Karma’s Free Tools
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What if earning more starts with ditching the BS toxic hustle culture we’ve been sold?
In today’s episode I’m sitting down with Amanda Goetz — two-time founder, four-time CMO, single mom of three, and author of Toxic Grit: How to Have It All and Actually Love What You Have. We’re talking about how to earn more, buy back your time, and redefine ambition on your own terms without falling into the trap of hustle culture. From the rise and fall of the “girlboss” era to the guilt that comes with labels like “tradwife” and “soft girl,” Amanda shares how to find balance between building wealth, protecting your peace, and creating room for every version of yourself. If you’ve ever felt torn between chasing big goals and actually enjoying your life, this episode is for you.
Amanda’s links:
Book: https://www.toxicgrit.com/
Website: https://www.amandagoetz.com/ Instagram: https://www.instagram.com/theamandagoetz/
Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show!
00:00 Intro
01:23 Amanda on Applying Mindset Shifts
02:06 The "Girl Boss" Era and Its Impact
04:06 Competing Versions of Ourselves
05:02 Seasons of Hustle and Avoiding Burnout
07:10 Defining Toxic Grit
09:15 Surviving Divorce and Building Resilience
12:18 Outsourcing, Rituals, and Reclaiming Time
15:55 Scarcity vs. Abundance Mindset
19:54 Defining Toxic Grit for Women
21:15 Creating Checkpoints and Avoiding Spin Cycles
23:28 Burnout, Alignment, and the Ambition Cycle
29:31 The Five-Phase Ambition Cycle
33:34 The Importance of Rituals and Transitions
38:48 New Models for Ambition and Redefining Success
Special thanks to our sponsors:
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Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Learn more about your ad choices. Visit megaphone.fm/adchoices
It took me three years — and more than half a million dollars — to learn this lesson.
In today’s episode, I’m breaking down the biggest business mistake I’ve ever made: ignoring my gut, following “expert” advice, and paying the price. We’re diving into what happens when you give away your power for credibility, why trusting yourself is the best business strategy, and how to rebuild self-trust after a big mistake.
If you’ve ever been told, “That’s just how it’s done,” this episode will remind you that sometimes the best thing you can do is trust your instincts — even when it goes against the norm.
You’ll learn:
Why “industry standard” doesn’t always mean right for you
The true cost of outsourcing your power
How to rebuild self-trust in your money and business decisions
In this episode:
00:00 — The mistake that cost me $500,000
03:00 — What it means to sign with an agency or network (and why it’s risky)
05:00 — Losing transparency and control in my own business
07:00 — When credibility costs more than it’s worth
08:30 — The moment I realized I’d given away 40% of my revenue
10:00 — The danger of doing things just because “that’s how it’s done”
13:30 — What running everything in-house has taught me
14:00 — The deeper lesson: self-trust, transparency, and ownership
16:00 — How to support independent creators and shows like this one
17:00 — Learning from mistakes without shame
17:30 — The challenge: where can you trust yourself more?
Want more resources from this episode, like our FREE money quiz, tools, or challenges? Head to https://www.herfirst100k.com/ffpod
Check us out on YouTube: https://www.youtube.com/herfirst100k
Learn more about your ad choices. Visit megaphone.fm/adchoices
Subscribe on Youtube: https://www.youtube.com/c/HerFirst100K
Visit herfirst100k.com/ffpod to find any resources mentioned on our show!
We’re taking a quick break this week, but don’t worry, we’ll be back in your feeds next week. And next week’s episode is a BIG one. I’m going to be sharing about something that has cost our business hundreds of thousands of dollars over the last few years. But that’s not all––for the last three and a half years, we’ve been building this show together—and now, the Financial Feminist podcast is about to look and feel a little different. I can’t say too much just yet, but trust me, you don’t want to miss what’s coming! Tune in to hear how you can help.
Read transcripts, learn more about our guests, sponsors and more at https://herfirst100k.com/financial-feminist-show-notes/i-need-your-help-bonus/
Learn more about your ad choices. Visit megaphone.fm/adchoices
When it comes to love, weddings, and money — things can get messy. In this special episode, we’re re-releasing a conversation I had on the Here Comes the Drama podcast with Christa Innis, to talk about one of the most common (and costly) mistakes couples make: avoiding real conversations about money. From wedding budgets and bachelorette party expectations to navigating debt, boundaries, and financial transparency, we’re unpacking all the drama around love and money. Whether you’re planning your big day, standing beside a friend, or just love a juicy “Am I the A**hole?” wedding story, this episode is full of hot takes, practical scripts, and no-shame advice to help you protect your wallet and your relationships. Plus, we’ll talk about how to plan a wedding you can actually afford.
