The Drum Podcast

Marketing has never had more tools, data or ways to create. But are they helping you make better marketing, or simply more of it? We're joined by James Lawton-Hill of APS Group, Greg James of Havas Media Network North America and Yvonne van Bokhoven of TEAM LEWIS to challenge the habits marketers should leave behind. From AI-generated content and vanity metrics to the pursuit of scale over trust, you'll hear where marketing is wasting time and what deserves more attention instead. Hosted on Acast. See acast.com/privacy for more information.

Since Daniel Hulme sold his AI company to WPP for a rumored $100m, he's been the holding company's chief AI officer - alongside a number of other roles including entrepreneur-in-residence at UCL, where he got his PhD in AI. Recorded live at Semrush's Spotlight conference in London, he joins us for a wide-ranging conversation about the technology's present and near-future. Hosted on Acast. See acast.com/privacy for more information.

This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that makes or breaks the year. On the examination table: why loyalty programmes keep collapsing into discounts, what synthetic data is doing for smaller B2B brands, whether we've reached the end of the John Lewis cycle, and why - 20 years on from search - the old rules still apply. Guest: Mark Ritson, Founder, Mini MBA. In partnership with SAP Engagement Cloud. Hosted on Acast. See acast.com/privacy for more information.

Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why record-breaking works so well for launches, destination marketing and employee engagement, and how Guinness World Records has 'democratised' record-breaking so anyone can have a go. Hosted on Acast. See acast.com/privacy for more information.

We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for.Guest: Simon Baker, MD, TCO Hosted on Acast. See acast.com/privacy for more information.