Presented by Speaking Human

The Short Summary: We explore why chasing clicks, views, and viral fame can sometimes do more harm than good—and whether going viral still means anything in today's fragmented digital landscape.Show Notes: Get more information at SpeakingHuman.comSearch Keyword(s): Episode 210The Long-Winded Description: In this episode of Speaking Human, we take a closer look at marketing's obsession with numbers—and why bigger isn't always better when it comes to clicks, views, followers, and the ever-elusive dream of going viral.First, we explore a WIRED article challenging how we think about online trends and cultural influence. In a world where everyone's feed looks different, does a million views actually mean something has captured the public's attention? Or are we just confusing algorithmic popularity with genuine cultural relevance?Next, we dive into Goodhart's Law, the surprisingly relevant economic principle suggesting that when a measure becomes a target, it stops being a good measure. From clickbait headlines and engagement bait to inflated follower counts and questionable marketing leads, we examine how chasing impressive statistics can sometimes undermine the very goals those numbers were supposed to represent.Finally, we ask whether going viral is even worth pursuing anymore. As brands rethink their obsession with massive reach in favor of meaningful connections, authentic storytelling, and lasting relationships, is viral fame still a marketing victory—or just a fleeting moment of internet attention?Along the way, we discuss misleading metrics, fragmented audiences, social media algorithms, manufactured popularity, questionable success stories, and why a million people watching your content doesn't necessarily mean a million people care about your brand.Because you can hit every marketing metric, light up every dashboard, and still completely miss the point.Find current and past episodes of the podcast at SpeakingHuman.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

It’s disclosure day as we relive the odyssey of the cinematic summer by handing out some insidious awards and revealing the breadwinner of our annual movie draft.SHOW NOTESGet visuals, links and show notes from this episode at speakinghuman.com or at MOMApodcast.com.#Movies #Marketing #Podcast #SUMMER #MovieTitles #MovieAwards #2024 #Cinema #Theaters #SpeakingHuman #Opinions #Review #BoxOfficeBecome a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

Description: The hosts sit down to investigate one man's baffling contribution to global geography, but are quickly distracted by questionable million-dollar meals and impressions nobody involved is remotely qualified to perform.Show Notes: Get more information at SpeakingHuman.com/WFADisclosure: The opinions expressed in this podcast are solely those of the hosts, who may or may not have been caffeinated, sleep-deprived, or otherwise influenced by the chaotic forces of the universe. These views do not reflect the opinions of any companies, organizations, partnerships, pets, houseplants, or imaginary friends associated with the hosts. Please consume this content responsibly—your mileage may vary.Become a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

The Short Summary: We take a bite out of three marketing stories involving BMW’s in-car Spider-Man promotion, Buc-ee’s battle over a beaver mascot, and Google’s increasingly click-free future.Show Notes: Get more information at SpeakingHuman.comSearch Keyword(s): Episode 209The Long-Winded Description: In this episode of Speaking Human, we kick it old school with a rapid-fire roundtable on three recent marketing stories that have people talking—and occasionally gnawing their teeth.First, we look at BMW owners getting caught in a promotional web after Spider-Man content appeared on their in-car displays. Does an optional branded animation count as advertising? And should a premium automaker be using screens inside vehicles customers already purchased to promote movies?Next, we travel to Beavercreek, Ohio, where Buc-ee’s is battling Beaver’s Mini Mart over its name and cartoon mascot. We explore the blurry line between protecting a recognizable brand and becoming a brand bully with apparent jurisdiction over the entire animal kingdom.Finally, we consider whether Google Search is dying—or merely transforming into something that no longer sends people to websites. As AI-generated summaries replace traditional blue links, what happens to publishers, businesses, and marketers that spent decades investing in clicks and search-engine optimization?Along the way, we discuss superhero promotions, personal digital territory, trademark law, ambitious beavers, zero-click searches, changing online habits, and the risks brands face when they control the gateways customers use.Because having the legal right, technical ability, or market power to do something doesn’t necessarily mean people will welcome it.Find current and past episodes of the podcast at SpeakingHuman.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

Description: The hosts examine the paperwork surrounding an unprecedented feat of Mustelidae organizational strategy, only to be distracted by legendary money disasters and AI's increasingly reckless relationship with classic films.Show Notes: Get more information at SpeakingHuman.com/WFADisclosure: The opinions expressed in this podcast are solely those of the hosts, who may or may not have been caffeinated, sleep-deprived, or otherwise influenced by the chaotic forces of the universe. These views do not reflect the opinions of any companies, organizations, partnerships, pets, houseplants, or imaginary friends associated with the hosts. Please consume this content responsibly—your mileage may vary.Become a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.