Claim OwnershipAmerica This Week: From The Harris Poll
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Each week, we surface the most important societal shifts, consumer sentiments, and marketplace trends leaders need to know to stay in lockstep with consumers' shifting desires. Grounded in weekly polling data, ATW is hosted by NYT bestselling author John Gerzema, CEO of The Harris Poll and futurist Libby Rodney, CSO of The Harris Poll.
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll
John @johngerzema is CEO of The Harris Poll | Libby @LibbyG is CSO of The Harris Poll
30 Episodes
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John is joined by CVS Health’s Chief Health Equity Officer, Dr. Joneigh Khaldun, to discuss the latest CVS Health/Harris Poll research on women’s attitudes, knowledge, and information gaps toward their heart health, as well as what all Americans should be aware of and doing for their own heart.
In this end of year episode John and Libby discuss new Harris data showing how homeowners feel increasingly priced out of their neighborhoods. Also, a surprisingly large number of Americans regret their tattoos. And a new Instacart/Harris Poll #foodtok Poll recaps the top food trends of 2023 on TikTok.
John is joined by U.S. News & World Report Public Health Reporter Steven Ross Johnson to discuss the new U.S. News/Harris Poll report on BIPOC American attitudes towards the health care system in America and steps providers and policy-makers can take to improve patient outcomes.
John and Libby are joined by The Harris Poll’s Dami Rosanwo a public policy and inequities specialist. They discuss a new survey presented at The US News Equity Conference showing the hidden gaps facing BIPOC Americans and the steps businesses can take to increase access and opportunity.
This week Libby and John discuss what advertisers should know about Twitter users when deciding whether or not to pause their spending. Also, Boomers have a problem with the phrase, “No problem”. And special guest Patrick Drewry from Change Healthcare helps unpack the public’s opinion on what’s preventing Americans from receiving better healthcare.
Special Episode: This week Libby and John take America This Week on the road to the Forbes CMO Summit in Miami. Their talk, "Not What You Think" explores the underlying human values/needs in today's biggest trends, from Metaverse and Crypto to Quiet Quitting. #ForbesCMO
This week John and Libby discuss: The power of social media influencer storefronts, especially for Gen Z consumers, for a Halloween treat we see how many American believe in ghosts, and how Americans are doubling down on Fintech during economy uncertainty.
This week John and Libby discuss: How the Pink Tax is compounding the inflation problem for women, how Gen Z want you to stop using passive aggressive emojis (huh?), and the mindset of employees and consumers as rent and home prices become unaffordable.
This week John and Libby discuss: How out-of-home media is fueling TikTok. How Americans, despite burnout, aren’t taking vacation and what to do about it. And how marketers and inventory management need to be in lock step to prevent inventory glut.
This week John and Libby discuss: Small businesses are cash-strapped and sick of looking for loans in the wrong places, Millennials are care-strapped- sandwiched between obligations of young and older family members, and everyone is starting to get real with social media app ‘BeReal’.
This week John and Libby discuss: Least annoyed employees are working hybrid jobs. Elon Musk has injected energy into Twitters’ job market, despite uncertainty of takeover. And American’s aren’t just #QuietQuitting they are #QuietUpskilling as well.
This week John and Libby discuss: Gen Z take streaming password grifting to a new level, including using their ex’s passwords. Amazon Prime gets even stickier with “Thursday Night Football”, driving sign ups to historic highs. And social networking is moving away from the social graph to the algorithm, creating a generational divide on team TikTok (Gen Z) vs team Instagram (Boomers).
This week John and Libby discuss: Younger Americans are fibbing about social as their source of news, Patagonia CEO gives his business away and declares ‘earth is now our only shareholder’, and guest Catherine Collinson, founding CEO and President of nonprofit Transamerica Institute joins the show to discuss the widening gap between what employees want and what employers are offering.
This week John and Libby discuss: Americans are frustrated by new economic constraints that have them pausing experiences, the rise of micro-trust in communities as a source of immunity, and the lonely summer both interns and recent hires experienced as hybrid office culture left them behind.
This week John and Libby discuss: Americans think the worst of inflation is ahead of us, education is the new political issue, young people are unaware of what labor day is, and the role TikTok can play in finding talent and building a diversified pipeline.
Join John and Libby as they discuss four stories, including parents’ POV of teacher shortages as we head back to school. The power shifts between employers and employees and how younger Americans respond to it. Dive in as they discuss Americans reframing the roles and responsibility of Billionaires as economic inequality hits a crisis point. And finally, join them for a conversation around location apps; while young Americans are willing to share their location data, there are mounting privacy concerns, terrible news stories, and rising expectations for big tech to do the right thing.
Join John and Libby as they discuss what's behind the Quiet Quit movement, highlighting who's disengaging, why, and the pressure building up before the pandemic. They cover the rise of young free agent employees who want more money from corporations when corporations are activating hiring freezes and layoffs. And finally, they dive into how young Americans are redefining ambition and the potential for 'supply chain guarantees' to be the next Millennial upgrade.
Join John and Libby as they discuss four stories worth your attention, ranging from the Twitter-Musk lawsuit to which celebrities may be entering the 2024 election. They delve into what’s behind Twitter users’ desires to drive Musk into a purchase and how it may evolve the desires of Web3 principles. Followed by what you should expect in the 2024 elections, highlighting the growing desire for a third-party candidate, as well as how companies can’t be Switzerland anymore and instead need to become the U.N. Lastly, they discuss that while the merits of cryptocurrencies are still in its early days, early adopters and enthusiasts continue to sing cryptocurrency’s praises.
Join John and Libby as they discuss the idea of the ‘meh recession’ and rising concerns of monkeypox. They delve into the conflicting desires of buying ‘Made in American’ products against the rising pressures of inflation. Followed by pulse on Americans' concerns, behaviors, and mobilization strategies one month post Roe v Wade, including how one-fifth of women have changed their primary contraception method. And finally, they dissect the latest research showcasing the thought leadership gap opportunity for marketers, which leaves attention, growth, and trust on the table.
Join John and Libby as they discuss “America’s Health Check Up” –– deep diving into Americans' financial health situation and what Americans are doing about it. Discussing the mental health crisis among Black and Hispanic Americans and parents impacted by the youth mental health crisis. And highlighting how Slack-Splaning is taxing our work health and what’s the state of our country’s ‘innovation’ health (a.k.a. manufacturing is the new sexy).
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