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Join us in our latest Marketing Boost Solutions Podcast episode with our guest, a former Army paratrooper, John McGlothlin. John has served across the globe, including deployments to the Middle East and being mobilized after the January 6, 2021 attack on the U.S. Capitol. After beginning his career in intelligence, he attended law school at the University of Virginia and became a JAG officer in the D.C. National Guard.   His writing background includes work as a journalist, speechwriter, and editor, along with teaching as an adjunct professor at universities in Virginia and Maryland. His mission now is to help others develop as the military has helped him. This episode covers John’s unexpected journey from aspiring journalist to military service post-9/11, his transition to law school, and the valuable lessons he learned along the way. As part of our Marketing Boost community, we're all about adding value, and this episode is packed with it. Whether you're a veteran entrepreneur or a business owner looking to learn from diverse experiences, you'll find golden nuggets of wisdom here. So, are you ready to be inspired, informed, and maybe even a little entertained? Watch the full episode and you won't regret it! 🧔🏻‍♂️ Fun fact: Did you know that sporting a beard could be a strategic move? John shares why facial hair was more than just a style choice during his time in Afghanistan. Find out more about John here: https://www.linkedin.com/in/johnmauthor/ Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blog Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In our latest Marketing Boost Solutions Podcast episode, hosted by Capt. Marco Torres, let’s delve into the transformative journey of sales and marketing strategies with our special guest, Craig Andrews. We explored how personal experiences can lead to profound professional growth and innovation. Craig, a coach for high-ticket service businesses, shared a fascinating insight into the psychology of sales. He helps high-ticket B2B service businesses close MORE deals FASTER at HIGHER PRICES using First-Time Offers that will break your cash register. Craig emphasizes the importance of building trust and creating an environment where clients feel comfortable buying. He reiterated the importance of first-time offers in revealing the hidden value consultants bring to the table. This realization allows clients to appreciate the worth of the services provided, paving the way for consultants to raise their prices justifiably. Additionally, he introduces his fractional chief marketing officer services for midsize businesses. Craig Andrews is the author of multiple best selling books such as Make Sales Magical: Close More Deals Faster and at Higher Prices. This book will guide you through a magical process where you will find that sales are easy, they are filled with integrity, and they will delight both you and your customer. 🌟 Bonus Insights! Don't miss out on the free resources and a special 23-day access to his course on crafting first-time offers that can double your closing rate. Watch the full episode and find out how. Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In our latest Marketing Boost Solutions Podcast episode, hosted by Capt. Marco Torres,  join us this week with another incredible guest, CEO of Vivian Agency, Enelin Toneva. As the top specialists in affiliate and influencer marketing, her company helps clients all around the world launch and manage affiliate and influencer marketing programs. Ellen shares her insights on starting with micro-influencers, the importance of engagement rates, and the right channels for product promotion. She emphasizes transparency and flexibility in affiliate marketing, advising against strict guidelines and instead providing affiliates with key information to promote creatively. Ellen also touches on the need for social proof before engaging influencers, the services offered by her agency, and the types of products best suited for affiliate marketing. My discussion with Ellen was incredibly enlightening, offering a wealth of guidance for businesses and aspiring affiliate marketers. The dynamic landscape of affiliate and influencer marketing is ripe with opportunities, and with the right approach, it can be a game-changer for your brand's growth and visibility. Find out more about Enelin Toneva below: https://www.linkedin.com/in/enel1n/ https://www.vivianagency.com/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In our latest episode of the Marketing Boost Solutions Podcast hosted by Capt. Marco,  join us with another special guest, Mike Kaeding. Discover how to maximize your business growth potential with invaluable insights and a strategic blueprint for success. From cultivating a winning mindset to implementing effective strategies, this episode is your roadmap to success in the world of entrepreneurship. His financial advice and customer engagement tactics are equally valuable for individuals looking to enhance their business acumen and personal wealth. Mike Kaeding, CEO of Norhart, is on a mission to dominate the multifamily industry by delivering the best construction cost-to-value in the industry! Thinking outside the box, analyzing data, and innovative ideas are what Mike is all about. He discusses how he uses Marketing Boost incentives to attract investment and improve customer engagement. He