60 Day Startup Launch Blueprint

Snail Mail In an age where the Internet, email, and social media play such huge roles in our personal and business communications, many have taken the view that postal mail, or “snail mail,” is all but dead. Nothing could be further from the truth. I’m extremely tech savvy, and I’ve grown up with the Internet from its early dial-up days and prior. Yet, despite this background, or perhaps because of it, I regard “snail mail” as one of the most important and underutilized forms of marketing media. When it comes to your media strategy, you should understand that email doesn’t replace postal mail, it complements it. We love the speed and efficiency of all things virtual; however, it would be a mistake to underestimate the power of physical objects when it comes to moving people emotionally. And, moving people emotionally towards a desired action is what marketing is all about. Imagine a man sending his wife an “I love you” text or email on their anniversary versus the same message communicated on a handwritten card with a bunch of her favorite flowers. There’s a world of difference between the virtual and physical equivalents of the same message. Have you ever received one of those Google AdWords coupon postcards in the mail? It’s instructive that the poster child for the digital age, Google, uses postal mail as part of its small business marketing strategy. Postal mail has a much longer lifespan and requires effort to dispose of. It’s not uncommon for people to treasure and keep postal letters from significant people in their lives for decades. The same would rarely be the case for emails, which are ephemeral—in your inbox one moment, deleted and forgotten the next. Another important point about postal mail is that it has become significantly less cluttered over the past few years, which from a marketer’s perspective is a dream come true. Clutter is the enemy of message cut through and having a media that has actually become less cluttered makes it all the more compelling. Conversely, email has become orders of magnitude more cluttered. The noise within email inboxes has gotten to ridiculous proportions, and even someone who is good at sorting it approaches it with a completely different frame of mind to postal mail. People handle their email with a finger hovering over the delete key. Anything that isn’t immediately actionable gets deleted, forwarded or forgotten in an inbox archive. Until we figure out how to teleport physical objects from one location to another like they do on Star Trek, we’re reliant on couriers and the postal service to transport postal mail and physical objects for us. Without a doubt, postal mail is a powerful media channel. However, as with all media, it’s important not to get hung up or tied to a single channel. Your goal is to figure out how to get a good return on your media investment whether that be postal mail or anything else. Credit: 1-Page Marketing Plan. Do share your feedback with me DM/Follow @digitalentrepreneur247 on Instagram. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Do check out www.onecallapplications.com

C'mon man! And with local DDC news, yours truly Umran with a triumphant comeback...but tonight...Don't call it a comeback, I been here for years, I'm rockin' my peers, puttin' suckers in fear...Umran talks about all he's been upto for the past 8-10 weeks. Creating one of the Biggest Entrepreneurship courses on Udemy & Hitting #1 Best Seller 3 times on Amazon to say the least | Check out his work by clicking the below links & remember to hit him up on Twitter @UmranNayani | Amazon Author Page: https://www.amazon.com/kindle-dbs/author?ref=dbs_G_A_C&asin=B08XZX4LBN | Udemy: https://www.udemy.com/course/60-day-startup/

In this episode we talk about how 'Growth' is diferrent from 'Scale' & discuss business models for both. Yours Truly also rants about his learnings & pitfalls & how knowing everything he knows now, would not have allowed himself to start a business back in 2013. Check out: https://60daystartup.online/60-day-startup-launch-blueprint

In this episode we talk about the circumstances that led me to consider quitting from Business/Entrepreneurship altogether & what led me to not Give up! Subscribe to get updates! Cheers 🥂

Mining for Gold with the Ethical Bribe Even in a narrow target market, all prospects should not be treated equally. All other things being equal, the more money you can spend marketing to high-probability prospects, the better your chances are of converting them to a customer. Remember the proverbial archer we discussed in Chapter 1? He has a limited number of arrows and similarly you have a limited supply of money for your marketing campaign, so it’s essential you invest it wisely. For example, if you have $1,000 to spend on an ad campaign that reaches 1,000 people, you’re essentially spending $1 per prospect. Now, assume that out of the 1,000 people the ad reaches, 100 are potential prospects for your product. By treating them equally, which you would have to do with mass marketing, you’re wasting $900 on uninterested and unmotivated prospects to reach the 100 who are interested. What if, instead of treating them all equally, you could sift, sort and screen so that you were only dealing with high-probability prospects and not wasting valuable time and marketing dollars on uninterested and unmotivated prospects? You could then spend the whole $1,000 on the 100 high-probability prospects. That would allow you to spend $10 on wooing each of them instead of the measly $1 per prospect you’d have if you treated them all equally. With ten times the firepower aimed at the right targets, do you think we’d have a better conversion rate? Of course. But how do we separate the wheat from the chaff? The short answer is, we bribe them into telling us! Don’t worry, there’s nothing underhanded here. We offer an “ethical bribe” to get them to identify themselves to us. For example, our friend the photographer could offer a free DVD telling prospective brides exactly what they should look for in a wedding photographer and showcasing some of his work. A very simple lead-generating ad could be headlined: “Free DVD Reveals the Seven Costly Mistakes to Avoid When Choosing a Photographer for Your Wedding Day.” Anyone requesting this “ethical bribe” would be identifying themselves as a high-probability prospect. You now have at least their name and address, which would go into your marketing database. Remember, the goal is simply to generate leads. Avoid the temptation of trying to sell from your ad. At this early stage you just want to sift out the uninterested and unmotivated so that you can build your database of high-probability prospects. Here’s the other big reason you want to avoid selling directly from your ad: at any given time (on average) about 3% of your target market is highly motivated and ready to buy immediately. These are the prospects most mass marketing hopes to convert. However, there’s a further 7% who are very open to buying and another 30% who are interested but not right now. The next 30% are not interested and finally the last 30% wouldn’t take your product, even if it were free. 'Subscribe' to the '60 Day Startup Launch 🚀 Blueprint' Podcast. Also check out 'StartupBhaijaan Umran' on YouTube https://youtube.com/channel/UCDdSLyAKaD_w5cBC0X4Pxkg Want me to Help you Launch your Startup: Book a Free One-on-One: https://onecallbusinesssolutions.as.me/schedule.php Check out www.onecallapplications.com

Is it mandatory to identify yourself as an "Entrepreneur" on Instagram to be an Entrepreneur for real? Tune in to find out. 'Subscribe' to this podcast to stay updated on all future episodes. Check out www.onecallapplications.com to Launch your Startup App. Cheers 🥂

The “During” Phase Section Summary In the “during” phase, you’re dealing with leads. Leads are people who know you and have indicated interest in what you have to offer by responding to your marketing message. In this phase, you’ll capture these interested leads in a database system, nurture them with regular value-building information and convert them into paying customers. The goal of this phase is to get your leads to like you and what you have to offer enough to buy from you for the first time. Once they’ve bought from you, they become a customer and enter the third and final phase of your marketing process. Capturing leads in a database system for future follow-up is critical to your marketing success. This is because only a very small percentage of interested leads may be ready to purchase from you immediately. Lead capture is all about properly handling interest and building your future sales pipeline. Highlights covered in this chapter include: Why you should never try to sell directly from an advertisement and what to do instead How to transition from “hunting” to “farming” and ensure you always have a full pipeline of new business Why you shouldn’t treat all prospects equally How to use an “ethical bribe” to uncover high-probability prospects How to instantly increase the effectiveness of your advertising by 1,233% Why some businesses get a constant flow of leads and prospects while others struggle How to be seen as an expert and authority by your target market. Capturing Leads Hunting vs. Farming Imagine yourself as a hunter. You wake up in the morning, gather your weapons and head out to the hunt. Some days, you come back with a kill and your family eats a feast. Other days, you come back empty-handed and your family goes hungry. The pressure is on every single day to hunt successfully—it’s a constant battle. Now imagine yourself as a farmer. You plant your seeds and wait for them to be ready for the harvest. In the meantime, you nurture them and treat them with care. You water and tend to your crop. When they’re ready, you start harvesting. In my experience, most businesses are hunters, not farmers: They make cold calls to generate new business. They spend huge amounts of time and energy trying to get a new customer and do anything to close the sale as soon as possible. Their advertising reeks of desperation as they try discounting and competing on price just to make a quick sale. They waste huge amounts of time pestering people who are not interested in their product or service. Most business owners are clueless about the purpose behind their marketing. They slap the name of their business on their ad with a pretty logo and some meaningless slogan claiming to be the leader in their industry or area. If you ask them what the purpose of their advertising is, most will say it’s to sell their products or to “get their name out there.” This is wrong! Dead wrong. They may as well be flushing money down the toilet. In direct response marketing, the purpose of your advertising is to find people who are interested in what you do rather than trying to make an immediate sale from the ad. When your interested leads respond, you put them in your follow-up database so that you can build value for them, position yourself as an authority and create a relationship built on trust. After doing this, the sale comes (if it’s right for them) as a natural consequence. This will take a mindset shift but is an absolutely vital concept to understand. Credit: 1-Page Marketing Plan. Check out the '60 Day Startup Launch Blueprint' Course for Entrepreneurs. https://www.udemy.com/share/103RYq/ Share your feedback, @digitalentrepreneur247 on Instagram. Will see you Thursday! Cheers 🥂

