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MerchantSpring Marketplace Masters

Author: MerchantSpring

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Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.
87 Episodes
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In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of selling on Amazon Japan in 2024 with guest Neil Curtis, founder of Rising Sun Commerce. Neil, based in the UK, shares his journey into Amazon Japan, leveraging his expertise in online marketing and search engine optimization to help English-speaking brands thrive in the Japanese market. Tune in to gain insights into Amazon listing optimization, advertising, and the unique challenges and opportunitie...
In this episode of Marketplace Masters, host Paul Sonneveld delves into hybrid selling strategies, building on a previous conversation from last year. He is joined by Chris Turton, the founder and Managing Director of eCommerce Intelligence, who shares insights on the changes in the Amazon ecosystem over the last 12 months. He brings 11 years of experience in Amazon selling and vendor consulting to the discussion. Tune in to gain valuable perspectives on navigating the evolving land...
We invite you to join an insightful webinar part of our "Agency Best Practice" series, designed especially for sales and marketing agencies that support brands on Amazon. Learn about a burgeoning trend in the Amazon agency space—the Super Vendor Account Model.We have the privilege of hosting Louise Armour from Rosetta Brands, a specialist in managing these super vendor accounts. She’ll share their expert insights on running multiple clients through a single vendor account owned by the agency,...
In this episode, host James Dihardjo from MerchantSpring joined Steven Pope the founder of My Amazon Guy. He shares his journey of starting the agency after being laid off from a well-paying job, leading to self-reflection on personal growth and prosperity. The discussion covers the ease of starting an agency and the founder's experience growing from zero to $100,000 in annual revenue.
In this episode of Marketplace Masters, host Paul Sonneveld dives into strategies for scaling and exiting your agency with special guest Ethan Kitching, Co-Founder of Kitchimo. Ethan shares his journey of founding, expanding, and selling his Amazon agency Molzi for a high seven-figure sum. Tune in to learn how Molzi grew from a two-person startup to an 85-employee powerhouse with offices worldwide, attracting multiple acquisition offers and ultimately selling to BrainLabs.
Join host Paul Sonneveld and panelists Bruno, Martin, Carina, James, and Matt as they share their expertise and tips for thriving as an Amazon vendor in the ever-evolving e-commerce landscape. In this episode of Marketplace Masters, our panel of Amazon vendor experts delves into the key strategies and insights for success in 2024. From discussions on Q1 performance to navigating vendor negotiations and optimizing supply chain efficiency, this episode covers a wide range of topics cr...
On this episode of Marketplace Masters, host Paul Sonneveld is joined by Will Haire, founder of BellaVix and CEO of a marketplace marketing agency. They discuss innovative strategies to help vendors maintain profitability and avoid products falling into the "CRaP" category on platforms like Amazon and Walmart. Will shares insights on Amazon's "CRaP policy" and offers valuable tips for vendors to navigate and prevent their products from being affected. Tune in for expert advice on op...
In this episode of Marketplace Masters, host Paul Sonneveld delves into the world of leveraging TikTok to grow clients' brands on Amazon with guest Paul Harvey, the renowned Amazon TikTok expert and founder of Rankster. Paul Harvey shares insights on his journey from working in an aggregator to excelling in boosting Amazon sales through innovative TikTok marketing strategies. Tune in to discover how to effectively combine TikTok and Amazon for business success.
Today on Marketplace Masters, hosted by Paul Sonneveld and sponsored by MerchantSpring, Alex Karagiannis from Lezzat, an Amazon marketing agency, joins the discussion on marketing metrics in the Amazon vendor landscape. Alex, with extensive experience in e-commerce marketing, sheds light on the disconnect between sales organizations and marketing teams in FMCG and CPG sectors. Tune in to explore the challenges and breakthroughs in the industry with a focus on the importance of marke...
🚀 Elevate Your Digital Game: Unleash the Power of CRO! 🌐💰Join Tim McKenzie, Chief Growth Hacker - Amazon & eCommerce US & EMEA of Dynamix Digital as he delves into the nitty-gritty of Conversion Rate Optimization (CRO) and uncovering strategies to transform your digital game and boost profitability. 📈💰🔍 Key Discussion Points:▶Cracking the Conversion Code: Tim will share insights on decoding customer behaviour and optimizing your site for maximum conversions. ▶User Experience Magi...