details his company's mission to address America's housing shortage through innovative construction and management of apartments. He also emphasizes the importance of hiring top talent, implementing a trial period for new hires, and offers financial advice on investing in index funds. He concludes by providing tips for renters to save money and underscores the value of customer retention strategies. I'm grateful for the opportunity to share his story and wisdom with you, and I hope you find as much value in these insights as I did. If you haven’t checked the full episode yet, go grab your headphones now, and let's get your marketing and business strategies supercharged! Find out more about Mike Kaeding below: www.norhart.com https://www.facebook.com/norhart https://www.instagram.com/fromzerotounicorn/ https://www.linkedin.com/in/mikekaeding/ https://www.norhart.com/shows/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
Get ready to supercharge your business success as we explore cutting-edge strategies and insights to optimize your operations. In our latest episode of the Marketing Boost Solutions Podcast,🎙️Capt. Marco features Yvonne Heimann, CEO and founder of AskYvi, and a passionate Business Efficiency Consultant & Mindset Coach to digital Entrepreneurs. Using her knowledge of over 12 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success. They discuss the importance of efficiency in business and the challenges of being a solopreneur. They also shared  personal experiences of managing businesses during personal loss and emphasized the need for systems, processes, and teams. Yvonne introduces a project management tool she uses and promotes, explaining its benefits in streamlining business processes and improving efficiency. The episode covers the importance of communication, delegation, and automation in business growth. I highly encourage you to watch the full episode. Remember, the key to success is taking action instead of overthinking and getting stuck in the planning phase. Yvonne offers resources for learning and encourages entrepreneurs to take action in organizing and growing their businesses. Learn more about this offer below: Website: https://askyvi.com/ Facebook: https://www.facebook.com/AskYvi/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
Gear up for another game-changing experience! The next level of success awaits in our latest episode of the Marketing Boost Solutions Podcast! 🎙️Capt. Marco features Eugenia Oganova, a business strategist and marketing energetics coach, and clairvoyant transition mentor. Eugenia shares her unique approach to coaching, which combines "masculine/linear" Strategy with "feminine/non-linear" Energetics. She discusses the importance of market positioning, understanding one's natural talents, and creating high-ticket offers that provide life-changing transformations. Eugenia is a best-selling author of three books: "Mission Alpha", "Awakening the Harmony Within", and "The Secret of Sekhmet". Her fourth book, "Wealth by Soul Design – How to Leverage your Unique Badass Inner Magic to Grow your Spiritual Business Into a multi-6 or 7- figure Empire", is forthcoming. She also talks about her upcoming book, the Conscious Future Method, and gives advice on overcoming self-doubt and imposter syndrome. With over two decades of experience as a serial successful entrepreneur, Eugenia helped hundreds of clients activate momentum, catalyze awakening, and fast-track business success, turning timelines of decades into mere months. She emphasizes the importance of aligning business strategies with personal strengths and preferences for sustainable growth. Tune in to the full episode to learn more about Eugenia's methodology or visit her site below: https://eugeniaoganova.com/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
🎉 Get ready for another episode of the Marketing Boost Solutions Podcast! 🎙️Capt. Marco brings  you Harry Spaight, a renowned sales consultant, author of Selling With Dignity, and keynote speaker who is dedicated to revolutionizing the way sales are done. Unlike many sales experts who prioritize pushy tactics and aggressive strategies, Harry takes a unique approach that emphasizes building genuine relationships with customers and prioritizing their needs above all else. In this episode, Harry talks about his journey from mission work to sales, and debunks common sales myths and emphasizes the importance of being servant-minded. Captain Marco and Harry discuss the concept of selling with dignity, the use of incentives instead of discounts, and the importance of understanding profit margins. This conversation with Harry was truly enlightening and filled with valuable insights. For more sales strategies, you can reach out to Harry or grab a copy of his book, "Selling with Dignity." Remember, selling is not just about making a profit, but about building genuine relationships and treating others with respect and dignity. FInd out more  in the links below: Website: www.harrychat.com Facebook: https://www.facebook.com/harry.spaight/ LinkedIn:  https://www.linkedin.com/in/harryspaight/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
