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In this episode we talk to Maddy Osman on content strategies that drive engagement and SEO results. Maddy goes through her process and discusses various tools she uses to help with content development. Points we discussed: Enterprise, B2B, SASS, Web Hosts Obsession with style and reader experience Create custom graphics Content gap analysis Product descriptions, landing pages Clearscope data Marketmuse What are the metrics you most use to gauge success organic traffic, returning visitors, backlinks, What do you count as a conversion? Keyword rank tracking They work with Goodcover - renter's insurance NextS - most traffic Look at people also ask questions Featured snippets Google quality rater guidelines Process street Grammarly Kinsta Tea Leaves Where to find Maddy Osman:
In this episode we interview entrepreneur Sully Tyler and talk about his golf club brand that he scaled to 10 million in revenue and sold earlier this year. Sully also runs an email marketing agency called Ecom Growers and his own personal blog where he’s trying to grow traffic. Show Notes: 2012 accidental entrepreneur Volusion, Big Commerce, Shopify Worked with 4 students and designed a golf driver Facebook ads first Scaled to under 10M MER - Metrics P&L Forget attribution High engagement, conversational, founder-base emails A, B, C quiz on new products Get customer to feel like they're building brand with you Where to find Sully:
In this episode we interview Jeff Axton from SpyFu, a marketing SAAS company that helps people with keyword research for SEO & PPC. Jeff walks us through how the tool works, gives us some tips and overall industry advice for marketers who want to upgrade their marketing chops. Learn more about SpyFu at: If you'd like to be a guest on Shoponomics please fill out the form here: If you'd like help increasing revenue you can find us here:
In episode 18 Matt Ramage and Daniel Solomon interview Nigel Thomas from Alpha Inbound, an agency focused on growth and retention in the D2C space. They discuss tactics used for paid social, growth, retention and more. Nigel talks about various tools he uses in the space and how his agency has helped companies scale revenue with digital marketing. Sites mentioned: Video Wise Gorgias Asana Triple Whale Shopify Geek Out Parker Where to follow and learn more about Nigel: Alpha Inbound Alpha Inbound on LinkedIn Alpha Inbound Podcast on Apple Alpha Inbound Podcast on Spotify
In this episode Matt Ramage interviews the founder of Techtic Solutions, a global web development company with offices in New York and India. Nisarg covers the following areas: Changes to the overall ecommerce landscape Headless development for ecommerce Shopify, Adobe Commerce, Big Commerce, Shopware D2C case studies (Amala Chai & ValYou) Follow Nisarg at: Follow Shoponomics at: (fill out the form if you'd like to be on the show!)
In this episode Daniel Solomon and Matt Ramage go through the check out process for 3 HUGE retailers. Black Friday / Cyber Monday is almost here so taking this time to go through your check out process is critical. Make sure to check out your website on desktop and mobile and have other users go through the process as well and provide feedback. Best Buy Zappos Robolox Make sure you're not missing out on any revenue by having problems or user experience issues with your check out process. 
Lego Website Audit

Lego Website Audit


In this show Daniel Solomon and Matt Ramage from Emarketed review the world famous Lego brand. We discuss the following: User experience on their website Tech & marketing stack Facebook ads Google search results SEO
Poly Website Audit

Poly Website Audit


In this episode we dive deep into the Poly brand and look at the homepage, product pages, shopping cart and more. We also review their tech & marketing stack, Facebook (Meta) ads, Google Shopping results and more. Today's episode features Daniel Solomon and Matt Ramage from Emarketed. Sites mentioned on today's show: Poly Hubspot Built With Meta Ad Library Adyen Qualified
In episode 13 of Shoponomics we go deep into influencer marketing with Yash Chavan from Saral. We discuss why brands need to influencers to grow and how if done properly can skyrocket sales. Yash talks about various tools he uses and gives us an overview of the new Saral platform. Yash also reminds us that influencer marketing has been done for much longer than we expected.  To learn more about Saral visit: And they have an extensive library on all things related to influencer marketing here: Connect with Yash Chavan here:
In this episode we talk to Cameron Matthews from Made By Das about audience development and email marketing. We discuss Klaviyo, flows, triggers, pop ups, resends, Shopify, Facebook ads, look a like audiences and more. To hire Cameron you can visit: Or email him with any questions: DTC marketing solutions we discussed:
Harvey Hodd Interview

Harvey Hodd Interview


In this episode we interview Harvey Hodd founder of Blueprint, an sms marketing platform for ecommerce brands on Shopify. We find out more about how his company is helping brands increase revenue and retain customers. Harvey also talks about their latest product Relo which helps with repeat purchases and boosting subscriptions.
Circut Website Review

Circut Website Review


In this episode we dive into the Circut brand and look at their homepage, product pages, and some sub pages. We provide some feedback on what we think could be improved along with what we like. We also dive into their tech stack, Facebook Ads, website speed, accessibility, and more. While you can listen to this podcast on all the big podcast apps its best viewed on Spotify or YouTube.
In episode 9 of Shoponomics we dive deep into the Victorinox / Swiss Army brand website. We also look at their tech/marketing stack, Facebook ads, Google search results and more. To best experience this podcase we suggest you either watch on Spotify or YouTube.
In this episode of Shoponomics we dive deep into the waterdrops website and go through what we like and don't like about the site. We review the homepage and product page. We also review the tech stack, site speed, and Google shopping results.
Jeff Byer Interview

Jeff Byer Interview


In this episode we interview agency founder Jeff Byer and get behind the scenes on some of his latest ecommerce projects. Jeff talks about Shopify, Big Commerce and more. Jeff has been developing websites since 1996 and has a wealth of experience. He works and lives in Redondo Beach, California. To learn more about Jeff Byer you can visit:
Shein DTC Deep Dive

Shein DTC Deep Dive


In this episode of Shoponomics we dive deep into the Shein brand. We review the homepage, a product page, mobile experience, Facebook Ads and provide ideas on how to grow conversions. Click here to watch previous shows. And let us know if you'd like us to review a specific brand.
We dive deep into the Allbirds brand and look at their website, Facebook ads, marketing & tech stack, SEO and more. Our weekly show reviews the top performing DTC brands so we can learn from the leaders and offer feedback on what can make these brands even better and more importantly how you can make your brand stand out from the heard. Join us June 8th where we'll go live. Join the conversation and ask questions.
We go deep into the pet ecommerce brand, BarkBox, and look at their website, Facebook ads, Google Shopping results, and more. 
In this episode we look at the world famous mountaineering D2C company called Mammut. We review their website and peak under the hood to see the technologies they're utilizing. We also dive into the site and look at the user experience in addition to looking at their social media presence on TikTok, Facebook, Instagram, Pinterest, and Strava.
In this episode we look at Herschel Supply Co which a world wide brand that sells hipster apparel and accessories. They have a multi langue site and marketing campaigns that span the globe. We look at the user experience of the main website, review Facebook Ads, review their Google Shopping presence, and the brand.
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