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Whether you need a bit of email design and copywriting inspo or just want to know if your emails are being delivered properly, there’s a free tool available to help.  Tune in to discover my go-to free email marketing tools for small business. I use these tools on the daily to improve my emails (and I’m confident they’ll help improve yours, too). Links and resources: FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes. Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
Have you ever contemplated changing email marketing platform? Maybe you have a niggling suspicion that the email marketing platform you're currently using isn't the right one for you. Or maybe you're absolutely frustrated with your current platform and are 100% ready to move on.  If either of those sounds like you, you've likely also wondered how hard is it to change your email marketing platform?  What considerations do you need to be mindful of? And what are the practical steps that are involved when you move from one platform to another? Find out in today's episode of The Stairway Scoop. Links and free resources: FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes. Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
We can guarantee your welcome sequence emails are more important than you think. So how do you ensure you’re making the most of the opportunity? Find out in today's episode of The Stairway Scoop.  You don’t want to miss: 3 reasons why your welcome sequence emails are super important to the overall success of your email marketing efforts 4 industry secrets for creating an epic welcome email Examples galore! Exclusive access to my favourite welcome emails for design and copywriting inspo Links and resources: FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes. Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
How much does email marketing cost for a small business? What email marketing budget does your business need?  Let’s find out if it’s more or less than what you might be thinking. Links and resources: FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes. Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Australian email marketing study (referenced) Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
Are you procrastinating your email marketing? Not sure how to get started? Maybe you were consistently sending emails once upon a time but you’ve fallen off the bandwagon? Or maybe you’ve never managed to make email marketing a consistent habit in your business? If any of those statements ring true, I’ve got some good news. This is just the episode for you. I’m diving into what you need to be doing to get started with effective email marketing - including how much time youneed to spend on it and what actions do you need to take at a minimum. Links and resources: FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes. Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
Wondering what email marketing platform is *the one* for you? With literally hundreds of platforms out there, making the right decision for your business ain’t easy. Thankfully, it doesn’t have to be as complicated as it sounds. Tune into this week’s episode of The Stairway Scoop to find out how to find the ideal email marketing platform for you (and how to avoid getting it terribly wrong). You don’t want to miss: The #1 mistake I see business owners make when choosing an email marketing platform The 3 considerations you can’t afford to ignore 4 bonus considerations if you’re the kinda decision maker that likes to go DEEP Links and resources: FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes. Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌
You can invest your time, money and energy in more marketing channels than you have fingers. But one thing remains constant. Time and time again email has proven to be the best channel for conversions and return on investment… when it’s used properly. So, what role should email play in your marketing mix? Tune in to find out. You don’t want to miss: Exactly when you should be asking your audience to join your mailing list Why email should play a big role right across your customer lifecycle - from nurturing a first purchase to re-engaging previous purchasers How your email effort should cross over with your other marketing channels Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: Research: Email’s conversion potential
One of the most common email marketing questions I get asked time and time again is: How many email subscribers do I need? How big does my mailing list need to be? Do I need thousands of subscribers before I can expect to see results? Tune into this week’s episode as I unpack this popular FAQ. You don’t want to miss: My simple formula for figuring out your ideal mailing list size How to figure out if you should be prioritising quality or quantity when it comes to your list Some quick tips for supercharging the conversion potential of your subscribers Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: 2022 email marketing benchmarks
Here's a truthbomb: the effectiveness of your email marketing is tied to the data you capture on your susbcribers. So, how well do you know your email subscribers? Tune in for some quick tips to get to know them far better and watch your performance bloom as a result. You don’t want to miss: Why data is the most important ingredient for improving email performance The five ESSENTIAL types of customer data you should be using in your emails How to reap the rewards of personalised email content (hint: it takes more than simply addressing your subscribers by their name!) Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: Email personalisation research
Wondering how to get the most out of your email marketing? In this week’s episode of The Stairway Scoop I’m exploring how to create a simple email marketing strategy that sets you up for success from the get-go.  You don’t want to miss: The ONLY six questions you need to create your email marketing strategy My (no longer) secret formula for figuring out what your audience *actually* needs to hear A lesson in when is the right time to sell via email How to get your head around email automation (and why you really, really need to!) Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: A/B Test Your Email Campaigns - What you need to know Email personalisation research
Explore the pros and cons of email marketing’s most popular software. Looking at some of the most important factors that go into choosing the right email platform for your business, this episode will show you if Mailchimp is the right email software for you, if it isn’t what email platform might be. You don’t want to miss: An expert’s guide on the best FREE plans for email marketing The six key elements to consider when choosing the right email software for your business A simple way to choose the right email platform for you, based on your strengths and weaknesses Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: Mailchimp’s market share Mailchimp’s 2020 annual report Email deliverability research
Not sure what email content your audience is looking for? Worried your emails will be seen as spammy and annoying? You’re not the only one. These are two of the most common worries I hear when talking to small businesses about their email marketing efforts.  Here’s why you don’t want to miss this episode: Find out why consistently emailing your mailing list helps you AVOID being spammy.  Get my seven unorthodox (but effective) tips for improving email engagement How to write compelling subject lines (without sounding like a sleazeball) Unsubscribes vs. spam - which is worse? Explaining Australia’s email marketing laws for dummies Pro tip! How to check if your email marketing software is letting you down Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website. Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: Email marketing laws in Australia Subject line research
You can’t afford to overlook the power of email marketing for three simple reasons. They’re, what I like to call, the three P’s of email marketing. If you’re not convinced that email should be an essential part of your business's marketing mix or keep pushing your email marketing to the bottom of the pile, this episode for you. Here’s why you don’t want to miss it: Find out why I’m willing to bet your audience spends HOURS per day on email.  Not convinced emails can convert (and convert A LOT?) Prepare to be proven wrong. How does email perform in Australia in comparison to the rest of the world (spoiler alert: Aussies fair dinkum LOVE emails) Links and resources: Download my free ebook: An email lovers’ guide to effective email marketing Follow me on Instagram: @stairway.marketing + @thestairwayscoop For more about me and what I do, check out my website.   Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, with new episodes available every Tuesday (AEST). And, if you enjoyed this episode, please leave me a rating and a review so more peeps like you can benefit from the power of email marketing! 💌 References: Email users research Instagram users research Email usage time research pt. 1 Email usage time research pt. 2 Email conversion research Email return on investment research Email engagement research Facebook and Instagram engagement research
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