The Podmaster - helping you master the art of podcasting

YouTube Podcasting: Step-by-Step Guide to Ingesting Your Podcast into YouTubeIn this episode of "The Podmaster", I'm sharing the process of adding your podcast to YouTube using its simple ingest system. If you're a Libsyn customer, you probably won't need to go through any of this because they offer an easy way to add your show using their destinations page, and a similar tool is planned for Captivate customers.But in case you're needing to add your own podcast to YouTube, here I am walking you through it. To start with, you'll need to go into your show settings to obtain your RSS feed from your podcast hosting company.Then, make sure you're logged into your YouTube account.You'll be using the YouTube Studio tab to create and upload your podcast. It goes without saying this is audio, so if you're the kind of person that needs to follow along these steps, here's the video version.I'll also be sharing my views on audiograms and offering you suggestions for a far better use of your time! Fancy working with me?Here's how you can.Grab a Podknows professional audit:https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/Get the less in-depth but more affordable version:https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/Have us help with growing your podcast's audience and conversions:https://podknowspodcasting.co.uk/podcast-marketing/Thinking of starting a podcast and want a step-by-step checklist to get you going?https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/Want more free advice?Get my regular insights here:https://podknowspodcasting.co.uk/podcasting-insights/Mentioned in this episode:Podmaster Free TipsFree tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Rise in podcast search: The Podmaster's SEO Strategies for PodcastingWe're going behind the scenes on one of the biggest mysteries in the podcasting world – cracking the podcasting SEO code. I'm going to break down the jigsaw puzzle of podcast SEO, and debunk all the myths around it that the other gurus love to share. I'll also be sharing how what you put out there determines how much of your audience is able to see it whether on Apple Podcasts or Spotify!As well as all this SEO enlightenment goodness and truthful, actionable steps you can take to improve your podcast visibility, I'm answering a listener question regarding show titles.If you want to get my tips and insights regularly delivered in your inbox, sign up for my updates at my website - podmastery.coMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, we have some breaking news that is sure to shake up the podcasting world. And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.But before we dive into that, let's talk about the key topics we'll be covering.This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.Although it was recorded on a mostly B2B platform, the advice is relevant for any kind of podcaster.Topics include:The evolution of a podcast, including the fundamental elements of podcasting and how understanding your ideal listener is crucial for creating a successful show.The challenges of managing a podcast when your community has turned against you. How do you navigate such a situation? Should you ever start a new podcast or always continue with your existing one? We'll explore different strategies to help you make an informed decision.The importance of promotion and visibility for your podcast. If you enjoy the episode, please do leave a review and rating in your favourite podcast app.Mentioned in this episode:Free tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Breaking down geographical locks: how to explore Apple Podcasts' country-specific front pages!Welcome back to another episode of The Podmaster! I'm your host, Neal Veglio, and today we're getting into it with my exclusive Apple Podcasts hack. Did you know that depending on the country and region you're in, Apple Podcasts presents a different front page? It's true! But don't worry, because we've cracked the code at Podknows Podcasting and found a workaround. In this episode, we'll explore how to access different versions of Apple Podcasts, why it's important for podcasters, and how it can enhance your podcasting experience when it comes to checking your progress. Plus, we'll share a nifty tool that allows you to switch between countries with just the click of a button! Get ready to learn the secret Apple Podcasts hack they absolutely DON'T want you to know about!00:00:00 Apple Podcasts offers different versions based on location.00:05:02 Use episode content as inspiration for audience interaction.00:06:45 Important benchmarks for measuring your podcast's download performance.Mentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Unveiling the truth behind podcast growth TACTICS Contains strong language so don't listen if you're a sensitive little soul.When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like. It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.But that’s not going to help you grow your podcast audience.Leveraging platform audience to build your own audience. It just won’t.For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?This is where I’m drafting in Mark Asquith, co-founder of Captivate. Leveraging Social Media for Podcasting Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience. Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss… these platforms are not to be solely used as promotional machines. 'Feed drop'Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively. In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess. His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.Stuff to check outSupport Mark Asquith by sending him a tip or buying him a beer at markasquith.liveConsider using Captivate, the podcast hosting platform created by Mark Asquith.Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".The key moments in this episode are:00:00:00 - Introduction00:01:12 - Leveraging Social Media for Podcasting00:02:44 - Introduction to Mark Asquith00:03:51 - Sharing Mark Asquith's Episode00:05:09 - The Importance of Marketing in Podcasting00:13:00 - Understanding the Different Channels on Instagram00:13:46 - Introduction to Threads00:14:27 - Misleading Advice on Using Threads00:17:22 - No Silver Bullet for Podcast Growth00:19:37 - Be a Human Being on Social MediaMentioned in this episode:Podmaster Free TipsFree tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to...

If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.Calling all indie podcasters seeking cost-effective podcast growth!As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential. My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy. Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank. So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.ukThe key moments in this episode are:00:00:00 - Introduction00:01:06 - Dismissing Inaccessible Platforms 00:03:27 - Buzsprout Ads00:06:22 - Acast Ads00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artworkMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

