The Manufacturing Marketer

Today, we’ve brought back on Tas Bober, landing page strategist and the founder of The Scroll Lab. Tas has launched over 400 B2B websites and now dedicates her time and professional interest to the art of the landing page. Listeners, you might have already caught her excellent session on landing pages with Industrial Marketing Collective: Live back in July. But we have some follow up thoughts and questions, and we’ve very glad to have her on the show to dig into them with us.Connect with Tas on LinkedIn: https://www.linkedin.com/in/tasbober/Check out The Scroll Lab: https://thescrolllab.com/

Plenty of in-house marketers have something worth saying on a podcast and never pitch it. They figure a guest needs a following first. Nihal Shetty doesn’t buy that. Nihal has co-hosted The Manufacturing Marketer for a little over two years. Along the way he worked out what makes a show good, and very little of it comes down to polish or personality. This episode is for you if you’re interested in starting a podcast or being a guest on someone else’s podcast or just want to learn what goes into making the Manufacturing Marketer podcast. Want to be a guest on The Manufacturing Marketer? Email [email protected] or [email protected]. This episode was recorded live on IMC Live, October 15, 2026, with hosts Allen Fennewald and Sydney Jones.

Account-based marketing has a reputation as an enterprise software play, with big budgets and bigger tool stacks. Industrial companies already sell the way ABM assumes: a short list of accounts, long sales cycles, and several people in every buying decision. So what does ABM look like for a marketing team of one to three? Let’s discuss.

Callahan O'Brien, video marketing specialist at Roundtable Learning, joins the collective to speak on where industrial marketers should start with video, when a high-production shoot is worthwhile, and how to get a month of content out of a single day of filming. This episode was recorded live on IMC Live, October 1, 2026, with hosts Allen Fennewald and Sydney Jones.

Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us for our flagship product line, but they have no idea we do all of this other stuff, too.” That’s when marketing has to step in. But how do marketing tactics change when we shift focus from getting new leads to getting more value out of the customers we already have? Brendon and Nihal are here to discuss.