Marketing Like a Mother

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches. In this episode we're talking about: - Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life balance - The importance of experimentation and trying new strategies in business - Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media - Clear communication & setting boundaries with clients to manage work and family responsibilities effectively - And more!

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss: - Choosing and Pursuing a Book Idea - Breaking Free from Structure - The Art of Writing Books for Children - Encouraging Creativity in Young Authors - Traditional Publishing vs. Self-Publishing - Embracing Creativity in Motherhood - And more!

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business. They discuss: - Finding Opportunity in Unexpected Places - Overcoming Challenges when starting out - Embracing being a Non-Designer Web Designer - Coding Myth Busted - Ideal Candidates for Web Design - Realistic Income Expectations - Embracing simplicity - And more!

We're at 100 episodes!! And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about: - How fun this podcast has been to create and why we think it's stayed fun all these episodes later - How shocking it's been to see how far the podcast has reached - Lessons learned around managing our energy levels and not overbooking interviews - Our desires to dive deeper into personal journeys and the human side of business - And how grateful for the podcast's success and how excited we are for the next 100+ episodes! - And more!

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider. Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss: - How Hailey fell in love with LinkedIn for lead generation - Networking vs content creation - How to send non-sleazy connection requests - Lead generation strategies for LinkedIn - Bio optimization tips - And more!

This week we're doing things a little differently over on the Marketing Like a Mother podcast! We sent out a call for your burning questions and we're sharing our honest answers to things like: How we're really juggling all these businesses Transitioning from service provider to digital products How to get clients to embrace Voxer Niching down as a multi-passionate entrepreneur And planning for maternity leave... Oh and we're sharing a very big surprise life announcement from Olivia...

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights! They discusss - From Mental Health Clinician to Mompreneur - Transitioning from Social Work to Product Business - Leveraging ADHD in Business - Working in the Business vs. Working on the Business - The Four Key Components of Business Success - The Importance of Rest - And more!

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it! In this episode, we talk about: - The real challenges of dealing with rejection in business - Strategies for dealing with rejection in client situations and for receiving criticism - Rejection is not personal - Setting healthy boundaries and being authentic in marketing and visibility efforts - Cleaning your email lists and understanding the benefits of unsubscribes - And so much more

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur. They discuss: - Waking Up Your Imagination - Playing with Your Imagination - Stretching Your Imagination - The Power of Boredom and Stillness - Bringing Your Child Along for the Ride - and more!

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs. They discuss: - How having solid systems helped Dolly build her flourishing photography business - Why business owners need solid systems and workflows - Example of a freelancer's contact page workflow and you can wow your future clients - Tips for getting started with systems and workflows

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers. They discuss: - The struggle of balancing being a parent, holding down a job and trying to build a business - The importance of embracing the messy journey of doing business around other priorities - Lindsay's best tips for staying focused and productive - Creating powerful systems to support you - Leaning into the plus sides of being multi-passionate

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales! Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't! In this episode we're talking about: What selling is really about as business owners Selling how you like to buy Sales mindset Sleazy traps to not fall into And so much more!

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses and balancing the urgent and immediate tasks of raising a family.

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential. As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁) Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects. ​ On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things. ​ Both approaches have their pros and cons, and it's important to understand which one works best for you and your business. In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes. Timestamps - 00:27 Olivia explains top-down thinking - 01:53 Michelle explains bottom-up thinking - 02:32 The pros and cons of each method - 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes - 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives - 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking - 11:37 Starting with the lowest resistance tasks - 13:14 Picturing the end goal and indulging in the creative side - 13:33 Breaking down the milestones and focusing on the first few tasks - 14:38 Crossing off tasks and quantifiable checks - 16:56 Losing willpower along the way - 19:14 Managing multiple projects - 21:10 The importance of understanding the end goal and how it fits into the bigger picture - 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances - 22:17 The benefits of externalizing your process and finding a community for accountability - 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses - 26:20 Leaning into what comes easily to you and adjusting to that

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out.

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own. In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations. They discuss: The different kinds of collaborations How to get over “collaboration FOMO” The importance of knowing yourself Testing what works Collaboration tools we love How we turned barriers into assets How to get started with collaborations

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same. In this episode we talk about: - Our planning processes for our individual businesses and the joint business - Scheduling strategies for the year including planning for holidays, launches and more - Setting goals vs projects - Our words (or intentions!) of the year - Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas - Looking for places to streamline, optimize and simplify our businesses - Focusing on how you want to feel throughout the year - And more! We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th! And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years.

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘 In the episode, we chat about: The biggest lessons learned and how we've grown (in all the ways) over the past year. Some of the more memorable moments from 2023 Our key takeaways and insights gained from challenges and successes. Plus our favorite tips for actually implementing lessons learned in the upcoming year And more!

This week Olivia is talking with Jenna Hermans about: - Addressing the common misconceptions and clichés surrounding self-care. - Discussing the importance of prioritizing self-care basics for overall well-being. - Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement. - Providing practical tips and suggestions for incorporating self-care into a busy schedule. - Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life. - And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing.

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors.