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Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views. In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators. Chapters: 00:00 - 00:38  Meet Matthew Beem  00:39 - 01:40 Presented by HubSpot 01:41 - 09:13 Beem’s First Big Bet: MrBeast Car Giveaway 09:14 - 15:02 Beem’s Second Big Bet: Buying Logan Paul’s Car 15:03 - 18:12 Top Retention Killers 18:13 - 23:07 Intro Roast 23:08 - 24:28 Balancing Short Form Editing with Storytelling 24:28 - 25:20 HubSpot Presents: Creator Science 25:21 - 27:54 Advice for New Creators 27:55 - 30:28 Future of the Challenge Genre 30:29 - 34:02 How Matthew Makes Money Follow me on: ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Instagram
I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more. Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul. Chapters: 00:00 - 0:36: Who is Jay Alto 00:37 - 01:33 Presented by Hubspt 01:34 - 03:39 Ryan's Creative Process 03:40 - 06:38 Finding Ideas on YouTube 06:40 - 08:29 The Thumbnail Checklist 08:30 - 09:31 Roasting Mark Rober's Thumbnail 09:32 - 10:33 HubSpot Presents: Another Bite 10:34 - 12:01 Improving Mark’s Thumbnail 12:02 - 13:57 Roasting MrBeast's Thumbnail    13:58 - 17:40 Roasting My Thumbnail 17:41 - 19:42 Scripting Like Top YouTubers 19:43 - 21:21 How to Grow Your Channel Sustainably Follow me on: ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Instagram
I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; ) Chapters: 00:00 - 00:38: Who is Zach King? 00:39 - 01:35: Presented by HubSpot 01:36 - 04:47: Zach's Creative Process: Then vs Now 04:48 - 05:46: Using Prompts to Spark Ideas 05:47 - 07:24: T-Sheet" Brainstorming 07:25 - 13:44: Example Video: Step-By-Step 13:45 - 15:52: The Extra 10% 15:53 - 18:29: Process for Long-Form Videos 18:30 - 21:21: How Zach Makes Money 21:22 - 24:04: Comparing Pay: TikTok vs YouTube 24:05 - 28:39: YouTube Strategy 2023 28:40 - 29:48: Higher Budget Videos 29:49 - 33:14: Solo Creators vs Teams 33:15 - 34:14:  Another Bite: Presented by HubSpot 34:15 - 34:50: Zach's Hiring Rules 34:51 - 37:27: What YouTubers Can Learn From Hollywood 37:38 - 39:22: The Rise of Twitter Creators? 39:23 - 42:28: Most Expensive Videos 42:29 - 46:25: Re-creating "The 9-5" for creators 46:26 - 51:21:  Future of Filmmaking Follow me on: ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram
Before there was MrBeast there was Liza Koshy. She was one of the world's fastest-growing YouTubers and Viners, growing a fanbase well beyond 25 million subscribers. Her videos have over 2.6 billion views, but then she stopped uploading. So what happened to Liza Koshy? In this interview, I asked Liza why she left when she was on top of YouTube, what it was like hosting the Met Gala, voice acting in the new Transformers movie, and how she's applying all her skills as a host, actress, and director today. Who knows, we may just see Liza on Saturday Night Live soon enough. Chapters 00:00 - What happened to Liza Koshy? 00:35 - Presented by HubSpot 01:45 - Liza's Creative Process 06:46 - Becoming a "Single-Person Studio" 09:31 - Filming Process: Liza vs Vogue   14:52 - Liza's unique approach to hosting Met Gala 19:22 - Taking up more space 21:59 - HubSpot Presents: Create Like The Greats 22:35 - Who's ignoring Liza Koshy? 25:56 - What people didn't see 29:20 - Creating in groups vs solo 31:53 - What can YouTubers learn from Hollywood? Vice versa? 35:58 - "I've said no to large sums" 36:48 - How big is your team? 38:30 - Liza's Vocal Impressions 41:00 - Liza's Big Goal...and Obama's advice Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram
I interviewed Tana Mongeau who won Creator of the Year over MrBeast, Emma Chamberlain and David Dobrik at the Streamy Awards and has amassed over 5 million subscribers, an eight-figure empire, an OnlyFans agency, and products like Dizzy and Tanabis. But what's most impressive is that she's done this all after bouncing back from moments like TanaCon (her rival event to VidCon which featured Casey Neistat and Shane Dawson as speakers) and her wedding to Jake Paul. So does her comeback prove that Tana Mongeau is impossible to cancel? Watch this interview to find out. Timestamps: 00:00-Who Is Tana Mongeau? 00:46-Presented by HubSpot 01:56-TanaCon: What Really Happened 05:48-Picking Better People To Work With  08:11-Red Flags Most Creators Overlook 09:24-The 30% & Double Standards  11:13-Regrets  12:34-$605M Wedding to Jake Paul  15:59-Inside Tana's Business 16:23-HubSpot Presents: Create Like The Greats 16:59-Inside Tana's Business (continued) 19:06-Prioritization: "You're not Bloomingdale's"  20:20-Tana's products (and not doing what MrBeast did) 22:57-Leaving enough money on table to buy an island 24:54-Tana's income streams & how much she makes 28:25-Living with David Dobrik & Future of Content Houses 30:46-Beating MrBeast for Creator of the Year 32:54-Tana in 5 years  Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram
I interviewed Terry Crews about how he broke into Hollywood, changed YouTube with his Old Spice videos, and using deepfakes and AI to make videos after he's gone. Timestamps: 00:00 - 01:10 Meet Terry Crews 01:11 - 01:51 Presented by HubSpot 01:52 - 05:25 Terry predicted this 25 years ago  05:26 - 06:48 Using NFL To build portfolio  06:49 - 08:11 Toy Story ruined Terry's animation career  08:12 - 12:57 Arnold Schwarzenegger story 12:58 - 16:05 Preparing for famous White Chicks role  16:06 - 17:49 Using “typecasting” to your advantage  17:50 - 20:33 "Creating your own sport"  20:34 - 20:56 Working with Old Spice  20:57 - 21:42 The Shine Online  21:43 - 23:58 Why working with Old Spice was "dangerous"  23:59 - 28:25 Terry's Deepfake & using AI  28:26 - 29:38 Deepfakes create new acting opportunities  29:39 - 35:47 Impact of deepfakes on copyright and remixes  35:48 - 38:47 "No medium is beneath me"  38:49 - 42:03 Working with Zach King & creative process  42:04 - 43:09 Surprise Follow me on: ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram
I interviewed Danny Duncan who is one of YouTube’s wildest creators — but he’s also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez’s website and selling out Tilly’s and Spencers with his popular merch line Virginity Rocks. Danny Duncan shared untold stories about his early years (like living with Chris Chann in LA, working with Jason Lee of My Name is Earl), all the businesses he’s started (From 16 Handles to Good Sport), how he’s been able to sell $150 million of merch, and why he's not exactly just the "bad boy" people think he is. We were also joined by his manager Stefan Toler who had a lot of amazing stories to share. (00:00⁠ - ⁠01:05⁠) Meet Danny Duncan⁠(01:06⁠- 02:05) HubSpot's Inbound Conference 2023(02:06- ⁠⁠03:22⁠⁠) Danny's Motivation⁠(03:26⁠ - ⁠05:55⁠) Early Days on YouTube ⁠(05:56⁠ - ⁠08:46⁠) First 10K Subscribers ⁠(08:47⁠ - ⁠11:04 )⁠ Finding Winning Format ⁠⁠(11:05⁠ - ⁠13:30⁠) Pranks That Pushed The Limit ⁠(13:31⁠- ⁠18:04)⁠ Being Homeless ⁠(18:05⁠ - ⁠21:18⁠) Launching "Virginity Rocks" & Initial Backlash⁠(23:25⁠ - ⁠26:49)⁠ Turning Jokes into Million Dollar Brands ⁠(26:50⁠ - 28: 37) Initial Backlash ⁠(28:38⁠ - ⁠29:40⁠) Cancel Culture ⁠(29:41⁠ - ⁠31:15⁠) Bucket List & Creator Pressure⁠(31:16⁠ -⁠32:03⁠) HubSpot Presents: The Shine Online ⁠(32:04⁠ - ⁠33:09)⁠ Why Danny Doesn’t Look at the Analytics ⁠(33:10⁠ - ⁠35:23)⁠ Dealing With Copycats ⁠(35:24⁠ - ⁠40:24)⁠ Danny's Manager: Getting Into 2,000+ Retailers ⁠(40:25⁠ - ⁠43:19)⁠ Brand 1: 16 Handles FroYo ⁠(43:20⁠ - ⁠46:49)⁠ Brand 2: Good Sport ⁠(46:50⁠ - ⁠49:09⁠) Brand 3: Ketnipz⁠(49:10⁠ - ⁠50:15⁠) Brand 4: Monday Market⁠(50:16⁠ - ⁠52:09⁠) Where Danny Would Invest $100,000 ⁠(52:10⁠ - ⁠56:24⁠) Danny’s YT Analytics ⁠(56:25⁠ - ⁠59:15⁠) Danny’s Income Breakdown ⁠(59:16⁠ - ⁠1:02:02)⁠ The Future of Danny Duncan Follow me on: ⁠⁠YouTube⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠Instagram
Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube channel, how to start a YouTube channel, Shorts, monetization and the future of YouTube. Timestamps: (00:00 - 00:40) Intro (00:41 - 02:07) Working with MrBeast (02:08 - 03:55) Finding Great Video Ideas (03:56 - 08:12) Writing Killer Intros & Titles (08:13 - 10:25) Thumbnail Breakdown  (10:26 - 11:01) When It's Okay To Sacrifice Retention  (11:02 - 11:34) How To Make Shorts (11:35 - 14:20) Testing New Formats   (14:21- 18:10) How Paddy Makes $50-100K Per Month (18:11- 19:15) Future of YouTube Follow me on: ⁠YouTube⁠ ⁠TikTok⁠ ⁠LinkedIn⁠ ⁠Twitter⁠ ⁠Instagram
I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor.  Today, Hayden Hillier-Smith co-hosts a podcast with Jordan Orme called The Editing Podcast where he's had guests such as Ryan Trahan and Colin and Samir and he's also edited for MrBeast (including the recent "1,000 Blind People See For The First Time"), Sam & Colby, Alex Wassabi and more. Timestamps: (00:00) Teaser  (00:47) How it started   (01:48) Editing the vlogs  (03:30) Did Logan give direction?  (04:15) Editing with humor  (05:23) Logan's "Style Guide"  (06:56) Breaking records  (09:41) Tough moments  (11:00) Making better, more mature videos  (12:52) Eureka moments  (14:20) Editing with emotion   (15:45) 3 elements of a "good cut"  1 (16:39) Good vs Bad Storytelling (example)  (18:20) "Traditional editing" mistakes  (19:45) How Hayden Makes Money  (23:19) Looking Ahead Follow me on: YouTube TikTok LinkedIn Twitter Instagram