Resources & Links:
Grab your free bridal party script guide: herfirst100k.com/bride
Here Comes the Drama podcast: https://www.christainnis.com/podcast
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/couples-money-mistakes/
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
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I’ve been that multi-millionaire who rents, proudly defending why homeownership wasn’t the right choice for me—until now. At 31, I bought my first house, and in this episode, I’m sharing everything I learned along the way: the emotional rollercoaster of finding “the one,” the financial surprises (like hidden $50,000 repairs), why I chose a mortgage over paying cash, and what finally made me change my mind after years of renting. Whether you’re saving for your first home, debating if renting still makes sense, or just curious about how a self-proclaimed renter became a homeowner, this is the honest truth about what it really takes to buy a house.
Resources mentioned:
Gentle Giant moving company:
https://www.gentlegiant.com/, 1-800-442-6863
Chelsea Moon - Keller Williams: https://www.sweetlivingrealty.com/agent-profile/chelsea-moon-12338728
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/home-buying-lessons/
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
What does it really cost to survive — on reality TV and in real life? In this episode of Financial Feminist, I sit down with Parvati Shallow — Survivor legend, and author of “Nice Girls Don’t Win: How I Burned It All Down to Claim My Power.” We talk about her journey from growing up in a high-control spiritual community (yes, basically a cult) to winning multiple seasons of Survivor and becoming one of the most iconic players in reality TV history, and how the scarcity mindset shaped her money, relationships, and self-worth for decades. Parvati opens up about what it means to rewire survival into abundance, motherhood’s lessons in surrender, queerness, and why playing “villain” on TV mirrors the punishment women face for stepping into their power. If you’ve ever been told you’re “too much” or felt you had to play small to belong, this conversation is for you.
Parvati’s links:
Website: https://www.parvatishallow.com/
Instagram: https://www.instagram.com/pshallow/?hl=en
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/the-price-of-power/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
NetsuiteIf your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
Building a business on the side isn’t easy—I’ve been there, hustling before and after my 9–5, wondering if I’d ever make enough to quit. In this episode, I’m joined once again by my friend and fellow entrepreneur, Mallory Rowan, to break down the five biggest mistakes side hustlers make that keep them stuck, burnt out, and broke. From struggling to define your audience to falling into the “do it all” trap, we’ll share the exact shifts you need to make if you want your side hustle to actually become a sustainable business. It’s time to stop spinning your wheels, lowering your prices, and wondering how to grow beyond those first few “friends and family” sales. We’re going to give you the clarity you need to finally move forward.
Mallory’s links:
Website: https://malloryrowan.com/
Instagram: https://www.instagram.com/malloryrowan/?hl=en
Business Bootcamp: herfirst100k.com/business-bootcamp
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/side-hustle-mistakes/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
If you’re exhausted from carrying the invisible labor at home, this episode will feel like a deep breath. Today’s special best of episode features Eve Rodsky, who helps partners build more equitable relationships by helping bridge communication gaps and develop better systems in the home. In this conversation, she talks through her Fair Play Doctrine, offering exercises and conversation starters for couples to help get started in eradicating the labor disparity in their homes.
Eve’s links:
Website: https://www.fairplaylife.com/
Instagram: https://www.instagram.com/everodsky/?hl=en
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/building-equitable-relationships/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
What if the “safe” choice—a steady paycheck, a traditional career path, playing small—was actually holding you back from building the business you’ve always dreamed of? In today’s episode, I sat down with Carrie Kerpen—entrepreneur, author, and founder of the Whisper Group—who built and sold an eight-figure company and now helps women transform their businesses into valuable, sellable assets. We get into how financial fear and freedom shaped her entrepreneurial journey, why most of us never feel “ready” to start, and the key shifts you can make to build a business that not only survives but thrives. If you’ve ever wondered how to create a business that lasts, this conversation is your blueprint.
Carrie’s links:
Website: https://www.wearethewhispergroup.com/Book: https://www.wearethewhispergroup.com/the-whisper-way-book Instagram: https://www.instagram.com/carriekerpen/?hl=enFind out how much your business is worth: http://whispercalculator.com
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/how-to-build-a-business/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
If you’ve ever thought, “I want to be my own boss, but I don’t even know where to start,” this episode is for you. I’m sitting down with my friend, business coach and entrepreneur Mallory Rowan, to talk about how to finally stop dreaming and start building your own business. We’re unpacking the fears that hold you back—like not having the “perfect” idea, worrying about failure, or feeling like you’re not the entrepreneurial type—and giving you the permission slip and playbook you need to move forward. From learning why “ready” is not a feeling to understanding how entrepreneurship can change your finances and your life, this conversation will inspire you to take messy action, trust the process, and start your journey from idea to income.
