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Midwest Mindset

Author: Two Brothers Creative

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The Midwest Mindset is simple: Help others without expecting anything in return. This mindset is what makes our home city of Omaha, Nebraska unique and is also what has defined our own success. We are passionate about helping small business owners because we believe every business deserves affordable and effective marketing. The multitude of search engines and social platforms in the age of the algorithm has made marketing intimidating, frustrating, and overwhelming. In each episode, we will share the tools, techniques, and simple marketing strategies that big marketing agencies don’t want you to know, including the biggest secret of all: you can do this yourself.
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Tired of marketing strategies that drain your budget? Discover the hidden power of micro-influencer marketing with seasoned entrepreneur Tim Rexius. In this episode, we dive into the world of influencer marketing, separating fact from fiction. Tim shares his expertise with platforms like JoinBrands, highlighting the significance of genuine connections and authentic content. Gain valuable insights on how to find the perfect influencers for your brand, craft engaging campaigns, and measure their effectiveness. Whether you're a business veteran or just starting your entrepreneurial journey, this episode is packed with actionable tips to help you leverage micro-influencers and elevate your marketing game. Connect with Tim by following these links - LinkedIn - Instagram. Or visit timrexius.com. Look good and feel good at Rexius Nutrition!   Click here to book a free marketing strategy call with Two Brothers Creative! We'll provide a website audit and a full content brief for you to review - both free and part of the strategy call. We'll assess your business to identify opportunities for growth. Even if you don't hire us for marketing, we'll offer value to help you progress with growing your business.   Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.   Measure your marketing today at www.thecontentbox.com!   #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing   This podcast is produced by Two Brothers Creative 2024.  
The real estate industry is highly competitive and winning client’s trust is crucial for any successful business. So, how do you win the client's trust? Joining us in this episode is Jay Miralles, serial entrepreneur and real estate expert. Jay and Matt explore the common pain points agents face and discuss how to overcome them with simple, effective strategies.    From the importance of authenticity and storytelling to the power of organic content and coaching, Jay shares his wealth of experience as a successful entrepreneur and real estate pro. Matt offers practical advice on how to create a marketing plan, avoid common pitfalls, and build a brand that resonates with your target audience.    Whether you're looking to attract new clients, increase your listings, or simply build a sustainable business, this episode is packed with valuable insights and actionable tips.   Connect with Jay by following these links - LinkedIn - Instagram - Facebook Click here for Jay’s book Let's Go!: One Phrase That Could Change Your Life   Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market.    Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.   Measure your marketing today at www.thecontentbox.com!   #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing   This podcast is produced by Two Brothers Creative 2024.  
How do you market to men? It’s not as easy as you think, but who better to have the answers than Jess Goldoni, Marketing Director from Limitless Male Medical, and Tracy Winkler, COO at Two Brothers Creative, who join Matt to discuss the art and science behind marketing to men. From consumer behavior and male psychology to decision-making, health marketing, and the women who really make the decisions, this episode reveals the true secret of marketing to men.   Discover the barriers men face in making health decisions and how understanding these insights can revolutionize your marketing approach. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers invaluable insights and tactics to captivate your male audience effectively.   Find out more about Jess and Limitless Male Medical here!   Click here to create a free six step marketing plan that includes everything from figuring out who your ideal buyer persona is, to what problem you solve, and how you're going to deliver your marketing message effectively to this target market.    Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.   Measure your marketing today at www.thecontentbox.com!   #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing   This podcast is produced by Two Brothers Creative 2024.  
Are you lost in the maze of marketing options? With so many social media platforms, website SEO, video content, and more, it becomes overwhelming where to best invest your time and resources. In this episode of Midwest Mindset, Matt is Joined by  Dr. Tonya from Pain West, a pioneering clinic in Omaha, Nebraska. Dr. Tonya shares her personal struggle with this issue and reveals the practical steps she has taken to simplify and effectively manage her marketing efforts.  With a special focus on creating a clinic of the future, Dr. Tonya is not just about overcoming marketing dilemmas but also about innovating in the medical field to provide comprehensive care under one roof. Matt, sharing his marketing expertise, collaborates with Dr. Tonya to guide her and the audience through the many marketing strategies available to businesses today. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Find out more about Dr. Tonya and Pain West here! Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2023.