🎙️ Welcome to the first episode of 2024!  In this electrifying kickoff of the Marketing Boost Solutions Podcast, Capt. Marco features Wendy Weiss, founder of the Salesology® Prospecting Method that generates predictable sales revenue results. Wendy has helped 775 businesses increase qualified appointments and sales faster, more easily and more profitably. She is the author of The Sales Winner’s Handbook Essential Strategies to Skyrocket Sales Performance and Cold Calling for Women Opening Doors & Closing Sales. We dive deep into the realm of business mastery with a focus on ‘The Ultimate Sales Strategies to Boost Your Revenue.’ Wendy shares her journey from ballet dancer to sales expert and debunks the myth of the "born salesperson". She emphasizes that sales is a learned skill and discusses the importance of defining a target market, rehearsing sales scripts, and overcoming the fear of rejection. Wendy also talks about the evolution of cold calling and the effectiveness of spoken communication. Wendy is hosting a live virtual event called Sales Quest Live on January 24th and 25th, 2024. The event is designed for business owners, entrepreneurs, and solopreneurs who are looking to grow their sales and seek proven sales strategies, real-world case studies, and networking with the best in the business. Find out more  in the links below: Website: https://twitter.com/wendyweiss LinkedIn: https://www.linkedin.com/in/wendyweiss/ Instagram: https://www.instagram.com/gosalesology/ https://bit.ly/MARCOTORRES #SalesQuestLIVE #SalesTips #BusinessGrowth #CloseMoreDeals Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features relationship and sales expert, Lance Brown. Lance has a Bachelor's Degree in Marketing and a Master's Degree in Executive Leadership. Backed by years of research and decades of real-world experience, he has developed a ground-breaking concept called The Influence Formula. This simple and powerful tool helps individuals understand and increase their influence. It applies to many areas of life, and he is adept at tailoring it specifically to your audience. Lance distinguishes between persuasion and influence, highlighting the importance of credibility and relatability in establishing influence. He also discusses common mistakes in trying to influence others, such as the admiration gap and the connection gap. He shares his insights on fundraising and the importance of self-awareness in identifying one's influence gaps.  As a dynamic leader and communicator, he loves to share these empowering lessons with others. Through his experience, he has gained valuable insights into what draws individuals to each other and moves people to action. Lance's insights are not just for salespeople or business owners. They're for anyone who realizes that a significant part of their life requires influence. I highly encourage you to visit Lance's website below to know more about him and take his free Influence Spectrum Quiz.  Website: https://www.lancewbrown.com/ Facebook: https://www.facebook.com/lance.william.brown LinkedIn: https://www.linkedin.com/in/lance-brown-1a020a29/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Curtis Lewesy, speaker, trainer, and founder of AMcards - an automated, easy-to-use, high-impact, Appreciation Marketing ® system. With a global platform that educates teams on the power of Appreciation Marketing® in today’s tech-driven world, he addresses the need for businesses to create ongoing customer appreciation. Curtis helps business owners triple their referral business and with over 15 years of experience in the sales and marketing industry, he has carved a remarkable path by understanding the true essence of relationships. We dove into the importance of building a business based on gratitude. Turns out, it's not just about being nice - it's a competitive advantage. Curtis stressed on how showing genuine appreciation helped him attract more business and grow his network. Although appreciation & gratitude seems like common sense, Curtis recognized that it’s not common practice in the business world. Customers often feel the love during a transaction, but when business is completed, there is often little to no follow up after the sale. His company, AMcards, helps businesses implement an automated Appreciation Marketing® Strategy He also co-authored the national best-selling book “Appreciation Marketing® - How to Achieve Greatness Through Gratitude”. This book demonstrates the power of appreciation & gratitude, and the positive impact it delivers in business and personal relationships. The success of the book opened doors to a global stage, where Curtis had the privilege of educating teams worldwide on the profound impact of implementing an Appreciation Marketing® strategy. The message was clear: in a world driven by technology, personal connections are the true currency of life. Check full episode and find out more below: Website:https://amcards.com/ Facebook:https://www.facebook.com/appreciationmarketing LinkedIn:https://www.linkedin.com/in/clewsey/ Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features James Burroughes, a former Army Officer, MBA grad, and former corporate high-flier turned leadership expert on a mission to help organizations all over the planet achieve 10x results without burning out. Jimmy's approach to leadership development is unique and refreshing. He doesn't believe in fancy jargon or complex formulas. He believes in simple, practical solutions that get results. Jimmy's programs are based on the latest research in neuroscience, behavioral science, and energetics, and they're designed to help leaders and teams achieve their goals without sacrificing