I answer your questions after 8 years working inside YouTube & Instagram. Here’s our top questions from last week with timestamps below. How do you stand out on Instagram in 2023 | (00:54) What’s Instagram’s new “Broadcast” feature | (03:08) Should you pay for Meta Verified? Was that a good move? | (06:26) How to improve your YouTube Shorts? What do payouts look like? | (12:10) What YouTube’s new CEO mean for creators? | (18:31) Is “How To” content dead? | (24:48) If you have a question for next episode, join our Discord community of 1,600 creators: Or DM me on Instagram anytime: @Youshaei
How did Peter McKinnon turn $0.55 into 5.5 million subscribers on YouTube? In this episode, Peter talked about: Which jobs can prepare you for a career as a creator Why he quit his job when he only made $0.55 on YouTube How he stood out in a saturated niche What he learned about filmmaking from Casey Neistat And more. I’ve been excited to share this one for a while, enjoy! Follow me on: YouTube TikTok LinkedIn Twitter Instagram
In this week’s Creator Office Hours, I answer your questions after 8 years working inside YouTube & Instagram. Questions include:  Why are your Instagram views dropping and is IG actually dying? (01:18) How will AI tools like ChatGPT impact creators and what are the best ways to use it to help your creative process? (06:30)  Finally, when’s the “right” time to quit your day job to become a creator and how can you best prepare? (10:22) Buckle up, these answers probably aren’t what you’d expect. If you have a question for next episode, share on our Discord: Try this prompt on ChatGPT to get ideas for your next video (Credit to @0xDavn on Twitter): Generate 20 ideas [Superlative] + [Specific Subject] + [Mystery or Uncertainty] - the word "the" Follow me on: YouTube TikTok LinkedIn Twitter Instagram
Nas Daily is one of the best storytellers on YouTube today - and in this interview, he shares his creative process step-by-step like never before. With over 40M followers across YouTube and Facebook, Nas Daily aka Nuseir Yassin has uses his platform to tell stories that mainstream media companies like Vox and CNN aren't always covering.  His secret? Great copywriting. Even as someone who didn't speak English growing up, Nuseir Yassin now gets billions of views because of the way he brainstorms, scripts, and films his video and has made videos with Bill Gates, Khaby Lame, and Sam Bankman-Fried before the whole FTX scandal broke out.  In this interview, he breaks down his process step-by-step. He also shares what wishes he knew before starting his 1000 videos over 1000 days journey, building the Nas Daily Company and, translating his videos to over 10 different languages, his honest thoughts on MrBeast and Dear Alyne, and so much more.   Follow me on: YouTube TikTok LinkedIn Twitter Instagram
Born in 1966, Jordan Matter is the world's oldest YouTuber to cross 10 million subscribers.  In a field dominated by people half his age, Jordan Matter calls himself the oldest YouTube creator with over 10,000,000 subscribers and may just be the Tom Brady of YouTube.   In my interview with Matter, we spoke about everything from how to collaborate with huge creators like Charli D’Amelio and Addison Rae, sourcing ideas from his community for his popular formats like the 10 Minute Photo Challenge, and how photographers can find success on YouTube, just like Jordan and Peter McKinnon have. Follow me on: YouTube TikTok LinkedIn Twitter Instagram
Ex-YouTube & Instagram employee Jon Youshaei takes you inside the Creator Economy with guests Logan Paul, Paris Hilton, Jason Derulo, Jake Paul, George Lopez & more. After working at YouTube & Instagram for 8 years and writing for Forbes, Jon shares how to build a career as a creator, improve your creative process, and stay ahead of content trends. Follow me on: YouTube TikTok LinkedIn Twitter Instagram
Ex-YouTube & Instagram employee Jon Youshaei takes you inside the Creator Economy with guests Logan Paul, Paris Hilton, Jason Derulo, Jake Paul, George Lopez & more. After working at YouTube & Instagram for 8 years and writing for Forbes, Jon shares how to build a career as a creator, improve your creative process, and stay ahead of content trends.
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