The Most Dangerous Number One is the most dangerous number in your business. It makes businesses brittle. Does your business have only one source of leads? One major supplier? One major customer? Rely on one type of media? Offer one type of product? To borrow a computer system term, does your business have “a single point of failure”? If so, your business is brittle, and a small change in circumstances outside of your control could have a devastating effect. That’s a very tough situation to end up in. Many businesses were hit hard when Google changed its search engine algorithm. These businesses put all their marketing budget and effort on search engine optimization and literally overnight found their one source of leads gone. Similarly, when Google started to make changes to the types of paid ads it wanted to show, even advertisers who were paying Google enormous amounts of money each month were hit with the “Google Slap.” That is, Google started to charge them four, five, sometimes even ten times as much as they did previously. This change forced advertisers to stop their campaigns and try to fix the issue or find another source of leads. In the meantime, their business virtually halted. Fax broadcasting was effectively outlawed in the United States and many businesses that relied on that as a sole source of leads went broke. Some wise words of antiquity recommend that we build our house on a rock mass instead of on sand. That way, when the storm inevitably comes, our house doesn’t cave in. The first step is to identify any scenarios in which the number one can potentially hurt you. Here are some examples: What if your largest customer leaves you for a competitor or what if they go out of business? What if there is a change of government legislation and the product you currently offer gets outlawed or regulated into oblivion? What if your main advertising strategy stops working? What if your advertising costs rise dramatically? What if your currently high search engine rankings disappear or pay-per-click rates rise sharply? What if your biggest supplier raises prices, has a supply shortage or goes out of business? What if you rely on email marketing and the government cracks down further on this strategy? All of these scenarios can and do happen. If you rely on one of anything, you are leaving yourself in an exposed position—you’re effectively building your house on a sandy foundation. When the storm comes, and the floods rise, the house is going to collapse. Identify and eliminate single points of failure in your business. That way, if the laws change, if the advertising rates go up, if all of a sudden one specific strategy stops working as well as it used to, your business will be safe. You’ll be the one with the power because you are not reliant on one of anything. Jim Rohn had an excellent philosophy on the matter: You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue, and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does. Do share your feedback: @digitalentrepreneur247 on Instagram. Check out my Debut course published on Udemy Thought you might enjoy this course on @Udemy: Profitable App Development Blueprint for Startups https://www.udemy.com/share/103GOs/ Check out: www.onecallapplications.com