their health or well-being. The episode discusses the issue of burnout, particularly in the context of leadership and small businesses. James shares his personal experiences and insights into how organizations can achieve results without burning out. Also tackled are topics on the importance of delegation, trust, and team alignment, as well as the challenges of leadership development. James introduces his "Ways of Working" program and his book, which provide practical solutions for these issues and offer advice on building a strong culture in a remote working environment. James’ company offers one-on-one mentoring, team-boosting services, and a community for leaders from around the world to connect and have conversations. They offer a free 30-minute call where they listen to the client's current situation and offer solutions without any sales pitch. Check full episode to find out more: Website:www.jimmyburroughes.com Twitter:https://twitter.com/ereleases Instagram:https://www.instagram.com/jimmybleadership/ LinkedIn:https://www.linkedin.com/in/jimmyburroughes/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Mickie Kennedy, founder with a mission of  "eReleases" 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.The episode highlights the importance and strategic use of press releases for businesses. Its role in creating credibility and authority, and the necessity of crafting engaging and newsworthy content. Mickie shares how this can be leveraged to boost your business.Our speakers further delve into the services offered by Marketing Boost and e-releases.com, including travel incentives and a free training course on writing effective press releases. Even if an article is not read by the local community, it can still be used as a bragging point and add to your credibility. Media attention, even if it doesn't directly link to your website, can still boost your SEO. In conclusion, press releases are a powerful tool for businesses when used strategically. They can help build credibility, increase visibility, and even boost sales. So, whether you're a seasoned entrepreneur or just starting out, consider incorporating press releases into your marketing strategy. Check below to find out more:  Website:https://www.ereleases.com/plan Twitter:https://twitter.com/ereleases Facebook:https://www.facebook.com/ereleases.press.release.distribution Instagram:https://www.instagram.com/ereleasespr/ LinkedIn:https://www.linkedin.com/in/publicity/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Frederick Dudek, author of the renowned book "Creating Business Superfans." Frederick is a multi-million-dollar accomplished international sales and marketing executive with over 30 years of experience in achieving remarkable sales performance results in global business markets. With a successful track record in the SaaS industry and now in the interpretation and translation industry, he brings expertise and insight to help businesses thrive. Frederick shares his strategies for creating superfans for businesses, emphasizing the importance of building strong relationships with customers and recognizing their contributions. This episode also touches on the role of online reviews and testimonials in building a strong online reputation; as well as the importance of follow-up in customer service and the use of incentives to encourage customer feedback. Frederick's book includes a scorecard for readers to assess their implementation of the concepts discussed.Whether you’re a solopreneur or small to a mid-sized business owner who wants to make your business more successful and compete with bigger competitors, even though you don’t have the ideal budget, his book and this episode is definitely for you! Website: https://businesssuperfans.com/ Facebook: https://www.facebook.com/frederick.dudek Linkedin: https://linkedin.com/in/frederickdudek Instagram: https://instagram.com/frederickdudek Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: The process of writing the book [00:07:21] Frederick discusses the timeline and motivation behind writing his book, "Creating Business Superfans," during the pandemic. The concept of creating superfans for businesses [00:10:30] Frederick explains the inspiration behind the book and how businesses can learn from sports teams to create loyal and enthusiastic superfans. The global experience with marketing [00:12:52] Frederick discusses his background in marketing and his experience working with companies like General Motors and Westinghouse. The importance of follow-up and automation [00:32:07] Marco emphasizes the significance of follow-up and automation in business, highlighting the benefits of using CRM systems and tools like Automation Booster. Building Online Reputation [00:40:01] Discussion about generating video testimonials and reviews to control online reputation and increase social proof. The Power of Reviews [00:41:25] Importance of reviews as the new word of mouth and how they can impact business decisions. Referrals and Gratitude [00:44:25] Exploration of the role of referrals in creating superfans and the importance of showing gratitude to customers through gestures like sending thank-you cards. Being Responsive and Fast [00:50:58] Being responsive and fast in resolving customer issues is crucial in building superfans and maintaining a successful business. The importance of follow-up [00:56:17] Discussion on the importance of following up after a service has been provided and the impact it can have on customer satisfaction. Closing remarks and call to action [00:57:29] Encouragement for listeners to comment, like, and share the podcast, leave reviews, and subscribe. Mention of additional resources available on the Marketing Boost Solutions website.