The Learning Journey

Featuring: Allison Hunt, Director, Global Curriculum Lead, Advanced Wound Management  BIO: Allison is an accomplished educator, lifelong learner, and advocate for innovative teaching and learning methodologies. With a passion for fostering creativity and critical thinking in the classroom, she has dedicated her career to pushing the boundaries of traditional education. She was the Senior Manager of Professional Development at the Board of Certification for Athletic Trainer, where she spearheaded innovative programs, reduced processing times, and successfully pitched new ideas. Her extensive experience and commitment to innovation in education fostered significant contributions to the company, leading to her current role as the Director and Global Curriculum Lead for Advanced Wound Management at Smith+Nephew, where she oversees global instructional design and project management.   Description: This episode of the Learning Journey Podcast explores the transformative power of personalized learning in the Life Sciences industry. Joined by education expert Allison Hunt, she discusses how tailored learning experiences can boost learner engagement and performance. Allison delves into the importance of aligning training with business goals, leveraging AI technology for personalized learning, and overcoming barriers to adoption. The conversation highlights the link between training and sales performance, with practical insights and a focus on measurement and skill assessments. This episode offers valuable guidance for driving effective personalized learning initiatives in the Life Sciences. What you will learn:  1.     Personalized Learning Boosts Engagement and Performance: Tailoring learning experiences to individual preferences and needs can significantly enhance learner engagement, motivation, and performance. 2.     Linking Training to Sales Performance is Key: By measuring the impact of training on sales performance over time, organizations can demonstrate the tangible benefits of investing in personalized learning and drive cultural shifts towards prioritizing ongoing employee development. 3.     Engage Senior Leadership to Drive Change: To successfully implement personalized learning initiatives, it's crucial to involve senior leadership and showcase the research and evidence supporting its effectiveness, encouraging buy-in and support for innovation in education and training.  SHOW NOTES: Guest LinkedIn: Allison Hunt Smith + Nephew is a portfolio medical technology company focused on the repair, regeneration and replacement of soft and hard tissue. They exist to restore people’s bodies and their self-belief by using technology to take the limits off living.  Get ACTO’s Model for Personalized Learning  Press Release: ACTO launches Journeys  BLOG: Unlocking Sales Excellence: How Personalized Learning Elevates Pharma Training ROI Industry Insights: Bending the Spoon Blog  Keep up to date on 

Featuring: David Noonan, Senior Director of Business Development, Red Nucleus BIO: David is a true trailblazer. With a profound dedication to simplifying the learning journey, he aligns his strategies with the three essential M's: Manageable, Memorable, and Meaningful. With over two decades of expertise spanning life science sales, leadership, and learning, his insights are invaluable. His commitment to innovative training solutions is unmatched from his role as District Business Manager at Novo Nordisk to his current position as Senior Director of Business Development at Red Nucleus. He is a visionary leader and expert in gamification strategies for sales training within the life sciences sector. Description: Join us as we delve into the world of gamification in education. In this episode, Kristina is joined by industry expert David Noonan, Senior Director of Business Development at Red Nucleus. As gamification evolves from entertainment to education, learn how it reshapes training, particularly in the complex field of pharmaceutical sales. Explore its impact on knowledge retention, confidence building, engagement, and motivation. Discover how the integration of platforms like ACTO and the UNIFY GameLab enhances learning experiences, addresses challenges in isolated training strategies, and leverages cognitive load reduction for better outcomes. What you will learn:  1.     Gamification's Impact: Explore how gamification has transitioned from entertainment to education, revolutionizing training experiences. Learn how to apply game mechanics and concepts, including learning games, within training to craft engaging, goal-driven, and problem-solving learning encounters. 2.     Empowering Reps: Discover how gamification effectively addresses the needs of adult learners in sales training. The discussion covers self-direction, goal orientation, problem-solving, and the unique ability of gamification to provide a safe environment for failure and repetition. 