No discussion of marketing or spending on media can be complete without discussing the budget. When spending money on marketing, one of the following three things will occur: Your marketing fails (in other words, you make less in profit than you spent on your marketing expenses). You have no idea if your marketing was a success or failure because you don’t measure the results. Your marketing succeeds (in other words, you make more in profit than you spent on your marketing). For each of these scenarios, there’s a simple course of action: If your marketing consistently fails and loses you money then STOP and change what you’re doing. If you don’t measure your marketing results that’s just plain stupid because, with the technology we have readily and cheaply available, it’s easier than ever to track your marketing results and return on investment (ROI). If your marketing is working and consistently giving you a positive ROI, then you should crank it up and throw as much money as you can at it. One of the craziest things I see small business owners doing is setting a “marketing budget.” By setting a marketing budget, you are implying that either your marketing isn’t working and hence it’s a pure expense (in other words, a waste of money). Or you have no idea if it’s working because you don’t measure the results and so you throw money at it in the hope that it’s giving you some sort of positive result. If the former is the case, then, of course, you need to set a budget because you can’t have expenses running wild in your business. But a good question might be, why are you wasting money on marketing that isn’t working? If the latter is the case, then you need to change things pronto. You wouldn’t hire an employee and not measure their productivity, so why on earth would you consistently pay for marketing and not know what result it’s generating? If your marketing is working (giving you a positive return on investment), why on earth would you limit it with a budget? Effective marketing is like having a legal money printing press. This scenario is called money at a discount. If I were selling $100 bills for $80, wouldn’t you buy as many as you could possibly get your hands on? Or would you say, “Sorry my budget for discounted $100 bills this month is only $800, I’ll just take ten please.” That’s why I always say have an unlimited budget for marketing that works. One argument I hear against this is concern about being able to handle the demand. Firstly, that’s a great problem to have. Secondly, if you’re truly receiving more demand than you can fill, this is the perfect opportunity to raise your prices. This will instantly boost your margins and bring you a better quality of client. The only time to set a marketing budget is when you’re in the testing phase. In the testing phase, I advise that you fail often and fail cheap until you have a winner. Test your headline, your offer, your ad positioning and other variables. Then, cut the losers and optimize the winners until you finally have a combination that gives you the best possible return on investment. Remember, the post office charges you the same amount to mail a crappy direct mail piece that bombs as they do a high-converting direct mail piece that pulls in millions. Once you have a winner that pulls in more than it costs you, crank up the marketing spend and hence the speed of your legal money printing press! Credits: 1-Page Marketing Plan. As always continue to share your feedback, DM @digitalentrepreneur247 on Instagram. Write to me 'umran@digitalentrepreneur247.com' Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Do check out www.onecallapplications.com

Getting your email delivered. As discussed, the best way to ensure good email deliverability is to use a commercial email marketing platform. In addition to that, ensure that your email copy doesn’t contain spammy phrases or use too many images or links. Getting your email opened. The best way to get your email opened is to have a compelling subject line. In the copywriting section of Chapter 2, we discussed copywriting strategy and headlines. Imagine your email among hundreds of others in your prospect’s inbox. The job of your email subject line is to create curiosity and motivate the recipient to open your email. Getting your email read. Some marketers advocate that you should keep emails to subscribers short. In reality, the length of your emails is secondary to their relevance and quality. If you write compelling content, it will get read. For example, several prominent email marketers and bloggers write very long emails. They also email their subscribers frequently. By collecting numerous data points on their target markets they know exactly what they want to read. So, while their emails are long, they are highly relevant and compelling to their target markets. An alternative approach is to keep emails short by only having a teaser or summary in the email body. Readers are then invited to click on a link so they can read more on your website or blog. Credit: 1-Page Marketing Plan. Do share your feedback with me, it means a lot. Don't forget to 'Subscribe' to this Podcast. DM/Follow @digitalentrepreneur247 on Instagram. Write to me 'umran@digitalentrepreneur247.com' Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Check out www.onecallapplications.com As always I'll see you tomorrow! Cheers 🥂 #ripyoungking