Mallory’s links:
Website: https://malloryrowan.com/Instagram: https://www.instagram.com/malloryrowan/?hl=en
Business Bootcamp: herfirst100k.com/business-bootcamp
Free Idea Generator: herfirst100k.com/idea
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/how-to-start-your-business/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp
I asked our audience one simple question: How much money would you need to feel rich? What I didn’t expect was a tidal wave of answers that weren’t just about income—they were about identity, survival, trauma, and the deep psychology of money. In this episode, I’m digging into the thousands of responses we received—from those saying $70K makes them feel secure, to others needing $750K+ just to feel safe in their high-cost-of-living cities. But beneath those numbers lies something even more fascinating: how we define wealth, comfort, and enoughness, especially as women navigating a world that tells us we should be grateful for scraps.
This episode isn’t about hitting a random salary milestone—it’s about unraveling the emotional and psychological layers behind why we want more money and what it represents. From societal expectations to location-based cost pressures, from generational trauma to shifting lifestyle goals, I break down what your “rich number” might actually say about you—and challenge you to claim even more. Because financial safety isn’t simply a number.
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/how-much-money-do-i-need/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
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Masterclass
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If you’ve ever felt like you’re living life on someone else’s terms—constantly trying to be “good,” small, or palatable—this episode will change everything. I sat down with return guest Elise Loehnen, bestselling author of On Our Best Behavior and her new workbook Choosing Wholeness Over Goodness, to talk about how to actually like your life, your body, and yourself. We dig into how cultural “good girl” conditioning and stories about money, envy, success, and our bodies hold us back, and how to start rewriting those scripts into ones that feel true to who you are. Elise shares powerful insights on fear, intuition, and envy—and how embracing wholeness over perfection can free us to live more authentic lives.
Elise’s links:
Website: https://www.eliseloehnen.com/
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/how-to-like-yourself/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
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Quince
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Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
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Be the first to know when we launch Business Bootcamp Live! https://herfirst100k.com/biz-waitlist
If you’re over 30 and not sure where to start with finances, this conversation is for you. In this special best of episode, Tori is joined by Britt and Laurie-Anne of the Dow Janes to talk about managing your money in your 30s and beyond. Tune in to hear why The Dow Janes have a different view of emergency funds and finances in partnerships, how managing money in your 30s is different than in your 20s, and why it’s never too late for women to start getting into their finances.
The Dow Jane's Links:
Website: https://www.dowjanes.com/
Instagram: https://www.instagram.com/dow.janes/
Youtube: https://www.youtube.com/c/DowJanesFinancialEducation
Read transcripts, learn more about our guests and sponsors, and get more resources at: https://herfirst100k.com/financial-feminist-show-notes/managing-money-in-your-30s/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Zocdoc
Visit Zocdoc.com/FFPOD to find and instantly book a top-rated doctor today.
Saily
Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.
Masterclass
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Check to see if you qualify for debt consolidation with our partner –– no impact to your credit score (terms apply): www.herfirst100k.com/payoff
If you’re drowning in credit card debt, this is your lifeline. I’m sharing the five strategies that can help you pay it off by the end of this year — and stay out of it for good. From slashing your interest rate to my favorite debt consolidation tool, these steps can save you thousands and give you your financial freedom back.
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/pay-off-credit-card-debt-fast/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
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Be the first to know when we launch Business Bootcamp Live! https://herfirst100k.com/biz-waitlist
What if everything you’ve been told about retirement is a lie? For years, we’ve been sold the idea that we should grind it out for 40+ years and finally start enjoying life at 65 — but what if that model is broken? In this episode, I’m joined by author and financial coach Jillian Johnsrud to talk about why the traditional retirement plan is failing us and how mini-retirements can give you freedom, fulfillment, and even more money along the way. We’re unpacking exactly how to afford extended breaks, how to negotiate time off without tanking your career, and why rest is one of the smartest investments you can make.