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews CFP® and CFA, Grant Bledsoe, Founder and Senior Financial Planner of Three Oaks Wealth. Prior to founding it, he was a Senior Manager and Trader in the securities lending group at Charles Schwab & Co., Inc. and also held positions at both Smith Barney and American Express. He is frequently quoted in several publications, including Forbes, CNBC, The Huffington Post, and U.S. News. Grant and his company have the passion for entrepreneurship, and specific expertise working with small business owners.  From technical knowledge of retirement plans to understanding the roller coaster you face on a daily basis, they help squeeze the most from your resources & optimize your biggest asset. Capt. Marco and Grant discuss the importance of setting up a business entity and having an operating agreement. Grant highlights common mistakes business owners make and offers advice on handling cash flow, paying oneself, and maintaining a working capital fund. They also discuss the necessity of insurance coverage and strategies to minimize tax payments. Grant emphasizes the importance of diversifying investments and setting up retirement plans. The episode concludes with a discussion on tax fairness and the role of risk-taking entrepreneurs in job creation. Website: www.threeoakswealth.com Facebook: https://www.facebook.com/threeoakswealth Linkedin: https://www.linkedin.com/company/three-oaks-wealth Twitter: https://twitter.com/GSBledsoe Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here: https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: The importance of entity selection [00:03:58] Grant discusses the importance of choosing the right entity for your business and when it is necessary to establish an LLC for asset protection. The significance of an operating agreement [00:07:27] Grant explains the importance of having an operating agreement, especially for businesses with partners, and how it can prevent disputes and provide guidelines for various scenarios. Comparison to prenuptial agreements [00:08:57] The conversation briefly touches on the similarity between operating agreements for businesses and prenuptial agreements for marriages, highlighting the importance of establishing rules and guidelines in advance. The importance of a properly put together operating agreement [00:09:04] Discussing the potential issues that can arise in business partnerships without a well-drafted operating agreement. The importance of cash flow for business survival [00:17:11] Discussion on the significance of having 3 to 6 months of cash flow to reduce expenses and stay open during unexpected events. Insurance products for business owners [00:18:48] Recommendations for insurance coverage, including errors and omissions insurance, worker's compensation insurance, and life insurance for partners. The importance of retirement planning [00:35:56] Grant discusses the benefits of setting up a retirement plan for business owners and the potential tax deductions associated with it. The importance of setting up a business properly [00:45:24] Discussion on the first steps to follow in setting up a business properly and creating wealth. The role of entrepreneurs in creating employment and growth [00:49:40] Conversation about how risk-taking entrepreneurs create employment and innovation, and the government's role in partnering with entrepreneurs and providing tax benefits.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews Marty M. Fahncke, a seasoned world-class Marketer with over 30 years of experience in growing & scaling businesses, and over 20 years of experience in Mergers and Acquisitions. Marty has helped businesses scale to over $1 Billion in revenue and executed over $450 million in Mergers and Acquisitions transactions. Marty shares his insights on when to sell a business, the importance of preparing a business for sale, and how businesses are valued. He also discusses the strategy of growing a business through acquisitions and the potential of owning multiple businesses through equity partnerships. Marty's wealth of experience and unique insights are sure to provide valuable food for thought, whether you're considering selling your business or looking for ways to scale. Website: https://www.westboundroad.com/ Facebook: https://www.facebook.com/martyf Linkedin: https://www.linkedin.com/in/martyfahncke/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: Starting a Business and First Taste of Mergers and Acquisitions [00:02:07] Marty shares his experience of starting a business with friends and getting it acquired, as well as his subsequent involvement in mergers and acquisitions. Staging a Business for Sale [00:09:44] Marty explains the concept of staging a business for sale, similar to staging a home, by ensuring clean financials, documented processes, and securing long-term contracts to increase value and attract potential buyers. The importance of re-upping leases in advance [00:11:46] Discussing the impact of having long-term leases on the value of a business and the negotiation