While email is a powerful media, it does have a few idiosyncrasies that you must be aware of. Here are some of the key dos and don’ts when it comes to email. Don’t spam. There are strict rules about email marketing in most countries. Most notably, you must have the consent of the email recipient to send them marketing emails. That’s why an opt-in form on your website is critical. Never ever buy or compile lists of email addresses where the recipients haven’t explicitly requested to be emailed. Not only is this very poor positioning, putting you in the same category as spammers, but it’s also illegal. Be human. Don’t write an email like a robot or like you’re writing a formal letter. Email is a very personal medium and even if you’re sending the same email to thousands of subscribers, write as though you’re emailing a single person. Feel free to be a bit informal. Use a commercial email marketing system. Don’t ever use Outlook, Gmail or any other standard email service for mass email marketing. These services are designed for one-to-one emails not one-to-many. Your account will either get shut down or blacklisted if you start mass emailing from these services. There are commercial email marketing systems that are cheap and easy to use. Some popular ones are ConvertKit, MailChimp, Infusionsoft, Ontraport and ActiveCampaign. Email regularly. If you rarely email your email database they’ll start to go “cold.” They may have opted into your email database, but if they haven’t heard from you for a long time, they may forget who you are and mark you as a spammer. Worse still, the value of your key online marketing asset starts to decay. To keep the relationship warm, stay in touch with your email subscribers at the very least monthly. Give them value. If you email your subscriber database only when you want to sell them something, this will quickly get old and they’ll either unsubscribe from your list, ignore your emails or mark you as a spammer. All healthy relationships are based on an exchange of value. Ensure the majority of your emails are not sales pitches but rather something that creates value for your subscribers. A good ratio is three value-building emails for every offer email. Automate. Another great reason to use a commercial email marketing platform is automation. Credits: 1 - Page Marketing Plan. Do share your feedback @digitalentrepreneur247 on Instagram. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app. Check out www.onecallapplications.com

Email is a direct, personal way to engage with prospects and customers. Thanks to the proliferation of smartphones and mobile devices, pretty much everyone has email in their pocket or within easy reach. Building a database of email subscribers plays a central role in your online marketing strategy. A prominent part of your website should be an email opt-in form. This enables you to capture the email address of website visitors and gives you the opportunity to nurture those visitors who may not be ready to buy immediately but who are interested and want more information. lead capture and lead nurturing are two critical stages of the marketing process. They give us the ability to intelligently deal with interested prospects who may not yet be developed to the point of making a purchasing decision. Generally, these kinds of prospects make up the majority of all prospects and are crucial to filling your pipeline of future sales. If you didn’t capture these interested non-buyers, you’d likely lose them forever. Your only hope would be that when they finally became ready to buy, they would remember your website among hundreds they may have visited and completed the buying cycle they began days, weeks or months ago. Creating a highly responsive list of email subscribers practically enables you to produce cash on demand. You create a compelling offer with a response mechanism and send an email broadcast to your list. You get instant feedback about whether the offer is a hit or a miss. It’s a great way of cheaply testing offers prior to investing in more expensive media, such as print or pay-per-click advertising. Even more importantly, an email database is an asset that you own. It’s independent of whatever social media property may be the flavor of the month. Remember MySpace? While I don’t think Facebook or Twitter are going away soon, it is a fast-moving space. If you build your business on someone else’s platform and it starts to decline in popularity, your key online marketing asset will be stranded. Credits: 1 Page Marketing Plan. Do share your feedback, DM/Follow @digitalentrepreneur247, write to me 'umran@digitalentrepreneur247.com'. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app do check out www.onecallapplications.com

