iGaming World: Day to Day

At SiGMA North America in Mexico City, Beatriz Melges, Regional Director Brazil at BetConstruct AI, joined SiGMA News reporter Carolina Vallejo to discuss sustainable iGaming growth across Latin America. The conversation explored localisation, regulation and governance, the growing role of AI across the player journey, and why operators should focus on long-term trust, loyalty and player value.Connect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree

Every online player registered and every sales agent certified: Uruguay is raising the bar for its lottery sector. Speaking with reporter Maria Fernanda Arrubla at SiGMA North America 2026 in Mexico City, Marcelo Visconti, National Director of Loterías y Quinielas, the state body that runs and oversees Uruguay's lotteries, reveals how new digital registration and identity verification rules introduced in January 2026 are reshaping operations. He explains how player data strengthens compliance, why top-level World Lottery Association responsible gaming certification is now required for all agents, and why prize payments and money flows demand constant oversight under Uruguay's state-run model.Host / Moderator Details:Maria Fernanda ArrublaGuest(s) Detail(s):Marcelo Visconti, National Director, Dirección Nacional de Loterías y Quinielas (Uruguayan Lottery), UruguayConnect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree

How is Puerto Rico building a gaming market that licensed operators can trust? In conversation with reporter Carolina Vallejo at SiGMA North America, Edgar Pagán, Deputy Executive Director of the Puerto Rico Gaming Commission, outlines the Commission's oversight of casinos, horse racing, sports betting, fantasy contests, and route gaming machines, explaining why consistent regulation draws new industry interest. He describes how the Office of Investigation and Regulation inspects businesses daily to remove illegal gaming machines, giving operators the confidence to get licensed. Pagán also shares why events like SiGMA help regulators learn from other markets and adapt best practices locally.Host / Moderator Details:Carolina VallejoGuest(s) Detail(s):Edgar Pagán, Deputy Executive Director, Puerto Rico Gaming Commission (Comisión de Juegos del Gobierno de Puerto Rico)Connect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree

In this executive interview, Ana Elizabeth Chung, Country Manager for Mexico at Novibet, discusses the outlook for Mexico’s online gaming market. She highlights gamification, loyalty programmes, and evolving digital products as important drivers of engagement, alongside changing payment preferences. Chung explains the continued relevance of cash deposits through OXXO Pay, the importance of SPEI, debit and credit cards, and the growing role of e-wallets. She also discusses rising user expectations for immediate payments and withdrawals. Finally, Chung outlines how regulatory compliance can provide operators with a competitive advantage by strengthening trust, security, and customer experience in an increasingly competitive Mexican market.Connect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree

Sports data and technology are transforming the way fans watch games, place bets, and engage with their favourite teams and athletes. In this interview, Guilherme Buso, Head of LATAM at Genius Sports, discusses the growth of in-play betting, the increasing demand for customised markets and player performance bets, and the importance of fast and reliable official data. He also explores the use of real-time statistics and augmented reality in broadcasts, as well as collaboration between operators, leagues, federations, and regulators to protect sports integrity.HostJulia Moura, Reporter, SiGMA NewsGuestGuilherme Buso, Head of LATAM at Genius Sports.Connect with the iGaming community: SiGMA World Official: TikTok, Instagram, Facebook, Twitter | Linktree