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Created with Jon Youshaei

Created with Jon Youshaei
Author: Jon Youshaei
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Ex-YouTube and Instagram employee Jon Youshaei interviews MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC and known as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and the latest trends in the Creator Economy.
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The ultimate YouTube Masterclass. Totally free. In this video, I break down my 15 best tips to grow on YouTube after interviewing MrBeast, Marques Brownlee (MKBHD), Cleo Abram, Casey Neistat, Johnny Harris, IShowSpeed, The Hacksmith, Doctor Mike, Matthew Beem, Logan Paul, Danny Duncan, Liza Koshy, and more.Thank you to Spotter Studio for sponsoring: partner.spotterstudio.com/ideas-with-jon Get my free YT Thumbnail Hackpack: YTHackPack.com/ThumbnailJoin my Discord of 5,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: created.newsSubscribe for more videos: bit.ly/YouTubeYoushaei(0:00) 15 Years in a nutshell(1:40) Use Visual Anchors(6:35) Make Your Intros R.A.I.N.Y.(12:07) Bonus Tip(12:59) Follow The 5 C's(16:32) Test Macro, Then Micro(18:07) Fix Your First Frame(19:31) Bonus Tip(21:57) Adapt Outliers(27:44) Copy With Taste(29:42) 3% Change: Genres, Eras, Mediums(32:43) Solve Popular Problems(34:45) Interested Is Interesting(36:26) Avoid Eye Fatigue(38:05) Paradox of Production(40:42) The 3 B's(42:05) Hone Your "Off Camera" Craft(47:01) Earn The Right To Rebel(50:13) Be More Like Mozart
I toured Dude Perfect's new HQ to learn how they built one of YouTube's biggest brands. Get free trial to Opus Clip: bit.ly/ClipYourVideos and get my free YT Thumbnail Hackpack: YTHackPack.com/ThumbnailJoin my Discord of 5,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: created.newsSubscribe for more videos: bit.ly/YouTubeYoushaei(0:00) Why build a new HQ?(3:06) Design & Tech(6:25) Video Costs & Production(8:56) Trick Shot(10:39) The Idea Lab(14:56) Thumbnail Design(17:25) The $100M investment(18:32) How the dudes split their equity(23:13) Video feedback sessions(25:17) Does Tyler like being “the face of DP”?(27:25) Creating sports drinks(28:01) Editing Process(30:27) Why DP “can’t” win an Emmy(33:10) Expanding beyond videos(37:33) How DP designs their sets(40:08) Creating new video formats(43:03) Beating their own records(45:30) Different dudes, different roles(46:53) Training for trick shots(48:52) Half court shot(49:19) Little surprise
MrBeast and I brought back the top Beast Games contestants to talk drama, what you didn't see, and what's next. Thanks T-Mobile for sponsoring, learn about Magenta Status at https://www.t-mobile.com/benefits Also get my free YouTube Growth Hack Pack with my best tools, tips, and templates here: https://www.YTHackPack.comThank you to Kyle Rohrmann, Brady Anderson, Sinan Deris, Sean Klitzner, Tyler Conklin, and the entire Beast and Amazon teams for helping bring this idea for the Beast Games reunion to life.Join my Discord of 5,500 creators helping each other grow: Discord Join my newsletter for latest creator news & tips: https://created.newsSubscribe for more videos: https://bit.ly/YouTubeYoushaei(0:00) This is not a normal reunion(1:31) Who didn't deserve their money?(6:31) What the cameras didn't see(11:19) Winning and Losing $10M(17:01) Regrets to rejecting $1M?(18:36) Do you feel like the editing was accurate?(22:22) $10M Coin Flip(24:41) The big mistake (27:36) Unofficial "rules" of Beast Games(31:31) "Tell them the truth"(32:31) Do you regret how you betrayed Deano?(38:21) "I didn't even notice cameras were there"(43:21) "You're negotiating your own demise"(48:11) Surprise (51:01) Did you know you'd become the villians?(51:41) Thank You T-Mobile(52:44) Interviewing Jimmy(55:31) Why were critic reviews so different? Criticism you agree with?(57:21) Rapid Fire: what would Jimmy do as a contestant?(1:01:24) How do you decide when to add more money?(1:02:28) Impact of Beast Games on YT Channel(1:04:11) Getting Married, Buying TikTok & More(1:08:44) Jimmy and I interview $10M Winner(1:09:51) How'd you keep it a secret?(1:11:51) What's happened since winning(1:15:01) First plans to spend $10M and preparing(1:19:04) Are you secretly a pro poker player?(1:20:11) "Screw that, you better win this thing"(1:23:13) One last challenge for $60,000
Johnny Harris breaks down his biggest video about McDonald's ice cream. Thanks Lickd for sponsoring, sign up to get access to 1.4 million mainstream music tracks for your videos: https://go.lickd.co/JonYoushaei-Dec2024
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In this video, Johnny Harris breaks down his most popular video called The REAL Reason McDonalds Ice Cream Machines Are Always Broken. He talks about McDonald's, Taylor service technicians, and all the research he put into understanding what "call the guy" really means.
