Inside Job Boards and Recruitment Marketplaces
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© College Recruiter, Inc. | All Rights Reserved | 2022-23
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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both.
Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.
110 Episodes
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The Internet brought with it countless changes to society. For example, employers no longer control their employer brand. If past, present, and future employees are largely in control of your employer brand, your job posting ads and other marketing materials be authentic.
But job ads from those looking to steal the data of those interested in working for you have also made authentication important. So, now, it isn't just important that you honestly communicate what it is like to work for you, but also important that candidates trust that the entity that posted the ad is actually the entity doing the hiring.
Today's guest, Sean Horton of JobsInLogistics.com, shares with cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site the impact on the family of niche job boards his company operates from the increased need to be authentic and authenticated.
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What do you get when you combine the American Thanksgiving Day holiday and three podcasters? Some bad jokes about turkey...and a few great takeaways.
What you also get is a robust discussion with guest William Tincup of WRKdefined, a new network for work-related podcasts; Peter M. Zollman of AIM Group (Marketplaces / Classifieds); and Steven Rothberg of College Recruiter job search site.
In addition to some jokes about turkey, we discuss what works well for job boards and recruitment marketplaces that have podcasts targeting employers, candidates, or both. What content should they focus on? How many minutes long should they be? Should you also post excerpts to social platforms like TikTok?
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The re-election 1.5 weeks ago of Donald Trump was a shock to some, a relief to others, and sure to bring changes to the U.S. and global economies, therefore hiring, and therefore our job board / recruitment marketplace industry.
In today's episode, guest Joseph Stubblebine of Lensa and cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter discuss what leaders in our industry should expect over the coming months and years. Some, they believe, will be negative, some positive, and a lot uncertain.
The election was consequential and today's episode will help our listeners better understand its ramifications for our industry.
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JobGet today acquired SnagAJob, its 3rd acquisition in 18 months.
JobGet is an app-first platform for quickly hiring hourly workers. In that niche, speed is key.
SnagAJob was founded 25 years ago and was the largest hourly worker site in the U.S. with 100 million profiles of hourly workers. In our interview with JobGet's CEO, Tony Liu, he acknowledged some overlap between users but indicated that much of the data that Snagajob had on those users was not also possessed by JobGet and that roughly half of the users in Snagajob's database do not appear to be duplicative. So, although the deal seems on the surface to be designed to eliminate a direct competitor, there are great opportunities to create a one plus one equals three.
Cohosts Peter Zollman of AIM Group and Steven Rothberg of College Recruiter are grateful to Tony for making time for the interview on what surely was a busy and momentous day for JobGet.
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Another week, another fine...and another lawsuit.
Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter get together for a little one-on-one episode to talk about some newsworthy legal matters impacting the two biggest players in our industry.
First, we talk a little about Indeed being sued for patent infringement. Whether the lawsuit has merits or not is unknown at this point, but neither Peter nor Steven seemed to feel that it worthy of getting worked up about. Pun intended.
More interestingly, Ireland fined LinkedIn for ad-related privacy violations and it appears likely that Microsoft, the parent of LinkedIn, not only expected the fine but set aside more money to pay for it than needed and has already pledged to do what is needed in order to be compliant. With 190 privacy laws globally, it wasn't all that surprising to your cohorts that a global player like LinkedIn got its hand caught in the cookie jar.
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Depending on who you talk with, artificial intelligence is either the best thing for the job board industry since sliced bread or one of the four horsemen of the apocalypse.
Today's guest, Yazad Dalal of Joveo, discusses AI differently. Yes, it is a game-changer for employers, talent acquisition vendors, and others. However, its impact isn't all that different from the impact of other technologies when they were new.
Our regular cohost, Peter M. Zollman of AIM Group, is off today. Joining us as guest cohost is Julie Sowash, Executive Director of Disability Solutions and one of the new owners of the Job Board Doctor consultancy group. Our other regular cohost, Steven Rothberg of the College Recruiter job search site, also joins the conversation but seems focused on cranberry juice.
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The newly combined organization of Monster + Careerbuilder has apparently undergone a round of layoffs. Information is sketchy so far, but it appears that at least several people in sales- and partnership-related roles have lost their jobs.