I attended the Podcast Show in London. And I hope after listening you appreciate my hilariously snarky title.In this episode, I share my experiences of the two day event in full. I braved the glossy façade of the Podcast Show in London so you didn't have to. Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting. But it doesn't stop there...Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget. Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction. The Podcast Show may be a glossy affair, but I ain't here to sugarcoat. Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism. Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.Let's keep podcasting real.Mentioned in this episode:Free tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsPodmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Exposing the fraud around podcast rankings!The podcast rankings you see being humble bragged about on social media are a LIE! I'm here to expose it.I’ve been in the podcasting industry for 22 years this coming April and I've lost count of the number of times I’ve heard people talking about podcast rankings. While podcast rankings can be a great metric to measure your success, there’s a lot of misinformation out there about them. In this episode, I’m going to unmask the fraud of podcast rankings and tell you how to treat them.What you'll hear in this episode all about podcast rankings:What podcast rankings are (0m42s)What determines podcast rankings? (1m50s)The truth about podcast rankings and consultants claiming to be 'top 1%' (03m10s)The benefits of getting good podcast rankings (04m20s)The truth about podcast rankings and how they affect success (05m21s)The actual listener numbers and where they place you in podcast rankings (07m40s)Excluding everything below top 250 - their numbers will shock you (09m04s)How to boost your podcast rankings (10m40s)This week's 'quick tip' - speeding up production workflow (12m00s)In conclusion - podcast rankings: useful or not? (13m20s)Previous episode taking more of a deep dive into the ridiculousness of the Apple Podcasts 'chart' -> https://www.podmastery.co/2Prefer to 'read' the episode on my 'Blogcast'? -> https://podknowspodcasting.co.uk/podcast-rankings-fraud/The Podmaster is a Podknows Podcasting production. Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.(c)2022-2023 Podknows PodcastingMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How you can make sure your podcast is a regular fixture in the Apple Podcasts 'chart'!To take advantage of the offer mentioned in this episode, click here.If you find yourself pulling your hair out trying to get into the Apple Podcasts 'chart' just like your competition are, then this is the episode for you!In case you've been living in the dungeon beneath Joe Rogan's house for the past decade, this is the Apple Podcasts 'chart' explained in one sentence.The Apple Podcasts 'chart' is a visual representation of some specific actions taken while accessing an RSS feed within the Apple Podcasts ecosystem.The whole 'chart' and how it's compiled has forever been shrouded in secrecy.Until recently.Apple Podcasts themselves revealed exactly what the purpose of the chart is when it comes to public view. Sorta."Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership."Here's the link to read that for yourself.https://podcasters.apple.com/support/3146-apple-podcasts-charts So, just how do you get into this elusive 'chart' of all podcast excellence?I wouldn't believe everything you read about it elsewhere.I wouldn't even believe Apple Podcasts themselves without question.In case you want to get a bit more of an insight into that, and why I feel Apple Podcasts whole 'chart' system is problematic, you can watch this video here.But for the purposes of this episode, I'm going to stick to the topic in hand.How you can get your podcast into the Apple Podcasts 'chart'What you'll hear:How you can get into the chart - you DON'T need a strategist (0m47s)How Steven Bartlett stay on top of the Apple Podcasts 'chart' (1m15s)The 'chart formula' (02m39s)The caveat (04m17s)What DO you do to grow your podcast? (06m29s)The Podmaster is a Podknows Podcasting production. Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.(c)2022 Podknows PodcastingMentioned in this episode:Podmaster Free TipsFree tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How you can leverage Joe Rogan superpowers, ask better questions and enjoy better audiences on your podcast!To get hold of the super useful tool mentioned in this episode, click here.If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!The recording and editing of podcast episodes is the easy part. The harder part is getting people to actually want to listen to what you've got. And generally speaking, people don't want to.After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!In this episode of The Podmaster podcast with 'The Podmaster' Neal Veglio, you'll hear from Marcus Sheridan, author of the game-changing marketing book "They Ask, You Answer" (available here on Audible) and all round marketing guru.Marcus has lit up stages around the world with his disruptive style of teaching around marketing. He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast! What you'll hear:What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)What holds back ALL other indie podcasters (8m15s)How you can get more attention for your own podcast (10m57s)How to ask better questions - an exercise you can do (17m39s)The Podmaster's practical tip - making all your audio sound the same volume (24m36s)*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.The Podmaster is a Podknows Podcasting production. Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.(c)2022 - 2023 Podknows PodcastingMentioned in this episode:Free tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsPodmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

I wasn't planning on publishing this one today, but I'm so staggered on this news story I couldn't resist.I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...) I had the audio up in Adobe Audition, and I was past the point of no return.And here we are.Some bonus content released before the first full episode featuring Marcus Sheridan.Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.Mostly because many podcasters are the definition of participation trophy children.This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media. It was really quite embarrassing.Anyway, this bit of ranting contains:Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)Why you can expect more of these kinds of revelations (and why you should ignore them!)What you've needed to know for your whole podcasting life, or get clear on before you start!If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here. The Podmaster is a podcast from Podknows Podcasting.Mentioned in this episode:Free tipsWant to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!Podmaster Free TipsPodmaster Free TipsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This teaser episode will tell you about the kind of stuff you can expect to hear on The Podmaster podcast over the coming episodes.If you haven't already, follow or subscribe to the podcast, whichever your favourite podcast app allows you to do!Make sure you're signed up for the exclusive The Podmaster bonus content that will only be shared with people who are registered. You can do that here.If you have any questions about anything you hear on the podcast, contact Neal Veglio at Podknows Podcasting, using the contact form on the website.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The Podmaster is here to help you and your podcast to achieve better things.If you follow the advice contained in the episodes, you'll get closer to attaining 'podmastery'.Each episode, we'll take a look at an aspect of podcasting that can present challenges to both listeners and creators, and we'll address steps that you can take to address them.We'll leave you with at least one actionable tip that you can apply to immediately increase your podcast's chances of success, and get you closer to 'podmastery'.The Podmaster is award-nominated podcaster and podcast consultant Neal Veglio, founder of Podknows Podcasting.Find out more about 'The Podmaster' podcast at https://podknowspodcasting.co.uk/the-podmaster/Find out more about Podknows Podcasting at https://podknowspodcasting.co.uk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy