Bob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself.In his interview with Tim, Bob focuses on how:- eCommerce will become “unified commerce” or just "Commerce"- BigCommerce seems to be in the middle between a true SaaS and something more custom or PaaS- Marketplaces will continue to grow as a revenue strategy- Magento open source is still best for customizations- SaaS platforms will improve, but businesses may get better total cost of ownership with on-prem platforms- AR/3D/VR will eventually be a necessityYou can read the transcription here:#futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce00:00 Future of eCommerce series: Bob Giovannini04:13 Moving from eCommerce to just "Commerce"10:27 His take on Shopify, BigCommerce, Magento, and more17:34 Why engage with a marketplace22:54 The risk of SaaS vs. On-prem25:48 It’s less about the future of eCommerce and more about the future of your business28:30 Will SaaS win out over On-prem solutions?35:23 Who is a good candidate for headless?40:27 Helping clients find the right tool for their needs46:24 Focus on tools that help you merchandise your products more effectively

Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce.In his interview with Tim, Curtis explains that:- In 5 years, there won't be much change; if anything, there will be contraction - In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc.- BigCommerce is bigger than people think it is - they give customers a great toolbox- On-prem isn't going away any time soon - industries like healthcare need more control- Headless doesn’t necessarily mean you’ll be faster- Marketplaces will struggle to take advantage of platforms like Instagram and TikTok- Your digital footprint matters - how diverse does your company look? Do you have any offset programs? What is the language of your site? Or you can read the transcription here: #futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce00:00 Future of eCommerce: Curtis Schrum02:10 Where eComm will be in the next 5 years05:13 Integrations need to get much more seamless06:32 Clients Shopify can serve well08:32 Where Adobe Commerce is going20:47 The interconnectedness of Magento29:25 What's going to happen to Magento Open Source?31:22 A discussion of Mage-OS

Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related.In his interview with Tim, he gives his take on:- Adobe - they see the future of eCommerce as composable for the enterprise only- Shopify - they are following a salesforce model creating their own version of payments, CDPs, headless architectures- BigCommerce - a much more open platform, letting partners fill in any gaps- Composable and headless - they aren't in competition with one another- Europe as the leader of headless innovation- The Metaverse - there will be an increasing share of commerce transacted on virtual worlds- The continued impact of privacy laws and prioritizing site security and accessibilityYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Aaron Sheehan04:42 eCommerce and the Metaverse07:50 "We're living in a weird last season of an HBO show"08:25 Consolidation is looming15:29 Web Accessibility22:07 What's happening to Magento Open Source and Adobe?29:08 Where Shopify's revenue comes from34:10 Vertical integration56:56 What is "composable"?

Damien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil.In his interview with Tim, Damien shares his thoughts on the future:- We’re going to see consolidation - just like we have Apple, Microsoft, and Linux, we will see the same thing with eComm platforms- Magento will be the Linux - Open source software will continue working best for small businesses - $0 - 30M and for really big companies- Look out for Shopware - it's much like Magento and started in the German market- Headless and composable are different things, and knowing how they work is critical- MageOS will continue filling in Magento gaps, publishing a nightly version, and accepting pull requests from the community- Look for more drag-and-drop eCommerce platforms- Microservices will continue to carve apart various feature areas of eCommerceYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Damien Retzinger03:56 eCommerce consolidation05:44 How Magento Open Source is different13:35 SaaS vs. On-prem19:45 "Headless" or "Headfull"21:13 Composable commerce33:01 Mage-OS

Isaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since.In his interview with Tim, he predicts that:- Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready for the transition- Generally, platforms are going to have more and more tools OOTB- #AdobeCommerce will eventually be100% headless and have multiple microservices- Shopify is going upmarket, and the space in the middle will be served by BigCommerce - There will be massive consolidation- One company won’t solve headless - he's seen some clients choose a headless architecture only to return to their old tech stackYou read the transcription here: #futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Isaiah Bollinger02:12 Who is headless for?09:00 Adobe and Salesforce are best for enterprise businesses that can invest heavily in eCommerce11:07 Where is Adobe Commerce going?16:46 Headless architecture19:03 Is your tech stack a mess?40:41 Headless will have a big impact on eCommerce - but it’s not for everyone42:20 BigCommerce’s space in the market

Kuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane.Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association.In his interview with Tim, he talks about how:- Eventually, the “e” will be removed from eCommerce- Companies need to place even more focus on unifying the shopper experience- AI and ML technologies are great, but some businesses will also want to use no-code solutions - After four or five years, tech debt can become a serious problem and blocker to growth- Marketplaces are an interesting, evolving field- Composable makes sense for many businesses, but it’s way over-complicated for others#futureofecommerce #bigcommerce #bigcommercedevelopment #composable #headless00:00 Future of eCommerce with Kuba Zwolinski04:15 How eCommerce will just be "Commerce"06:18 eCommerce platforms today and how to choose the right one15:09 Marketplaces in eCommerce25:47 Adobe Commerce vs. Magento Open Source28:13 You'll still need a trusted partner to implement Adobe Commerce/Adobe Commerce Cloud30:29 Mage-OS35:39 The value of the Open Source community38:10 His take on headless and composable41:32 The importance of thoughtful platform selection46:17 Prioritizing your agency selection as much as, if not more than, your platform selection47:16 How agencies help eCommerce businesses52:18 New eCommerce technology to watch