Special thank you to our amazing film crew: Caleb Hargett (DP), Ahmad Asaad (2nd Cam Op), Camila Franco Ribeiro Gomide (Sound Mixer)
I interviewed Nick DiGiovanni about how he built his $10M YouTube empire. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon
Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook
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In this interview, Nick talks about what it's like being mentored by Gordon Ramsay, competing on MasterChef, and what it's like graduating Harvard and get accepted to Harvard Business School only to leave it behind to pursue his YouTube dreams. Nick also talks about the launch of his newest channel, Nick's Kitchen, and breaks down his best videos and talks about his recipes for success.
(0:00) Who is Nick DiGiovanni?
(1:42) Nick's ideation process
(6:01) Most expensive videos & net worth
(10:38) Different income streams
(13:35) Nick breaks down best long-form video
(17:55) Nick breaks down his best Shorts
(21:15) Landing big guests
(25:31) Filming with Ryan Trahan, MrBeast & Logan Paul
(34:14) Lessons from Gordon Ramsay & MasterChef
(46:20) Launching 2nd channel and next chapter
(51:06) Creative process and team
(56:11) Do's & Don'ts of Creator Products
(59:41) Closing Thoughts
I interviewed Binging with Babish, aka Andrew Rea, about his rise to fame, his biggest regrets, and what's next. Thanks Invideo for sponsoring, try it for free: https://invideo.io/i/jonyoushaei
Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook
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(0:00) Meet Binging with Babish
(1:10) Babish's Most Telling Tattoo
(2:31) Babish's different formats
(6:01) Growing the channel...and criticism
(8:25) What will you use the $3M for?
(16:06) Honest thoughts on co-hosts?
(17:43) What should you name your YT channel?
(19:37) Reddit & Failed Documentary
(24:25) Mental Heath Crisis
(30:52) Changes & Team
(36:17) Babish's biggest mess up
(42:40) "I'm a better editor than cook"
(50:11) Future of Babish Culinary Universe
I interviewed IShowSpeed about his rise to fame. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon
Get my free YouTube Playbooks with tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook
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We also discussed how Speed recently won Streamer of the Year, how he prepares for live streams, meeting Neymar, Ronaldo, and Kim Kardashian, streaming with Kai Cenat, his relationship with chat, dreams of streaming in space with Elon Musk, partnering with Prime, racing Noah Lyles, his offer from Kick, and so much more.
(0:00) - (2:55) Who is IShowSpeed?
(2:55) - (6:00) Breaking Streaming Records
(6:00) - (8:55) IRL Streaming & Meeting Albanian Prime Minister?
(8:55) - (11:44) Breaking 1 Million Live Viewers Record
(11:44) - (15:35)( Jumping Over 2 Lamborghini’s
(15:35) - (19:13) Breaking Down Speed’s YouTube Channels
(19:13) - (22:45) Streaming With Kai Cenat
(22:45) - (25:07) Prepping For IRL Streams
(25:07) - (28:39) IRL Streaming in Australia & New Zealand
(28:39) - (30:55) Growing Up Online & Addressing Controversies
(30:55) - (33:22) Speed’s Relationship With Chat
(33:22) - (34:31) Is Speed A Character?
(34:31) - (35:59) How Big Is Speed’s Team?
(35:59) - (37:17) Speed Wants To Stream In Space With Elon Musk
(37:17) - (39:33) Did Kick Offer Speed $100M?
(39:33) - (41:37) Speed’s Income Breakdown
(41:37) - (43:06) Partnership With Prime & WWE
(43:06) - (44:22) Advice From Other Creators
(44:22 - (46:01) Turning Down Brand Deals & Launching Products
(46:01) - (48:14) IRL vs. Desktop Streaming
(48:14) - (49:53) Racing Noah Lyles
(49:53) - (51:05) Calling Drake & Meeting Neymar
(51:05) - (54:11) Meeting Ronaldo
(54:11) - (55:19) Meeting Kim Kardashian
(55:19) - (56:09) Music Career
(56:09) - (58:05) Why Wasn’t Speed In Rolling Stone’s Top 25 Creators?