3.     Enhanced Learning: Discover how enhanced learning through gamification is transforming pharmaceutical organizations. Integrating platforms like ACTO and the UNIFY GameLab streamlines complexity, ensuring continuity, easy access, diverse learning methods, and reduced cognitive load for learners. SHOW NOTES: Guest LinkedIn: David Noonan Red Nucleus  UNIFY GameLab Industry Insights: Bending the Spoon Blog  Keep up to date on LinkedIn https://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Todd Amrhein award-winning Director of Global Training, Learning and Development, Marketing, and Sales  BIO: Todd is a results-driven, award-winning Director of Global Training, Learning and Development, Marketing, and Sales in the biotechnology and pharmaceutical industry. He has been a part of 60 global product launches and has a proven track record of success, bringing a wealth of expertise and experience to our discussion today. He has successfully partnered across departmental and international lines, working with domestic and international stakeholders, distributors, and vendors. His specialties include creating training departments, product launches, content creation, adult learning principles, sales leadership and management, marketing strategies, and leadership. Description: This episode explores the latest trends in training and CL&D (Commercial Learning and Development). With insights from Todd's extensive experience, listeners will learn effective strategies for creating impactful training programs, developing teams in specialized therapeutic areas, fostering collaboration and partnership, driving engagement and performance in sales teams, aligning training and marketing efforts, and embracing emerging technologies like AI and virtual reality in corporate learning. Get ready to gain valuable knowledge that can revolutionize your approach to training and learning. What you will learn:  1)    Align with all stakeholders: Involving everyone and incorporating their suggestions and perspectives can lead to comprehensive training programs beyond expectations.  2)    Tap into team expertise: In complex therapeutic areas, involving experienced team members as mentors and promoting best practice sharing among employees can enhance knowledge and skills development.  3)    Foster collaboration and communication: Alignment between training, marketing, and sales teams creates a cohesive customer experience and drives commercial success. Emphasizing the 3 Cs (collaboration, coordination, and communication) can strengthen organizational learning culture. SHOW NOTES: Guest LinkedIn: Todd Amrhein Insights into Parth’s and Todd’s LTEN Tech Demo Session Life Sciences Trainers and Educators Network LTEN’s 6Ds Course Information  MasterClass Information Industry Insights: Bending the Spoon Blog  Keep up to date on Social Media: Twitter & LinkedIn https://www.acto.com/

SHOW NOTES:Featuring: Meera Mehta, Director of Sales Training, Kaleo BIO: Meera Mehta is an accomplished Sales Enablement Leader with over a decade of experience in the Life Sciences industry. She has a proven track record of developing and implementing sales enablement strategies that result in significant revenue growth. Her areas of expertise include sales training and enablement, product launch, field coaching, and sales operations. She is currently the Director of Sales Enablement at Kaleo, a pharmaceutical company specializing in developing and commercializing innovative products.   Description: Join us in this engaging episode to explore the critical elements of successful product launch training execution. Discover the key factors to consider when planning and executing product launch training, along with valuable insights on measuring sales performance. Our guest, Meera Mehta, a seasoned Sales Enablement Leader, shares her expertise and discusses strategies for mitigating risks, post-launch pull-through, and the role of field coaching. Get ready for actionable takeaways that will revolutionize your approach to product launches. Tune in now! What you will learn:  1.     Drive success by avoiding common reasons for product launch failures, such as insufficient follow-through training and lack of continuity. Implement ongoing touchpoints and repetition for optimal results. 2.     Strategize for success by setting the right trajectory for product launch training. Design pre-launch and post-launch strategies, leverage success stories from the field and ensure consistent communication with field managers. 3.     