process with potential buyers. The value of positioning your business as if it's for sale [00:14:53] Highlighting the benefits of preparing and positioning a business for sale, even if the owner has no immediate intention of selling, to improve the business's overall efficiency and financials. The valuation of a business [00:21:32] Marty explains how businesses are valued based on revenue or profit, and the different factors that can impact the valuation. Growing a business through acquisition [00:29:29] Marty shares the benefits of growing a business by acquiring similar businesses, highlighting the potential for immediate growth and increased profits. Acquiring Direct Competitors or Supply Chain [00:32:32] Marty discusses the opportunity to acquire direct competitors or businesses in the supply chain to expand and strengthen your own business. Acquiring Businesses with Marketing Expertise [00:36:00] Marty explains how acquiring businesses with solid products/services but poor marketing can be lucrative, allowing you to apply your marketing expertise to grow and increase their value. Partnerships and Joint Ventures [00:39:47] Marty suggests that instead of wholly owning a business, you can enter into partnerships or joint ventures where you contribute your skills and expertise to help grow the business and earn equity in return. Determining the value of a business and long-term advisory [00:47:27] Marty talks about the common question of business valuation and offers both do-it-yourself methods and long-term advisory services for maximizing profits.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an entrepreneur and expert in eCommerce and digital marketing, Mike Begg. He co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform. The conversation tackles Amazon funnel and different advertising strategies to target customers at different stages. Capt. Marco and Mike touch on customer lifetime value, improving the customer experience, and the potential return on investment for advertising on Amazon. Mike shares valuable insights and tips for selling on Amazon, emphasizing also the importance of starting on the platform and utilizing available resources for education. Find out more about him below: Personal: Instagram: https://www.instagram.com/m1ke_begg/ Linkedin: https://www.linkedin.com/in/mbegg/ Twitter: https://twitter.com/mike_begg Business Links: Website: https://amzadvisers.com, https://goavance.com Facebook: https://facebook.com/amzadvisers Instagram: https://www.instagram.com/amzadvisers/ Linkedin: https://www.linkedin.com/company/10895001 YouTube: https://www.youtube.com/c/amzadvisers Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: Mistakes when launching an Amazon business [00:11:21] Discussion about the common mistakes sellers make when starting a business on Amazon, including underestimating the complexity and not investing enough in the platform. The marketing funnel on Amazon [00:17:16] Explanation of the marketing funnel on Amazon, including the different advertising types and campaigns for each stage. Leveraging customer lifetime value within Amazon [00:20:08] Discussion on customer lifetime value and ways to increase it within Amazon, such as the subscribe and save program and product insert cards. Qualifying for Amazon Fulfillment by Amazon (FBA) [00:21:53] Insights on how to qualify for FBA, including the storage space attributed based on sales history and the benefits of having the prime badge on listings. The Amazon Funnel [00:25:22] Learn what an Amazon funnel is and how it helps control ad placements and protect brand listings. Ad Placements and Targeting [00:25:31] Detailed explanation of different ad placements on Amazon, including sponsored products and sponsored brands. Consideration and Awareness [00:27:49] Discussion on how to get other people to consider your product and create awareness through ad placements, touchpoints, and creating brand visibility. Improving customer experience with incentives [00:33:21] How to enhance the customer experience by including incentives in product detail pages and product inserts. Opportunities for smaller brands on Amazon [00:38:39] Exploration of how smaller brands can disrupt established brands on Amazon through effective advertising and positioning strategies. The importance of high buying intent [00:40:49] Discussion on how customers with high buying intent are more likely to convert and generate a significant return on advertising spend. Services offered by AMS Advisors [00:44:45] Overview of the three programs offered by AMS Advisors: helping brands launch on Amazon, accelerating brands from $1 million to $10 million per year, and expanding brands to different markets.