Without a doubt, the Internet and social media are media breakthroughs. They’ve democratized information and have made possible an unprecedented level of connectedness. However, there’s also a lot of hype that surrounds these forms of “new media,” as they’re often referred to. Especially with all the hype that surrounds social media, you’d imagine it was a marketing cure-all. Many self-proclaimed social media “gurus” would have you believe that social media is the future of all marketing and that if you’re not dedicating most or all of your marketing resources to social media, you’re a Luddite who’ll soon be out of business. A successful marketing campaign has to get three vital elements right: Market (covered in Chapter 1): the target market you send your message to Message (covered in Chapter 2): the marketing message or offer you send Media (covered in this chapter): the vehicle that you use to send your message to your target market. My preference, as much as possible, is to build and own my own marketing assets, such as websites, blogs, email lists and so on. I then use social media simply as a way to drive traffic to these marketing assets. This way, my time and effort go into renovating my own “house” rather than that of a landlord who can kick me out at any time. Credits: 1-Page Marketing Plan. 'Subscribe' to this Podcast. Do share your feedback, DM / Follow @digitalentrepreneur247 on Instagram. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app. Do check out www.onecallapplications.com. As always I'll see you tomorrow! Cheers 🥂

The money we make up front on a campaign is known as “the front end.” The money we make on subsequent purchases is known as “the back end.” Together, these figures make up the lifetime value of a customer. Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness. The other statistics, like response rates and conversion rates, in themselves are useless. We just use them to determine these two figures, which give us a true picture of how our marketing is performing. If you don’t know what these numbers are in your business, then now’s the time to start measuring and making your marketing accountable. Constantly testing, measuring and improving these numbers is how you build a high-growth business. Your “front end” offer is the offer that gets seen by prospects (people who aren’t yet your customers). These are people who don’t know you and have no reason to like or trust you. In general, the goal of your front end offer is to create a customer and make enough profit from the first transaction to at least cover the customer acquisition cost. This makes it very sustainable to keep advertising. The real profit is made on the “back end” through repeat purchases by existing customers. Sometimes it makes sense to “go negative,” that is losing money on the front end, because you know for certain you’ll make it up and more on the back end. This is often the case with subscription businesses or businesses that have a high lifetime value. If you don’t know your numbers, this can be a risky strategy, so stick to the goal of having your front end pay for your customer acquisition cost until you have a good handle on your lifetime value numbers. In Chapter 8, we’ll talk more about the back end and increasing customer lifetime value. This can revolutionize your business and turn losing campaigns into winners. Credit: 1 Page Marketing Plan. 'Subscribe' to this Podcast 📻 to stay updated on all future episodes. Do share your feedback, dm @digitalentrepreneur247 on Instagram, write to me 'umran@digitalentrepreneur247.com'. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Check out www.onecallapplications.com

If you’re a small- or medium-sized business, you need to get a return on your marketing expenditures. Putting your comparatively tiny marketing budget into fuzzy marketing would have the same effect as a kid peeing in the ocean. The game of mass marketing/branding/getting your name out there type of marketing can only be won with atomic-bomb-scale firepower. If you’re a small to medium business, that’s not a game you’re equipped to play. That being the case, we need to look at the numbers carefully. Remember the entire goal of your ad is for your prospect to say, “Hey that’s for me.” Trying to be all things to all people is unlikely to garner the same reaction. Credits: 1-Page Marketing Plan. 'Subscribe' to this Podcast. DM/Follow @digitalentrepreneur247 on Instagram. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Check out www.onecallapplications.com

