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AnalyticsToday Podcast

Author: Jeremy Roberts and Sameer Khan

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#AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Hosted by Jeremy Roberts and Sameer Khan.
63 Episodes
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With 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than promise? You are not the only one. There are still millions of businesses that were forced to go digital without a plan or strategy. In this show, we will dissect on how to capture value from your digital transformation initiatives strategically and tactically. Join us as we review 5 keys to increase the value of your digital initiatives and provide you gold nuggets to apply to your business.
Ti's the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show, we will review our 2020 predictions and then share our insights on 2021 trends and what should we expect. Here is the list of the trends we will cover in this show: 1. Digital operations platforms (DOP) will replace ERP systems 2. Digital transformation will evolve from buzz word to reality 3. Messenger consolidation will expedite. 4. Buy button will be placed everywhere. Amazon will face fierce competition 5. Remote working adoption will accelerate employee privacy requirements and increase insider threats 6. Influencer marketing will grow rapidly. 7. VR Platforms marketing will be on the rise 8. Workplace automation is here to stay 9. Data cleansing will be automated 10. Cloud domination will take center stage 11. Live events adoption will increase across social platforms Leave us your feedback and have a happy and healthy new year. https://www.analyticstodaypodcast.com
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution. Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show: Discover hard to find relationships between marketing channels Learn the exact type of analytics required to reduce spend Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations How to develop a granular media plan? What is the ideal media mix strategy in the uncertain market? How data privacy is impacting marketers and digital leaders? Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us on www.analyticstodaypodcast.com
In this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who has touched multiple lives. In my view, this is one of the best shows we have even done if not the best. It's filled with gold nuggets for professionals from all walks of life. Here is what's included: How Bob went from being an analyst to a best selling author and CEO/founder of Acceleration partner? The secret to converting your passion into a book. The exact steps you can take to be successful when you are just getting started or if you are stuck. How a book can serve as a promotion tool and how to write one in less than 6 months? The most impactful way to overcome challenges presented by Covid19. A proven formula to improve how you do everything. Hint: Bob shares his life changing phrase. 3 ideas to elevate your spiritual, physical and emotional well being. Don't miss this show and share your feedback at www.analyticstodaypodcast.com
Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself. In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session. These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses. Here are questions we answer on this show: What are the exact steps to conduct a powerful discovery session? What questions you must ask during each stage? How to detect if your sales or marketing operations is following a streamline digital process? How to uncover gaps and opportunities across sales and marketing funnels? How to analyze gaps across your buyers journey? Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit our website: www.analyticstodaypodcast.com
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session. These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses. Here are questions we answer on this show: What are the exact steps to conduct a powerful discovery session? What questions you must ask during each stage? How to detect if your sales or marketing operations is following a streamline digital process? How to uncover gaps and opportunities across sales and marketing funnels? How to analyze gaps across your buyers journey? Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit our website: www.analyticstodaypodcast.com
In this show we had an opportunity to interview the VP of partner marketing Denise Purtzer at Clear Sale. Denise has a deep cyber security and commerce background it was exciting to learn how her company is able to help ecommerce business recover lost revenue and prevent fraud during crisis. Here are the topics we addressed in this show: What is Clear Sale and how does it helps other eCommerce businesses ? What are the latest trends in cyber security and how is Covid-19 impacting these trends? What does the job market and the opportunity looks like in the cyber security marketing? How to protect your eCommerce business during crisis? Case studies of real life businesses and much more Leave us reviews on iTunes and visit our podcast site at www.analyticstodaypodcast.com
In this show, we had the pleasure of talking to Clare Flynn who is the CEO and Founder of Essentia Analytics. Essentia is a company that specializes in arming portfolio managers, fund managers, analyst and wealth managers with behavior insights to improve ROI. Clare shares the details on how she was able to take her Wall Street knowledge to help the investment community with state of the art solution. She provides insights on how an average investor can leverage analytics to overcome personal bias. Enjoy the show and leave us feedback on ITunes. Visit www.analyticstodaypodcast.com
According to survey done by Blinds Survey, 53.8% of U.S. Tech Firms Employees are Concerned about Job Security. During these challenging times employers are forced to cut cost and layoffs are not just limited to hospitality or travel industry. The domino effect of our connected economy is now catching up with the technology industry and your job may be at stake if you are not already impacted. To help technology professionals, we have schedule a free masterclass on April 24th 2020 from 10-10:40am central time. https://thecareercoach.co/careermasterclass In this free training, we will cover: The 3 strategic actions you must apply right now to protect your job or find another job ​Unusual trends guaranteed to reshape the technology job market forever that no one is talking about it The only performance chart you need to track right now that is not the stock market or your performance assessment ​3 important signs your job will be impacted in the next 30-90 days and it is nothing to do with your company’s balance sheet Looking forward to having you on this masterclass.