(58:05) - (1:01:07) What’s Next For Speed
(1:01:07) - (1:01:59) Backflips and Barking
I visited Binging with Babish (Andrew Rea) who showed me his studio and creative process. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon
Get my free YouTube Playbooks with best tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook
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(0:00) - (9:37) Location 1: Filming, costs & products
(9:38) - (16:19) Location 2: Creative process, editing & voiceovers
(16:20) - (18:30) Location 3: Filming and team
(18:30) - (19:37) Location 4: Gear and storage
I interviewed Doctor Mike about the science of YouTube, creating while working as a doctor, and turning down $20M brand deals.
- Thanks OpusClip for sponsoring, get started for free here.
- Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more
- Join my Discord of 5,500 creators helping each other grow
I Interviewed Johnny Harris & his CEO Iz Harris on how they built a news empire on YouTube. Thank you Invideo AI for sponsoring, use code JONYOUSHAEI50 for 2X free credits: http://invideo.io/i/jonyoushaei And thanks Shopify for sponsoring, click for a free trial: http://shopify.com/youshaei
Get my free YouTube Playbooks with the best tips from my interviews with MrBeast, Casey Neistat & more: https://created.news/playbook
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Special thank you to our amazing film crew: Caleb Hargett (DP), Ahmad Asaad (2nd Cam Op), Camila Franco Ribeiro Gomide (Sound Mixer)
We also discussed how Johnny won an Emmy with the NY Times, leaving Vox for YouTube, how they're launching a new creator network for journalists, and getting millions of views for videos like The REAL Reason McDonalds Ice Cream Machines Are Always Broken, Why People Think The World Is Flat, What Happens If China Invades Taiwan, The "Deep State" Explained.
(0:00) Who is Johnny Harris?
(1:39) How Johnny Gets More Views Than The News
(6:49) Winning An Emmy
(10:53) Lessons From Vox
(12:39 Getting New Skills
(14:20) Johnny's Key To Writing
(20:16) Johnny’s Production Process
(26:44) Breaking Down Johnny’s Elon Musk Video
(30:54 How Johnny Uses Music
(35:00) How Johnny Creates Shorts
(37:11) Selling Blood To Buy Cameras
(39:55) Business Of Journalism On YouTube
(41:01) Addressing World Economic Forum Controversy
(43:53) Business of Journalism On YouTube (Cont.)
(46:03) Spending $100K Per Month
(47:30) Finding (And Hiring) Creative Partners
(53:16) How Johnny Reaches Out To Sources
(57:59) Growing From YT Channel To Business
(1:05:02) Building A Better Production Process
(1:08:15) Stages Of A Johnny Harris Video
(1:11:27) Publishing Imperfect Videos
(1:16:35) How Big Is The Johnny Harris Team?
(1:19:46) Launching A Creator Network For Journalists
I interviewed the legendary Casey Neistat. Get 60 days free of Spotter Studio, one of my favorite tools: https://partner.spotterstudio.com/jon
Get Casey's best tips from this interview in a free YouTube Playbook: https://created.news/casey
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During my interview with Casey Neistat, I asked about the real reason he started the vlog, the untold financial and emotion costs, how he pitches crazy ideas for videos to the likes of Nike and HBO, his best business advice, break downs of his biggest videos, and much more.
I interviewed James Hobson aka the Hacksmith about the struggles and cost of being YouTube's real life Iron Man. Thanks .Store for sponsoring. Get your branded .Store domain for your merch store for $0.99: https://www.created.store/jon (code: JON)
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We also discussed the struggle of running a business on YouTube, how James has sold millions of dollars in mini sabers, built Captain America's shield and real life light sabers, and what actually went into creating videos like John Wick’s Bulletproof Suit, Thor’s Stormbreaker, Self Healing Wolverine Claws, and 4000° Plasma Proto-Lightsaber Build.
Special thank you to Danny Bui, Pouya Mirzaei, and the Origin Films team for filming this interview and our Hacksmith Studio Tour. Highly recommend working with them if you're ever in Toronto.
0:00 - 0:50 Who Is The Hacksmith?
0:50 - 3:20 How Hacksmith Makes (And Spends) Money
3:20 - 5:02 Building World’s First Lightsaber
5:02 - 6:50 Quitting Job For YouTube
6:50 - 10:27 Struggle of Running a YT Business
10:27 - 12:44 How Can You Inspire…If You Go Broke?
