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Authorpreneurs Unleashed

Author: Kathryn McClatchy

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Demystifying the Business of Writing. Join us each week as we explore the challenging world of being an author & entrepreneur! From bestselling authors to up-and-coming newcomers, our diverse guests will provide unique insights on branding, marketing tactics, staying productive & focused - plus so much more. Be part of a vibrant community committed to helping all writers succeed in their creative endeavors!
52 Episodes
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Join podcast host Kathryn McClatchy and her guest, Elaine Canyon, as they discuss what authors need to know about Cover Designs, whether they are DIY or working with a graphic designer. Elaine also shares how she leverages her complex neurodivergency to become her secret weapon as an author and graphic designer.Elaine Canyon lives in Central Utah, as close to the Mountains as she can with her husband and family. A Graphic Designer by trade, she took her hobby for Fanfic writing to working on ...
With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers. In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR. Michelle gives insights ...
Grab a cup of tea (or coffee) and listen to Kathryn McClatchy's interview with Quentin Irey, where they delve into the world of web design, especially when it comes to the needs of solopreneurs like authors.Quentin, a writer who shifted from words to web design magic, shares his personal journey and unpacks the different flavors of popular DIY platforms like WordPress.com, Wix, and Squarespace. Feeling lost in the techy woods? No worries! Quentin acts as your friendly guide, helping you...
Join podcast host Kathryn McClatchy and her guest, Sarah Gamez, as they discuss how authors and writers can use current skills and tools to diversify their income while working toward the goal of supporting themselves with their writing.Where to find Sarah Gamez and Romancing the Story online: LinktreeResources mentioned in this episode:Antifragile: Things That Gain from Disorder by Nassim Nicholas TalebRomancing the Story Ep 59 - Creating Compelling External Conflict for a Captivating S...
Join podcast host Kathryn McClatchy and her guest, Ynes Freeman, as they discuss how authors and writers can use mindset shifts to manage their time better in order to build a successful business. Learn the power of play, creativity, and priority for creative entrepreneurs.With her background in traditional publishing, including editing, audience marketing, and management, Ynes has guided numerous authors on the path to publishing with kindness and encouragement. Ynes is the founder of s...
Kathryn and JoLynn talk about how to face restarting a project after life interrupts, changes in the podcast and it’s future, how AI is affecting the creative world and digital media marketing updates. Resources Mentioned:AU epSubstack with Alex HollandBoost Creativity through Mindfulness & Journaling with Walter MasonMindset and Imposter Syndrome with Stacy BrookmanOther ResourcesNeverwhere by Neil GaimanCoaching with Stacy BrookmanThe Long March Home by Tosca LeeAll the links for A...
Hear how two authors, Kathryn McClatchy and Lynne Golodner, have navigated the often-tricky path of career pivots and learn their tips for branding yourself as an author. Plus some great advice on incorporating brand marketing into your author platform!Where to find Lynne:lynnegolodner.comYour People Marketing& Messaging for AuthorsMake Meaning PodcastScotia Road BooksResources from today's episode:Outlander Series by Diana GabaldonWilderness Series by Sara DonatiLove at 350° by Lisa Peer...
Learn how your writing style and preference towards discovery drafting or outlining can influence other areas of your life - from the latest episode of Authorpreneurs Unleashed podcast. Find Kathleen Baldwin online:kathleenbaldwin.comTwitterGoodReadsResources mentionedThe Pilot's Pen, Night WriterStory: Style, Structure, Substance, and the Principles of Screenwriting by Robert McKeeKathleen’s online class: Scene and Sequel, Super Powered Writing ToolSave the Cat! Writes a Novel by Jessi...
Writing books and making money writing books are two very different things. And in between those things are bills, groceries and family. While being a starving artist is romanticized in movies, it isn’t the goal for authorpreneurs. Kathryn made a call to the owner of ConspireCreative.com- Sharonon Woodhouse- an author, author coach, business consultant, and book publisher with over 25 years of experience in Independent book publishing.In this episode, Sharon Woodhouse teaches us a...
Around here, community is a big deal. We are constantly talking about how to grow, enrich and serve author and writer communities. There are many benefits to being part of a community, with accountability being one we haven’t explored yet. Whether it is to keep your goals on track or to make sure you are exercising self-care, accountability can be a crucial tool in the authorpreneur's tool belt.In this episode, Kathryn talks with USA Today best-selling author Danika Bloom as she explain...
Substack with Alex Holland