What is 5G and what's all the excitement about? How will 5G change your personal and professional lives? What will be the implication of 5G to your career and how can you be prepared. In this show, we will demystify 5G and separate hype from reality. You will learn what is happening with 5G and how you can capitalize on this change. We will also share some exciting news about a live event we are hosting for our listeners using zoom conference platform. You can get more details of this live event on https://www.analyticstodaypodcast.com/events Leave us reviews on ITunes or visit our website at https://www.analyticstodaypodcast.com/events
Rarely we come across talented marketers and analytics leaders with talent is so diverse than you can't stop but think this is spectacular. In this show, we are going to interview Tiankai Feng who is a digital analytics leader at Adidas. He will share his passion for digital analytics and his amazing journey. Plus, there is an awesome surprise for digital analytics leaders. Tune in to our show at www.analyticstodaypodcast.com and leave us feedback on iTunes.
2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every parts of the business. Today, we are excited to share our 11 digital and data predictions for 2020. Enjoy and leave your reviews on Itunes and share your feedback. Here are the list of predictions: 1. Marketing and sales will continue to increase AI technology adoption. 2. Online buying will continue to put big box stores out of business. 3. Mobile messaging app users will surpass the number of social network users. 4. Video will become table stakes instead of innovative strategy. 5. The rise in cyber security threats will require new data management capabilities and innovation. 6. AI will enable more people to find work. 7. Online shopping will be labeled as an addiction. 8. Move over IOT, it's time for IOB (Internet of Behaviors). 9. Multi-cloud service providers will see bigger adoption. 10. 5G launch and adoption will make way for hologram or 3D video calls. 11. Digital and data jobs will grow by double digits.
We started our journey with digital marketing more than a 15 years ago. This was way before Facebook was invented. Basic Google search and a simple Amazon & Ebay websites were starting to get popular. Things have changed rapidly and almost everything right now touches digital. In this show we will talk about our journey from digital marketing to digital transformation. We will discuss why digital transformation is where the future is and then share our 5 part transformation initiatives.
In the final part of the 3-part series, we discuss what you need to do after you complete your interviews. Here is what you will learn: How to make sure you get an offer? The exact followup sequence you must use after the interview to get an offer. How to sense the organization in your first 30 days? Unusual 30-60-90 day plan and much more www.analyticstodaypodcast.com
In the first part of this series we discussed how to improve your resume to land the interview. In the part 2 of the "How to land a High Paying Digital or Data Job", we will discuss how to prepare for the interview process. Here are few things we discuss in this show: How to gain confidence of the interviewer within the first few minutes of your arrival. Things you should never say during your interview. How to improve your chances of getting an offer. How to position your self with unshakable confidence. and much more
Digital and Analytics are the two fastest growing industries. There is always opportunity for digit and data leaders. There are tons of jobs in the market. However, it's not easy to find a high paying job that you will enjoy for atleast 3-5 years. In this three part podcast series, we will show you how bypass recruiters and get interview calls, deliver a job winning interview and establish yourself in the new organization. This show is about optimizing your resume, creating a rock start LinkedIn profile and landing interview call.
Content is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we invited Nick Edouard who is the president and Chief Product Officer at PathFactory. Nick has spent his career identifying what type of content clicks with buyers and he went on to build a company around it. Originally called LookBookHQ, Nick's company Pathfactory allows organizations to increase content relevancy by identifying content engagement and usage using machine learning algorithms.
MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies. Here are the steps: Alignment Requirement Research Recommendation Implementation Training Governanace Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com
2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss: Content management systems (CMS) Ecommerce platforms Marketing Automation and Email Management Social Media Marketing tools CRM Digital Advertisement and Audience Management Platforms Content marketing and digital trends The source of our information is Brafton 2019 State of Content Management report. source: https://www.brafton.com
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