Measure and optimize success by correlating sales performance with individual efforts. Track metrics, identify the impact of training on execution and customer confidence, and refine strategies accordingly.Guest LinkedIn: Meera Mehta Industry Insights: Bending the Spoon Blog  Keep up to date on Social Media: Twitter & LinkedIn https://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Marie-Josee Toutounji, former Medical Head, General Medicines Canada at Sanofi BIO: Marie-Josee brings a wealth of experience and expertise to this topic. She is a Medical Affairs professional with over 20 years of experience in the pharmaceutical industry. She is a trained and licenced pharmacist who, after working in a pharmacy, moved her career into pharmaceutics as a pharmacovigilance specialist. She held the position of Medical Head of General Medicines Canada at Sanofi until they recently relocated to Ontario– As medical head, she drove development for Canadian Medical Strategy at Sanofi.Description: In this episode, Marie-Josee Toutounji, Medical affairs professional with over 20 years of experience in the pharmaceutical industry, discusses the pressing issue of unapproved content in the medical and regulatory field. The episode covers the potential risks of using unapproved content and tools in healthcare. Marie-Josee explores the challenges of implementing a continuous learning culture in the industry, with a focus on stakeholder engagement, compliance, and documentation to develop a rigorous system for training and development. The podcast provides valuable insights and tips on developing an effective learning and development system, including coaching field teams and collaboration among different teams in the industry. What you will learn: How coaching field teams is one potential solution to the use of unapproved content in the field.How continuous learning is essential to eliminate the use of unapproved content in the pharmaceutical industry. How effective communication and collaboration are critical to the success of field teams and how it can be implemented with the right technology tools.SHOW NOTES:Don't miss out on the valuable insights shared by our panel of experts! Click here to read the executive summary or watch the webinar recording now. Guest LinkedIn: Marie-Josee ToutounjiIndustry Insights: Bending the Spoon Blog  Keep up to date on Social Media: Twitter & LinkedIn https://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn  

Featuring:  Jennifer Troiano, Retina Account Manager, Coherus BioSciencesBIO: Jenn has worked in the industry for over 20 years, excelling in sales and management positions. She has extensive experience with product launches and sales of established and new treatment products. She has created training programmes and has a specialty in Biologics Sciences continuing education. Description: We speak with a pharma industry veteran on the secrets to a successful product launch from a Field Sales perspective. We categorize it as onboarding, training, technology, and learning retention following NSMs or POAs. We discuss the gaps that the reps must bridge to be empowered to succeed. We discuss the importance of understanding the product's clinical background and data and conclude the session by discussing best practices and what reps will need in the future to ensure their success.What you will learn: 1.     Insights into the good and bad factors that the reps face that contribute to product launch success or failure.2.     Learn about the most important things a company can do to ensure a successful product launch, such as onboarding, training, and learner retention.3.  Determine the skill sets representatives will need to acquire to ensure their success. SHOW NOTES:Learn to measure deeper value from your product launches to demonstrate impact! Join us for the first webinar in our 3-part series with Life Sciences Trainers & Educators Network (LTEN) to learn how data can help you develop meaningful metrics. Register now to secure your spot! https://lnkd.in/gFcCReXSGuest LinkedIn: Jennifer TroianoIndustry Insights: Bending the Spoon Blog Keep up to date on Social Media: Twitter & LinkedInhttps://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Paul Simms CEO and Founder, Impatient HealthBIO: Paul is an expert in pharma and healthcare. He founded his company Impatient Health over two years ago to make the industry more ambitious and creative. Before that, he ran Eye for Pharma for 17 years (which Reuters bought a few years ago). He is a leader and an industry provocateur pushing companies to redefine and innovate the global healthcare space,Description: Following Paul's infamous predictions webinar, we had the opportunity to sit down with him to discuss a bold declaration regarding commercial team shake-ups and the new role of medical teams. He discusses how learning and education influence behaviour changes (insights for all salespeople), as well as where digital innovation may and will lead our industry. What you will learn: 1.     Discover how companies differentiate themselves through a new approach to commercial and media teams.2.     