The WedPro Podcast

In this episode Roxy delves into the fascinating world of The Wedding Industry Awards (TWIA) with its co-founder, Damian Bailey. Damian shares his journey from being a wedding photographer to creating the prestigious awards to recognise excellence in the wedding industry. He explains the ethos behind TWIA, the rigorous and client-voted judging process, and the awards' unique regional approach to celebrating wedding suppliers. We chat about the importance of being true to oneself in the industry and the impact of awards on suppliers' confidence and marketing. Enjoy! To sign up for the free masterclass Roxy spoke about at the beginning of this episode, visit here:https://wbh.myflodesk.com/booking-genius And to cehck out more about TWIA, head over to here: https://www.the-wedding-industry-awards.co.uk/about-the-awards/how-the-awards-work

You can't sell a secret! We dive straight into coaching and giving you the confidence to stop overthinking and procrastinating and get seen in your wedding business. Enjoy!!

Hey there, it's Katie and Roxy, and we're so excited to welcome you to episode 97! Today, we're diving deep into what makes us tick. We're opening up about our own personal challenges, like dyslexia and dyscalculia. Through our experiences, we want to emphasise the importance of self-awareness, embracing change, and continuously learning. We've found that positive self-belief not only impacts our business success but also plays a huge role in our personal growth journey. So join us as we explore these topics and share our insights!

In this episode of the Wedpro podcast, Roxy is joined by Kayla Dean, a copywriter and brand messaging strategist specialising in website and sales copywriting for creative entrepreneurs, particularly in the wedding industry. With over 150 clients in her portfolio, Kayla shares insights on starting a copywriting business, the importance of brand messaging, and working with wedding professionals. She discusses common pitfalls in copywriting, the significance of using voice of customer data, how to differentiate your business through story and messaging, and strategies for effectively engaging Gen Z through website copy. Additionally, Kayla talks about the challenges and lessons learned as a small business owner, providing advice on sustainable growth and the value of seeking help. To sign up for our FREE masterclass we speak about in the intro, visit here: https://wbh.myflodesk.com/booking-genius To check out more about what Kayla does, visit her website here:https://theliterary.co/about

Today we are on how to change up your marketing and messaging to target millennial couples and the newer wave of GEN-Z entering the wedding world. We chat about the shift in couples planning weddings online, why you need to have price transparency and why it's more important than ever, and the quick decision-making process of couples. To sign up for our free masterclass where we'll teach you our BEST strategies for booking dream couples - sign up below: https://wbh.myflodesk.com/booking-genius

In this podcast episode, we share our journey and tips for wedding business professionals like ourselves, aiming to quickly secure leads. The episode kicks off with a reflection on our recent visit to the House of Lords for International Women's Day, highlighting the power and importance of networking and championing women in business. We then explore five practical strategies to secure five leads in the next 24 hours. These strategies include leveraging social media to its fullest, networking with other professionals in the wedding industry, creating a sense of urgency with limited-time offers, hosting engaging virtual or in-person workshops, and maximizing past client relationships for referrals. To get your hands on a copy of our Instagram Poll Questions, head over to the following link: https://docs.google.com/spreadsheets/d/1lRaosaXWSoNgEqH7FYdBZAruPT5SKmCzv8io0F6LzK8/edit?usp=sharing

In this episode of the WedPro Podcast, Roxy is joined by Susan McGregor, a wedding celebrant who shares her inspiring journey into the wedding industry. Starting her career shift at the age of 57, Susan discusses the challenges and triumphs of her transition, including the pivotal role of a career coach and the importance of community support. She also delves into the nuanced understanding and appreciation of celebrant-led ceremonies over traditional ones, emphasizing the personalisation and emotional depth they bring to weddings. Additionally, Susan and Roxy discuss the potential for industry growth through better education about celebrant services among venues and couples, the impact of coaching, and the necessity of a positive, proactive approach in a wedding business. Enjoy x To find out more about Susan, visit here: https://www.instagram.com/susanmcgregorcelebrant/ To have a chat with us, you can get in touch via email: info@theweddingbusinesshub.com

Explore our latest podcast episode where we uncover the impact of networking in business, hosted by Katie and Roxy. Learn why networking goes beyond socialising—it's a powerful tool for boosting your industry presence and building valuable connections. From industry events to our upcoming WedCon, we discuss how these gatherings offer opportunities to learn from experts and form partnerships vital for business growth. Join us as we highlight the importance of networking in the wedding industry and beyond. Through engaging discussions and immersive experiences, these events foster community and professional development. Don't miss out on leveraging the power of networking for your business—tune in now! Get your hands on one of the remaining early bird Wecon 2024 tickets with 15% off. Visit here: https://weddingbusinesshub.thrivecart.com/wedcon/

Welcome to the latest episode of the WedPro podcast, in this episode we are diving deep into strategies for wedding business resilience and growth during economic downturns! Join us as we explore practical tips and insights to help you navigate uncertainties with confidence. From building robust financial safety nets to leveraging data-driven decisions, we've got you covered. Want to Accelerate your business even further? Check out a low-cost way that you can get our eyes on your business: https://weddingbusinesshub.thrivecart.com/accelerate/

Welcome back to The WedPro Podcast! In this episode, we explore the important concept of motion versus action, and its crucial role for wedding business owners. We highlight the differences between these two states - motion being related to planning and strategising, and action being the behaviour that delivers results. See you on the inside! To find out more about our brand new programme Accelerate, visit here:https://weddingbusinesshub.thrivecart.com/accelerate/

Join us in our latest episode of the WedPro podcast as we focus on helping wedding business owners like you, turn cold leads into hot, raving buyers. We elaborate on the differences between cold leads, warm leads, and hot leads, and provide a comprehensive strategy to steer prospects from being cold leads to securing a booking. We also emphasise the importance of being specific with call to actions, persistent follow-ups, and aiming for micro touch points. See you on the inside!