Substack with Alex Holland

2023-07-2301:10:17

Kathryn has often said that Email newsletters should be your #1 tool in your marketing toolbelt and that it has the best ROI. In this episode Alex Holland teaches her the basics of a newer, hybrid platform that is not only a fantastic email newsletter client, but also allows for your content to be repurposed into a blog- without doing twice the work.Alex Holland is a former journalist who covered stories on location in both South America and India, founded the first Tea Pub and is the f...
Learning how to leverage email marketing tactics and build a meaningful community is an essential part of being an author. Gain insight into the process from podcast host Kathryn McClatchy's conversation with author and marketer, Liana George, owner of The Author’s Write Hand. Get actionable ideas for what to write in your newsletters!About our guestLiana George is a sought-after speaker, blogger, podcaster, and author with deep Texas roots. The three books in her Hopeful Heart Series, Perfec...
Kathryn and Carolyn Choates discuss how authors can create and nurture fan bases and run successful sales campaigns by using email funnel sequences.Find Carolyn Online:Marketing ServicesFinancially Free AuthorFacebook financiallyfreeauthorsYouTubeAuthor Page:Robin Madison BooksTwitterGoodReadsAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Learn more about Unleashing the Next Chapter, Authorpreneurs Unleashed, and Kathryn at UnleashingTheNextChapter.com. Find all...
Kathryn and Dominick Rolandelli discuss what authors can learn from filmmakers about storytelling and editing. Join this late-night conversation to unlock the secrets of becoming an authorpreneur.As a follow up to the conversation, Kathryn interviews Authorpreneurs Unleashed Audio Editor and producer JoLynn Elkins to get the podcasting perspective on storytelling within the confines of a medium.Dominick Rolandelli on IMDbResources mentioned:Calvin and HobbsBased on a true story: A Memoir by N...
Join digital marketing specialist, Kathryn McClatchy, as we discuss the power of email marketing for authors. Learn the strategies to better engage your readers and increase sales - let's get started unleashing the perfect email strategy!David Gaughran Email Marketing Secret WeaponEmail Tool TesterThe Creative PennMailerLite AcademyEmail Marketing LawsThe Fundamentals of GDPRUK LegislationBryan Sanderson book listAll the links for Authorpreneurs Unleashed and Unleashing the Next Chapter: Lea...
Discover the power of adding subplots to your stories. Join Authorpreneurs Unleashed as author Amanda Arista, SMU Creative Writing Program Graduate & Instructor shares her writing strategy for a captivating and vibrant story. Tune in now and make your characters more dimensional!Amanda Online:amandaarista.comGoodReadsTwitter @Pantherista FacebookPinterestResources Mentioned:The Better-Faster Academy with Becca SymeSMU Creative Writer ProgramNeil GaimanAll the links for Authorpreneurs Unle...
Tune in to this week's episode of the podcast, as we hear from New York Times Bestselling author Tosca Lee about her success across multiple genres, and discover how you can apply her writing strategies to build your own writing career.Tosca Lee is the New York Times bestselling author of 12 novels, including The Line Between, The Progeny, The Legend of Sheba, and Iscariot. Lee's work has been praised across genres as diverse as Historical Fiction, Christian Suspense, Dystopian, Medical...
In this episode, Jennifer Hilt, author of 24 novels in multiple genres, AND the author of the Tropes Thesaurus series explains what tropes are and demonstrates how they are used in some of Kathryn’s favorite books. Jennifer and Kathryn then discuss how you can use tropes to improve your plotting, pacing, and marketing.Where to Find Jennifer Hilt Online:https://www.jenniferhilt.com/Amazon Author PageGoodReadsTwitterInstagramFacebookAll the links for Authorpreneurs Unleashed and Unleashing the ...
Kathryn delves into Vella with fantasy author Nikolai Wisekal who was an early adopter of Vella and is active in the Vella writing community. Join them as they discuss serialized writing & publishing, including best practices for using Vella as part of your writing and marketing strategy.Find Nikolai Wisekal online:nikolaiwisekal.comLinkTreeGoodReadsAmazon Author PageFacebookTikTokInstagramResources mentioned in this episode:Kindle VellaPro Writing AidSudowriteLinktreeMetricoolHootsuiteCa...
This episode starts a six-part series on marketing and writing strategies. Kathryn McClatchy and producer JoLynn Elkins discuss market research, engaging your VIP fans and email list, and using your community as a focus group to get actionable insights for creating (or refreshing) your marketing plan, and more. While Kathryn is the primary host, every month or so Producer JoLynn Elkins switches out her editing chair for the role of interviewer to delve into Kathryn’s kno...
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