We discuss the future of pharma for commercial teams and what he meant by his prediction that commercial would cut off 20% of its employees.3.     Paul discusses why digital launches may have failed, where they are headed, and some keys to success. SHOW NOTES:Impatient Health: Join Impatient Health on the journey to transform our industry to innovate and embrace value and outcomes. “Sick-care is dead; healthcare is finally coming.”Pharmageddon is coming this May! Join Paul and his team at Impatient health in a completely innovative and re-designed event for pharma’s medical and commercial folks. “No presentations, no exhibitions - just the biggest brains in pharma leadership working together over 2 days using design thinking and speculative design methodologies to re-imagine how pharma can benefit Patients and HCPs.”Watch Paul’s yearly Predictions Webinar, where he sums up how he did in 2022 and makes bold predictions for 2023 https://youtu.be/jTmky0r4XBULearn more about Professor Brian D. Smith and find his published works and books hereGuest LinkedIn: Paul Simms Industry Insights: Bending the Spoon Blog  Keep up to date on Social Media: Twitter & LinkedIn https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Aneta Kuzma CEO and Founder, Ardelian Kuzma Group, LLCBIO: Aneta is an expert in business coaching and health and wellness. She works with high-achieving professionals and entrepreneurs to create mindful leadership and increase focus, creativity, and productivity. She helps her clients redefine success, reduce stress, overcome limiting beliefs, and design lives of purpose, passion, and peace. She is the host of the Live the Width of your Life Podcast and is a contributing author to Brainz Magazine. Description: We have all been at a point where we want to create a lasting and transformative change but need to know where to start. For this reason, many people are now reaching out to work with life coaches and business and executive coaches. With a rise in people facing burnout, especially in the last three years, many of us have looked for health and wellness coaches. Get comfortable, get a cup of coffee, and maybe something to scribble down some notes because this episode is full of fantastic suggestions to help us start living in 2023 with greater balance and optimal health!What you will learn: 1.     Learn what the phrase “Optimal Health” means, and how we can apply it to our lives. 2.     We talk about what burnout is and why it impacts so many people. As well as why Cognitive Overload may be so damaging to our health and why we feel so overwhelmed.3.     Aneta gives advice on tools and ideas that would help us align daily choices and values to create greater balance in our lives.SHOW NOTES:To help overcome burnout, promote optimal health, and build resilience as you head into 2023, Aneta has provided some fantastic free resources for you – Click below! https://akuzmagroup.com/thelearningjourney Guest LinkedIn: Aneta Kuzma Live The Width of Your Life podcastOracle Podcast with Aneta Kuzma: Setting boundaries for Optimal Health Aneta’s Blog Brainz Magazine Industry Insights: Bending the Spoon Blog Keep up to date on Social Media: Twitter & LinkedInhttps://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Ellen Amos, Manager of Sales Training, Microbiome, at Ferring Pharmaceutical BIO: Ellen is an industry expert in the CL&D space. She is a highly accomplished leader who has an extensive background in pharma. She began her career in pharma carrying the bag before moving into Brand management and, for the past 8 years excelling in training and leaving a lasting impact on the companies she worked for. She has been called out as being able to flawlessly deliver training that is insightful and engaging! Description: As we move out of the pandemic, we are shifting strategies as the landscape has changed. If you are struggling to create new strategies or wonder how other companies are approaching CL&D, we have you covered with this episode! Listen as Ellen talks about how she approached training, which is amplified as someone with sales experience. She discusses the challenges she had while searching for the most effective manner to teach the representatives and the solutions she found to those challenges. She is paving the road for a learning culture and engaged and empowered sales representatives. Listen to her views, suggestions, and tactics. What you will learn: 1.   The benefits of using a learning platform for pre-work, live events, and ongoing training. She also considers how she would approach her learning platform post-launch.2.   How she uses micro-learning to establish a solid foundation of knowledge that aids in learning retention and then builds on that by providing informational insights into the "why" to spark a deeper understanding of the product.3.   