In this episode of The WedPro Podcast, we discuss various strategies to get more bookings and leads for your wedding business. We talk about our personal experiences and share insights on how wedding business owners can implement repeatable strategies that attract and retain customers. We also chat about maintaining an engaging online presence, blogging, utilising social media platforms, gathering referrals, email marketing and much more. To check out Content Club before doors close, head over to here: https://www.theweddingbusinesshub.com/contentclub

In this episode of the WedPro Podcast, we're joined by Raquel Braganza who shares her enlightening journey as an empowerment coach and the obstacles she overcame to fulfill her passion for helping others. Raquel talks about the 'mental load' women often bear, the concept of shifting priorities, and the power of saying 'no', emphasising how reframing challenges can lead to finding solutions. This episode is a deep dive into understanding how the quality of our lives is defined by daily routines, not exceptional occasions, and offers a fresh perspective on the idea of life balance. To find out more about Raquel and get incredible work you can head over to here: https://uk.linkedin.com/in/raquel-braganza Enjoy!

In this episode of the WedPro Podcast, Katie & Roxy are discussing the noticeable decrease in wedding industry leads compared to the previous few years. They recall the surge of inquiries after the pandemic as weddings resumed, leading to a temporary boom. Now, with the market returning to normal, they highlight the importance of connecting with potential clients emotionally, not just functionally, and understanding clients' deeper desires. They emphasize the importance of aligning strategy with brand values, leveraging storytelling, and indicating the unique value of services. To get first dibs on finding out more about in our incredible group coaching programme, drop us a DM over on Instagram with the phrase 'Podcast WedPro' See you on the next episode!

In this episode of The WedPro Podcast, we are talking about the importance of wellness and habit creation for personal and professional success. We're challenging ourselves and you, our listeners, to focus on one thing for the next 180 days to form a positive habit. We'll discuss a technique called habit stacking, which makes it easier to integrate new habits into your existing routine. We'll explore potential focus points like spending more time with family, increasing business visibility, or incorporating a new wellness activity into your daily routine. Additionally, we'll touch on the significance of sleep, meditation, and short breaks for overall wellness and productivity. We believe incorporating elements of self-care into your routine is key – taking care of yourself can significantly improve work performance. So, join us as we share insights and practical tips for a healthier and more productive lifestyle. Links & Resources To check out the book mentioned visit here Don't foget to come and say hello to us over on our Instagram! We love chatting to you all 🙂

In this episode of the WedPro podcast, we take a look at the key trends on Instagram for the wedding industry in 2024. We discuss the continuing importance of Reels and the importance of AI chatbots for quick responses and improved engagement. Additionally, we stress on the rise of SEO on Instagram and the return of longer-form content. Finally, we highlight the importance of authenticity and collaboration with fellow wedding industry professionals. Tune in now to learn how to infuse these trends into your marketing strategy for a successful year ahead. To get our eyes on your business, simply head over to the following link, purchase your Power Hour, and then we'll be in touch to book you in! https://www.theweddingbusinesshub.com/shop-power-hour Happy New Year!

In this episode, Katie and Roxy from the WedPro Podcast discuss reflections on the school nativity season and how it balances enthusiastic participation with the risk of embarrassing their kids. They also delve into the importance of conducting a year-end review for your wedding business by assessing your finances, measuring client satisfaction, analysing effective marketing strategies, and recognising the value of professional and personal development. They stress the importance of being intentional and strategic in business & celebrate successes. This episode aims to equip wedding business owners with the knowledge of how a detailed review of the past year can be a springboard for growth and improvement in the future.

🎙️ In this week's podcast, we're talking about attracting clients to your wedding business. We'll share real stories and discuss using social media to build trust, handling after-sales communication, providing specialised services, and gathering positive reviews. Plus, we'll highlight the importance of listening to your clients and aligning your services with their vision. But that's not all! We'll also cover how transparency and location can boost your bookings. Add in some social media tips, and we'll share some advice on making the most of the upcoming engagement season. See you on the inside!

In this week's episode, wedding business coaches Katie and Roxy discuss the importance of diversifying income in the wedding industry through new services, workshops, courses and affiliate programs. They share personal anecdotes, offer advice on marketing strategies, and emphasise the need to understand audience needs. The conversation ranges from the festive activities such as Christmas shopping and the joy of children still believing in Santa, to the serious business of building a more resilient business model. They also suggest monitoring performance with Google Analytics and chat about the usefulness of email marketing platforms like Flodesk. If you'd like to get your hands on one month free & then 50% off Flodesk - check it out here!

Welcome to The WedPro Podcast – Your ultimate hub for everything wedding industry with Katie & Roxy! 🌟 In this episode, we're dissecting the triumph of Wedcon 2023 and sharing priceless insights on navigating the wedding industry. 👰 Join us as we kick things off with a recap of Wedcon 2023, we celebrate the diversity of businesses, express gratitude to attendees and organisers, and tease an exciting announcement for next year's event! We are also talking Business Strategy. From understanding long-term goals and values to exploring the role of strategy in fueling business growth, we're uncovering the secrets to success in the wedding industry. 📊 Discover the power of data in shaping effective business strategies and learn how testimonials can be game-changers in elevating your services. We're all about practical tips you can implement right away! 💡 But that's not all....we also shed light on the impact of personal development in refining your business approach. Investing in yourself can make all the difference in building a robust and resilient business. 🌐 Whether you're a seasoned pro or just starting in the wedding industry, this episode is packed with valuable insights to help you strategically position your business for success. Tune in, hit that like button, and let's strategise for success together! Links & Resources Want to book a strategy call with us? DM us over on Instagram with the word 'Turbo call'