Every business is trying to figure out how they can use AI to get the advantage over the competition, but in our attempt to embrace this new trend, are we actually making some critical mistakes that could put our business even further behind? On this episode of Midwest Mindset, we’re joined by Shawn Quintero - ERS COO and CAIO, who is an expert in all things artificial intelligence. Shawn shares with Matt the history of AI and how this new tool can give your business the competitive advantage it needs, while also exploring the essential do's and don'ts when implementing AI.  For more on Shawn Quintero, his podcast, and his work with AI, click here. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing This podcast is produced by Two Brothers Creative 2023  
Does your business need a podcast? Yes! On today's episode of Midwest Mindset, we're joined by podcast expert Kevin Chemidlin from Grow the Show, and he explains why having your own podcast is the number one most effective marketing tool your business could be employing right now. From using the podcast to generate leads, to helping with recruiting, and establishing yourself as the authority in your area, podcasting is an excellent yet underutilized tool to help grow your business.  Find out more on Kevin Chemidlin's Grow the Show here! Interested in making your marketing EASY? Try the Easy Box! You give us 30 minutes, we give you 30 days of content! Find your Easy Box here! #contentmarketing #omahacontent #podcasts 
Are you harnessing the power of video for your business? On this episode of Midwest Mindset, Host Matt Tompkins and the crew discuss the essential elements that can transform an ordinary marketing video into a powerful tool for business growth. Don't miss out on the potential of using every social media channel as a video platform in today's digital age. Learn the critical aspects of creating attention-grabbing marketing videos that propel your business forward. Whether you're a seasoned marketing professional or just starting, this episode provides actionable insights to elevate your video marketing game. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing
What does it take to build a successful business against all odds? In this episode of the Midwest Mindset, host Matt Tompkins is joined by guest Shane Harrington, the owner of Club Omaha. They discuss the remarkable success story of Shane's business, which generates over $2 million annually through grassroots marketing tactics. However, because he operates in the sex industry, Shane's achievements are often overlooked. Matt and Shane discuss the strategies that propelled his business from scratch to great heights. Join them as they shed light on the challenges and accomplishments faced by entrepreneurs in a landscape where only a small percentage of companies reach significant revenue milestones. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Welcome to another enlightening episode of the Midwest Mindset podcast! In today's episode, we dive into a topic that has intrigued us all at some point in our lives - those infamous drug commercials. You know the ones I'm talking about - those cheesy advertisements where customers are miraculously frolicking in a field after taking that magic medication. They suggest that if you simply take this pill, all of your medical woes will magically vanish. But do these commercials really sell the point they're trying to make? And why do customers believe them when it seems like such an obvious exaggeration? Join us as we unravel the fascinating world of drug commercials and explore the pathos behind their effectiveness. We'll dive deep into the psychological tactics used by pharmaceutical companies to sway consumers and tap into their emotions. These commercials are carefully crafted to evoke a range of emotions - hope, relief, and even fear - all in the span of a few seconds. But what is it about these adverts that strikes a chord with viewers? To understand this phenomenon, we'll examine the power of storytelling and visuals in drug commercials. By creating relatable narratives and vivid imagery, these ads transport us into a world where our health issues can be easily resolved. They paint a picture of a brighter future, where all our worries can be alleviated with just one simple solution. It's this sense of hope and possibility that draws us in, despite our rational minds knowing that it's an oversimplification. But there's more to it than meets the eye. We'll also explore the influence of social proof and testimonials in these advertisements. By featuring real people who claim to have benefited from the medication, these commercials tap into our innate desire for social validation. When we see someone just like us, sharing their success story, it becomes easier to believe that the product could work for us too. Furthermore, we'll discuss the legal and ethical implications surrounding these commercials. Are pharmaceutical companies crossing the line by oversimplifying complex medical conditions and promising quick fixes? Should there be stricter regulations in place to ensure that these advertisements provide accurate and balanced information? We'll explore these thought-provoking questions and consider the impact of these commercials on our healthcare decisions. So join us on this captivating episode as we unpack the fascinating world of drug commercials. Discover the power of emotions, storytelling, and social influence in shaping our beliefs and decisions. Whether you've fallen for the allure of these commercials or have remained skeptical, this episode promises to provide valuable insights into the effectiveness and implications of these persuasive marketing tactics. Tune in to the Midwest Mindset podcast and let's embark on this enlightening journey together. Remember, knowledge is power! Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Nebraska. Honestly, it’s not for everyone. Good slogan or a massive fail in advertising? On this episode of Midwest Mindset, we sit down with Klar, Inc. owner and brand marketing guru Chad Dodd who helps break down the reasons why Nebraska’s recent tourism campaigns haven’t exactly pulled in the numbers they may have hoped for, even though more people drive through this state than most others. Whether it’s being too clever for the room, or something as simple as not identifying your target audience, why has Nebraska tourism failed to bring more people to the state even though For more on Chad Dodd and the services at Klar, Inc. visit: https://klarinc.com/  Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Would you rather have a legacy or more likes? On this episode of the Midwest Mindset, we have the privilege of sitting down with youth speaker, author, and entrepreneur Mike Smith, who discusses how his book Legacy vs. Likes is reaching more than just an adolescent audience, which was its initial audience; however, now it’s actually beginning to resonate just as much with businesses and entrepreneurs as marketing strategies struggle to build a legacy versus just getting more likes.    Click here to find out more about Mike Smith and his work. This podcast is produced by Two Brothers Creative 2023.