Strategies for enhancing role-playing by transitioning to verbalization exercises and coaching scenarios, as well as what happens when reps recognize that failure in these exercises is normal and encouraged. SHOW NOTES: Guest LinkedIn: Ellen AmosIndustry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Tony Papola, District Sales Manager, Renal Metabolic Specialty, at AstraZeneca BIO: Tony has worked at AstraZeneca (AZ) for the past eight years in his most recent role as a District Sales Manager for the Carolinas. Previously, he has held roles as a Cardiovascular, Renal, and Metabolic (CVRM) Sales Training Manager and an Endocrinology Sales Specialist.   Description:  Are your reps embracing the idea of being hybrid and expanding on their performance growth, and have you implemented a learning and training platform? Tony walks through the success and failures he had at AstraZeneca after they implemented ACTO. He talks about getting buy-in from senior management and the field teams.  Learn how Tony coaches his reps to connect with HCPs on a deeper level and how to manage challenging and swiftly changing objections. He offers insights into the data he utilizes to enable his reps to succeed and how that leads to better HCP interactions.What you will learn:  Insights, including successes and failures when implementing a new training technology/platform along with some best practices.  How you can get more buy-in from both senior management and your field teams.Data insights learning systems provide to enable you to empower your teams, from training to performance analytics, coaching, and gamification.SHOW NOTES:Guest LinkedIn: Tony Papola Industry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: James Harper, Found and MD of Twentyeightb 28b LTD BIO: James is a seasoned pharmaceutical veteran with a passion for healthcare and digital technology. He has 27 years in the Life Science (Pharmaceutical) industry working in sales, brand strategy and compliance. He is the founder and MD of Twentyeightb. He is very passionate about enabling reps through technology!  Description: James is talking all about the journey of a pharmaceutical sales rep. The shift to technology showed the missing aspects that field teams could use to be more successful, and he talks about his experience as a sales representative. As a result, he developed Twentyeightb as a tool to assist in the resolution of such issues. There has been much discussion over the years regarding how the role of pharmaceutical representatives will change and whether they will become extinct. James is passionate about the notion that field teams (reps) will always be needed, as well as to make calls in person. He gives examples of how technology can create better education and more trust with HCPs. Based on his experience, he describes why he is so passionate about empowering reps with technology and how more pharmaceutical companies must adopt the technology and a new training mindset. What you will learn: Enabling reps through technology and how and why to get them to fall in love with data.How you can better utilize Veeva CRM.How sales representatives fit into the omnichannel and multichannel strategy and how that affects engagement.SHOW NOTES:Veeva 2022 Field Trends Pulse report:  https://www.veeva.com/pharma-biotech-field-trends/The Creative Engagement Report on Field team impact and HCP preferences: HCP Research Whitepaper - Field EngagementLinkedIn Article: Death of the Sales Rep? Guest LinkedIn: James Harper Twentyeightb : A proactive, authentic and curious team of excellence-focused developers, consultants and client services specialists, empowering pharma brands and sales professionals with industry-leading digital sales tools. A Industry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Jimmy Christie, Senior Commercial Training Manager, ACTOBIO: Jimmy has worked in the pharmaceutical industry for the past six years at Astra Zeneca and Janssen, holding the positions of Learning Manager and Senior Commercial Training Manager, respectively. He was a training award finalist at AstraZeneca for his implementation and success of the ACTO platform. Description: Training is more than just checking a box. Listen as Jimmy walks you through how to shift that mindset from just checking a training box to adopting a learning culture. We discuss the importance of compliance, how that can create a challenge when looking at innovations, and how to overcome that with excellent results. We also discuss the most important question anyone in training faces: What is the ROI of training? And, based on his experiences, how to build that case to show it. We examine the insights that data can provide L&D managers to create a more robust learning path, such as adaptive learning and how AI can enhance