MERI PODCAST

“Marketing is an art.” — Haireya Ahmed, A marketing executive, entrepreneur, business educator, corporate strategist, and Managing Director of CM International Group. From beginning her professional journey as a teacher and working across customer service, sales, and management to leading marketing and commercial operations, Haireya has built more than a decade of experience understanding consumers, building brands, and growing businesses.In this conversation, we explore marketing, brand building, consumer behavior, sales, entrepreneurship, leadership, and business growth. Haireya shares lessons from building and positioning brands in the Ethiopian market, understanding what consumers actually want, connecting marketing to measurable business results, and why marketing should be treated as an investment rather than simply an expense.Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmtAmibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:-Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 Dukamo Coffee CMC: https://maps.app.goo.gl/yPQwHfz4xWNR3k1Z9 Phone No: 0950050607To advertise on Meri:https://meri.et/[email protected] Social Linkshttps://t.me/MERI_PODCASThttps://twitter.com/MERI_Podcasthttps://www.instagram.com/meripodcast/https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJghttps://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9lhttps://www.tiktok.com/@meripodcasthttps://www.linkedin.com/company/meriethiopian/Copyright Notice for Meri Podcast:All rights reserved.The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited.For permission to use our content, please contact us at [email protected] you for respecting our copyright.

“Muscle is like having a million birr in the bank.” — Getachew Melese. Our guest for this episode is Getachew Melese, Founder & CEO of Sweatbox APG (Addis Performance Gym) and Founder of the Ethiopian Fighting Championship (ETFC). From starting his journey in Taekwondo and working as a fitness trainer to building Sweatbox and creating a professional platform for combat sports in Ethiopia, Getachew’s journey has been shaped by discipline, risk-taking, continuous learning, and a drive to build something of his own.In this conversation, we explore fitness, entrepreneurship, discipline, CrossFit, building and scaling Sweatbox, and the journey behind ETFC. Getachew shares lessons from his personal and professional journey, his perspective on physical strength and long-term health, the realities of building a fitness business in Ethiopia, and his vision for creating a professional combat-sports ecosystem where Ethiopian fighters, coaches, and other professionals can build sustainable careers.Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmtAmibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:-Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 Dukamo Coffee CMC: https://maps.app.goo.gl/yPQwHfz4xWNR3k1Z9 Phone No: 0950050607To advertise on Meri:https://meri.et/[email protected] Chapters00:00 – Introduction05:40 – Getachew’s Journey11:08 – Building Sweatbox23:01 – Fitness & Business33:06 – Building a Strong Team & Culture44:33 – The Story Behind ETFC51:21 – The Future of Combat Sports in Ethiopia01:14:21 – Entrepreneurship & Taking Risks01:20:31 – Fitness, Health & Discipline01:32:28 – Leadership & Growth01:47:01 – Life Lessons & Final AdviceSocial Linkshttps://t.me/MERI_PODCASThttps://twitter.com/MERI_Podcasthttps://www.instagram.com/meripodcast/https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJghttps://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9lhttps://www.tiktok.com/@meripodcasthttps://www.linkedin.com/company/meriethiopian/Copyright Notice for Meri Podcast:All rights reserved.The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited.For permission to use our content, please get in touch with us at [email protected] you for respecting our copyright.

“Policies must be driven by reality, not just models.” Dr. Tewodros Makonnen GebrewoldeAn Ethiopian economist, researcher, policy advisor, and Country Manager for Ethiopia at the International Growth Centre. He also serves as an External Member of the National Bank of Ethiopia’s Monetary Policy Committee and as a board member of the Ethiopian Securities Exchange. From beginning his career as a junior researcher at the National Bank to advising policymakers on Ethiopia’s most pressing economic challenges, Dr. Tewodros has spent more than two decades connecting economic research with real-world policy.In this conversation, we explore Ethiopia’s economy, inflation, monetary and tax policy, economic reform, employment, private-sector growth, and evidence-based policymaking. Dr. Tewodros explains how economic decisions affect everyday life, what is driving Ethiopia’s current challenges, and why effective policies must be grounded in evidence, shaped by local realities, and evaluated with patience rather than emotion. Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmtAmibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:-Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 To advertise on Meri:https://meri.et/[email protected] Social Linkshttps://t.me/MERI_PODCASThttps://twitter.com/MERI_Podcasthttps://www.instagram.com/meripodcast/https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJghttps://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9lhttps://www.tiktok.com/@meripodcasthttps://www.linkedin.com/company/meriethiopian/Copyright Notice for Meri Podcast:All rights reserved.The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited.For permission to use our content, please contact us at [email protected] you for respecting our copyright.

“You don’t learn business. You’re born for it.” Dr. Mohammed Shikur Our guest for this episode is Dr. Mohammed Shikur, Founder & CEO of Amin General Hospital, physician, gastroenterologist, and Member of Ethiopia’s House of Peoples’ Representatives. From working in rural and underserved communities to building and leading a multidisciplinary private hospital, Dr. Mohammed has built a career at the intersection of medicine, healthcare, business, and public service.In this conversation, we explore healthcare, entrepreneurship, leadership, social intelligence, and building institutions. Dr. Mohammed shares lessons from his journey in medicine, the growth of Amin General Hospital, the importance of communication and relationships in business, and why investing in knowledge and people can create an impact that goes beyond the individual.Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmtAmibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:-Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 To advertise on Meri:https://meri.et/[email protected] Social Linkshttps://t.me/MERI_PODCASThttps://twitter.com/MERI_Podcasthttps://www.instagram.com/meripodcast/https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJghttps://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9lhttps://www.tiktok.com/@meripodcasthttps://www.linkedin.com/company/meriethiopian/Copyright Notice for Meri Podcast:All rights reserved.The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited.For permission to use our content, please contact us at [email protected] you for respecting our copyright.

“The best leaders know how to listen.” Tekeste GebruOur guest for this episode is Tekeste Gebru, a veteran Ethiopian auditor and Founding Partner of HST, Ethiopia’s first professional services partnership firm. From beginning his career as an auditor to helping build one of the country’s leading professional services firms, Tekeste has spent decades contributing to the growth of Ethiopia’s accounting and auditing profession.In this conversation, we explore leadership, auditing, governance, and the evolution of Ethiopia’s accounting profession. Tekeste shares lessons from building HST, bringing international financial reporting standards to Ethiopia, developing strong professional institutions, and why listening, good governance, and qualified financial expertise are essential for building businesses that last.Abyssinia Remit: https://mcnpkmnf81rz7s-0mxl8ql8p6yz8.pub.sfmc-content.com/wvki4fcnklo?src=Meri&cmp=rmtAmibara Properties: You can reach their sales and corporate consulting teams via the following contact lines:-Line 1: +251 901 69 69 69; Line 2: +251 969 36 36 36 To advertise on Meri:https://meri.et/[email protected] Social Linkshttps://t.me/MERI_PODCASThttps://twitter.com/MERI_Podcasthttps://www.instagram.com/meripodcast/https://www.youtube.com/channel/UCzKNuQ80qNSpt2x-7dsazJghttps://youtube.com/@Meriwoch?si=yIpJ3byprnVNwKi1https://youtube.com/@mericlipset?si=wwa0KeQ_Nv2aPy9lhttps://www.tiktok.com/@meripodcasthttps://www.linkedin.com/company/meriethiopian/Copyright Notice for Meri Podcast:All rights reserved.The content featured in this podcast is protected by copyright laws. Unauthorized reproduction, distribution, or modification of any portion of this podcast is strictly prohibited.For permission to use our content, please contact us at [email protected] you for respecting our copyright.