The Colin and Samir Show

Adam Mosseri, Head of Instagram, breaks down Instagram’s move into long form, horizontal video (“features”) and TV. We ask what changed since he last told us long form wasn’t a priority, and how creators will get discovered and paid. Then we get tactical on sends per reach, carousels and underused features, before digging into AI and the future of social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we brought our team in to rank celebrity YouTube channels in a head to head bracket to figure out who's actually cracked the code. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing. Learn more about your ad choices. Visit megaphone.fm/adchoices