The Profit Minds Podcast w/ Steven Kirch

𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟭𝟲𝟯If you added up your 12 smallest clients, would they even equal your top 6?That one question is how to niche down your business without guessing. Ethan Giffin asked it about his own agency after 20 years, and the answer was no. A third of his company was busy serving clients who were too small or no longer a fit, and his team was selling about 15 different services to keep them all happy.So he niched down. Ethan is the Founder and CEO of The B2B eCommerce Agency (formerly Groove Commerce), and today his team does one thing for one kind of customer: private buyer portals for manufacturers and distributors. They say no more often than they say yes. They only need 6 new clients a year. And they win those clients by giving away almost everything they know for free."We just don't want to win every deal that comes to us." Ethan GiffinIn this episode, Ethan gives Dr. Kirch the full playbook: how to tell if you are being commoditized, how to audit your client list, why saying no makes you better for your best clients, and how he uses AI to turn a spoken brain dump into a plan his team can run with. If you feel stretched across too many clients and too many services, this one is for you.The simple client audit that showed Ethan a third of his company was wasted effort. Why his bottom 12 clients combined were worth less than his top 6. How he went from needing up to 20 new clients a year to needing only 6. The one question that tells you whether your business is being commoditized. Why his agency now says no more often than it says yes. Why $200 million companies still take orders by text message and spreadsheet. What a phone order really costs to process, $50 to $70, compared with about $5 online. Why giving away your "secret sauce" builds trust in the age of AI. How Ethan uses AI dictation to turn scattered ideas into clear plans for his team. How to get a free signed copy of Ethan's book mailed to you.

🎙️ 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟭𝟲𝟮Right now, your data is sitting in the cloud as a single unencrypted file in a single location, readable by the platform, readable by your ISP, and wide open to any hacker who gets in.Three companies, AWS, Google, and Microsoft, control 60 to 70% of the world's data. They made three promises when the cloud era started: unlimited scale, true security, and lower costs. Only one of those promises has been kept. And with AI now multiplying the speed, scale, and sophistication of attacks, the exposure is not theoretical anymore. Murphy John is the Chief Growth Officer of StorX Network, a decentralized cloud storage platform that encrypts your data at the source, breaks it into fragments, and distributes those fragments across 2,000+ nodes in physically different locations worldwide. Not even StorX can see what you store. The key stays with you, always. In this episode, Murphy walks Dr. Kirch through exactly how decentralized storage works, why the risk has become 10 times more serious in the last year alone, and what every individual, business, and high net worth person should do right now to protect their data.💡 𝐘𝐎𝐔'𝐋𝐋 𝐃𝐈𝐒𝐂𝐎𝐕𝐄𝐑:Why your data on AWS, Google, and Microsoft is stored unencrypted in a single file in a single location. How three hyperscalers came to control 60-70% of the world's data, and the promises they have not kept. The three things you should do right now to protect your data even if you never use StorX. How StorX encrypts at source, fragments the data, and distributes it across 2,000+ nodes worldwide. Why not even StorX itself can see what you store, and what that actually means for privacy. How AI has made data exposure 10 times more dangerous in the past year, 100 agents vs. one hacker. Why ransomware can destroy a company that stores data with traditional hyperscalers. How health records, financial data, and competitive business information are being weaponized. Why Cambridge Analytica was just the beginning, and what AI-powered pattern recognition means for your personal data

What if AI's greatest value isn't replacing people, but helping them do more of what they do best?Dan Winter, leadership and executive team coach and principal at Altus Growth Partners, joins Dr. Steven Kirch to explore how leaders can use AI to improve team performance, strengthen decision-making, and help people navigate a rapidly changing workplace.Dan shares why organizations need to address employee fears before implementing AI, how uncontrolled experimentation can create unnecessary risks and costs, and why treating AI like an answer machine misses its deeper potential. The conversation explores practical applications, from practicing interviews and preparing for difficult conversations to anticipating what different decision-makers care about.They also discuss how AI can help people identify blind spots, work through unfamiliar challenges, and focus more of their time on their strengths.If you're a business owner, executive, manager, or professional trying to understand how AI can support people rather than simply automate tasks, this episode offers a practical perspective on AI, leadership, and stronger teams.Dan is offering listeners a sample chapter from Growing Groups into Teams. Request yours by emailing [email protected].

🎙️ 𝐓𝐡𝐞 𝐏𝐫𝐨𝐟𝐢𝐭 𝐌𝐢𝐧𝐝𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐢𝐭𝐡 𝐃𝐫. 𝐒𝐭𝐞𝐯𝐞𝐧 𝐊𝐢𝐫𝐜𝐡 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟭𝟲𝟬Esther Stewart had a full pipeline. Her marketing was working. Qualified prospects were getting on the call. And almost every single one of them said no.She knew the offer was good. She had spent nearly a decade at Morgan Stanley coaching executives in high-ticket client acquisition and scaling a book of business that worked with ultra-high-net-worth clients and celebrities. She left corporate, invested over $300,000 mastering online high-ticket sales, and still -- the nos kept coming.Two shifts changed everything. In this episode, Esther breaks down exactly what those shifts were, why conviction matters more than any sales tactic, and what it really takes to close $15,000 to $50,000 offers in a saturated market.If you are searching for how to sell high-ticket offers with confidence, why your sales calls are not converting, or how to present a complex offer without overwhelming your prospect, this episode gives you the full picture.

Most executives hear "servant leadership" and think one word: fluff.Scott Doggett has heard that word his entire career. And every single time, he comes back with the same question: if engagement in this country has been stuck at 31% for years, and you have spent billions of dollars trying to fix it, how is your current approach working for you?Scott is the founder of the National Academy of Leadership Development, author of Priceless! See People Differently. Lead People Better, and spent 30 years at the top levels of hospitality leadership at Marriott Vacation Club, Hyatt Regency, and Holiday Inn Club Vacations. After two unexpected layoffs, the second from World Vision USA due to DOGE-related funding cuts, he came out the other side with a clarity he had been building toward his entire career. He had experienced servant leadership at scale. He had watched it produce near-zero turnover and extraordinary engagement. And he decided to take that model to the world.In this episode, Dr. Steven Kirch sits down with Scott to walk through the whole picture. They cover what servant leadership actually looks like in practice. Not warm and fuzzy, but specific and behavioral. They talk about the AI revolution and why it is returning the one resource leaders have always said they lacked: time. They cover the 31% engagement problem, why culture is not the town hall but thousands of daily interactions, and Scott's Ebenezer Scrooge workshop that takes leaders through their past, present, and future to change how they see the people they lead.Dr. Kirch also shares the story of closing an Intel factory with 800 people and how caring for those people dropped turnover from the mid-teens to under 5% for 18 months straight.This is the episode for any leader who has ever thought that taking care of people and driving results were somehow in competition. They are not. They are the same thing.