Inside Job Boards and Recruitment Marketplaces

On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, we're joined by Kelly Gorfine of Horizon2Media, which 10 months ago acquired aggregator Zhejiang Jiuerjiu Chemicals Co.,LTD, and Christopher Campbell of Reticular Media. Together, they walk cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group through JuJu's history, its decline, Kelly's decision to acquire it, and how its business model will and will not change. Some of what won't changed might surprise you, and some of what will change will almost certainly surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices

New sites in our industry often face a chicken-and-egg problem: do you need meaningful candidate engagement before you can get meaningful revenue from employers, or do you need meaningful employer engagement before you can get meaningful traffic? Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Timothy Makalinao of Bandana, a new job board based in Brooklyn, New York that cracked the secret to building massive organic traffic without first winning a massive employer engagement. How? By using LLMs and other tech to create a superior candidate experience and really, really understanding the nuances of its local markets. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss with Tim his family's immigrant success story, the origins of Bandana, and what's next in this inspiring story. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's Inside Job Boards and Recruitment Marketplaces Podcast is a little different than what we usually do. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss the content creators we follow to keep up with developments in our industry. In alphabetic order, they include Heather Bussing, Kate Bischoff, Joel Cheesman, Gerry Crispin, Jeff Dickey-Chasins, Adam Gordon, Chris Hoyt, Jon Hyman, Jeanette Leeds, Hung Lee, Chris Russell, Chad Sowash, Julie Sowash, John Sumser, and Kevin Wheeler. Oh, and each other. Some publish e-newsletters, others podcasts or webcasts. Some do more than one. Some are available for free. Others cost money, but are well worth it. Who did we miss? Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's Inside Job Boards and Recruitment Marketplaces Podcast, we dive into an issue that impacts almost every site to some degree: fake jobs, candidate profiles, or both. Fraud prevention and scam investigation consultant JAY JONES is the owner of The Profiler Protection Service. And he's a man on a mission to protect all of us, including his job board and candidate clients, from fraud. For example, he helped Teal get 150 fake jobs removed from LinkedIn (see https://www.linkedin.com/posts/jonesdoyoucopy_theprofiler-activity-7407362764278632448-ftVr ). Together with cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds), we learn how to find the fraudulent content, the impact it can have if left unchecked, why our industry is vulnerable to it, and how to get it removed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Charney, principal analyst for industry and markets for Kyle & Co. and executive editor of Mediabistro, is our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast. Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds) talk with Matt about the significant shift by the biggest sites in our industry to the use of AI to, hopefully, better match candidates with jobs, and the inability and fear of smaller players to even fight let alone win that battle. Matt believes the smaller players already and will increasing have advantages, and we discuss those. We also dive into the article he wrote months ago for the Transform Blog about the impact AI is having in the workplace and how none of the workers knew on which job board they applied through. Learn more about your ad choices. Visit megaphone.fm/adchoices