your data.What you will learn: How to work with stakeholders when looking to adopt new technology platforms.Insights on building and showing the ROI of training and learning experiences. Data insights, including consolidation recommendations, AI inclusion, and how to leverage your data.SHOW NOTES: Book Info: Simon Sinek: Start With Why  - https://simonsinek.com/books/ Guest LinkedIn: Jimmy Christie Industry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Richard Sampson, Vice President of Global Training and Development at Cepheid Bio: Richard is a Life Science veteran who has held senior leadership positions in sales, marketing, and training with companies such as GSK, Novartis, and Roche. Training is his passion and that is why he is heavily involved with LTEN and currently holds the position of Board President.Description: Learn from a pharmaceutical industry leader and expert in commercial training, learning, and development about hot topics such as how to invest in your team, essential insights for virtual training success, and creating a hybrid training approach.  Our discussion highlights the benefits of lifelong learning and how incorporating new technology and training solutions will create a culture of engagement and consistent learning which ultimately will improve your field team effectiveness. We explore what it really means to invest in your team, how to do it well and the value and impact it has on your company. Show Notes: Cepheid WebsiteGuest LinkedIn: Richard Sampson  Article: Are We (Really) Appreciating our people?Life Science Trainers & Educators Network LTEN MembershipACTO: You know Siri and Alexa, but do you know LAICA? Industry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Kathleen Herndon, Executive Director LTEN & Dawn Brehm, former Executive Director LTEN & Consultant BIO: Kathleen is the Executive Director of LTEN, and has over 10 years of experience in leading non-profits while Dawn is the outgoing Executive Director where she worked for 10 years and has been in the Life Sciences for over 25 years. As partners of LTEN and just on the heels of their annual conference we talk with both, Dawn and Kathleen, about the impact of LTEN on the commercial learning, development, and training space in Life Sciences. We discuss how the industry has pivoted, what's new in the training space, and how to stay on top of it all.  SHOW NOTES:  LTEN Website: https://www.l-ten.org/Industry Insights: Bending the Spoon Blog Keep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Todd Staples, Director of Healthcare Innovation at ACTO Bio: AI mobile learning expert, brand, and media guru, with a background in customized data-driven marketing models. He is breaking down barriers and changing life sciences learning technology. Description: In this informative podcast, Todd provides fantastic insight as he explores The Learning Journey of AI in Education and Technology. We will look at how AI has revolutionized how trainers can train their field forces, how individuals may utilize AI to their advantage to achieve tremendous success, and so much more!What you will learn: How AI is impacting and the benefits to commercial trainers and educators AI’s impact on the field force and their learning journeyThe framework to interpret and apply AI data SHOW NOTES:Check out the “Two AI's Have An Existential Crisis” video here: https://www.youtube.com/watch?v=Xw-zxQSEzqoBook Info: Joseph Campbell: Hero with a Thousand Faces (Amazon Link)Industry Insights: Bending the Spoon Blog Keep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Parth Khanna, CEO & Co-Founder of ACTO.Parth is a leader and expert in the life sciences industry, as well as the CEO and co-founder of ACTO. He holds an undergraduate degree in neuropsychology, two law degrees, and numerous patents in artificial intelligence. He has received countless nominations and awards over the last few years recognizing his leadership in the technology and life sciences space.Description: The Learning Journey of ACTOs CEO and cofounder will be shared in this episode, as he explores how omnichannel education is more than a trend; it is a way of thinking, how it can be implemented and what metrics it can power.What you will learn: The definition of “digital transformation” and how the Life Sciences industry is embracing itWhat is meant by “omnichannel education” and the impact it has on pharmaceutical companiesWhy technology, content, and change management are the three key factors that need to come together to execute an omnichannel education approachShow Notes:Impatient Health Webinar: New Commerical Capabilities for a New Era. Industry Insights: Bending the Spoon Blog Keep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Michael Eugene, Director of Commercial Excellence, ACTO BIO: Michael is an accomplished Life Sciences