In other news, Indeed has sued ZipRecruiter after employees of ZipRecruiter apparently posted to LinkedIn and otherwise communicated with customers of Indeed information that may have been misleading. Indeed alleges that ZipRecruiter mischaracterized a recent change by Indeed that was designed to prevent employers from posting for free multiple versions of the same ad.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this breaking news episode to learn what we're learning in real-time.
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This spring, in what felt like a Back to the Future moment for veterans of job boards, the Jobster.com brand was reborn.
The original Jobster was founded in 2004 in Seattle, Washington, USA and led by Jason Goldberg. It raised $50 million, which was an eye-popping amount of money at the time. It attempted to combine the best of social media, which was in its infancy at the time, and job boards, which weren't much older. Within a couple of years, Jason departed, mass layoffs commenced, and the once darling became obscure.
Cohost Peter M. Zollman of AIM Group is unavailable today but our other cohost, Steven Rothberg of College Recruiter, is joined by Jeff Dickey-Chasins, formerly known as The Job Board Doctor, and who still does some consulting when he's not busy being retired.
We ask our guest, Vincent Cruz, why his Dutch company acquired the Jobster brand, what is the business model, who they compete against, and what the future looks like.
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Tom Wood of The Hub is our guest today to help us separate fact from fiction: are job seekers actually using AI to apply to a massive number of jobs, or is that mostly urban legend? Hint: the truth is somewhere in between those two extremes.
Cohost Peter M. Zollman of the AIM Group was unable to join us for today's episode and so Tom spoke with our other cohost, Steven Rothberg of College Recruiter. Together, they dig into the massive changes to the job market over the past handful of years, how that affects candidate behavior, and how easy apply, AI, and other technologies are fueling even more change.
Tom and Steven conclude by looking out a couple of years. What changes would Tom like to see to how job boards, recruitment marketplaces, and others operate?
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Dr. Julius Probst of Appcast and The Stepstone Group joins the podcast today to talk about how the labor markets impact job boards and recruitment marketplaces.
He explains why we don't want labor markets that are cold, which most of us easily understand, but also why we don't want labor markets that are red hot, which some of us might not understand as well. We also get into a discussion about the differences between the labor markets in the European Union, United Kingdom, and United States of America and how those impact our businesses.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this strategic discussion with one of the world's foremost experts on labor markets so that you'll be better equipped to make preparations for what might be coming months or even years from now.
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Marty Aghajanyan, Founder and CEO of JBoard, is today's guest.
We talk about when new or even existing job boards should use off-the-shelf software from any of a couple of dozen providers, one of the most popular of which is JBoard, and when it makes more sense for them to build and maintain their own software.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this episode that should be of particular interest to those looking to get into the industry, those who recently entered the industry, and even some who have been in the industry for many years.
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Virtually every site that buys or sells traffic on a cost-per-click (CPC) basis does so by pulling candidates into their site, programmatically distributing jobs to other career sites, or some combination of the two.
Today, cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter interview Tracey Parsons, the founder of Flockity, which is taking an entirely different approach. Instead of buying traffic from other career sites, it pays influencers -- many of whom are ordinary people whose friends and family trust them -- to share job postings they think will be of interest to their friends and family.
Tracey is an industry veteran and flocking interested in partnering with more traditional sites that are looking for a new way of serving their customers.
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Today's guest, Dylan Buckley of DirectlyApply, joins us from London, U.K. but their business only serves the U.S. market. Even more unusually, they're an aggregator that doesn't distribute jobs to other job boards, so they aren't engaged in the typical arbitrage model that virtually all other aggregators are. Oh, and there are only six employees, they have no salespeople, they've taken on virtually no investment, and they're profitable.
So, what's the secret sauce for DirectlyApply? In short, focus on building the best possible product, meaning doing a really, really good job of matching candidates to jobs. Do they think that their model is superior to those of more traditional aggregators that both buy and sell candidate traffic?
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we talk with Dylan about their model and where he sees the business growing over the next few years.
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It's always great to see great things happening to great people. On today's episode, we learn more about that happening.