As the new year approaches, you may find yourself asking questions like:❓Where is eCommerce technology going?❓Will Magento be obsolete?❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve?❓What is the impact of marketplaces on eCommerce?❓What does headless actually mean, and how is it distinct from "composable" or "API-first"?❓What are some innovative eCommerce companies I don't know about yet?Lucky for you, we have some answers -- or at least predictions. This month, we're doing a "Future of eCommerce" series, sharing our interviews with 6 prominent figures in the eCommerce space:Isaiah BollingerDamien RetzingerKuba ZwolinskiAaron SheehanCurtis SchrumBob GiovanniniHere's how our Director of Engagement, Tim, puts the Future of eCommerce series in his own words.#futureofecommerce #magentodevelopment #adobecommerce #unifiedcommerce #bigcommerce #magentoopensource

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention.On the podcast, they talk about:- How Guy started Brightback, which got acquired by Chargebee- The Chargebee ICP- How Chargebee’s API-first approach is a differentiator- The retention benefits of a flexible subscription platform You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-guy-marion#ecommercesubscription #subscriptionplatform #subscriptions #subscribe #recurringrevenue 00:00 Shaping eCommerce with Guy Marion, GM Chargebee Retention02:13 Intro to Chargebee and Brightback04:17 Chargebee's typical customer09:16 Unique benefits of Chargebee14:58 Examples of Chargebee customers16:50 Subscriptions as a gift17:57 Chargebee differentiatorsRelevant links:https://brightback.com/https://www.chargebee.com/

Pete Kelich is currently a Principal Partner Account Manager at HubSpot, where he has managed and helped over 500 companies grow through utilizing the HubSpot software for themselves and clients.Check out his full Shaping eCommerce interview to find out:- Who coined the term “inbound marketing”- If B2C companies can benefit from Hubspot- What all the Hubspot hubs are- Where Hubspot is headed in the next 2 - 5 yearsHere are some useful Hubspot links:https://www.hubspot.com/pricing/marketinghttps://www.hubspot.com/why-choose-hubspothttps://www.hubspot.com/software-demoCurious about implementing Hubspot? Contact Ironplane: https://www.ironplane.com/contact-us.00:00 What is Hubspot? An Interview With Pete Kelich, Principal Partner Account Manager at Hubspot05:56 Where did "inbound marketing" come from?08:36 What is Hubspot? 27:23 What separates Hubspot from other CRMs?37:24 What makes Hubspot's Academy special?47:32 What is Hubspot up to next?

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Anna, Senior Front-End Developer and Accessibility Specialist at Snowdog.On the podcast, they talk about:- What web accessibility is and why it matters- What web accessibility regulations eCommerce companies need to be aware of and abide by- 10 different techniques for improving accessibility on your siteWant to read more about what accessibility is and why eCommerce companies should care, contact us at IronPlane: https://www.ironplane.com/contact-us.Other useful links:https://www.crownpeak.com/blog/digital-experience-management/wcag-22-is-coming-whats-new-and-how-to-easily-comply https://overlayfactsheet.com/https://www.deque.com/ada/https://a11y-nutshel.vercel.app/https://twitter.com/anqa_ka?lang=en00:00 Shaping eCommerce with Anna Karoń, Sr Front-End Developer and Accessibility Specialist at Snowdog05:28 Legal ramifications of accessibility10:46 Accessibility matters for B2B and B2C sites17:45 Alt text matters22:25 How to test your site24:50 Privacy laws

In Episode 4 of our eCommerce Marketing Series, Project Manager Shawn Cohen gives a general overview of Integrated Digital Marketing. Plus, she outlines the advantages of executing integrated digital marketing campaigns across multiple channels to create more effective and unified campaigns. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 3 of our Omnichannel Marketing Series, Tony Mascarenas, Account Executive, discusses the best ways to utilize networking and events to increase customer engagement and build your online and offline communities. Plus, he shares best practices from his twenty years of marketing experience in industries that rely heavily on trade shows, chamber of commerce events, and in-store gatherings to create an organic business community. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 2 of our eCommerce Marketing Series: Omnichannel Edition, Tony Mascarenas, Account Executive, discusses the omnichannel approach for optimizing website content and digital marketing programs. Plus, he discusses how crafting highly-valuable web content can help drive traffic, conversions, and encourage in-store visits to brick-and-mortar locations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 1 of our eCommerce Marketing Series, Tony Mascarenas, Account Executive at IronPlane, gives an overview of the Omnichannel approach and best practices for utilizing the first two marketing channels: website and instore. Plus, he demonstrates various ways to ensure a cohesive marketing strategy across channels.  Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes! 

In Episode 9 of our eCommerce Tech Series, our team discusses UX Implementation. They detail various elements of the UX Implementation phase and stress the importance of ongoing client engagement and the continued optimization of the user experience. Plus, they examine the concept of A/B testing and when and how to use it when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 8 of our eCommerce Tech Series, our team discusses UX Design. They offer key insights into the UX design phase when generating new concepts and developing customer journey maps to improve the user experience on eCommerce websites. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 7 of our eCommerce Tech Series, our team discusses user experience research. They deep dive into the extensive UX research process during the early discovery phase and discuss the value of UX audits and code reviews when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 6 of our eCommerce Tech Series: UX & CRO, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 5 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares Native Apps vs. PWAs (Progressive Web Apps). Plus, he discusses the advantages of using PWA technologies to create unique experiences for your customers. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!

In Episode 4 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses new technologies vs. established tech and what to consider when researching eCommerce platforms. Plus, he offers key takeaways when evaluating market presence, market penetration, and establishment history. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. Subscribe now and stay tuned for upcoming episodes!