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If you have an equine-based business, or your clients are in a horse-related industry, you can’t afford to not be speaking to them in their language.No matter how good your brand is, you need words that actually connect with your audience to build your brand, create relationships and increase your revenue!In this episode, I'm chatting with Sarah White about all things SEO. Using language in your business, writing SEO copy, search terms, keywords, and much more!Sarah White aka The Copy Jockey is a jockey-turned-SEO copywriter specialising in the heady niche of equine businesses. Through simple SEO strategies, clever copy crafting, and super sales psychology, Sarah helps small businesses and bigger brands optimise their websites to get found on Google, attract more leads and turn more browsers to buyers.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!Listened to the episode and would love a freebie? Download Sarah's essential guide to improving your website's performance. It's a dynamic worksheet designed to help you increase leads and boost sales from your website alone. Simply ride through the test and get real results. Download it here: https://thecopyjockey.com/essential-guide-to-improving-your-website-performance-freebie/
When people think of branding, they instantly think of the logo and colours they use. While these are important branding elements, your brand is much more. It’s the look and feel, your tone, the kind of images you choose, and everything about your business. In this episode, we’re chatting about: Branding your horse businessHow to create your logo & why you need to outsource to a designerTrademarking your logoChoosing your branding coloursWhy rebranding is going to hurt your brandEnjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
Have you ever wondered just why the experts recommend you utilise email list and the importance of having a list?There are 4 billion daily email users and at least 50% buy from email marketing every month. In this episode, I chat with Lisa Hill. Lisa Hill is a content marketer who lives in rural eastern North Carolina, USA on her eleven acre horse farm. Lisa has passion for horses AND for helping equine business owners find success through email marketing using Opt-Ins, Automations, and Campaigns.Today, we discuss all things email marketing and why it's vital for equine business owners to use email marketing to grow their business. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!Love Lisa's message and want to learn more? Download her FREE 101+ Content Prompts for YOUR Equine Business. Head to https://lisaannmarie.activehosted.com/f/1
Beth Lauren Parrish: a CHA Certified Level 3 Instructor, Level 1 Equestrian Tai Chi Instructor and a RTT Practitioner. She has the tools to enhance her clients' transformations rapidly and profoundly. Beth offers online courses, remote coaching, meditations, and the Inspired Riding Focus app. She has taught thousands of lessons for the past 22 years across the United States, and now teaches worldwide remotely. In today's episode, I'm chatting with Beth about how she started on her journey to building a thriving business.  Download Beth's Free Audio: Dear Horse Meditation https://www.inspiredriding.com/dear-horseEnjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
Have you ever wondered how I manage the daily running of Equine Entrepreneurs? The answer is more simple than you probably think!In today's episode, I'm diving deep into how I structure my day for success. I'm also chatting about how you can use these tips to ensure you're using your time effectively and how to use systems to create an automated business.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
If you post on social media, what’s the worst that can happen? Potentially nobody will buy your stuff but what are the alternatives? One person might buy something and share it with their 20 friends and their friends will buy something. In this episode, I'm chatting all about why you shouldn't be afraid to put yourself out there and the importance of promote yourself and your business Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
Are you thinking about promoting your business at a trade stall or want to learn more about the ins and outs of hosting a trade stall?In this episode, I'm talking about my experience of having a trade stall at Equitana for my previous browband business. I'm discussing all aspects from picking your stand and custom orders, to debriefing every day and handy hints to get the most out of the experience. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
Learning to switch off has been of my biggest learnings as an equine business owner. I encourage all of my clients to schedule time to ride their horses and schedule this in as an appointment so it is a non-negotiable. It’s amazing how productive and organised you can be when you schedule in the things that bring you joy.While this has been one my biggest key learnings in all my years of business, I've also put together 9 other things I wish I knew before I started my business to help you avoid these same mistakes.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
For a lot of equine small business owners, dealing with last minute cancellations can be stressful when they’re counting on this income to pay bills. One common theme I see is there are still many businesses that do not have necessary T&Cs in place to protect them against cancellations. In this week’s podcast, I’m talking about all of the important T&C’s questions -how to create T&Cs, what you can include, how to handle queries about T&Cs.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
You know emailing your list is important, but you hate the idea of bombarding your email list with emails. So many equine business owners neglect their email marketing because you receive a whole pile of emails you don’t want and you assume your email will give the same annoyance to the person you’re sending it to, but that’s not always the case. In this episode, I'm chatting all about email marketing - how often to email, subject lines, what to email, and so much more!Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
While social media is a great outlet to advertise your business, many people forget you don’t own your social media profile. One of the things I see on a daily basis is ‘I’ve just lost my social media account’. For many, that's thousands of followers gone and you're likely to not recover your account. In today's episode, I'm chatting all about why a website is an investment in your business and what you need to cover on your site.  Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
All the social media platforms, whether that’s TikTok, Instagram, Facebook, or another platform are intended to be used in a social way. Unless you are creating content that is using these platforms the way they intended, your post reach is not going to get the traction you would like them to. Grab a pen and paper because I’m sharing 10 different suggestions for ideas of what you can post on your social media account for every equine business! Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_  so I can give you a shout out too!
If you've followed me on social media for some time, you'd know I'm deeply passionate about teaching others about their finances.In this episode of the podcast, I'm sharing all of my knowledge and tips to make sure you make a profit in your equine business this year!Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out too!
Dealing with overwhelm

Dealing with overwhelm

2022-06-0531:46

We've all been there at some point. Sometimes, being overwhelmed is just a part of life, especially running a business. Even though you may not be able to eradicate it from ever happening again, you can learn techniques and tools to stay-stress free more often than not. So, grab a pen and paper and take notes on my biggest tips on dealing with overwhelm from my personal experience.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out too!
There's a ton of strategies you can use to grow your online presence. When social media is used correctly, it can have a huge impact on your business growth! In this episode, Melody Semmler is spilling all her secrets about the essential strategies to implement in your business and key advice when it comes to the do's and dont's of social media.  Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out too!
When you start to build a profile of an ideal client, things will get easier - decisions will be easier and your marketing message will speak with your ideal client. On today's episode of the podcast, I'm chatting about building your ideal client avatar and giving you actionable examples relating to equine businesses.Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out too!
So many equine business owners skip this step in the process. If you don't have a solution then you don't have a business. When you can identify and verbalise the problem your business solves, people know they can purchase your product or service. On today's episode, I'm going to be giving you actionable tips and examples to help you get clear on the problem your business solves, so you can clearly market your message to your ideal clients. Enjoy today's episode? I'd love it if you could...Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out too!
Welcome to the Horse Business Advice Podcast - your place to learn all things business, marketing and mindset for equine entrepreneurs while maintaining a healthy work-life balance doing the work you love, on your terms.This podcast is here to take you behind the scenes and share the strategies to help you succeed.So, as the very first episode, I wanted to, first of all, say WELCOME to you and introduce myself! So listen on in…Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @equine_entrepreneurs_ so I can give you a shout out too!Until next week. 
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