Viewers may know Julie Sowash as the Executive Director of Disability Solutions, Co-Founder and CEO of Catch 22 Consulting, or wife of Chad Sowash. Viewers may also know of Chad as Co-Host of The Chad and Cheese Podcast and Co-Founder and President of Catch 22 Consulting. But what they likely don't know is that Catch 22 just acquired JobBoardDoctor LLC from Jeff Dickey-Chasins.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter for this breaking news episode to learn what's next for JobBoardDoctor, Jeff, and the Sowashes.
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Industry veteran, Christopher Campbell of Reticular Media, joins us today for an episode that will be of great interest to any job board / recruitment marketplace that sends bulk, commercial emails such as job match alerts.
Sending thousands, tens of thousands, or even more emails a day is massively challenging as the rules from Gmail and other email service providers (ESPs) are constantly changing, as are the best practices for ensuring that your emails get into the inbox, opened, and the job ads clicked on.
Cohost Peter M. Zollman of AIM Group wasn't able to join us for today's episode, but cohost Steven Rothberg of College Recruiter discusses with Chris his three tips for ensuring success plus a bonus recommendation at the end.
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What do failed retailers K-Mart and Sears have in common with Monster and CareerBuilder? In both cases, you've got organizations that were large, vibrant, and dominant but gradually faded until their owners decided that combining them was somehow a great strategy.
Today, global staffing company, Randstad, announced that it was ceding majority ownership of its Monster property through some kind of vague "combination" of the two job board organizations. Is this an acquisition? Apparently, no. Is this a merger? Apparently, no. Is this a joint venture? Apparently, no.
Interesting, the same announcement was not made by Apollo Group's CareerBuilder, which cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter have some fun with.
Tune in to learn what we know, and also to hear which one of us is stunning and which one is unsurprising.
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Cohost Peter M. Zollman of AIM Group is back from his well-deserved break and discusses with Cohost Steven Rothberg of College Recruiter whether job boards and recruitment marketplaces are all seeing reduced revenues coming out of the pandemic, to what degree, why, and whether that's temporary or permanent.
The gents also discuss what sites should be doing now as we head into the summer and, for many, a time when business slows down.
Oh, and if you think that Peter and Steven see eye-to-eye on all of these topics, well, think again. No fists are thrown, but there is some disagreement.
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Our illustrious Cohost, Peter M. Zollman of AIM Group was traveling back from Europe to his home in Orlando, Florida today and so our other Cohost, Steven Rothberg of College Recruiter, was left to his own devices. Fortunately, no one was injured, or at least we didn't receive any such reports.
Today's guest is Evan Herman of HRmanomics, which provides fractional, on-demand recruiting support to employers but, more importantly for our discussion, sales and other advisory services to talent acquisition technology companies including job boards a/k/a recruitment marketplaces.
Join us as Evan and Steven talk about the importance of understanding the problem that your customer is trying to solve, whether they're a recruitment agency or employer. Evan also shares with us what those problems typically are.
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Our Cohost, Peter M. Zollman of AIM Group is on a well-deserved, Italian vacation but fear not: his regular Cohost, Steven Rothberg of College Recruiter, is joined for today's episode by Chris Russell of RecTech Media and Guest Jim Stroud of SourceCon.
Most in the world of job boards and recruitment marketplaces know that some of their employer users are sourcers and other recruiters, but it may not be all that obvious just how differently those two groups use our sites. Jim defines for us what a sourcer is, how they use our sites, and the products we should offer to them if we want to win their business in this new age of artificial intelligence.
His answer to that last question may surprise you.
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A Glassdoor just user reported that it displayed her name beside her employer reviews despite her desire to be anonymous.
Did Glassdoor deliberately display her name? Was it user error? Was there a technical snafu? We don't know. But it seems likely that Glassdoor's acquisition of social networking site, Fishbowl, has caused it to collect personally identifiable information (PII) directly from its users and indirectly from unnamed, third parties. And that data is now accessible via subpoenas and hacks.
Join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter as we learn from Aaron Mackey, attorney with the Electronic Frontier Foundation, about how Glassdoor might be shifting from being a powerful privacy advocate into a potential source of very sensitive information about its millions of users.
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