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Marketing Like a Mother
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Marketing Like a Mother

Author: Olivia Radcliffe & Michelle Pontvert

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A podcast made for mompreneurs by mompreneurs. Each week we're diving into Mom-approved business and marketing strategies to help you grow a profitable AND family-friendly business.
38 Episodes
This week on the Marketing Like a Mother podcast, Olivia is talking with the incomparable Shelly Bortolotto. Shelly is a full-time life coach who is fascinated by how our thoughts create our results. She works with her clients to teach them how to manage their brains so they can find and follow joy again. She honed her coaching skills through certifying at the Life Coach School. Her coaching skill, combined with an incredible ability to hold space, creates a coaching experience that has a profound and lasting impact on her clients. In the episode, you’ll learn: The 3 beliefs you need in business What to do when you’re stuck in guilt or shame and can’t move out of it How to manage your internal blame Stopping negative self-talk habits What to do when you find yourself slipping into the rut High-value cycles vs low-value cycles And more!  You can connect further with Shelly here:
This week on the Marketing Like a Mother podcast, we’re taking an ongoing conversation we’ve been having offline and bringing it into the light: we’re talking about our own strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses with the urgent and immediate tasks of raising a family. We discuss: Our own personal scheduling habits Planning systems - what we’ve tried and what we liked How to use your natural energy flow throughout the day What to do with tasks that you just can’t seem to finish How to “package the broccoli” And more!
This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey. Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes. Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three. In the episode, they discuss: How you as a business owner can begin to plan for maternity leave (or any extended leave!) How to transition from “my business is my baby” to “my business is my capable adolescent” What if you’re a solopreneur? How to build a business that’s “life-proof” What “maternity leave” actually looks like How to decrease your stress level while out on leave Alyson’s and Olivia's own maternity leave stories And more! You can learn more about Alyson at or she is @mastermaternityleave on social!
We've reached the end of the year and of the first season of Marketing Like a Mother! In this episode of Marketing Like a Mother, Michelle and Olivia take a look back at 2022 and prepare for the new year. They talk through: - How they tackle year-end reviews - Their own personal strategies for preparing for the new year - Lessons learned throughout the year - Trends they have noticed and believe will continue to grow in 2023 - And more!
In this latest episode of the Marketing Like a Mother podcast, Olivia is chatting with Mindset and Business Coach Natasha Clarke. Natasha helps female entrepreneurs build their online service-based businesses without the hard hustle. She teaches how to blend soul and strategy to create the income and impact you desire. In this episode, you’ll learn: How to blend soul and strategy to create success How to completely light up your soul and bank balance without overwhelm and hustle How to become the “CEO of your mindset” Why you don’t have to hustle hard for success How you handle FOMO and focus instead on staying aligned with your goals How to deal with money blocks How the Law of Attraction has worked in Natasha’s life and business How to get started manifesting your giant goal right NOW Listen to the episode now!
In this episode of the Marketing Like a Mother podcast, Michelle is chatting with Carina Lawson, the MBA-backed founder of Ponderlily Paper & Planners, Business Efficiency Consultant, and Certified High-Performance coach.  Carina supports female entrepreneurs and career professionals with families in making empowered decisions with their time to live full out, even when life gets full. Michelle and Carina discuss... - Carina's story of creating her planner and business based on her need to find a way to hold herself personally accountable for her own health - The concept of leaning into your strengths as a business owner - How she worked through shiny object syndrome to find the marketing activities that suited her best and served her business well - How to set realistic personal goals and expectations based on you as a person (not outside expectations) - How not everyone has to be a morning person to be successful - How to shape your business around your strengths Carina has been featured on BBC Radio, contributed to Stylist magazine, and served as a panelist at Enterprise Nation UK.  You can learn more about Carina on her website or connect with Carina on Instagram @weareponderlily. Other links in this episode: 15% discount on all products with code LIKEAMOTHER until December 30, 2022 Free productivity blueprint for female entrepreneurs Free productivity archetype assessment
In this episode, Olivia is joined by the amazing Suzanne Clarke. Suzanne is a Leadership and Well-being coach, as well as a yoga and meditation teacher, based in Ireland. Suzanne helps women prioritize themselves, manage stress and overwhelm, and live their best life. In this episode, you’ll learn: How to know your energy and recognize stress in your body (even when it’s become “normal”) How to introduce a pause time throughout your day The easiest way to be as productive as possible without becoming depleted How to eliminate stress and overwhelm What self-care really is (and what it’s NOT) How Suzanne left a corporate job to become a yoga teacher and coach Other links in this episode:
In this episode, Michelle and Olivia have an honest chat about "niching down."They discuss:The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneursHow they're navigating niching within each of their 3 businessesHow niches can change over timeWhat to focus on when creating a nicheHow your niche affects your marketing and sales messagingAnd more!
