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Audrey Greenberg is the Co-founder, Chief Business Officer and Board Member of The Center for Breakthrough Medicines. Audrey’s area of expertise is in capital structure, business formation, acquisitions, strategic planning and tactical execution. Audrey’s deep industry experience includes biotechnology, real estate, pharma services, and financial services.Prior to starting The Center for Breakthrough Medicines, Audrey spent several years in investment banking, public accounting and private equity having worked at some of the largest asset managers in the world with AUM exceeding $100 billion. Audrey is passionate about supporting her community and serves on several non-profit boards including the King of Prussia Business District and is currently an Emissary for Select Greater Philadelphia, a division of the Philadelphia Chamber of Commerce responsible for attracting business to Greater Philadelphia.Audrey was recently selected by Philadelphia Magazine as one of the top trailblazers in Biotech and was featured on the cover of Main Line Today’s Power Women edition. Audrey has an MBA from The Wharton School and is a registered CPA in Illinois.In this episode Kathy talks with Audrey about creating a world class Biotech Hub in Cellicon Valley, Startup Tactics and the Future of Medicine
Oxana K. Pickeral, Ph.D., MBA, is an accomplished technology executive with over 25 years of experience in healthcare and the life sciences, spanning from her work on the Human Genome Project to bioinformatics R&D and clinical trials innovation, to advanced analytics and patient engagement technologies. Prior to becoming the President and CEO of Sparta Systems, Dr. Pickeral was the Global Segment Leader for Healthcare and Life Sciences at AWS where she oversaw the AWS portfolio of technology and consulting partners with specialized offerings and innovative technology tools relevant to BioPharma, Genomics, Medical Device, Payers, Providers, and Agriculture, world-wide. Dr. Pickeral holds a Ph.D. in Human Genetics and an MBA in Finance from Johns Hopkins University.In this episode Kathy caught up with Dr. Oxana K. Pickeral while she was at Interphex to talk about Quality 4.0, Digital Transformation, Connected Life Sciences and improving patient outcomes.
Hettie is a former Merck & Co., Inc executive with 25+years’ experience in Life Sciences. Her focus is on global strategic marketing and commercialization creating value for patients, providers, and payers. She led seven product launches, all exceeding profitability targets in major global markets. Her impact on running business units ranges from $100 Million to $1Billion per year.Working as a volunteer with the non-profit organization, Women in Bio, she leads the US East Coast, Women in Bio Founders Forum, and Chair the Programming Committee. The Founders Forum supports the development and acceleration of success of female founders, especially first-time founders (early-stage and seed-stage startups), and their ventures via peer-to-peer interaction, ultimately attempting to shorten learning curves.Her passion comes from understanding business, leadership, team dynamics, and most importantly how to deliver value.In this episode Kathy talks with Hettie Stroebel about how companies can shorten the timeline to Commercialization and achieve Launch Excellence with Digital Technology, Innovation, Real World Data and differentiated Target Product Profiles
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