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Last Week in Local: Local Search, SEO & Marketing Update from LocalU
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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Author: Mike Blumenthal - Mary Bowling

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What happened in Local Search Marketing during the past week. Important ideas, trends and tactics. A weekly conversation about the articles that attracted our attention recently. You can find our links from each episode at https://localu.org/blog
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Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.Mike's Links:NYC saw most chain store closures in over a decade in 2020 https://www.retaildive.com/news/nyc-saw-most-chain-store-closures-in-over-a-decade-in-2020-report/592884/   Family Video to close all stores as last-ditch effort comes up short https://www.retaildive.com/news/family-video-to-close-all-stores-as-last-ditch-effort-comes-up-short/592897/   Apple Glass' prototype reportedly enters second stage of production https://appleinsider.com/articles/21/01/06/apple-glass-prototype-reportedly-enters-second-stage-of-production   Facebook Smart Glasses Coming ‘Sooner Than Later’ Without AR https://www.bloomberg.com/news/articles/2021-01-06/facebook-smart-glasses-coming-sooner-than-later-without-ar   Google My Business launches new performance reporting https://searchengineland.com/google-my-business-launches-new-performance-reporting-345252   Getting started with Google Data Studio https://www.deepcrawl.com/blog/best-practice/getting-started-with-google-data-studio/   State of Online Reviews 2021 Webinar 2 pm this Thursday with Mike Blumenthal at GatherUp  https://gatherup.com/blog/webinar-state-of-online-reviews-2021/   Deep Dive: Google's Question Hub Overview https://questionhub.google.com/questions#0   Jamie Indigo Question Hub needs Gmail Not G-Suite email - Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20 Mary's Links:Google Maps’ Moat is Evaporating https://joemorrison.medium.com/google-maps-moat-is-evaporating-6e5f0b3a900 OpenStreetMap is Having a Moment https://joemorrison.substack.com/p/openstreetmap-is-having-a-moment-dcc7eef1bb01 Expert Local SEO Predictions for 2021 – BrightLocal https://www.brightlocal.com/blog/expert-local-seo-predictions-for-2021/ The digital marketing forecast for 2021 – ClickZ https://www.clickz.com/the-digital-marketing-forecast-for-2021/264287/ 2021 Local SEO Success: Expert Tips & Predictions https://moz.com/blog/2021-local-seo-success Today’s Deep Dive:  Google Question Hub Overview https://questionhub.google.com/questions#0 Jamie Indigo Question Hub needs Gmail Not G-Suite email – Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. Mike’s Links:Insecure wheels: Police turn to car data to destroy suspects’ alibisJason Goldberg on Amazon use of AR – TwitterHow people decide what to buy lies in the ‘messy middle’ of the purchase journeyGoogle launches Question Hub for US publishersGoogle Question Hub Is Open & It’s A Great Way To Find Content IdeasWhat Is The Value To Google My Business Followers?What to Do If Google Auto-Updates Your Google My Business Info and Gets It WrongMary:Does the Shoe Fit? Try It On With Augmented Reality – NYTimes.comThe Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores – Moz.com3 Internal Linking Strategies for SEO and Conversions – Link Building Strategies – OrbitMedia.comCarrie:Amy Toman noticed a new “Boarding” Tab on the GMB for one of her dog/pet sitting clients – via TwitterJoy made the Moz Top 25 articles for 2020 list! Miriam Ellis, too!GMB Testing “Services Justifications” by Colan Nielsen at LocalUHow do I change my Google My Business logo? – Ben Fisher via LocalU2 New Banking Categories added to GMB in December – Are you following Joy’s changes list?  Last Week in Local for 2020 – we published 52 episodes, 1656 minutes of content, and had 23,510 podcast downloads!
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 
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