Jillian’s links:
Website: https://retireoften.com/
Book: https://lnk.to/retireoften
Instagram: https://www.instagram.com/jillianjohnsrud/
Planning worksheet: https://retireoften.com/mini/
Negotiating worksheet: https://retireoften.com/onemonth/
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/is-traditional-retirement-a-scam/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
ZocDoc
Visit Zocdoc.com/FFPOD to find and instantly book a top-rated doctor today.
Saily
Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.
Masterclass
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Be the first to know when we launch Business Bootcamp Live! https://herfirst100k.com/biz-waitlist
When I started my business, I had just $40 in my bank account. No trust fund, no corporate safety net, just a dream and a whole lot of grit. Fast forward, and that $40 has turned into a multi-million dollar company that’s helped over five million women change their relationship with money. But it didn’t happen without mistakes––and a lot of hard lessons along the way. In this episode, I’m pulling back the curtain on the seven most important lessons I’ve learned over nine years of building Her First $100K. These are the strategies, mindset shifts, and sometimes counterintuitive moves that have made the biggest difference—not just in our bottom line, but in my life as an entrepreneur.
Mentioned in this episode:
Business Bootcamp Live: https://herfirst100k.com/biz-waitlist
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/entrepreneurship-lessons/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
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Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Saily
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Masterclass
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Learn more about your ad choices. Visit megaphone.fm/adchoices
What happens when you build a $100 million brand, become the face of a cultural movement, and then watch it all come crashing down—publicly? In this episode, I sit down with the iconic Sophia Amoruso—founder of Nasty Gal, originator of #Girlboss, and now a seasoned investor and entrepreneur—to talk about what it really takes to reinvent yourself without losing who you are. We get raw about failure, public scrutiny, and why walking away from something “successful” might actually be the most powerful move you can make. Whether you’re pivoting careers, or simply redefining what success looks like, Sophia’s insights'll give you the crash course in reinvention you didn’t know you needed.
Sophia’s links:
Website: https://www.sophiaamoruso.com/
Business Class: https://www.businessclass.co/
Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/reinventing-yourself-sophia-amoruso/
Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod
Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools
Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz
Special thanks to our sponsors:
Squarespace
Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.
Indeed
Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.
Rocket Money
Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.
Quince
For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.
Netsuite
If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.
Saily
Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.
Masterclass
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Learn more about your ad choices. Visit megaphone.fm/adchoices





Also student loans die with you. Refinancing with a private bank means your heirs may be on the hook.
I'm sorry, I just can't bear this podcast.
stale bread = bread pudding or add a little water to bread, place the slice in stale/dry sugar. I love the hacks, I will be trying thee out
💚WATCH>>ᗪOᗯᑎᒪOᗩᗪ>>LINK>👉https://co.fastmovies.org
It's so empowering to see the rise of the "Financial Feminist" movement! This is a significant step towards breaking down the gender-based financial disparities that have persisted for far too long. It's about time that we recognize the importance of financial independence and literacy for all individuals, regardless of their gender. https://justpaste.it/u/PackagingLA Being a Financial Feminist means advocating for equal pay, investment opportunities, and access to financial education. It's about shattering the glass ceiling not only in workplaces but also in personal finances. Let's encourage women to take control of their economic lives, make informed investment decisions, and secure their futures. https://500px.com/p/branded-packaging-solution
this was very helpful!
Thanks for sharing.....https://www.yourtexasbenefits.ltd/
Why isn't Season 2 on this platform? I was waiting for it and found out it's not here anymore
Planning of satellite launches to improve the Internet communications of London occurs by saturation of a low orbit of small satellites. OneWeb was one of these manufacturers, despite the problems in production due to pandemia. https://british-spacenews.com/tag/sutherland-spaceport/
It's interesting because I agree with a lot of what you both are saying here. However, I could also argue nearly every one of your points. Biggest being the cult mentality- cruises, trips, team building - you know big, successful companies do this as well. My dream of working for Amazon as an example ;)
Weirdest way I made money was when I was traveling in Japan I found a Craigslist ad to do voiceover for an app used during Tokyo olympics, made $50 cash for a few hours of work.
weirdest way I made money. unloading people's shopping carts for the quarter in their cart
Absolutely in LOVE. Recommending this to everyone who will listen. This podcast has opened my eyes to privileges I didn't even know I had and have and the struggles kept in the shadows that people are facing that are straight up CRIMINAL. So happy to be being educated about these issues so I can help advocate for their ABOLISHMENT.
Big fan of this show! Tori does a great job bringing on experts with unique money-related stories. I can feel her money confidence through the phone and it’s contagious!
I love Tori's content, very excited to catch up on this
So excited for this ❤❤❤