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Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
104 Episodes
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In this episode of Marketplace Masters, host Paul Sonneveld dives deep into the intricacies of managing net pure profit margin (net PPM) on Amazon. Joined by special guest Sarah Sweet, founder of Unicorn Orange, they explore essential strategies for Amazon vendors to enhance profitability.Sarah delves into the net pure profit margin (net PPM) concept and its significance for Amazon vendors, emphasizing the need to grasp average selling price, cost price, and trading terms. She provided insigh...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Filip Egert, the Managing Director of Remazing, a leading PAN-European Amazon and marketplace agency. They delve into the essential strategies for successfully scaling an Amazon agency. Filip shares insights from his extensive experience in operational and strategic roles within the e-commerce space. Listeners will gain valuable knowledge on how to build e-commerce success stories for brands and navigate the comple...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Oliver Tomaschewski, the founder and managing director of DiCommerce, a leading consultancy specializing in Amazon account management. They delve into the crucial annual vendor negotiation process on Amazon, sharing insights on how vendors can effectively prepare to improve their commercial terms. With over eight years of experience and more than 60 negotiation sessions, Oliver offers invaluable expertise to help vendor...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes back Amazon vendor expert James Wakefield, founder of WAKE Commerce. The discussion focuses on the complexities of Amazon deductions and chargebacks, which can significantly impact vendor profitability. They explore various types of vendor deductions, including shortage claims, price claims, and co-op discrepancies, emphasizing strategies to recover lost revenue. The episode also highlights the importance of unders...
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Rupert Staines, CEO of Vector Retail Media, to discuss how digital media and Amazon agencies can leverage insights to create personalized marketing campaigns. Rupert shares his expertise in advertising technology and AI, emphasizing the importance of tailored strategies that enhance engagement and drive ROI for brands. With a strong background in retail media, digital strategy, and data management, Rupert provides valua...
In this special live episode of Marketplace Masters, host Paul Sonneveld welcomes Cagan Aceter, founder of Margad, to explore strategies for enhancing retail analytics accuracy and optimizing merchandising on Amazon Vendor Central. With Cagan's extensive background at Amazon and expertise in addressing data issues, the discussion delves into practical solutions for fixing data gaps and implementing effective retail analytics. The episode also highlights the importance of utilizing tools ...
In this episode, host James Dihardjo welcomes Oscar Barbarin, Managing Director of Hawke Media to discuss the strategic hiring and team-building practices at his agency, which is now part of Hawke Media. He shares his unique approach to recruitment, revealing how he initially focused on hiring former Amazon professionals. He explains that this strategy stemmed from the need for individuals who could adeptly manage relationships within the e-commerce landscape, particularly on Amazon.&nbs...
On this episode of Marketplace Masters, host Paul Sonneveld is joined by Jérôme de Guigné, founder of e-Comas and an expert in global expansion through Amazon Vendor Central. Jerome shares valuable insights on leveraging Amazon Vendor Central to take brands internationally, highlighting key considerations and potential challenges. Whether you're new to global markets or looking to expand further, this episode offers practical tips to help you navigate the complexities of international gr...
In this episode of Marketplace Masters, host Paul Sonneveld and expert Nathan Grimm, Co-Founder of Mercantile Commerce, dive into the profitability of Amazon ASINs. They compare the Amazon vendor model with the Amazon seller or 3P model to provide valuable insights for vendors looking to optimize their distribution strategies. Nathan shares his expertise in digital advertising, catalogue optimization, and margin improvements to help brands succeed on Amazon.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricacies of transitioning from Amazon's 1P first-party model to 3P third-party selling with special guest Zack Rubin, founder of Red-Tail Consulting. They explore the challenges, benefits, and considerations involved in making this transition, sharing valuable insights and practical advice for vendors looking to elevate their brand on Amazon.
