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The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
64 Episodes
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CEO of AgencyAgile Jack Skeels shares why traditional management structures are holding back creative agencies and how you can change this. The author of "Unmanaged: Master the Magic of Creating Empowered and Happy Organizations," shares ways for companies to rethink their structures and increase efficiency.Key takeaways:Flattening hierarchies and empowering individuals to self-manage can lead to better results and increased satisfaction.Culture is defined by behaviours, not perks or rewards,...
In our latest podcast episode, Abey Mokgwatsane, the CMO of Investec, discusses the essence of brand endurance amidst market shifts. Drawing from his experiences in shaping brand strategies at Vodacom and Ogilvy, Abey stresses the importance of a clear vision in partnership with creative agencies. "The best thing that marketers and business leaders can do for agencies is to be very clear about what problem they are solving," he notes. The Lead Creative Podcast is available on:AppleS...
In a crowded market where people are bombarded with marketing and advertising messages at every turn, where brands are clamouring for attention, what does it take to truly stand out? To create something that resonates with your audience and differentiates your brand. This is precisely what we asked Khensani Nobanda, Nedbank’s Group Executive: Group Marketing & Corporate Affairs, a treasure trove of insights for anyone keen to navigate the complex waters of brand building, marketing a...
In this episode, we sit down with Veli Ngubane, of Avatar Agency Group, to explore how diversity isn't just a buzzword in marketing and business—it's the secret sauce to their explosive growth and creative success. From a team of over 100 people to a powerhouse of over 300 talented creative minds, Avatar's journey is a testament to the transformative power of embracing varied perspectives.Veli shares candid insights into how mixing different backgrounds, thoughts, and cultures fuels creativit...
In this thought-provoking episode of the Lead Creative Podcast, host Mongezi Mtati engages with Lebo Madiba, founder and managing director of PR Powerhouse, to delve deep into the art of brand storytelling. Madiba illustrates this with compelling examples, including the remarkable journey of Checkers Sixty60 and SweepSouth, showcasing how these brands have seamlessly integrated their stories into the everyday lives of their customers, thus building brand loyalty and trust.Discussion poin...
Explore the fusion of global innovation and African creativity with H&M South Africa in this insightful episode. Host Mongezi Mtati talks with Caroline Nelson, CEO, about H&M's transformative retail journey since 2015, highlighting key collaborations with local designers like Palesa Mokubung, Rich Mnisi, and Neimil. Discover the behind-the-scenes of these partnerships, H&M's commitment to South African culture, and the significant role of AI in fashion sustainability. Learn about ...
In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it's essential. Brands and spaces that interface with consumers are undergoing profound transformation through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of "Ladders & Trampolines" as well as his latest publication, "The Brave Code," shares invaluable insigh...
The digital landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms, with a special focus on X (previously Twitter). Seyama's insights highlight the critical need for brands to meticulously manage their...
Brands wrestle with the idea of increasing sales and building brand equity, which is often exacerbated by a tough economy. In this episode, a seasoned Marketing Strategist and the CEO of Kantar, South Africa, Ivan Moroke delves into the latest findings to share why brand equity allows brands to withstand economic downturns.Sharing findings from the 2023 Kantar BrandZ Most Valuable South African Brands Report, Ivan unpacks the value of difference and salience as aspects that enable companies w...
In this episode, Brent Lindeque, the founder of Good Things Guy, shares insights on building a platform that connects communities and remaining relevant in the ever-changing digital landscape. He emphasises the importance of authenticity and values in brand partnerships and highlights the power of partnerships and giving back. Brent also discusses the exciting trends of TikTok and vidcasting in the influencer space. Overall, his strategy is to lead with kindness and consistency, creatin...
The ever-evolving media consumption landscape affects advertising spend, changes consumer behaviour and impacts brand engagement. PwC's Entertainment and Media Outlook Report has been tracking media consumption trends since 2010, providing insights for brands to make informed advertising and marketing decisions.In this episode, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on the latest findings. He shares that over the past 13 years, consumers and internet u...
In the ever-evolving customer landscape, brands and agencies face the constant challenge of staying ahead of the curve. This episode features insights from Sechaba Motsieloa, a distinguished Marketing Director and Chartered Marketer, who brings a wealth of experience from working with global brands.With a remarkable career that includes roles at SAB, Kimberly-Clark, McDonald’s, and more, Sechaba shares his unique perspectives on the transformative impact of AI in marketing and advertising. He...
Signal Over Noise: How to Stand Out on Social Media as a CreativeIn today's noisy world, it can be difficult to stand out as a creative person. But Emmy award-winning founder and CEO of The Futur, Chris Do, has mastered the art of creating content that cuts through the clutter and builds an engaged community.In this episode, Chris shares his insights on how to stand out on social media as a creative person. He discusses his strategy, what he's learned from his experiences, and how to ensure t...
Collaborating with multinational brands helps independent creatives to grow their businesses and reach more audiences. Bonolo Chepape, founder and Creative Director of Lulasclan, has worked with many recognisable brands, adding her distinct signature as a multi-talented textile and graphic designer.Bonolo has collaborated with Nando’s, Smeg, Mr Price Home and many others enabling them to stand out with her unique creative approach. Here are some key takeaways from our conversation:Do you...
Building an engaged community is essential for creators to spread their message and contribute to their chosen cause. But what does it take to build a great community?In this episode, we chat with Fred Roed, founder and CEO of Heavy Chef, a learning platform for entrepreneurs. Fred shares his insights on how to build a community of 50,000+ engaged members.Fred's sentiment, like our previous conversation with Mashudu Modau, is that focusing on your community and the value you provide are the c...
Solving complex societal challenges requires collaboration and diversity of thought. Lesley Williams, CEO of Tshimologong Precinct, has been connecting creative, business, and other minds for over two decades to build solutions to these challenges.In this episode, Lesley Williams shares insights and practical advice on how to: Bring people together from different backgrounds and disciplines.Create an environment where collaboration can thrive.Implement successful collaborations."When see...
Monetizing content creation is an art, and like all art, its brilliance lies in authenticity. Alphi Mkhwanazi, a maestro admired on TikTok, Instagram, and beyond, is a testament to this. His work has led to collaborations with many top brands, including MultiChoice, Mercedes-Benz, African Bank, and DSTV. Alphi doesn't just create; he crafts narratives that captivate.What sets him apart in this saturated landscape? A keen understanding of his unique offering and a knack for aligning with brand...
Establishing a trusted personal brand while growing a creative agency is no simple task. In this episode, we explore the journey of WOW Media founder, Mpho Monareng, and discover how he's successfully navigated these waters.From Creative to TV StarMpho's career has seen him build Toast Media, a noteworthy independent creative agency, and later, WOW Media. But he didn't stop there. This powerhouse balanced his agency work with TV appearances, collaborating with eminent brands like Klipdrift, I...
In a noisy marketplace, brands need innovative ways to reach their audiences. Enter the creator economy, a growing ecosystem valued at $104 billion in 2021 and projected to surpass $227 billion by 2025. These creators are both influential and trusted by their communities. This offers brands an opportunity to resonate with consumers.Join us in the latest episode of The Lead Creative, where digital marketer and podcaster Lebo Lion shares how brands can foster genuine connections that yield resu...
In this episode, creative activist and founder of Number 10 – A Creative Consultancy, Ahmed Tilly, shares why brave and provocative advertising is so important for brands. He argues that marketers who do work that doesn't stand out should be fired.From turning 1st For Women into a household name to globalizing Nando's spicy voice, Tilly knows how to make brands unforgettable. He has also judged, and won, advertising and creative awards at some of the most prestigious shows including the ...
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