Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by!  In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailers in Australia. It was at just 19 years old that Anthony got the idea to start to sell some of the salon’s products on eBay, and the business has grown from there. Through dedication, hard work and an obsession to grow - Oz Hair & Beauty grew from an eBay store to the powerhouse brand it is today. Listen as Anthony shares his story, on how this humble family business rose to the top. Discussed in this episode:  For the details of the latest Oz Hair and Beauty stores mentioned in the podcast, please head to the website: https://www.ozhairandbeauty.com/pages/salon  How Brands Grow by Byron Sharp Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au   Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com/listener for privacy information.

If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack premise is simple, consumers pay for goods using the ShopBack app, and a percentage of the sales comes back to them in the form of cash. But while the premise may seem unbeatable, it was Joel and co-founder Henry Chan’s obsession with finding new ways to enhance the customer shopping experience that has propelled this business forward. As Joel shares, their customer is their number one marketing channel, so their entire business model is focused on making them advocates. Find out how in this compelling listen from one of APAC’s most successful founders.  Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au   Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com/listener for privacy information.

Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line?    In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks. This is not the typical Flex Your Hustle episode. Michelle caught Irene on the day that she decided to completely uphaul the entire business model she had been spending years building - and within 24 hours, her new direction was announced to the public. Listen as Irene talks to Michelle about her decision-making process, how listening to her customers gives her a leg up to grow her business, and how her obsession with business performance drives her further.  Irene founded Sans Drinks in 2020 after being frustrated with the low quality, sugar loaded non-alcoholic alternatives that were available in supermarkets and bottle shops. Today, Sans Drinks is Australia’s leading superstore for premium non-alcoholic beer, wine and spirits including Australia’s first physical non-alcoholic bottle shop in Sydney’s Westfield Warringah Mall. Irene is a serial entrepreneur, having launched and sold her previous business Nourished Life for $20Million dollars to ASX listed BWX Limited. Her open and host way of communicating to her customers, and unique approach as the face of her business has generated much applause and fans throughout the years.   Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au   Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com/listener for privacy information.

We know why you are here. You think some of the ideas out there in modern-day marketing land are a bit flat, a bit dull, and you are looking to hear something different, something original, something with a bit of passion and soul. Well, we have just the group of people for you in this series. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!  Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you've probably never heard of.  Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  FLEX YOUR HUSTLE - Brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas. For more information visit ampel.com.au or email us at hearhere@ampel.com.auSee omnystudio.com/listener for privacy information.

Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like? Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it out - Flex Your Hustle podcast is paid for by Commission Factory and the reason it exists is to boost the profile of affiliate marketing, as well as the owners of small, successful businesses that have succeeded with thanks to Commission Factory.  Zane McIntrye, CEO and Founder of Affiliate marketing company Commission Factory and Michelle Lomas, Ampel GM and host of the 'Flex Your Hustle' podcast  discuss their experience developing the Flex Your Hustle Podcast -- the process around how the podcast was made, the decision-making and what effect an audio channel has had for Commission Factory The analytics quoted in this episode were accurate as at the first week of August 2022. Share the Flex Your Hustle podcast wherever you get your podcasts, or follow here at Podlink.     Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you. In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms in Australia” The are just the right kind of parent the digital advertising industry needs, and a large part of why that is, is Gai Le Roy. With a background in high-level research and management, Gai has a wealth of experience and knowledge, and we couldn’t have asked for a stronger guest to finish the season with! To find out more about the IAB, please visit them here: https://iabaustralia.com.au You can also listen to the IAB’s own podcast here: https://iabaustralia.com.au/iab-australia-podcast Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does.   Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.  Particular Audience's serviced AI software increases revenue for online retailers. They connect the right customer to the right product at the right time with 100% anonymous personalisation, and their products include automated product bundling, vector search, recommendations, and smart pricing technologies and incentives. To learn more about Particular Audience, head to the website here: https://particularaudience.com Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly?  Well this may be the episode for you.  This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Millennial.  They talk about breaking down gender stereotypes, brand collaborations and marketing success in TikTok.   Founded by Kahrissa's husband Jarrad Bell as well as Michael Sebire and Jeremy Davidson, Mr Consistent was created as a way to get high-quality pre-made cocktail mixers into distribution, mainly to sell to venues to make business through the bar flow fast. To find out more about Mr Consistent, check them out here: https://www.mrconsistent.com.au   FLEX YOUR HUSTLE - Brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas. Director of Audio Production Stuart Buckland. Executive Producer Josh Butt.  Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory For more information visit ampel.com.au or email us at info@ampel.com.auSee omnystudio.com/listener for privacy information.

Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink.  Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators. Stylink is empowering more than 130,000 influencers across Germany, Austria, Switzerland, the UK, Ireland, the Netherlands, Belgium, France, the US, and have recently launched in Australia. Their community has generated more than 14 million shop visits per month and more than 380m EUR (576m AUD) in annual sales. In this Publisher Spotlight, Michelle Lomas sits down with the COO of Stylink, Michael Elschenbroich to talk about their unique model that drives performance while creating a unique algorithm that rewards influencers fairly for lead generation, and still allows brands to only pay against a sale.  Stylink are just one of the many great publishers available to access through Commission Factory. For more information reach out to the friendly team at Commission Factory here.  FLEX YOUR HUSTLE - Brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas. Director of Audio Production Stuart Buckland. Executive Producer Josh Butt.  Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory For more information visit ampel.com.au or email us at info@ampel.com.auSee omnystudio.com/listener for privacy information.

Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences? In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its technology enables brands to make sense of anonymous site visitors by using real-time signals from their journey to deliver hyper-personalised offers, recommendations and messages that have them spending more, more often. Listen in as they discuss how personalisation can drive performance.  Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.  See omnystudio.com/listener for privacy information.

Does Marketing with purpose really work? And what does it really take to become a true brand for good?  This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand.  But it has hardly been an overnight success. There is a lot to tell in the Boody story. Why do they call themselves "sustainable changemakers"? Why choose bamboo as the material to make the products with? What made environmental icon Dr Jane Goodall partner with Boody? And does all the hard work to be a truly sustainable brand make a difference in sales. Elliot Midalia joins Michelle in this episode to answer all of that and more! Curious to know more about Boody and their various initiatives? Visit them at the website here: https://www.boody.com.au   Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.  See omnystudio.com/listener for privacy information.

Ever wondered what it takes to create a cult following with a beauty brand?  In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within media circles. She developed and launched Naked Sundays in 2021, and very soon after launch its cult following grew. The brand, now stocked in Mecca and Beauty Bay, has seen products sell out online multiple times and has the backing of celebrities and influencers all around the world. Listen to hear Sam's story, why she created the product, and how she has generated such great success in such a short period of time. To learn more about the brand visit the website at https://nakedsundays.com Use sunscreen as directed, reapply often, stay out of direct sunlight where possible. SPF is only one form of sun protection. Naked Sundays products are TGA compliant. Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally?  What if we thought about coupons more creatively? Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking access to new products. In the first Podinar of the series, the team at Uniqodo share how advertisers can go beyond discounting to use coupons to serve their business goals. Uniqodo are the team that coined the term 'promotions experience'. The combine the performance of advanced promotions with great customer experience to supercharge conversion and engagement, and Uniqodo’s Promotion Experience Platform helps to target the right people in the moments that matter, with incentives that motivate and online experiences that inspire action. Find out more about Uniqodo here: https://www.uniqodo.com Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot.  Join Michelle Lomas as she sits down with Super Rewards founder Pascale Helyar-Moray to talk about a cashback rewards program that is changing people's super. Pascale, a passionate and committed advocate for women equity, founded Super Rewards to address the issues with gender super gap that is increasingly putting more and more women on the streets. Super Rewards  is a cashback rewards program that splits its commissions on referrals with their users and sends the cash right back into your super.  But as she soon found out, consumers simply aren't that interested in super. So how do you grow a product so beneficial to every Australian, when consumers are tapped out to Super messaging? You get clever, as we found out with our chat with Pascale.  Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

What's the best way to get your product seen and trialled? Through trusted recommendations.  But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global platform that helps brands generate more editorial coverage across global premium publishing brands, and only pay for conversions. Linkby works with more than 200 publishers across the globe. Some examples of publishers working with Linkby in Australia include Yahoo!, News.com.au, Daily Mail, Australian Community Media, Pedestrian TV, BuzzFeed, Concrete Playground, Urban List, Broadsheet, LadBible, Betoota Advocate, Inside Out, Vogue, ELLE, Marie Claire, and many more.This episode Michelle Lomas sits down with Adrian Fagerlund, the co-founder of Linky to discuss how Linkby got started, how brands can work with them and what's next.  Adrian is also offering a deal for Flex Your Hustle listeners - mention the podcast when you chat to Linkby and you will get free creative services from the Linkby team of specialists, they can help with anything from campaign angles, snappy headlines, publisher selection and will also help set campaign parameters that will set the brands up for success. Email sales@linkby.com to get started. Linkby are just one of the many great publishers available to access through Commission Factory. For more information reach out to the friendly team at Commission Factory here.   Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products.  This episode, Michelle Lomas is joined by Ashleigh Gardiner, the Head of Data of meal delivery success-story My Muscle Chef.  A change in mindset in 2018 to move from being a food company using traditional marketing strategy, to being a data-driven customer experience company was the catalyst for My Muscle Chef’s explosive growth. In this episode, Ashleigh Gardiner shares the story of how the organisation was transformed from the ground up, how change to a data-driven organisation requires every person in the organisation to get on board, and how their performance marketing and affiliate marketing has been enhanced through this transformation.  Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing?  This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. They ship on average 600,000 orders of sexual wellness products to Aussies around Australia each year. They have won numerous awards for their excellence in retail, voted best online retailer and marketing innovation champion awards at the retail awards - and even the Queen has recognised the retailer not once, but twice! So how did the company scale like that given there are restrictions in some areas on advertising sex toys and sexual health products? Rob tells us the story, and it’s a cracker! Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.See omnystudio.com/listener for privacy information.

Driving performance through content requires a strong understanding of your audience, not just a great product.  Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing powerhouse Stay At Home Mum.  With over 1 Million+ Australian parents heading to the Stay At Home Mum website each month, Stay At Home Mum has firmly established itself among the Australian Mum community as a relatable source of true blue, brilliant and down-to-earth content that says it like it is. But it's Jody's unique understanding of what her audience really care about that has seen her business flourish. In this episode she talks to Michelle about making great content, listening to your audience, and growing a business out of content and affiliate marketing.  Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.  Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  Hosted: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasDevelopment Producer: Brittany Frappell,Audio Editor: Justin MCarthur.Director of Audio Production: Stuart Buckland.  See omnystudio.com/listener for privacy information.