12:44 - 17:37 $100K To Make A Video
17:37 - 20:37 Creating Because You Have To, Not Want To
20:37 - 26:31 Quitting YouTube
26:31 - 33:00 Growing Too Fast, Too Quickly
33:00 - 40:12 Lessons From Grant Thompson (The King of Random)
40:12 - 48:49 Hero vs. Hub Content
48:49 - 56:22 Hacksmith Income Breakdown
56:22 - 1:07:32 Problems With Hollywood (John Wick’s Bulletproof Suit)
1:07:32 - 1:11:56 Selling $1M of Mini-Sabers In A Week
1:11:56 - 1:18:23 Building World’s First Cordless Lightsaber
1:18:23 - 1:23:06 What Makes A Good Video?
1:23:06 - 1:32:39 MrBeast’s Advice To Hacksmith
1:32:39 - 1:36:14 Creator Burnout & Fears
1:36:14 - 1:38:27 Future of Hacksmith Industries
1:38:27 - 1:41:44 Inspiring Fans to Become Engineers
I spent the day with The Hacksmith touring his new $5M campus where he makes YouTube's wildest inventions.
Get 2 months free of Spotter Studio AND free coaching session with me: https://partner.spotterstudio.com/jon
We discussed the reality of running Hacksmith's $8 million business, explored his secret layer, drove the mech suit, discover how he built the world’s first lightsaber, John Wick’s bullet-proof suit, and we even cooked s'mores on the lightsaber. Full Hacksmith interview coming soon.
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I interviewed Ryan Kaji and parents Loann and Shion Kaji on how they built Ryan's World (aka Ryan Toys Review) into one of YouTube's biggest empires. Thanks Factor for sponsoring, use code YOUSHAEI50 to get 50% off your first Factor box plus 20% off your next month: https://bit.ly/3Lwa15d
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Dubbing available courtesy of Eleven Labs: https://elevenlabs.io/dubbing
Nearly a decade after Ryan Kaji's first upload, what started as toy reviews has grown into an empire spanning YouTube, television, a billion dollar product line in Walmart, and now Ryan’s World is heading to the big screen. Ryan's World the Movie: Titan Universe Adventure debuted in 2,100 theaters across the US on August 16.
0:00 - 1:15 Who is Ryan Kaji?
1:15 - 2:09 Police Escort Through Walmart
2:09 - 3:55 The Billion Dollar Business of Ryan’s World
3:55 - 8:03 Quitting Their Jobs For Ryan Toys Review
8:03 - 10:33 Growing Up On YouTube
10:33 - 11:30 Income Breakdown
11:30 - 13:46 The End Of Targeted Ads For YouTube Kids
13:46 - 15:11 FTC Changes
15:11 - 16:36 YouTube’s First Teenage Billionaire?
16:36 - 18:40 Ryan’s World…Without Ryan?
18:40 - 22:00 How Much Does Ryan Keep?
22:00 - 24:21 Financing Ryan’s World The Movie
24:21 - 25:41 Rejecting Brand Deals
25:41 - 26:15 Is Ryan The Next SpongeBob?
26:15 - 32:43 Ryan's World the Movie: Titan Universe Adventure
32:43 - 34:21 9 Years Later…The Channel Is Still Growing
34:21 - 36:37 Responsibilities Of Kids Creators
36:37 - 37:14 How Old Is ‘Old’…According To Ryan
37:14 - 39:47 Who Does Ryan Watch On YouTube?
39:47 - 42:15 Advice To Aspiring Creators
42:15 - 44:44 Prioritizing Ryan’s Childhood
44:44 - 46:39 Ryan’s Biggest Lessons From Parents
46:39 - 51:00 Lessons From Ryan
51:00 - 53:10 Future of Ryan’s World
#RyansWorld #RyansToys #RyanKaji #YouTube #YouTubeKids #thekajis #ryantoysreviews #toyreview #ryansworldthemovie #RedTitan #youtubekids
I interviewed Matt Rife, the youngest comedian to sell out the Hollywood Bowl as he debuts Netflix's first crowd-work special called Lucid.
Matt also talks about how he made $25 million, how Dave Chapelle saved him $700,000, crowdfunding his first stand up special, and gives advice for comedians, creators...and the 'Hawk Tuah' girl.
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(0:00) Intro
(0:43) Making Netflix History
(3:21) From $50K to $25M Net Worth
(5:09) Going all in on YouTube
(8:26) Business of Comedy: Now vs Then
(12:38) Reaction to Last Special...and Matt's Response
(17:50) Advice for Hawk Tuah Girl
(21:05) Chapelle Saved Matt $700K
(25:29) Why Matt Still Edits His TikToks
(27:41) Saying No
(28:55) Selling Out Hollywood Bowl
(32:18) Making Netflix's 1st crowd work special 'Lucid'
(36:12) The art of crowd work
(37:50) Advice for younger creators & comedians
(39:54) Filming 'Lucid' Cont.