professional passionate about driving innovation in Life Sciences, with a diverse background spanning commercial pharmaceutical experience, talent and leadership development, and technology. He started his career holding the bag as a sales representative at AstraZeneca, and over the years, he climbed the ladder, assuming pivotal roles in sales training and leadership. Later, his passion for connecting top talent with impactful opportunities led him to Spencer Stuart, a global executive search and leadership advisory firm. There, he played a crucial role in recruiting and placing C-suite executives within the pharma and biotech sectors across various functions, ranging from commercial to medical, finance, and business development.  Description: Uncover the blueprint for cultivating exceptional Life Sciences sales reps in this transformative podcast episode. Dive into innovative onboarding strategies, from microlearning to virtual training, that empowers reps to become competent, confident, and compelling communicators. Explore the power of real connections, patient stories, and creative learning methods that bridge the gap between product and purpose. Discover how continuous learning propels sales excellence and overcomes industry challenges as expert Michael Eugene shares insights to drive growth and transformation in pharmaceutical commercial leadership. What you will learn:  1.     Effective Onboarding for Competent, Confident and Compelling Sales Reps: Learn how this is achieved through an immersive onboarding process focusing on skill development and product understanding.  2.     Engaging Learning Methods: Learn what methods to utilize and how these techniques, sales reps are more likely to retain information and remain engaged throughout the training process. 3.     Continuous Learning and Reinforcement:  Learn why leveraging technology for virtual coaching and personalized learning journeys can bridge the coaching gap and contribute to consistent performance improvement.   BONUS: Connecting Product to Purpose: In the Live Training Meeting phase, the emphasis is on connecting the product to the patient's purpose. This approach is achieved by sharing patient stories and experiences. Real-life connections help sales reps understand the impact of the products they're selling, fostering a deeper understanding and motivation to deliver meaningful solutions to customers.   SHOW NOTES: Guest LinkedIn: Michael Eugene ACTO’s New Hire Onboarding Solution Brief  Learning in the Flow of Work LTEN Article Industry Insights: Bending the Spoon Blog  Keep up to date on LinkedIn https://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn 

Featuring: Iain Boomer Global Director, The Academy, Global Learning, AbbVie BIO: Iain Boomer is a seasoned leader in the pharmaceutical industry with over 20 years of experience. He is the Global Director of The Academy, Global Learning AbbVie, overseeing the company's commercial learning and development programs. He is also the President of the Pharmaceutical Marketing Club of Quebec (PMCQ), a prolific writer, and an influential thought leader in the industry. With his deep knowledge of commercial excellence and training, Iain is the perfect podcast guest to provide insights on the importance of CL&D Training and its impact on the pharmaceutical industry. Description: We discuss the challenges faced regarding training and development and how companies can overcome them. Iain sheds light on achieving Commercial Excellence and how it ties in with product launch excellence. The podcast focuses on how companies can ensure their commercial teams stay up-to-date with the latest market trends and create a culture of continuous learning.  What you will learn:  1.     Gain insights into driving business success through CL&D training, which involves aligning data and performance, coordinating efforts between teams, blending learning approaches, and measuring ROI. 2.     Learn how to overcome challenges in CL&D, including compliance and regulatory issues, by providing well-structured coaching and incorporating compliance requirements into training programs. 3.     Create a culture of continuous learning by leveraging medical insights, replicating insights globally, and providing a safe and fun learning environment while emphasizing data literacy and validation of assumptions to measure the success of training programs.  SHOW NOTES: Read “Take Their MEDS, Enabling Successful Learners” by Iain in March LTEN Focus Magazine  Check out this year’s LTEN Excellence Awards Winners Guest LinkedIn: Iain BoomerEvents & Membership Info: Pharmaceutical Marketing Club of Quebec (PMCQ)  Industry Insights: Bending the Spoon Blog  Keep up to date on Social Media: Twitter & LinkedIn https://www.acto.com/ Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn

Featuring: Maria Bavishi, Associate Scientific Director and Writer at Axiom BIO: Maria has over 20 years of expertise generating accurate and focused scientific content in many formats, including digital learning modules, e-magazines, infographics, backgrounders, training videos, patient journeys, HCP-targeted presentations, advisory boards, and scientific narratives. She has worked in medical communications for Abbvie and numerous agencies. She specializes in HIV, HCV, and HBV antivirals. Diabetes, heart failure, chronic kidney disease, and allergy/immunology are also well-known. Maria creates scientific material for HCPs, MSLs, sales reps, payors, and ancillary health specialists. She provides scientifically correct, carefully messaged, and innovative sales training content.Description: Coming off the heels of our webinar with LTEN on effective ways to prevent the use of inaccurate information to reduce compliance risk, we have brought back one of the panelists to dive into how to create engaging content that keeps audiences and field teams interested while remaining compliant. Maria walks us through creating compliant content and important factors that must be considered when creating for field teams and HCPs. We talk about how to make sure the teams stay engaged with the content, so they avoid using “homemade bread” when interacting with customers. She also talks about the importance of microlearning and how agile content is more than just a buzzword before finally giving key insights into development strengths when creating content for CL&D, HCPs, and patient groups. What you will learn:1.     Key insights into creating compliant content for HCPs and Stakeholders and the important factors that must be considered. 2.     Key insights into how to generate engaging content for commercial learning and development and field teams while remaining compliant,3.     Why and how Agile content can have a big impact on the bottom line and compliance. SHOW NOTES: Guest LinkedIn: Maria Bavishi & Email Axiom:  We help cross-functional teams achieve and maintain their leadership in evolving competitive landscapes by providing unforgettable healthcare communications, medical training, and marketing solutions to the life sciences industries.Industry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn 

Featuring: James Harper, Found and MD of Twentyeightb 28b LTDBIO: James is a seasoned pharmaceutical veteran with a passion for healthcare and digital technology. He has 27 years in the Life Science (Pharmaceutical) industry, working in sales, brand strategy and compliance. He is the founder and MD of Twentyeightb. He is very passionate about enabling reps through technology! Description: "Enable your sales representatives to fall in love with data." In part 2 of this learning journey,  James dives deeper into digital impact through data insights. He offers examples of better data which will help your teams be more effective. The importance of leveraging your CRM system to build functional data dashboards for sales reps and managers, enabling your teams to deliver data insights in a simple and meaningful way. We examine how you can build rich data sets from the interactions between CAMs/MSL (rep) and HCPs; however, you must do it right, knowing which metrics, technology to use and how to leverage content. He explains why modular content is the next silver bullet and the potential impact it can have on time and cost savings, as well as increased customer engagement. James adds to the conversation by presenting challenging ideas about the changing position of the pharma rep. In other words, this is an episode you should not miss!What you will learn: Types of data metrics/insights and value of their impact for reps and managers. Potential impacts and value if Pharma reps were to adopt an account management mindsetModular content, how it transforms engagement, and how to use it effectively for improved engagement and analytics.SHOW NOTES:Panel: Debate on the future of the pharma rep led by James and Paul Simms on Oct 26th, Sign up now:  https://28b.co.uk/is-this-the-end-for-the-pharma-rep/Veeva 2022 Field Trends Pulse report:  https://www.veeva.com/pharma-biotech-field-trends/The Creative Engagement Report on Field team impact and HCP preferences: HCP Research Whitepaper - Field EngagementLinkedIn Article: Death of the Sales Rep?Guest LinkedIn: James HarperTwentyeightb : A proactive, authentic and curious team of excellence-focused developers, consultants and client services specialists, empowering pharma brands and sales professionals with industry-leading digital sales tools. Industry Insights: Bending the Spoon BlogKeep up to date on Social Media: Twitter & LinkedInACTO website: https://www.acto.com/Have a learning journey that you want to hear more about? Email us at podcast@actoapp.com  or find me on LinkedIn