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The Content Capitalists

Author: Ken Okazaki

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Is content creation a waste of time and money? 
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. 
There are as many ways to make a million dollars with content as there are people doing it. 

104 Episodes
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He started working at 10 and is now banking $300M in sales!Jon Weberg shows how focusing on customer experience and retention should be your primary strategy for business growth.He will show you why personality beats professionalism as an entrepreneur, the “Automate, Delegate, Eliminate” Formula, and how to retain your customers.You’ve got to watch this.Follow Jon Weberg at:https://www.profitalize.com/https://www.facebook.com/JonnyWebeshttps://www.instagram.com/jonnywebes/https://www.linkedin...
Will AI make you obsolete in video marketing?Atiba de Souza “The Video Content Superman” says otherwise. As the CEO of Client Attraction Pros, Atiba has become the go-to expert for video SEO and content strategy. He's known for skyrocketing your visibility and attracting leads through video marketing.In this interview, Atiba breaks down his approach to creating content that ranks, why community is the future of marketing, and how to build trust with your audience in an age of AI-generate...
She ditched the corporate grind and now wins massively at 27!How did Lauren Tickner do it?Lauren Tickner is the CEO of Impact School and Scale Systems. In 2023 alone, she generated $5.5 million in profit. With over 1,200 businesses using her systems, she's proven that her strategies work for agencies, consultants, and coaches looking to boost their businesses.Lauren believes that making organic social media content should be your primary strategy for business growth and she has the track reco...
Should LinkedIn be your next focus to grow your business?Charles Gerencser will show you how.With a solid background in technology, media, and business strategy, Charles has turned his focus to helping business succeed on LinkedIn. Through his service LinkedVANow, Charles offers strategies to optimize LinkedIn profiles, generate leads, and build a strong network for you.So if you’re not making the most of LinkedIn yet, listen up—Charles has some great advice for you.Find Charles Gerencse...
What does it take to build a powerful brand?Is branding all about design?Kristie Keever doesn't think so!With over 20 years of experience, Kristie has helped countless entrepreneurs build personal brands. As the founder of The Online Brand Academy™ and Authority Accelerator™, she knows what it takes to create a powerful brand.In this episode, we talked about the importance of maintaining a human touch in branding, even when using AI; why automated creation falls short, and how real connection...
Should you buy an online business or build one?Luigi Caceres shared his personal experiences doing both.With over $5 million in eCommerce assets, Luigi has got what it takes to turn his (and his client’s) investments into cash-flowing ecommerce assets. Luigi did a 180 from corporate to e-commerce. He’s maintained his integrity, and this was paramount in his business ventures. On the show he shared his experiences on how he built a profitable online ecommerce business–and then sold it!Fin...
Can podcasting boost your career?Are you still on the fence starting your own podcast show but unsure if it's worth the effort?Jody Maberry patrolled the great national parks for eight years. In 2014, he decided to launch his first podcast which opened tons of amazing opportunities that boosted both his career and business.So if you haven’t started your own podcast yet, listen in because towards the end of this episode, Jody has a message just for you.Find Jody Maberry at: https://jodyma...
Can you really grow your social media followers by faking it?Tony Whatley is back!Founder of 365 Driven, with 20+ years in Fortune 100s and multiple exits from million-dollar businesses, he’s here to talk about what real success looks like.We also talked about the “fake it ‘til you make it” social media culture, why business integrity matters, even called out a few known fake influencers’ success and how to spot them.Find Tony Whatley at: https://365driven.com/https://www.instagram.com/365dri...
In this episode, you’ll hear:E-Commerce: How Toccara Karizma grew from zero to a marketing millionaire.Omni-Channel Marketing: How more channels can boost e-commerce.Email and SEO: Why old-school tools still deliver the best ROI.Toccara Karizma is a marketing strategist and e-commerce expert. Starting her journey in 2007, before platforms like Shopify became household names, Toccara brings a ton of experience, from the early days of the internet to what’s working todayShe will teach the strat...
In this episode, you’ll hear:The Evolution of Video Production: How Mark Wonderlin transitioned from basic DSLR filmmaking to establishing a top-rated video production company.Marketing Meets Videography: The strategic integration of marketing insights in video production to enhance business impact.Driving Business Growth: Real-world examples of how Mark’s video productions have helped businesses expand their reach and impact.We’re joined by Mark Wonderlin, Founder of Mosaic Media Films.Mark ...