John Wanamaker, one of the marketing greats, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While this was understandable a century ago, when it was first said, it should be a crime to say that today. Yet, the reality is that most small businesses do little if any tracking of advertising. Not measuring where your leads and sales come from and not tracking ROI on ad spend is the mark of an amateur. We all have at our disposal the technology to quickly, easily and cheaply track advertising effectiveness. Tools such as toll free numbers, website analytics, and coupon codes make this trivial. Remember, what gets measured, gets managed. Be ruthless with your ad spend by cutting the losers and riding the winners. Obviously, to know what’s losing and what’s winning, you need to be tracking and measuring. This is vital because media is by far the most expensive component of your marketing spend. It’s the bridge that connects your offer to your target market. Whether you’re using traditional media like radio, TV and print or newer digital media like social, search engine optimization (SEO) and email marketing, you need to understand the idiosyncrasies of each. It’s well beyond the scope of this book to go into the technical details of each category and subcategory of media. However, I’d give you this piece of general advice: hire experts that specialize in whatever media you decide is right for your campaign—they’re worth their weight in gold. Don’t try to do it yourself, especially when it comes to the most expensive part of your marketing process. What you don’t know WILL hurt you. Whether you’re using online media like social, email or web, or offline media like direct mail, print or radio, each has its own idiosyncrasies and technicalities that you’re highly likely to mess up if you’re not experienced with it. It would be a tragedy to get the target market and offer right and then have your campaign flop because you messed up a technical detail in your media. I’m often asked questions like, “What’s a good response rate for direct mail?” or “What kind of open rate should I expect when doing email marketing?” The expectation is that I’ll give a numerical answer. Something like, “Expect a 2% response rate from direct mail” or “Expect a 20% open rate for email.” Usually, these kinds of questions come from well-meaning business owners who have yet to build their marketing infrastructure. My answer is always the same—it depends. Sometimes a 50% response rate is a disaster, and sometimes a 0.01% response rate is a massive success. Response rates will vary dramatically depending on factors such as how relevant the message is to the target market, how compelling the offer is and how you came about the list you’re marketing to. Instead of asking what a good response rate is, which is a nonsense question, they’re really asking, “How do I measure the success of my marketing campaign?” So, how do you measure the success of a marketing campaign? For the impatient, here’s the short answer: did the marketing campaign make you more money than it cost you? Another way of putting it is, what was the return on investment (ROI) on the marketing campaign? If it cost you more than you made (or will ever make) on this campaign, then it’s a failure. If it cost you less than the profits you made as result of the campaign, then it’s a success. Credits: 1-Page Marketing Plan. Subscribe / Follow this podcast. DM@digitalentrepreneur247 on Instagram. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Check out www.onecallapplications.com

Advertising media is the vehicle you'll use to reach your target market & communicate your message. Its typically the most expensive component of your marketing, so needs to be selectedb& managed carefully to ensure you get a good return on investment (ROI). Highlights covered in this mini series: 1. Why "getting your name out there" is a losing strategy. 2. How to get a good return on investment (ROI) when advertising. 3. The lifetime value of a customer & how this is split up between "front end" & "back end". 4. The role of social media in your business. 4. How to effectively use email & postal mail as part of your marketing strategy. 5. How to protect your business from " a single point of failure". Credits: The 1-Page Marketing Plan. Let me know what you thought of today's episode, DM / Follow @digitalentrepreneur247 on Instagram, do remember to 'Subscribe' to this Podcast. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app check out www.onecallapplications.com

Simple is Sexy. The simpler the name of your Product, Service or Startup, the less you will have to spend on advertising creating awareness. Tune in to understand why when you try to get clever with your Business/Startup's name, the more at a disadvantage you put yourself. As always, share your feedback, @digitalentrepreneur247 on Instagram, dont forget to follow this Podcast, Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app, check out www.onecallapplications.com

"The Enemy in Common" Copywriting technique when used properly rattles your prospect's shell & helps you connect with your prospect on a level just below the surface. You are seen as agreeable to their problem by using empathy & are projected as a hero against a common foe aka "The Enemy in Common". Do share your feedback with me, I love to listen to your opinions & thoughts. DM / Follow @digitalentrepreneur247 on Instagram. Follow / Subscribe to thiz podcast. Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app Check out www.onecallapplications.com

Take something relevant from your prospect's blame list, side with them & tie it into your a solution you have to offer. PFB the most common elements of 'The Blame List' The Economy, The Goverment, Taxes are too high, Poor upbringing or parenting, Unsupportive family or friends, No time, No money, No opportunity, Lack of skills or education, Unfair boss etc etc etc. There's just one thing wrong, they aren't on it! Leverage this informatio to enter the conversation is your prospects mind. As always remember to 'Follow' this Podcast. Share your feedback DM / Follow @digitalentrepreneur247 on Instagram, check out www.onecallapplications.com Download QuikMeet, do instant video conferences with your family, friends, and colleagues. https://play.google.com/store/apps/details?id=onecall.quickmeet.app