Food Chained

In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands.  Things we discuss: What is Matt's background? What started these ADA Lawsuits? Early on = physical  Nowadays = digital  What happened with these types of lawsuits in California? What recourse do brands have? Proactive vs. Reactive plans Widgets Are these lawsuits defensible? What is the best proactive approach? Accessibility Policy Accessibility Plan Monthly or quarterly audits w/ published results Bonus if you have multiple 3rd party audits Have a specific worksheet for specific remediation efforts Show Notes: Connect with Bruce on LinkedIn Connect with Vasa Martinez on LinkedIn Connect with Matt on LinkedIn  Check out Amin Talati Wasserman Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Shop Perfy on Amazon Prime Sponsor:Food Chained is a Perfy podcast. A big thank you to our sponsor, Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 

In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld.Submit Your Horror Story: Your CPG Diary will be anonymized and dramatized so the story can see the light while you remain in the shadows.  Email podcast@drinkperfy.com with your story to be featured.  Show Notes: Connect with Bruce on LinkedIn Connect with Vasa Martinez on LinkedIn Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Shop Perfy on Amazon Prime Sponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit can triumph.Submit Your Horror Story: our CPG Horror Story will be anonymized and dramatized so the story can live while you remain in the shadows.  email podcast@drinkperfy.com with your story to be featured.  Show Notes: Connect with Bruce on LinkedIn Connect with Vasa Martinez on LinkedIn Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Shop Perfy on Amazon Prime Sponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. Growthbuster, wrote, produced, and designed this series of Food Chained. 

In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition.  Things we discuss: What is Siddhi Capital? What is its investment Thesis? Pitfalls Multipacks:  When?  Why?  Implications? Identifying your co-man and warehouse:  Relationship capital.  Preventing issues w/ thorough communication.  Repairing vendor relations.  When are brands ready to scale?  digital/print cans pros cons implications Show Notes: Connect with Bruce on LinkedIn Connect with Vasa Martinez on LinkedIn Connect with Cody on LinkedIn  Check out Siddhi Capital Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Shop Perfy on Amazon Prime Sponsor:Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage companies grow. Get 20% off your first month of services when you mention FOOD CHAINED here. 

In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands.Things we discuss: How Range Me got its name. Using LinkedIn to connect with buyers and brands. Networking events to separate the haves and the have-nots. Cool kids vs. the uncool kids on LinkedIn Getting into the stores Staying on top of emerging brands Show Notes: Connect with Vir on LinkedIn Check out RangeMe Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter

On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures.Things we discuss: Being an attorney to start in CPG Bridging cultures in food Consulting for brands The Ethnic Aisle Show Notes: Connect with Stacey on Linkedin Connect with Tiffany on Linkedin Check out Sweety Ice Cream Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding.Things we discuss:Shownotes: Aaron's finance and global supply chain background Imports/Exports Meat vs. Anti Meat consumers The importance of branding Making your brand feel human The process and regulations of Iberico Show Notes: Connect with Aaron on Linkedin Check out Mercado Famous Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry.Things we discuss: How college sports drives culture at Alec's A2 dairy - what's so special about it? How does Alec's come up with flavors? Owning your own production facility What could Big Dairy be doing better? Running a frozen DTC channel Quality of life for farmers Sustainable agriculture Regenerative ingredients Show Notes: Connect with Alec on LinkedIn Check out Alec's Ice Cream Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand.Things we discuss: Brand Ambassadors Early days of launching a brand B2B Audience Data Driven CPG And more! Show Notes: Connect with Justin on LinkedIn Check out Snack Magic Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming.Things we discuss: Zoe's Story Gaming Chomps Retention Who would your brand be if they were a celebrity? And more! Show Notes: Connect with Zoe on LinkedIn Check out the Oopsie Podcast Check out Chomps w/ code: ZOE15 Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss: Amazon vs. DTC Buy w/ Prime Amazon Affiliate pushes FBA vs. FBM Amazon remarketing Amazon Private Label And more! Show Notes: Connect with Chris on LinkedIn Check out Cartograph Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale

On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss: Leveraging Snack Magic data Retail roadmap for startups F&B trends Retailer buyers doing due diligence on brands like investors The 3 R's of Funding Emily Sundberg's piece on smallwashing And more! Show Notes: Connect with Amrit on LinkedIn Check out Indie CPG Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. Adgile is more than just an OOH media company, they are a data-driven digital marketing powerhouse applying cutting-edge behavioral psychology studies that support CPG brands of all types. For example, Adgile has conducted research showing that 96.3% of people believe that the branded vehicles they see on the road are delivering products on behalf of that brand, which has a positive impact on consumer perception and product sales.On this episode of Food Chained, Tom Shea (Co-founder and CRO of Adgile Media) shares how the company has evolved creatively and technologically since its inception.Things we discuss: How Adgile bridges the gap between OOH and digital media advertising OOH best practices Color psychology Behavioral psychology OOH attribution GPS + geofencing What's next for Adgile? And more! Show Notes: Connect with Tom on LinkedIn Check out Adgile Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America.Things we discuss: Bruce's history in the military and LAPD How he began working with Quest Nutrition Working for free Serving others How he became so well known in Sports Nutrition And more! Show Notes: Connect with Bruce on LinkedIn Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor: • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.

On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts.  Things we discuss: Relief should be something you enjoy, not endure Dealing with an ED and the long-term impact Digestive Health  Building an OTC (over-the-counter) brand Zoom filters (listen if you want to laugh) And more!  Show Notes: Check out Wonderbelly on LinkedIn Connect with Lucas on LinkedIn Wonderbelly website Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder. Things we discuss: Traveling the world as "research" :-P The history of Rösti How to win on QVC  Oregon State food scientists/R&D Form factor as a moat And more!  Show Notes: Check out Rösti Stuft Spuds on LinkedIn Connect with Stephen Caldwell on LinkedIn Where to buy Rösti Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms.  Things we discuss: Finance background Business x life partnership Brand positioning  The need for product education in mushrooms Her biggest "oh shit!" moment And more!  Show Notes: Check out Popadelics Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years.  Things we discuss: Finance background Dream Pops' origin story from mom's kitchen to commercial kitchen The built-in moat of having a dodecahedron form factor Brands that inspired DG The lay of the land before plant-based was en vogue Early capital-raising stories Creating your brand's dream world His social media strategy that every founder can use And more!  Show Notes: Connect with David Greenfeld on LinkedIn Check out Dream Pops Where to buy Dream Pops Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand.  Things we discuss: What did Jake do before MDS? MDS' origin story A media company that happens to sell chocolate The big brand that sent the C&D MDS' positioning evolution Owning production 30 under 30 How placement in store mattered so much for MDS And more!  Show Notes: Connect with Jake Karls on LinkedIn Check out Mid-Day Squares Where to buy Mid-Day Squares Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. 

In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco.  Things we discuss: The start of Aura Bora Seasonal flavor drops Shark Tank Being uniquely yourself as a brand Green Bean Casserole Beards And more! Show Notes: Connect with Paul Voge on LinkedIn Check out Aura Bora Where to buy Aura Bora Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Check out Triple Whale Sponsor:   • Use code PERFY for 15% off Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know.