Today on Marketplace Masters, we delved into the world of e-commerce with a focus on boosting Amazon vendor channel performance. Host Paul Sonneveld was joined by Carina and Rob from eCommerce Nurse, experts in strategic consulting and brand development. They discussed the power of data in transforming vendor performance and profits, offering unique insights and expertise to help brands scale in the digital realm. Tune in to learn how to tackle the challenges faced by brands and agencies...
In this episode of Marketplace Masters, sponsored by MerchantSpring, host Paul Sonneveld delves into the topic of standard operating procedures (SOPs) for medium-sized Amazon agencies. Joining him are Andrew Banks, CEO and Jonathan Newton, COO of VentureForge who share insights on enhancing Amazon brands and achieving operational excellence. Tune in to learn how to systematize your operations and optimize your agency's performance in the competitive marketplace industry.
On this episode of Marketplace Masters, host Paul Sonneveld delves into the world of e-commerce with a focus on systematizing Amazon operations for agency success. Anton Kimfors, Founder and CEO of Sellwave, shares his expertise in scaling up and building efficient operations to ensure client satisfaction and agency profitability. Tune in to learn valuable insights on managing client service skills, knowledge, and the challenges agencies face when expanding their operations in the compet...
In this episode of Marketplace Masters, host Paul Sonneveld delves into the intricate world of e-commerce, spotlighting the unique challenges and opportunities facing small manufacturers on Amazon. Joining him is special guest Kai Berger, the driving force behind Heyhome, a customer-centric performance marketing agency dedicated to brand manufacturers on Amazon.Kai, with over 15 years of experience in sales and marketing in Solingen, Germany, famously known as the "Knife Town," brings a wealt...
In this episode of Marketplace Masters, host Paul Sonneveld is joined by Leah McHugh, the Amazon Seller Consultant at eCommerceChris. They discuss the intricacies of Amazon Account Health and provide valuable insights on how to effectively respond to seller account issues. Leah shares her expertise in helping sellers communicate with Amazon to protect and save their businesses. The episode also touches on the importance of monitoring seller health and avoiding unnecessary complicati...
In this special episode of Marketplace Masters, we shake things up with a panel of experts who share their top tips for succeeding in the Amazon vendor space in 2024. Each panellist has three minutes to deliver powerful strategies, followed by a live Q&A session where listeners can submit their questions. Tune in to gain valuable insights from Matt, Martin, Bruno, and more! This episode is sponsored by MerchantSpring, the intuitive insights platform for Amazon vendors and h...
In this episode, Gabriel Wolff, the founder of Everything Bagel, shares his insights on how his agency differs from others in the industry. With years of experience on the brand side, Gabe understands the challenges of aligning incentives with traditional agencies. Everything Bagel aims to solve this problem by providing a range of services tailored to each client's needs, without the constraints of scope or metered spending. Their focus is on increasing revenue by utilizing various tool...
In this episode, James Dihardjo interviews Marcel Marculescu, the CEO and co-founder of IntelliRank, an agency that helps Amazon and Walmart sellers increase their visibility on the platforms. Marcel discusses the importance of organic ranking and how IntelliRank helps sellers achieve higher visibility. They also touch on the relevance of organic ranking during Q4 and why it's on Marcel's mind. Tune in to learn more about the strategies and insights behind organic ranking in e-comme...
In this final episode of Marketplace Masters for the year 2023, host Paul Sonneveld is joined by Cagan Aceter, founder of Margad, a marketplace solutions agency. With over eight years of experience, including time spent at Amazon, Cagan shares his expertise on advertising campaigns on the Amazon platform. The episode delves into the intricacies and tactics that vendors need to consider to amplify their Amazon business.
In this episode, Jonny from Vanquish Agency joins the host for a discussion about their unique approach to international expansion and brand building. With over 20 years of experience, Jonny shares how Vanquish fills a gap in the market by providing end-to-end services for scaling businesses internationally. Unlike other agencies, Vanquish is channel agnostic and focuses on creating a seamless and comprehensive solution for their clients. Tune in to learn more about their innov...
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