What exactly does an entrepreneur do? On this episode of the Midwest Mindset, we dive into what a day in the life of an entrepreneur looks like and what types of mistakes most entrepreneurs make that you can avoid. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Are you using the right social media platforms? There might be one that you're overlooking, and it could be a big missed opportunity for your business! On this episode of the Midwest Mindset, we dive into the world of LinkedIn and how this social media channel is evolving into a hidden secret for building a business's online brand and audience. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
So you’ve got a great marketing strategy and the right people to implement it. Success is guaranteed, right? Not necessarily. On this episode of Midwest Mindset, the boys are joined by operations guru and business growth coach, Tracy Winkler, as they discuss reasons why even the best marketing can still fail. From a lackluster operations department to an unmotivated sales team, marketing is just one wing on this plane.  One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com. #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Is being in love like running a business? In this episode of the Midwest Mindset, we talk about the three stages of any relationship: curiosity, enlightenment, and commitments. Because so many businesses don’t know who their ideal customer is, they try going after everybody, but, just like in dating, that rarely works. Tune in and find out how to build better relationships with your customers on this week’s episode! One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com. #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Do you ever wonder why so many local commercials seem so awful? In this episode of Midwest Mindset, we will take a deep dive into why local TV ads often fall short. From misguided advice to tone-deaf cultural references, there are several reasons why these ads are so bad. But don't worry: We also provide three tips that will help you make sure your ad does not suck! Tune in to find out how you can make sure your local advertisement stands out for the right reasons.   Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.    Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
What’s the secret to finding success in business? Being a little delusional (or maybe a lot, depending on who you ask). On this episode of Midwest Mindset, Matt explains the need to be delusional if you’re looking to start your own business, how knowing too much at the onset of a new business venture can be more harmful than helpful, and how sometimes a sense of ignorance can help you move forward after major setbacks.  One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com. #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
Let's face it: just because we might be good at one thing, doesn't mean we're good at everything. Too often business owners think because we're experts in what our business specializes in, we're experts in everything else. However, that's rarely the case...especially when it comes to marketing. On this episode of the Midwest Mindset, we dive into the importance of knowing your strengths, the advantage of bringing in experts, and the simple fact that perception is all that matters in the world of marketing.  Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
As an entrepreneur, failure is inevitable, but what happens when that failure is made public? On today’s episode we dive into PR and the best way to prepare, prevent, and react to public failures and tragedies. Our special guest, Gwenn Aspen founder and CEO of Anequim, shares firsthand experiences of dealing with public failure and coping with employee loss. As Gwenn says, failure is information, and whether or not your business will succeed all depends on how you use that information. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  
So, how do you make money with your podcast? Well, contrary to popular belief, it's not just about advertising or sponsors. In fact, only a small fraction of podcasts actually qualify for third-party monetization. So, what's the real key to making your podcast profitable? It goes beyond download numbers or listeners. Join us today as we chat with Eric Johnson, the Podcast Talent Coach and Senior VP of Programming for iHeartMedia. Eric will reveal the strategies and insights you need to transform your podcast into a lucrative venture, grow your business, boost revenue, and achieve remarkable results.If you're a passionate podcaster looking to unlock the full potential of your show, this episode is a must-listen.  For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com! #contentmarketing #digitalmarketing #youtube #youtubeshorts #smallbusiness #viralvideos #bestofomaha #omaha #podcast #videopodcast #nebraska  
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