The need to collect and use disposition data has massively increased as recruitment advertising has moved from newspapers to traditional job boards to job boards which are largely performance-basis. But disposition data can mean differ things, and the ways of collecting and using it differ too. Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Jennifer Johansson, the founder and CEO of Placed. Since its founding in 2016, it's grown from being a UK-based app focused on frontline hiring to also helping employers with non-frontline roles and also in Germany and the United States. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Jennifer why Placed collects and uses data such as applications, interviews, offers, and even hires and where it can be a challenge to do so. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our industry has existed for more than three decades, yet a still undervalued element of it is the data that almost any job board of any size possesses. And we're not talking about resumes / CVs. We're talking about the job postings. Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Patrick Martinchek of JobFront.io, which uses AI to scrape, enhance, distribute, and otherwise manage job data at scale. It's customers include job boards but, more interestingly, organizations who recognize that job data reflects problems and opportunities faced by the employers and might impact their financial prospects. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Patrick use cases for the data, some of which have become economically viable because of the plummeting cost of using OpenAI and its competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's been an widely held belief that users of ChatGPT and other LLMs are better informed and deliberative before clicking to visit a consumer site to buy a product or even apply to a job. That belief seems to be wrong. Today's guests on the Inside Job Boards and Recruitment Marketplaces Podcast are Maximilian Kaiser of Grips Intelligence and Dr. Prof. Christian Schulze of the Frankfurt School of Finance & Management. Together, they just published a paper at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 , which shows that traffic from traditional sources such as job boards and Google convert at a much higher rate than traffic from LLMs, although the gap is narrowing. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site ask why traffic from traditional sites converts better, if the impact on career sites differs from shopping sites, and how long it will take for the gap to disappear. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast features a discussion on data and connectivity, both in terms of how job boards have used those as well as how, in the age of AI, they can and should be. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site are joined by Pietro Manenti of HrFlow.ai, which is on a mission to make AI and data integration pipelines a commodity. If your use of data is largely about optimization, that's great, but this episode will help you see how much more you can do with the same data. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our cohosts, Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group get together for an episode with a few tricks and, hopefully, a lot of treats. They talk about what they learned on the fall conference circuit, and it was a lot. Peter discusses promising demos of new AI-powered hiring systems being rolled out by Indeed, LinkedIn, and other giants of our industry. Steven agrees with the promise of those outliers, but focuses more on what the small- and medium-sized players admit about their use of AI when off-the-record and how none of the systems works well unless both the employers and the candidates massively improve the data they're feeding into the systems in the way of job ads and resumes / CVs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is John Marino, the cofounder and CEO of Mashalot AI, a very new entrant into our space with a very different business model. John's vision for the new venture was born out of the frustration that he and his 19-year-old son experienced when applying to jobs on some of the largest job boards. The idea was to use AI to automate the search and application process and, instead of charging employers to advertise their job openings, candidates would pay. As a result, the site targets candidates with more money than time. So far, postings come primarily from Indeed, LinkedIn, and ZipRecruiter. John tells cohosts Peter M. Zollman of the AIM Group and Steven Rothberg of College Recruiter job search site that they're not scraping postings but, instead, using a third-party who has authorization from the job boards to feed their job postings to Mashalot AI. Who that third-party might be is unknown to your cohosts at this time, but let us know in the comments below if you have any guesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, cohosts Peter M. Zollman of the AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site talk about how buyers and sellers of job boards and other businesses go to conferences not just to learn about mergers and acquisitions, but also create those opportunities. Peter talks about some of the great people that he just saw at HR Tech including George LaRocque, Sarah White, and Mark Feffer. Our cohosts also talk about some of their favorite conferences such as RecBuzz, Job Boards Connect, TAtech, RecFest USA, Unleash, SHRM National, SHRM Talent Management, ERE, LinkedIn, and Indeed. Agree? Disagree? Any we missed? Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Bill Richards of WJR Advisory. Bill has worked for several, leading job boards including Indeed, eFinancialCareers, and Reed.co.uk and now advises others, including some new entrants into our space. Cohosts Peter M. Zollman of the AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site talk with Bill about the impact that we're already seeing from the rapid adoption of AI but, more importantly, what we're likely to see and how we need to adapt. This is far from a Chicken Little conversation as no one talked about how AI is causing the sky to fall on our industry. Instead, the focus was on how best to adapt and prosper in this new environment. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, Linsey Fagan, global strategist at Indeed, joins us to talk about its new research into tech hiring. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site talk with Linsey about the overall health of tech hiring (spoiler alert: it isn't great) but how that varies markedly when you look at different segments, such as entry-level versus experienced or even in different geographic areas. There are also some findings that may surprise you, including how many tech workers are happy in their jobs, how many are looking, and how aggressively they're looking. Peter then asks about the many changes at Indeed, both in terms of its leadership as well as its products, and Linsey responds directly to both. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peter Hoogendijk, the head of product and operations for Aimwel, joins the Inside Job Boards and Recruitment Marketplaces Podcast to discuss new research by Aimwel into how Google's new, generative AI summaries above the traditional search results are killing traffic to job boards. Or is it? Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss with their guest the struggles that many job boards are experiencing, particularly those that, for years, relied exclusively on free (organic) traffic from Google and are now finding that much and sometimes most of that has vanished. AIM Group is about to publish a more in-depth story in its Recruitment Intelligence Report and Marketplace Report, so be sure to read those for more insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, we learn about mergers and acquisitions from Patrick De Wachter of Mediahuis nv. Mediahuis features 1.4 million newspapers and more than two million digital news consumers per day in Belgium, the Netherlands, Ireland, Luxembourg, and Germany. It's 6,000 employees work daily for its newspaper titles, radio and television channels, and online platforms. Patrick focuses on evaluating potential acquisition targets and divestiture opportunities. That's interesting enough in normal times, but these aren't normal times as technology and business models are rapidly evolving. Some of how he's approaching these challenges may be different from what you might have thought, and certainly was different from what was thought by our cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's "breaking news" episode of the Inside Job Boards and Recruitment Marketplaces Podcast, we discuss yesterday's merger of recruitment automation platform Visage.Jobs with AI candidate sourcing tool Rolebot. Neither are job boards / recruitment marketplaces, but both are closely related. Our guest, Joss Leufrancois is the CEO of Visage. The newly combined company will operate under the Visage brand with Joss as the CEO. Our cohosts, Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site, dig into the why's and how's of the acquisition, including how the conversations started; what attracted the organizations to each other; and was it a cash deal, stock swap, or something else? If you're looking to grow through acquisition, or exit, you'll appreciate a lot of what we learned from Joss. Learn more about your ad choices. Visit megaphone.fm/adchoices

Employers, staffing agencies, RPOs, and employment advertising agencies are increasingly asking and even demanding from their job board / recruitment marketplace vendors that the candidates delivered be of higher quality, even if there is lower quantity. But are these requests actually driving purchasing and renewal decisions, or is it just talk? On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site talk about the quality versus quantity conundrum. Should our industry be accountable for quality? Is there any common, objective definition for what that means? Are employers ready, willing, and able to provide that data to us in a way that allows us take action on it? Learn more about your ad choices. Visit megaphone.fm/adchoices

Episodes of the Inside Job Boards and Recruitment Marketplaces Podcast are typically 15-minutes. Long enough to get a good understanding of the topic, not long enough to bore the socks off of our audience. Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds) knew going into today's episode that the topic needed more time to do it justice, and so we are giving it that time. Our guest is Matteo Nicolo, director of international sales for CareerBuilder + Monster. Together, we talk a little about the history of Careerbuilder and Monster before they were combined by Randstad and Apollo Global Management, Inc., how they were operated after that combination, the impact of the recent Chapter 11 bankruptcy, and how terribly they're treating the couple of hundred European employees despite having far more financial resources than necessary in order to treat them humanely. Learn more about your ad choices. Visit megaphone.fm/adchoices

Opeyemi Awoyemi of Fast Forward Venture Studio is our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast. Join our cohosts, Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site, as we learn more about venture capital, including what VCs want to see when they're considering investing in a job board / recruitment marketplace. Opeyemi was the founder of Jobberman Ghana and Jobberman Nigeria, two of Africa's leading job boards, and now owned by Ringier One Africa Media (ROAM) and led by Hilda Kabushenga. After selling Jobberman, Opeyemi worked for Indeed and SimplyHired before starting Fast Forward. Learn more about your ad choices. Visit megaphone.fm/adchoices