Midwest Mindset

What exactly does an entrepreneur do? On this episode of the Midwest Mindset, we dive into what a day in the life of an entrepreneur looks like and what types of mistakes most entrepreneurs make that you can avoid. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

Are you using the right social media platforms? There might be one that you're overlooking, and it could be a big missed opportunity for your business! On this episode of the Midwest Mindset, we dive into the world of LinkedIn and how this social media channel is evolving into a hidden secret for building a business's online brand and audience. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

So you’ve got a great marketing strategy and the right people to implement it. Success is guaranteed, right? Not necessarily. On this episode of Midwest Mindset, the boys are joined by operations guru and business growth coach, Tracy Winkler, as they discuss reasons why even the best marketing can still fail. From a lackluster operations department to an unmotivated sales team, marketing is just one wing on this plane.  One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com. #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

Is being in love like running a business? In this episode of the Midwest Mindset, we talk about the three stages of any relationship: curiosity, enlightenment, and commitments. Because so many businesses don’t know who their ideal customer is, they try going after everybody, but, just like in dating, that rarely works. Tune in and find out how to build better relationships with your customers on this week’s episode! One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com. #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

Do you ever wonder why so many local commercials seem so awful? In this episode of Midwest Mindset, we will take a deep dive into why local TV ads often fall short. From misguided advice to tone-deaf cultural references, there are several reasons why these ads are so bad. But don't worry: We also provide three tips that will help you make sure your ad does not suck! Tune in to find out how you can make sure your local advertisement stands out for the right reasons.   Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business.    Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

What’s the secret to finding success in business? Being a little delusional (or maybe a lot, depending on who you ask). On this episode of Midwest Mindset, Matt explains the need to be delusional if you’re looking to start your own business, how knowing too much at the onset of a new business venture can be more harmful than helpful, and how sometimes a sense of ignorance can help you move forward after major setbacks.  One setback many businesses experience is struggling to manage social media content. Get rid of that setback with the Easy Box! You give us 30 minutes, we give you 30 days of content! Find out more on the Easy Box right now at www.thecontentbox.com. #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

Let's face it: just because we might be good at one thing, doesn't mean we're good at everything. Too often business owners think because we're experts in what our business specializes in, we're experts in everything else. However, that's rarely the case...especially when it comes to marketing. On this episode of the Midwest Mindset, we dive into the importance of knowing your strengths, the advantage of bringing in experts, and the simple fact that perception is all that matters in the world of marketing.  Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

As an entrepreneur, failure is inevitable, but what happens when that failure is made public? On today’s episode we dive into PR and the best way to prepare, prevent, and react to public failures and tragedies. Our special guest, Gwenn Aspen founder and CEO of Anequim, shares firsthand experiences of dealing with public failure and coping with employee loss. As Gwenn says, failure is information, and whether or not your business will succeed all depends on how you use that information. Two Brothers Creative provides a simple content marketing system that leverages a podcast + video to deliver affordable and effective marketing to grow your business. Measure your marketing today at www.thecontentbox.com! #contentmarketing #contentcreation #contentmarketing #digitalmarketing #businesstips #businessadvice #videomarketing #podcasting #podcasts #omaha #omahamarketing #shorts #socialmedia #socialmediamarketing  

So, how do you make money with your podcast? Well, contrary to popular belief, it's not just about advertising or sponsors. In fact, only a small fraction of podcasts actually qualify for third-party monetization. So, what's the real key to making your podcast profitable? It goes beyond download numbers or listeners. Join us today as we chat with Eric Johnson, the Podcast Talent Coach and Senior VP of Programming for iHeartMedia. Eric will reveal the strategies and insights you need to transform your podcast into a lucrative venture, grow your business, boost revenue, and achieve remarkable results.If you're a passionate podcaster looking to unlock the full potential of your show, this episode is a must-listen.  For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com! #contentmarketing #digitalmarketing #youtube #youtubeshorts #smallbusiness #viralvideos #bestofomaha #omaha #podcast #videopodcast #nebraska  

How do you handle bad publicity? What if your business is receiving attention in all the wrong ways? How do you deal with criticism? In today's #MidwestMindset, Matt shares his personal story of bad publicity and blackmail after one very private picture was stolen from his phone.   After very difficult moments and many lessons learned, he gives us his five-step action plan to overcome bad publicity without letting it affect your mental peace.   For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!  #contentmarketing #digitalmarketing #youtube #youtubeshorts #smallbusiness #viralvideos #bestofomaha #omaha #podcast #videopodcast #nebraska  

The boys from WMK are back! In this episode of the Midwest Mindset, Matt sits down with Murphy and Walt from WMK Media in Omaha. WMK is quickly building a reputation for creating viral content on YouTube that in turn is not just getting them more views, but it’s starting to make them money. So what are the tricks to monetizing YouTube longform videos and shorts? From using the right title strategies to knowing when and how often to post, tune in and learn how to make money on the internet’s second largest search platform. Want to know more about Two Brothers Creative’s proven strategies? Check out our case studies here! https://twobrotherscreative.com/case-studies/ More tips on video marketing here: https://twobrotherscreative.com/video-marketing-the-experts-secrets-to-success/ What social channels should you be on? https://twobrotherscreative.com/social-media-marketing-dont-be-on-every-channel/ Find out more about Murphy, Walt, and WMK Media: https://wmkmedia.com/index.php/home/ #contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska

What do the most successful entrepreneurs, millionaires, and even billionaires all have in common? They focus on the little things. The big little things, if you will. In this episode of the Midwest Mindset Matt dives into what little things you need to be doing to build long lasting success. From making your bed to journaling at the end of the day, there are seemingly countless little, easy things you and your team could be doing today that could make a better tomorrow for your business.  For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!  #contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska  

Paid or organic: which is better for your business? On this episode of the Midwest Mindset, Matt sits down with AnnMarie Fereday and Matt Falcon from Refine Marketing as they break down the difference between paid and organic advertising, the advantage to “paying for clicks,” and the red flags businesses can look for when hiring a marketing firm.  Find out more about Refine Marketing and their approach to digital advertising here: https://refinemktg.com/ For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com! #contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska  

Let’s talk about how to kill your business! Wait, what? In order to not kill your business, it helps to know the pitfalls to avoid! In this episode of the Midwest Mindset, we dive into major marketing mistakes that many small business owners make. From trying to imitate industry leaders to just throwing a wide net out on social media, tune in and find out how to kill your business…so that you don’t kill your business.   For more on content marketing and podcasting, or to measure your business’ own marketing, visit www.twobrotherscreative.com!   #contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska  

The boys from WMK are back! In this episode of the Midwest Mindset, Matt sits down with Murphy and Walt from WMK Media in Omaha. WMK is quickly building a reputation for creating viral content on YouTube that in turn is not just getting them more views, but it’s starting to make them money. So what are the tricks to monetizing YouTube longform videos and shorts? From using the right title strategies to knowing when and how often to post, tune in and learn how to make money on the internet’s second largest search platform. Want to know more about Two Brothers Creative’s proven strategies? Check out our case studies here! https://twobrotherscreative.com/case-studies/ More tips on video marketing here: https://twobrotherscreative.com/video-marketing-the-experts-secrets-to-success/ What social channels should you be on? https://twobrotherscreative.com/social-media-marketing-dont-be-on-every-channel/ Find out more about Murphy, Walt, and WMK Media: https://wmkmedia.com/index.php/home/ #contentmarketing #digitalmarketing #youtube #youtubeshorts #monetizeyoutube #viralvideos #howtogoviral #youtubesuccess #omaha #podcast #videopodcast #nebraska  

Just how do you turn a marketing failure into a marketing success? In this episode of the Midwest Mindset, we sit down with Anequim CEO, Gwenn Aspen, as we talk about her company's past marketing attempts, failures, and successes.  Let's embrace the cringe of our past mistakes so we can learn from them and turn our marketing failures into success. Wondering if your marketing is working? Have a hunch you're over paying an agency and don't know if you're getting results? Find out more about Gwenn Aspen and her company Anequim here.  Click Here to try our Measure My Marketing tool to get a free marketing audit report for your business! Midwest Mindset is a production of Two Brothers Creative, Copyright 2023.  

How do you land a government contract? Are you discouraged because there doesn’t seem to be any opportunities? Getting a government contract can be a great way to generate consistent income, but the process can be daunting. In this episode we’re joined by Veronica Doga and Harold Sargus from the Nebraska Business Development Center and they specialize in helping small businesses with government contracting. They talk about the many opportunities small businesses have available to land those big government contracts.  Additional Resources:  Take The First Steps To Government Contracting NBDC Training Events NBDC Consultants Find out more about podcast production and content marketing with Two Brothers Creative at www.thecontentbox.com. 

In this week's episode of the #MidwestMindset podcast, we sit down with Tracy Winkler, a Professional EOS Implementer, to discuss the importance of building a team that values accountability. Accountability is the key to your marketing success and Tracy gets us started with the 101 on EOS and Traction.  Download your FREE Vision/Traction/Organizer (VTO) that will give your business the goals, plan, and actions needed to excel.  For more on Tracy's Professional EOS implementation program, click here! Get Your Content in a Box Today! Midwest Mindset is a production of Two Brothers Creative, Copyright 2023

Artificial intelligence – some are calling it the dawn of a new technological age while others are comparing it to Terminator 2: Judgment Day. But when we break down the drama and pull back the curtain, what are the facts about AI? And what are the advantages and disadvantages of using artificial intelligence for your business? In this episode, we dive into the world of artificial intelligence and add a little more fact to what so many perceive as science fiction.  #artificialintelligence #ai #aiformybusiness #artificialintelligenceformybusiness #usingai #aiinmarketing #aimarketing #marketing #contentmarketing #podcast #podcasting #omaha #nebraska  Find out how to best use AI for your business here. For more on the Midwest Mindset podcast and Two Brothers Creative, visit www.twobrotherscreative.com.

How do you engage and bring value to your potential customer without giving away all your business secrets? What if we told you that you don´t lose anything by giving your audience all your knowledge and expertise; in fact, you’re more likely to receive qualified leads without having to spend high marketing prices. In this episode, we´re joined with successful real estate master and lead conversion expert: Jeff Cohn from Elite Real Estate to learn how awareness and discovery can boost your business's success. It's actually really simple: you just need an effective sales funnel and a powerful content marketing strategy. Want to know how to get them? We cover it all in today’s episode of the Midwest Mindset! Join Jeff and Two Brothers at the The Team Building Summit next week! Learn more about how we help businesses like yours with Content in a Box. #midwestmindset #salesfunnel #qualifiedleads #contentmarketing #digitalmarketing #jeffcohn #teambuildingsummit