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YouShouldTalkTo is a podcast for busy marketing leaders who are looking for support and tips on getting sh*t done. In each episode, Daniel Weiner interviews marketing leaders and discusses their experience, successes, and failures around hiring agencies. Daniel helps uncover the challenges with successfully integrating internal and external resources, and pinpoints effective ways to find and choose the right agency partner.
43 Episodes
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In this episode of "YouShouldTalkTo," host Daniel Weiner chats with Nicolle DuBose, CMO of Playa Bowls. Nicolle has an incredible wealth of industry knowledge and joined us this week to shed light on the importance of staying connected with customers and adapting to the ever-changing landscape of technology. And we’re not just talking about AI! Automations are becoming a bit too distracting. It’s time to prioritize our team over all these new technologies. Nicolle emphasizes the value of...
In this episode, Jessica Garrett, Chief Marketing Officer of Zone & Co., shares why we should get back to basics and her horror show of an agency experience...prior to finding YouShouldTalkTo :)Jessica hired an agency to build a whole new website for her company, and when they ignored their own mistakes, they expected her to pay for it! Nowadays, Jessica has had more experience asking her colleagues for recommendations when it comes to hiring an agency. And every single time she asks, the...
In this episode, Kim Morales, Senior Director of Brand Marketing at Miller's Ale House, joins our host Daniel Weiner. Kim shares some advice for agency owners, her thoughts on in-person vs remote work, and insight into the future of TikTok. Kim assures us that these turbulent times are manageable. She encourages marketers to keep their consumers at the heart of everything they do and that focusing on the consumer is the most important business strategy in any climate. Daniel agrees...
In this episode, Rachel Smith, VP of Marketing at Sky Zone, joins our host Daniel Weiner. Rachel shares insights from her journey from being a radio host to her current role in marketing, reflects on changes in consumer behavior throughout her career, and why you shouldn’t take things personally in this industry. Their conversation kicks off with Rachel's observation about the shift in marketing strategies companies need to make to reach younger generations. She advocates for more sincer...
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Brandy Blackwell, VP of Marketing at the Another Broken Egg Cafe. Brandy is a strategic powerhouse all about optimizing her marketing strategy in 2024 and beyond. Marketing has changed drastically in this post Covid world and one of the things Brandy noticed is that people are aging into their social media platforms. Boomers and Gen Xers are on Facebook. You can’t even find a 20-something-year-old on Facebook. And 20 somet...
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Erin Levzow, CMO of the Museum of Ice Cream. Erin shares all the ins and outs of being a CMO for a company that sells joy. Erin says that one of her favorite things about marketing is that it can be incredibly algorithmic. She can take a look at the data and know what she needs to do based on their findings. If the audience does this, she’ll do that. And she finds that she can be more creative with this mathematical thinkin...
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Monica Fleury, CMO of 100 Coconuts. Monica tells us all about the changes coming to the marketing industry. She’s provided profound insights into the ever-evolving landscape of marketing, including the fact that customers care about what brands care about. Customers want to know what a brand stands for and if they can align with their values. 100 Coconuts, for example, prides itself on authenticity and sustainability. While...
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She shares a particularly traumatic story of working with an agency that was way in over their heads and resulted in the company’s website crashing right in the middle of a product launch. While it was a traumatizing experience, Jenkins says that the event ...
In this episode of You Should Talk To, host Daniel Weiner sits down with Helen Piña, the VP of Marketing at White Cup. Helen dives deep into the world of CRM solutions tailored specifically for distributors. She emphasizes the significance of having a CRM that addresses the unique needs of distributors, given the vast array of generic CRM options available in the market.Helen passionately shares her belief in the importance of product marketing. She argues that a strong product marketing foun...
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Jami Horowitz, the VP of Marketing at Surcheros. Jami emphasizes the importance of prioritizing needs when seeking partnerships and offers insights into the evolving landscape of agencies. She believes that while agencies are abundant, finding the right fit is crucial for brands. Jami also dives into her role at Surcheros, a growing brand with a unique niche in college towns. She discusses the shift from Quick Ser...
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Robert Berris, the Chief Innovation Officer at Brightwell. They cut through the noise and get real about the challenges and opportunities in innovation. Berris brings a fresh take on co-creation, emphasizing the need for client collaboration from the get-go.The conversation shifts gears to the often-dreaded RFP process. Both agree it's broken. Berris offers a no-nonsense approach: no decision-maker in the room, no proposal. It's...
In the latest episode of YouShouldTalkTo, host Daniel Weiner engages with Matt Kobach, the VP of Marketing at Slice. Matt demystifies Slice, highlighting its distinctiveness from other delivery giants like Uber Eats and DoorDash. He emphasizes the critical role of understanding the customer and the product in successful marketing.Matt shares insights from his professional journey, touching on the importance of taking pride in one's work. He recalls his days as a golf caddy and lawn mower, dra...
In the latest episode of YouShouldTalkTo, Daniel Weiner sits down with Jason Moskal, the SVP of Marketing at Randstad. Jason dives deep into the evolving landscape of consumer sentiment. He sheds light on how many brands, despite their efforts, seem to be missing the mark in truly understanding their customers.Jason emphasizes the pitfalls of the "me too" approach in marketing. He believes that to truly resonate, brands need to be in tune with the unique needs and desires of their audience. I...
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Jeff Perkins, the CMO of Greenlight Guru. Jeff shares his unique insights on the role of specialized agencies in marketing. He advocates for their use in specific tasks but also sees potential in their ability to tackle diverse projects.Jeff, however, cautions against the idea of a truly full-service agency. He argues that the complexity of marketing makes this an unrealistic expectation. It's a candid take that challenges conve...
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Tom Spaven, VP of Marketing at goodwipes. Tom shares his candid perspective on the marketing industry, asserting that everyone is essentially "winging it" due to the constant changes and challenges in the field. Instead, he encourages marketers to be more creative and to stand out, likening it to being the "purple cow" in a field of regular cows.The conversation takes a deep dive into the current economic climate and its im...
In this episode of YouShouldTalkTo, host Daniel Weiner sits down with Kaylin Durham, Chief Marketing & Digital Officer of Aaron's and BrandsMart USA. Kaylin shares her journey from being an "agency rat" to leading marketing for two major brands. She discusses the shift in consumer behavior over the years, emphasizing the increased expectations of shoppers for curated and personalized experiences.Kaylin also delves into the importance of agency partnerships in marketing. She talks about th...
In this episode, we dive into a rich discussion with marketing maven, Tara Robertson, exploring the landscape of modern marketing. Tara shares her insights on the importance of customer research, asserting that understanding your customer's pain points is paramount to creating effective marketing strategies. She emphasizes the value of data-driven decisions and highlights the crucial role of strong client-agency partnerships.As the conversation progresses, Tara articulates her excitement abou...
In this episode, host Daniel Weiner invites Jamie Walker, EVP, Marketing of Keyfactor, to discuss the journey and success of her digital marketing agency. Jamie shares her experiences on how Keyfactor has thrived in a competitive market and emphasizes the importance of building trust with clients, ensuring data privacy, and being transparent in their operations.The conversation delves into the unique challenges faced by digital marketing agencies and how Jamie has tackled them head-on, making...
Developing a successful client-agency relationship takes time and dedication, and it requires open communication, transparency, and mutual trust. But above all, a client-agency partnership is a two-way street. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Bryan Law, the chief marketing officer of ZoomInfo. They talk about what it takes to create a strong partnership, how both parties can work together on making a client-agency relationship work, and the ...
Too many clients report negative experiences with external agencies. And whether that's because of communication hurdles or poor quality of work, agencies often get a bad reputation. But do all of them deserve to get a bad reputation? In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Ashley Remstad, the VP of Marketing at Homebot. They discuss the benefits of working with agencies, explain why trust is necessary, and share tips on creating authentic relation...
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