In the latest episode of the Marketing Like a Mother podcast, Olivia sits down with multi-award-winning website creation coach, Vicky Etherington. Vicky has been supporting entrepreneurs in their online marketing and with their websites since 2003, working with coaches, course creators, and people transitioning into entrepreneurship. She teaches how to grow an online business and create your own client-winning websites through her signature Rock That Website program. Vicky’s work is all about helping people who aren’t comfortable with marketing and technology to understand how to create a website that is fully focused on growing their impact and their business. In this episode, you’ll learn: How to avoid burnout How Vicky transitioned from done-for-you and 1:1 services to group How to overcome mindset blocks around raising prices How to set boundaries…and stick to them All about how Vicky handled running a business with a husband often gone with the military, annual house moves, and two young kinds How to create a sustainable busines modelOther Links in the Episode:Facebook:
​Today on the Marketing Like A Mother 🎧 Michelle is chatting with Camera Confidence Coach Julia about the power of video and how you can overcome your camera-shyness to boost your business.In this episode, Julia and Michelle dive into:⭐️ Building your confidence to show up on camera⭐️ The power of video for your business from filming lives and running sales calls to hosting webinars and creating course content⭐️ Building up to showing up "live" with strategic rehearsals that prime you for the “real thing”⭐️ And a masterclass in using your voice to share your message more compellingly⭐️ ... and so much more!Other Links in the Episode:
In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results). In this episode, you’ll learn:How to create a healthy business and go from surviving to thrivingWhy it’s so important to take are of your own wellbeing as a female entrepreneurThe 3 success pillars How to make a difference in the world, WHILE taking care of yourself, AND having the time to spend with your friends and familyHow to deal with the fear of visibility and show up authenticallyOther Links in the Episode:
In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato.Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub.  She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have!Michelle and Jenni discuss:3 things to focus on for business success: belief, simplify and scaleThe science of mindset and how mindset is 95% of successHarnessing the success psychology of the most successful people to improve your businessHow self-care is the best investment we can make as women and business ownersAdvice for selling that pushes past our desire to serve and please but actually empowers A crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offerOther links in this episode: - A 30-Min 'Do-It-Yourself' Business Growth Audit 
In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera. Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace. In this episode, Laura and I discuss:Lessons from a “flopped” launch How connecting deeply with your audience is the key to successHow that connection starts with first connecting with ourselvesThe steps to take to establish that connectionBalancing the science and the wooHow Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped herOther links mentioned:
In this episode, Michelle and Olivia do a deep dive behind the scenes of their schedules as mompreneurs. They discuss:Their schedules with 2 businesses each + toddlersNon-traditional schedules vs "regular 9-5"Their secrets behind balancing it all (without losing their minds...)The danger of just "putting out fires" all dayHow to determine what's truly urgent and/or important in your scheduleWhen guilt sneaks inHow to take your clients' schedules into consideration in your business
In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques. In this episode, you’ll learn: How mindfulness can help you in business, especially in stopping the overwhelm that can occur when balancing caregiving and work Why pausing in our working day can help us be more productive and how to pause effectively How to get in the habit of pausing, even when you have no extra time Miranda’s tools to help with overwhelm and stressful moments Why self-compassion is so important for working mothers And Miranda walks us through a short (but incredibly effective!) practiceOther Links in the Episode:
In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy.  Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership. She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again.Michelle and Allison talk about:What are email funnels?Her signature system for setting up habit-based funnels for better engagement, nurturing and conversionsWhen is the right time to introduce funnels into your business?How she built her program around her role as a motherAdvice for implementing education and trainings to actually get resultsHow she runs her business around her family + her origin story for focusing specifically on MomsThe importance of living out your brand values in your business and how values are the best way to identify your ideal clientsOther links in this episode:
In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings……not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..In this episode, you’ll learn: How to build confidence and break through anxiety, especially in public speaking/performance settings How to find your authentic voice and message and communicate from that grounded place How to process negative thoughts that trigger anxiety before a big event How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.Other Links in the Episode:
In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France!Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!In this episode Michelle and Jaimee chat about:Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 supportFinding the right audience and offers for your business that light you up and fit your life, and let go of the rest!How investing in support, mentorship and education unlocked things for her businessNetworking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right peopleAnd leaning into your mum instincts in business to empathize, support and encourage your communityLinks in the episode: For a 10% discount on any of my Kajabi templates, email Jaimee at and tell her that you listened to this amazing podcast! 
Focus on Profitability

Focus on Profitability


In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast. In this episode, you’ll learn:Why women should iinvest more than menWhat your beliefs, values, and mindset have to do with your financial situationWhat you can do NOW to improve your financial situationWhat you can do now in this economic and political climate to ensure your future financial success?Why women shouldn't delegate their money to their manOther Links in the Episode:Effortless Money: How to Align Your Wealth and Your Woo
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