In this episode, we sit down with Jason Sisneros, a renowned business architect and philanthropist.Jason recounts his transformation from facing life's lowest ebbs to becoming a powerhouse in business and philanthropy. From starting in challenging circumstances to advising Fortune 500 companies, Jason shares his unique strategies for building resilient businesses that not only thrive financially but also contribute positively to society. Tune in to learn from Jason's extensive experience...
Welcome to another episode of the Content Capitalists, featuring Steve J Larsen, the "Offer King" and a pivotal figure in the marketing world. Known for his expertise in funnel building and offer creation, Steve shares his journey from working alongside Russell Brunson at ClickFunnels to establishing his own successful business.Steve explores the critical aspects of marketing that many overlook, such as the psychological elements that drive consumer decisions and the importance of crafting co...
Join Robert Brill, CEO of Brill Media, as he shares insights into today’s marketing and advertising landscapes. In this episode, we get into how AI is reshaping sales, the impact of controversy and humor, and strategies for managing multiple social media platforms. Robert also highlights the critical importance of trust in marketing, the steps to launching effective ad campaigns, and the benefits of working with marketing experts.Beyond the buzzwords, Robert also talks about the practica...
In this episode, we’re talking with Ryan Snaadt, a distinguished videographer and the driving force behind Snaadt Media. Ryan recounts his compelling journey in the videography sector, starting with a humble $500 camera and evolving into a prosperous video production enterprise. He discusses his approach to educating aspiring videographers and entrepreneurs about the nuances of the craft and the intricacies of running a freelance business.Ryan emphasizes the significance of fostering a sense ...
In this episode of the Content Capitalists with Nicholas Kusmich, famous for his expertise in Facebook ads, he walks us through his entrepreneurial journey, starting from his early days stepping into the world of internet marketing out of necessity, to becoming a key player in the advertising space.He introduces us to the concept of the “anti-funnel” method, a strategy that simplifies the marketing process by cutting through the complexity typically associated with traditional funnels. This c...
In this episode, we're here with Daniel Den, the architect of the X Factor Effect, a strategy that has propelled over 20,000 students and businesses towards significant growth. Daniel dives into his philosophy that being different outshines being better in today's competitive market. Daniel also introduces the nine pillars essential for business differentiation, sharing insights from his unique journey, including his transition from making balloon animals to marketing leadership. Daniel’...
We sit down with Grant Warrington, a seasoned apartment investor who started with very limited knowledge and money. After working in construction for 24 years, Grant quit his job to go full-time into property management, overseeing 800 units and 100+ rehabs. Grant now teaches others how to find, buy, and rehab small apartment buildings through his course and social media presence. Grant shares his strategy for leveraging short-form video content to grow his audience and attract high-prof...
In this episode, we sit down with Marco Torres, the founder of MarketingBoost.com, who shares his incredible journey from humble beginnings as a paperboy in Puerto Rico to becoming a successful entrepreneur in the travel incentive industry. Marco reveals how he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He explains the power of "Value-Add-Incentives" and how they can be a...
In this episode of The Content Capitalists Podcast, I’m super thrilled to introduce Rachel Pedersen, a.k.a the "Queen of Social Media."Rachel's gone from being a single mom on welfare to a BIG NAME in digital marketing, and she's here to share how she uses social media to make businesses boom and help people change their lives.Rachel has accomplished some amazing work, like boosting a skincare brand's growth by over 7000% and making a fitness company $3 million in just a year which proves tha...
Brandon Leibowitz, a wizard of SEO who’s been playing the Google game since 2007, is peeling back the layers on what it really takes to climb the search engine ranks and snag that coveted organic traffic. Brandon’s journey through the ever-shifting landscape of SEO highlights the timeless power of backlinks and the craft of making your site not just seen but truly engaging for those you’re aiming to reach.In our chat, Brandon lays out the differences between the quick wins of social media mar...
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