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews an expert in leadership communication and influence, Dr. Laura Sicola. She’s the founder of Vocal Impact Productions, and author of the book Speaking to Influence: Mastering Your Leadership Voice. Her TEDx talk, “Want to Sound Like a Leader? Start by Saying Your Name Right,” has nearly 7 million views (how cool is that?) ;-) And she has a great podcast, “Speaking to Influence: Communication secrets of the C-Suite,” which is all about the role of communication as an essential leadership skill.This conversation tackles the importance of sounding credible in various roles and the pitfalls of not considering the audience. Dr. Laura emphasizes the need to align the message with how it is delivered and the importance of branding and consistency in conveying a message. They also talk about the real significant elements in closing the deal. Her website offers a ten-week program called "Ten Weeks to Influence," which focuses on taking expertise and passion and effectively communicating it to captivate the audience. Find out more about her below: Website:https://vocalimpactproductions.com/ LinkedIn: https://www.linkedin.com/in/drlaurasicola/ Facebook:https://www.facebook.com/leadershipvoice1/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: The importance of audience and premeditated planning [00:03:54] Dr. Laura discusses the significance of considering the audience and planning ahead to achieve the desired impact. Aligning what is said with how it is said [00:05:12] Dr. Laura emphasizes the importance of aligning the message with the delivery to establish credibility and trust. The three C's: Command, Connect, and Close [00:08:10] Dr. Laura explains the three C's of commanding the room, connecting with the audience, and closing the deal for effective communication and influence. The importance of branding and audience [00:10:54] Dr. Laura discusses the importance of considering the audience and aligning one's brand with the message being conveyed. The Pitfalls of Forgettable Communication [00:20:59] Discussion on how some speakers were forgettable due to bland content, nervousness, and lack of fluency. Coaching for Future Debates [00:22:24] Advice on how to improve performance in debates, including avoiding telegraphing nerves and being more judicious in tone and delivery. The Power of Video in Building Influence [00:26:04] Importance of using videos to connect with the audience, promote personal branding, and increase recognition and engagement. The importance of being interesting and engaging [00:31:10] Dr. Laura discusses the importance of being both smart and interesting to captivate and connect with the audience. Free resources for improving communication skills [00:35:06] Dr. Laura mentions two free resources: a guide to equipment recommendations for virtual influence and a one-page worksheet called "Listening to Influence" for having sensitive conversations.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco interviews business strategist, marketing expert, AI consultant, and certified Google trainer, Joe Apfelbaum. He authored 5 books, including High Energy Marketing. As a LinkedIn trainer and strategist, Joe trains over 600 business and sales professionals on how to leverage LinkedIn each year in his online course and coaching sessions with Evyrgreenai Networking. He shares his journey of learning how to optimize websites for search engines and generate recurring revenue. Joe discusses the power of artificial intelligence (AI) in marketing and introduces his startup which uses AI to assist with LinkedIn marketing. He emphasizes the various ways in which AI can enhance productivity and lower costs in different industries. Joe also offers valuable insights on utilizing AI and encourages listeners to connect with him below:  Website: https://www.evyrgreen.com/ai/ LinkedIn: http://www.joelinkedin.com/ Facebook: https://www.facebook.com/joeapfelbaum Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: The power of recurring revenue [00:15:08] Discovering the benefits of recurring revenue and how it transformed Joe's business. Using AI to enhance LinkedIn marketing [00:17:23] Introducing a new startup that utilizes artificial intelligence to generate content and improve workflow on LinkedIn. Leveraging AI in various industries [00:21:31] Exploring the potential of AI in different industries, such as gardening, marketing, and healthcare, and the advantages it offers. Nine different things you can do with artificial intelligence [00:23:32] How to turn LinkedIn into a cash machine [00:26:16] Six strategies to monetize, get exposure, credibility, expand network, and get more clients [00:30:18] The timestamp's title [00:30:44] Living is giving and making a difference" Joe talks about the secret to living is giving and his mission to make a difference for more people. Unlimited access and support [00:31:36] Joe discusses the unlimited access and support provided by his AI tool and offers to make introductions for the listeners. Where to find Joe and his tools [00:32:49] Joe shares the links to his website, AI course, and LinkedIn profile, and encourages listeners to connect with him.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features a bestselling author, coach, and authority on credibility marketing, Michael DeLon. He is the President and Publisher at Paperback Expert who helps business owners publish a book that positions them as the expert in their respective fields. He explains how he helps business owners write books without actually writing them, emphasizing the importance of storytelling and personal connection in marketing. He also shares his journey from a job he hated to finding his passion in helping others clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue. You can also find more about Michael DeLon and his services below: Website: https://paperbackexpert.com/ Facebook:https://www.facebook.com/MichaelDeLonPaperbackExpert/ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: [00:03:09] Introduction of Michael Dillon as a guest on the podcast, highlighting his