On this episode of Marketplace Masters, host Paul Sonneveld delves into the recent changes impacting Amazon vendor logistics in the US and Europe with guest Chris Khoo, founder of KhooCommerce. Chris shares insights on how vendors can adapt and capitalize on these transformations, drawing on his experience in helping 1P Amazon vendors streamline their operations. Join Paul and Chris as they explore the evolving landscape of e-commerce logistics and its implications for businesses wo...
In this episode of Marketplace Masters, host Paul Sonneveld explores strategies for scaling Amazon brands through DTC expansion with guest expert Brice McBeth, founder and CEO of Reap Commerce. Brian shares insights on optimizing e-commerce businesses through conversion rate optimization, AB testing, and managed services. The discussion touches on Brian's experience at IBM, consulting for major companies, and the founding of REAP Marketing in 2009. Tune in to learn about the powerfu...
In this episode of Marketplace Masters, host Paul Sonneveld dives into channel distribution strategies on Amazon with experts Frieder Kuhn and Florian Schneider from Valuezon. They discuss the evolution of distribution models on Amazon, including the tri-hybrid approach, where brands can utilize vendor, seller, and broker models to maximize sales and expand into new markets.
In this episode, Alden Wonnell, founder of the e-commerce agency Adverio, shares his journey into the Amazon selling space starting in 2013. He discusses launching his own brand, a selfie stick, and transforming it into a best seller within three months by improving upon existing products. Alden's success led him to consulting and networking within the e-commerce industry. Tune in to learn more about his entrepreneurial story and insights into maximizing customer lifetime value (LTV).
On this episode of Marketplace Masters, host Paul Sonneveld discusses creating strategic counterweights to Amazon with guest Miguel Alexander Strobel. Miguel, the founder of Watersky Digital, shares insights on improving negotiation leverage and navigating e-commerce challenges. Tune in to explore how to enhance your Amazon vendor channel performance and develop strategic approaches in the digital marketplace.
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of Amazon logistics with guest Oliver Tomaszewski, director of DiCommerce. Oliver shares his expertise in optimizing account performance and processes for Amazon vendors. They discuss various Amazon logistics programs, including inbound and outbound delivery options, order optimization, and receipt and dispatch of goods. Oliver provides valuable insights on how vendors can benefit from adopting certain prog...
In this episode of Marketplace Masters sponsored by MerchantSpring, host Paul Sonneveld delves into expanding Amazon clients into Latin America with guest Vincenzo Toscano, Founder and CEO of Ecomcy. Vincenzo shares his journey from launching products on Amazon to helping others succeed in e-commerce. With over five years of experience, Vincenzo offers insights on marketing strategies, maximizing ROI, and driving sales on Amazon and Walmart. Tune in for expert guidance on thriving i...
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of selling on Amazon Japan in 2024 with guest Neil Curtis, founder of Rising Sun Commerce. Neil, based in the UK, shares his journey into Amazon Japan, leveraging his expertise in online marketing and search engine optimization to help English-speaking brands thrive in the Japanese market. Tune in to gain insights into Amazon listing optimization, advertising, and the unique challenges and opportunitie...
In this episode of Marketplace Masters, host Paul Sonneveld delves into hybrid selling strategies, building on a previous conversation from last year. He is joined by Chris Turton, the founder and Managing Director of eCommerce Intelligence, who shares insights on the changes in the Amazon ecosystem over the last 12 months. He brings 11 years of experience in Amazon selling and vendor consulting to the discussion. Tune in to gain valuable perspectives on navigating the evolving land...
We invite you to join an insightful webinar part of our "Agency Best Practice" series, designed especially for sales and marketing agencies that support brands on Amazon. Learn about a burgeoning trend in the Amazon agency space—the Super Vendor Account Model.We have the privilege of hosting Louise Armour from Rosetta Brands, a specialist in managing these super vendor accounts. She’ll share their expert insights on running multiple clients through a single vendor account owned by the agency,...
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