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This is the second in a three-part series about not getting taken advantage of and stolen from. This episode talks about employees and ensuring we keep as much of our money in the business as possible.
This is the first episode of a 3 part series designed to help you get taken advantage of less. There are many ways to make more money in business, one easy way is to lose less money by customers stealing from you and taking advantage of your policies. Listen to this episode to hear a few ideas on how to prevent customers from taking advantage of you.
In this episode, we talk about paid ads and the Google Performance Max program. We'll quickly dive into setting it up and starting to get sales from this program. It's a great first step into paid media.
This episode talks about how doing right for your employees, customers, and yourself will end up making you a more successful business owner. Listen to hear some ideas.
In this episode, we talk about a fun way to game the system and save money on credit card interest. You should not need to pay the bank unnecessary interest so tune in to learn more!
This is the second episode in a two-part series about omnichannel retail. This episode offers a few ways to use your website to bring customers into your physical store. Afterall, we just want shoppers shopping with us. In store? online? who cares.
In this episode, we talk about using your physical retail store to benefit your website. Listen to this episode to learn how to grow from 0 to 50,000 in online sales without adding any expenses.
This episode focuses on Social Media and ways to use it to generate more views which gets you more customers, but importantly, we need a positive ROI!
In this episode, we look live at an example of a great way to reach out to customers and come back into your store. After all, getting customers through the door is a huge battle. If we get good at that, life gets much easier.
This episode focuses on actions you should take as we move out of the holiday season and into the winter months. We focus specifically on trying to sell in the slowest months of the season!
This is the second episode in a two-part series on turning problems into opportunities. Tune in to hear about how an independent retailers turned a supply chain crisis into his largest sales month ever. When life gives you lemons, you better make lemonade.
In this episode, we will talk about how you make the best of a bad situation. Whether the problem is big or small, the ability to turn a problem into an opportunity is important. Listen to this story about a boutique who did just this during Covid in early 2020.
In this episode, we talk about inventory, specifically older inventory, and what you should do with it. Become a better buyer and merchandiser by listening to this quick episode.
In this episode, we talk about credit card processing and how you can save money on your in-store processing rates. Credit card processing fees impact all businesses, you'll want to listen to this episode.
Hear from Avery a Material Retail employee and marketing strategist. Avery works with over 75 retailers to strategize and execute their marketing plans. We ask her four questions.
Let's assume that we are going to go into a deep recession, as a retailer you need to be prepared. Let's discuss 5 ways to prepare for one, if you do these 5 things you'll be better off regardless.
Material Retail Dumps is a short-form podcast with brief but valuable content for independent retailers selling clothing, home goods, stationary and more. As business owners we don't have time for a 30-minute lesson with a ton of banter, that's why we created our podcast. We get straight to the meat of the topic and aim to give you actionable information that will help you optimize your retail operations and make more money every day.
This episode talks about email marketing and we spend a little time going into open rates and why you should second guess them. Is the data being displayed to you real? Find out now.
Hiring and finding the right people is hard but sadly that's just the beginning. Once you have the employee ready to work, you now need to train and onboard them into your shop. Doing this right can be hard, but it doesn't have to be. Listen to this podcast for a few tips on making life easier when training employees
In this episode, we hear from Robin at y&i clothing. Robin owns 3 locations in Texas and California and spends a ton of time thinking through employee compensation, bonuses, and commissions. Listen to this episode for some real tips on how to use different strategies to motivate store managers and employees.
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