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The Stack team is taking a break to spend time with our friends and family over the holiday season. We’ll be back in late January with more episodes all about killer marketing strategies and the tools making them possible. In the meantime, check out the details for our upcoming live recording! Webinar: How to Build Your Marketing Stack in 2023.
HubSpot's integration ecosystem is so robust, some would say it’s the center of gravity in the martech landscape. Why? Integrations & partnerships. HubSpot has played the long game by organically building a tightly integrated platform and tool ecosystem to deliver value for their customers and partners. “Building an ecosystem is hard,” says Scott Brinker, VP of Platform and Ecosystem at Hubspot, “you got to think bigger than just the marketplace.”Listen as Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, and how those strategies have led them to create a dominant martech platform.”  Main Takeaways:How good platform partners are the backbone of building a top-tier martech ecosystemWhy plug and play integration is key to business successHow HubSpot attracts and chooses their partnersDan’s Top Tools:HubSpotLookerOrg Chart HubJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
B2B communities are hot right now and for a good reason. Having a loyal group of people rallied around your business is a crazy useful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, is driving next-level growth. Being a part of an LMS platform means that Jack understands the value of both community and learning, which is why she’s so committed to investing in both avenues. While LMS and community naturally complement each other, connecting and utilizing those strategies together with the rest of the business leaves no room for error in her tech stack. That’s why Jack runs everything through RevOps and relies on HubSpot as much as possible.Main Takeaways:The value of investing in training and enablementBuilding community into your strategy and tech stackKeeping a smooth-flowing tech stack with RevOpsDan’s Top Tools:Mighty NetworksAirMeetGong.ioJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C business. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sell Perdue products from smart fridges, Perdue is already living in the future.But getting to that future comes with smart strategies and successful partnerships. David Zucker is the CMO at Perdue Farms, and he knows how to do it right. For example, he’s taking advantage of the company's smaller D2C business to test out new products before launching to their B2B business in order to reduce risk. Main Takeaways:How Perdue finds success through making their partners successfulHow to be innovative while staying smartHow Perdue utilizes their D2C business to reduce risks for the companyLinks:The Benefits & Challenges of B2B Manufacturers Trading Directly Online and going D2C - SprykerDan’s Top Tools:PriceSpiderBluecoreSalesforceJoin us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Efficiency, effort, and details. Those are the three things that Dan Waldschmidt has focused on to drive Panzura to over 480% growth in just the past year. Dan is rocketing Panzura to insane heights by making careful decisions and getting the most from his team and tools. One way he’s doing that is by creating seamless connectivity with an all-in-one suite model for his tech stack. He’s also gone all in on Google products and training his team to get the most out of them.Main Takeaways:How Dan drove 480% growthLessons learned from Dan's tech stackCreating the ultimate customer experience by paying attention to small detailsDan’s Top Tools:HarvestZoominfoGoogle WorkspaceJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Why would you spend more when you can spend less for better results? That’s the question Manbir Sodhia is constantly asking himself. As the VP of Growth Marketing at Ōura, his goal is never to stop improving his ROAS, which he does by treating every campaign like an experiment. Manbir is constantly running various forms of tests. He’s got standard A/B, multivariate, canary, and a lot more, but his big focus is incrementality. And when it comes to getting customers down the funnel, Manbir has also got a keen eye on the customer journey. He’s pushing conversions by optimizing the customer experience via qualitative data from tools like Fullstory.Main Takeaways:How Manbir is utilizing incrementality to increase his ROASWhy a variety of tests is optimal and which types you should know aboutHow to optimize the user experience to improve your funnelLinks:VICE A/B Testing FrameworkBecome a podcast advisor!Dan’s Top Tools:FullStoryRockerboxGoogle OptimizeJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level. 
Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes.Grant is the CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best prospects. His themes are helping his team make focused decisions to get those prospects in the pipeline. From there, he’s tracking and pushing only the best for maximum efficiency. Main Takeaways:How quarterly themes help align your teams and connect with your audienceHow he’s measuring meaningful pipeline velocityThe free tool Grant’s using to mature prospects into customersLinks:Stackbuilder.comDan’s Top Tools:TableauPendoHighspotJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market. For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qualitative is king”. Peep is also focused on keeping things lean, and putting his efforts toward big clients that will drive their recognition. Main Takeaways:Why Peep calls qualitative data “king”Why and how he’s turning prospects away that don’t meet his ideal profileHow he’s using strategy to keep a lean stackDan’s Top Tools:WynterProfitWellIntercomJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that.Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer experience a top priority. Now he’s bringing that approach to Thistle to drive growth. He joins us to tell us all that he learned and how he’s applying that today.Main Takeaways:Aaron’s takeaways from his time at ZapposHow he creates the ultimate value for Thistle usersHow to best use and collect customer feedbackLinks:Tony Hsieh: Happiness Leads to ProfitsDelivering Happiness by Tony HseihDan’s Top Tools:SurvicatePopSQLSegmentJoin us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
If you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading.For successful multi-threading, Norullah, VP of Sales Development at Sendoso, pushes value, not hacks. Given that Sendoso is a gift-giving platform, that value factor comes naturally to Norullah. As a result, his SDR and BDR teams are killing it. Today he tells us all about his go-to strategies and the tools at the top of his tech stack that makes it all happen.Main Takeaways:Why multi-threading works and how you should use itHow and why value matters most, and hacks die every timeHow attribution is triangulation, not always scienceLinks:What's the difference between SDR and BDR? by Dave GerhardtThe Challenger Customer Book Recommendation by Victor AntonioThe Challenger CustomerDan’s Top Tools:SendosoChili PiperUTM.ioJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
The tech stack is essential to any business in our modern age, but just introducing tools to your workflow isn’t going to immediately solve problems. Your tech stack is only as good as the strategy to implement it.Chris Walker is the CEO of Refine Labs, a go-to market strategy firm that works with B2B SaaS companies to drive their demand engine. Chris thinks that too often people assume their tools are broken when really their strategy just sucks. Main Takeaways:Why strategy is key and how to improve yoursHow to avoid the common failure of gathering biased data from your customersHow to use dashboards to track successDan’s Top Tools:AmplitudeMcGaw.io Keyword & Phrase ParserSegment
Building a modern data stack is a must-have for fast-growing companies that care about the customer experience. And you can’t build a modern data stack without having a good RevOps team to support it.Scott Edmonds, Chief Revenue Officer at Syncari, a data automation platform all about getting your tools in sync, joins us for this episode. Scott is a martech legend and was the first sales hire at Marketo and pushed global growth for the company. Main Takeaways:Why every company should be jumping on RevOpsScott’s modern and cohesive approach to the data stackHow Syncari is using technographic data to stay on topLinks:Is The Modern Data Stack Overhyped? by nullQueriesUse Technographic Data To Build Powerful Audiences and Crush Lead Generation by Logan KellyDan's Top Tools:SnowflakeFivetranMetadata
In 2016, Datadog was in the top ten of Deloitte’s Fast 500 List which ranks the fastest-growing companies in North America. The cloud monitoring and analytics platform exploded onto the market and has continued to make its presence known. Aygun Suleymanova joined the team in January 2022 as the VP of Product Marketing to expand on that growth. She’s been flexing her expertise in product marketing for over a decade for various companies including five years at Salesforce.  In this episode, she shares some of her significant strategies and the stack she uses to make it happen. One of the things we’ll learn about is her focus on the percentage of penetration. This is a huge part of product marketing. Not only do you want to put forward a convincing product, but you also need the customers to love it and utilize as many bells and whistles as possible. That’s what’s going to drive expansions and renewals. She’ll also tell us about the tools she’s using to make meetings more efficient, and about how she utilizes a product wiki.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level. Links: Battlecards in 60 Seconds by Crayon Competitive Intelligence
Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she’s been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they’re in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advantage of being a marketing forward company with Sujan Patel as CEO. That’s something Alessandra really values about her workplace. She tells us about that in the interview. She also shares what she’s looking to next, dark social. Dark social a big buzzword right now, but Alessandra is already focusing on how leadership is going to need to change their approach to marketing as it continues to evolve and become more prevalent.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Amplitude is a product intelligence a.k.a product analytics platform. Founded in 2012, the company has grown to be one of the leading platforms of its kind. That’s largely in part because of their product lead growth strategy. A strategy that works uniquely well given what its platform is. Justin Bauer has been with Amplitude since 2017 as the Chief Product Officer. Justin’s got a strong focus on data, and he’s also focused on keeping that data moving him forward. That’s why he has his team zone in on their North Star Metric. That metric is the key measure of success for the product team in a company. For Justin, that metric is their weekly learning user. In this interview, we’ll learn more about what that means and how they’re tracking it. Justin also shares more about their product lead growth strategy, why it works for them, and how he’s built a stack that helps his team meet their goals.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Secret Double Octopus was founded in 2015. The company jumped onto the growing demand for enterprise-level passwordless authentication. In 2020 they raised $15 million in the Series B funding round, and by 2021, they were named best in class for their category by the AITE Group. Their growth has been fast, so in 2021 they also brought on Horacio Zambrano as CMO to help scale the business accordingly. Horacio has launched multiple cybersecurity start-ups and has led marketing teams up to Series C. One of Horacio’s big strategies is to collect and utilize intent data. His team then ties that data into a coordinated outreach strategy from SDRs and nurtures those leads for the long game. He tells us all about the stack he’s built to collect and use that data, and he also shares the different strategies he uses to keep a functional stack in times of growth.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
Mighty Networks is home to over one million online communities. That means their tool is helping nearly one million brands and companies utilize community marketing to grow and drive revenue. At the heart of Mighty’s growth is their own tool. They’ve focused on speed to learning to grow their client success. It also means building a stack that works for their internal team that doesn’t sacrifice client or user experience. That’s what Jane Stecyk balances every day as the SVP of Marketing. Jane’s initial education was in library science, but after dipping her toes into content marketing, she fully dived into marketing as a career. She joins the show to share her stack and strategies for community building and engagement and how they utilize speed to learning. She’ll also tell us why they use the OODA loop to inform their experimentation framework and the stack they're using to in the process.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts how to nail your strategy, build a revenue machine and take your sales to the next level.
Paddle’s work to offload tax agony from SaaS companies hasn’t gone unnoticed. They’ve earned over 3000 clients globally and have stacked up some impressive revenue processed numbers. Their CMO Andrew Davies is looking to continue building their brand up as a must-have payment solution. Andrew loves tools, but he also knows he’s not always the best person for the job when it comes to using them and deciding which ones to use. That falls on the users themselves. His style is to listen to his team and consistently learn from them and everyone else around him to build a stack that works effectively and efficiently for everyone. He also likes to keep things fun and creative, for instance, producing a documentary about how to build a SaaS company. In this episode, he joins to share his team-leading and RevOps strategies, how and why he’s using so much qualitative data and a lot more.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
In August of 2021, Seismic made a big move and acquired Lessonly for $170 million dollars. Lessonly was and continues to be a teaching and enablement service, now operating under the Seismic umbrella. One of the big gains Seismic got from that acquisition was perhaps Kyle Lacy himself, who had formerly been the CMO of Lessonly. Kyle believes strongly in the power of enablement. He explained that if you’re not enabling your team, you’re not utilizing all of your tools and resources to the best of your abilities. He tells us more about how he’s utilizing his stack to create a fully optimized stack. His other big belief is putting the customer experience first. No matter how good a tool is, if it doesn’t provide the best experience possible for the customer, you may need to rethink having it in your stack. He shares all that and more.Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
ClickBank has been around since 1998 and serves over 6 million clients worldwide. In its nearly 25 years existence, they’ve honed in on what tools and strategies make its platform a success. Spud Rule is overseeing these strategies. He’s spent over a decade in marketing, founding his own company and working with major brands such as Cabela’s. Now he’s the Director of Marketing at ClickBank. ClickBank’s marketplace provides brands with affiliates to market their products. On the reverse of that, this also means they provide affiliates with brands. To keep up with the demand on both sides, the company has developed a unique strategy to move clients through a pipeline, internally developing high-quality affiliates for brands. They do this through their own platform, and by developing courses on Thinkific. Spud joins the show to explain more about how that works, the tools they use to make it work, and more.Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.
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