expertise in teaching business owners how to write a book without actually writing it. [00:07:56] The Journey to Finding Passion. Michael shares his experience of climbing the corporate ladder, facing reorganizations, and ultimately leaving to pursue his passion in helping small business owners with marketing. [00:09:29] Using a Book to Establish Expertise. Michael explains how he wrote a book on marketing to establish himself as an expert and gain clients, highlighting the impact it had on his business and life. [00:11:07] The Speak to Write Process Michael advises against traditional book writing and instead recommends speaking to write a book, outlining the process he created to help business owners communicate their ideas effectively. [00:13:03] The power of storytelling. Using a personal injury attorney's story as an example, Michael explains the importance of telling a unique and relatable story to connect with the audience. [00:17:10]  Using a book as a marketing tool. Michael emphasizes the need to go beyond just being an author and explains how to use a book as the centerpiece of a marketing message, including capturing emails and utilizing direct mail marketing. [00:19:44]  Building credibility with or without a book. Michael discusses the importance of building credibility and connecting with potential clients through a book, allowing them to get to know you and trust you before the first interaction. [00:22:04] Creating a magazine-style about oneself. Michael mentions that creating a magazine can be a great option to showcase credibility, although it may not have the same impact as being an author.  [00:28:41] Using automation booster with your book. Michael discusses how business owners can use automation booster to repurpose the content from their book into various marketing materials such as podcasts, blog posts, emails, and webinars. [00:33:43] Free coaching and training . Explore the free section on paperbackexpert.com for coaching, training, and webinars on marketing systems and building credibility. [00:35:08] Putting your book on Amazon. Hire Michael to get your book published on Amazon and receive support throughout the process.
In this episode of the Marketing Boost Solutions Podcast, Capt. Marco features Erin Marcus, Founder & CEO of Conquer Your Business. She is an award-winning business owner, nationally renowned speaker, author, and consultant, who has been creating business successes for nearly 20 years. Her vast corporate experience combined with her MBA business savvy, and street-smart upbringing have led her to helping entrepreneurs and organizations to expand exponentially. The discussion covers the power of incentives in lead generation and the importance of mindset in business. She emphasizes the bridging of the gap between marketing and sales and shares her expertise on genuinely getting people from awareness to sales conversations. She also covers topics about the traps in marketing strategies and the need for core processes and systems. Erin helps entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of by learning how to Be In Charge, Take Action and Get Results! Grab a spot of her Lead Generation Masterclass. Join Erin Marcus on Thursday, September 14, 2023 11:00 AM - 3:00 PM Central. Learn expert strategies and techniques to generate quality leads and increase your sales. Find out more below: Website: https://conqueryourbusiness.com/ Facebook:https://www.facebook.com/ErinMarcusConquerYourBusiness YouTube: https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab Timestamps: Lead Generation Masterclass [00:04:29] Erin discusses the importance of creating a client journey to bridge the gap between marketing and sales in a lead generation masterclass. Year of Reflection [00:10:17] She reflects on her challenging year of transition from a corporate job to entrepreneurship, experiencing a significant dip in income in 2018. The mindset challenge [00:15:32] Discussion on the difficulties of maintaining a positive mindset when starting a business from scratch. The impact of victimhood [00:16:06] Exploration of how victimhood can hold individuals back from achieving success and how changing mindset is crucial. The importance of consistent marketing [00:19:34] Explanation of how random acts of marketing and inconsistency can hinder potential results and the need for a consistent marketing strategy. The importance of starting small and avoiding overcomplication [00:27:53] Starting small and avoiding overcomplicating business strategies to achieve faster cash flow and success. Intentional lead generation masterclass [00:30:17] Announcement of a lead generation masterclass for service professionals and the importance of influencing and assisting potential clients. Creating systems and processes in your business [00:34:52] The benefits of implementing automation, processes, and teams to handle more clients and marketing strategies, and the importance of tracking and measuring processes. The Emotional Sales Conversation [00:40:42] Discussion on the importance of having emotional conversations with frustrated clients and avoiding manipulative sales tactics. Be in Charge, Take Action, Get Results [00:43:03] Explanation of the top-line approach to personal responsibility and decision-making in various aspects of life, including health, finances, relationships, and business.
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