(43:10) Looking Ahead
Today we're doing an Office Hours episode where I discuss my takeaways from VidCon 2024.
(0:00) Intro
(2:03) Takeaway #1: More part-time creators than ever
(12:55) Takeaway #2: Creators need help...
(17:56) Takeaway #3: How often should you be uploading?
(27:51) Who do I watch on YouTube?
If you have a question for next episode, submit it on our Discord or reply on my newsletter.
Wall Street Journal Article Reference: https://www.wsj.com/tech/social-media-influencers-arent-getting-richtheyre-barely-getting-by-71e0aad3
Today we're doing an Office Hours episode where I answer your questions submitted on our Discord and newsletter.
(0:00) Intro
(0:51) How the MrBeast interview happened
(7:35) 3 tips to land collabs with bigger creators
(13:18) What should you pay good editors?
(20:20) Should you buy a YouTube channel?
If you have a question for next episode, submit it on our Discord or reply on my newsletter.
I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/
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Apply to MrBeast’s Amazon show here
(0:00) MrBeast’s Thumbnail Studio & Process
(2:41) MrBeast’s Secret Project Announcement
(4:52) How Jimmy Finds Video Ideas Using Outliers
(7:51) Copy & Paste vs Copy With Taste
(9:30 Using Outliers To Find Video Ideas (Cont.)
(12:39) Analyzing MrBeast’s Last 50 Uploads
(14:52) Adding ‘Story’ To A MrBeast Video
(16:53) The Reality of Filming With 300 Cameras
(20:07) How Jimmy A/B Tests Thumbnails
(22:22) Brainstorming Videos With ViewStats
(30:21) Roasting MrBeast’s Old Thumbnails
(32:42) Choosing Ideas with “Interest Market Cap”
(35:10) Going Beyond the Views & Budget
(39:19) How Much Does a MrBeast Short Cost?
(40:15) Reality of Filming a $100M Amazon Show
(45:23) What Does A Shoot Day For Jimmy Look Like?
(46:38) Chandler Says Hi
(47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)
(48:01) MrBeast’s Mental Health
(51:20) How MrBeast Shoots Thumbnails
(55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island
(57:44) Updates On Feastables
(1:01:42) Income Pie Chart: Brand Deals, Feastables, etc
(1:05:47) Advice to Creators Launching Products
(1:09:49) Improving Past Videos
(1:15:23) How to be in MrBeast's Next Video
(1:18:16) How Jimmy is Using AI
(1:19:57) Becoming YT's Most Subscribed Creator
(1:23:32) Having a Family
I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei
We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.
(0:00) The Most Powerful Man in Tech
(2:13) Inside MKBHD's Inbox & Deciding What To Review
(3:45) Power, Responsibility & Conflicts of Interest
(6:28) MKBHD’s Income Breakdown
(8:24) Marques’ Advice For New YouTubers
(9:22) Risks of Speaking Truth to Power
(12:24) How does Marques produce so much?
(14:51) Closer Look At MKBHD's Creative Process
(19:10) How Marques Scripts His Videos
(23:30) Most Expensive Videos
(25:44 )Where Marques Finds Inspiration
(27:17) Science of MKBHD Thumbnails
(29:57) Selling the MKBHD channel
(31:20) Balancing YouTube & Personal Life (Cont.)
(33:33) Favorite Productivity Apps
(34:33) How MKBHD Use AI...Actually
(38:05) If you were CEO...
(41:14) The $1M Tweet
(43:02) Why MKBHD Joined Ridge
(46:09) Ripple Effect on other YouTubers
(49:15) New Products, Content & What's Ahead
I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat.
The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup.
4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.
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ChaptersChapters:
0:00 - 1:23 Who is Dan Mace?
1:23 - 6:20 Why Casey Neistat Hired Dan
6:20 - 15:11 Reality Of Working With Casey Neistat
15:11 - 23:20 How Casey Creates Story In Vlogs
23:20 - 26:05 Does Dan Regret Quitting His Job?
26:05 - 34:26 Leaving Casey & Starting YouTube
34:26 - 37:50 Dan’s Message To Brands
37:04 - 38:43 How Much Does Dan Make?
38:43 - 43:40 Meeting MrBeast & Renée Zellweger?
43:40 - 47:36 The MrBeast Job Offer
47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”
50:22 - 57:30 What Dan Learned Working With MrBeast
57:30 - 59:47 The 4 Elements Of Story
59:47 - 1:02:30 What Dan Taught MrBeast
1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video
1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals
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