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The Science of a Podcast

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Podcasting is a billion-dollar industry that has exploded over the last couple of years and shows no signs of slowing down. As the popularity of podcasts continues to see exponential growth, there are more questions now than ever about this ever-changing industry.

In the Science of a Podcast hosted by Spreaker, we will look at the many sides of the podcasting industry, from success, growth, and technology to the varying challenges we all face. Each week our podcast will provide you with access to interviews with industry experts, chats with podcasters who’ve turned their passion into a profession, deep dives into podcasting tools and services, and so much more.

So whether you are an avid podcaster, an advertiser, an agency owner, or just interested in the industry in general, then tune into the Science of Podcast.
35 Episodes
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Can mindfulness content podcasts reach financial success through programmatic advertising? Spreaker’s Prime Host, Martin Hewlett, talks about his podcasting journey as a hypnotherapist and shares his life changing testimony after going through a mental breakdown that made him reassess certain aspects in life.This peculiar path led him to do podcasting full time due to programmatic advertising while also benefiting from other opportunities that emerged from his show Calming Anxiety.Topics that we talk about include: 🍃 Leveraging your show’s success and expanding it to other areas🍃 Using certain mindfulness techniques to consistently grow your show🍃Tips on connecting with your audience through different social media platformsMake sure to follow us on:Instagram: https://www.instagram.com/spreaker Facebook: https://www.facebook.com/spreaker Twitter: https://twitter.com/spreaker
Wondering if you’ll ever need podcast transcription? This episode will answer all of your questions.In this episode, we discuss the importance of having your show transcribed. Whether you're a seasoned podcaster or just starting out, understanding the importance of podcast transcription can have a significant impact on your show's accessibility, reach, and content optimization.We also introduce our brand new transcription tool that is available on all plans and is incredibly easy to use. Join us in this episode of PodBytes where we discuss the many advantages of podcast transcription.Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Have you ever feared monetising your content? Prime host Ciicii explains why you absolutely should not:Host of That Bitch Is Positive, Ciicii, discusses how her spirituality content podcast has helped many in their life journey and how monetising her content has been an extremely positive experience : from opening doors in the podcast industry to being able to provide better quality to her listeners.Topics that we talk about include: 🌟 Using your biggest setbacks as inspiration for your podcast🌟 Tips on building a strong community that will support your monetisation process🌟 The many podcast monetisation options available for youMake sure to follow us on:Instagram: https://www.instagram.com/spreaker Facebook: https://www.facebook.com/spreaker Twitter: https://twitter.com/spreaker
Looking for a way to maximize your podcast revenue and be supported every step of the way? In this episode, for the first time, we expose The Spreaker Prime Network. It's a curated collection of the top independent podcasts and networks in podcasting that are making serious money from a 360-degree approach to monetization. Prime network podcasts generate more revenue because they are not leaving any money on the table. Join us in this episode of PodBytes where we tell you all about what The Spreaker Prime Network has to offer and how you can become part of it just visit https://www.spreaker.com/prime. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Looking to create opportunities from your podcast?Spreaker's Prime Host, Justin Romano, talks to us about his experience as a public speaker in the TEDtalk conference while discussing the topic of smartphone addiction.The host of Millennial Mental Health Channel, describes this public speaking monumental moment as a consequence of his podcast and gets into the details of the qualification necessary for it.Topics that we talk about include: 🧠 How to use public speaking preparation to benefit your show🧠 Tips on how to prioritize your mental health in order to be a better podcaster Make sure to follow us on:Instagram: https://www.instagram.com/spreaker Facebook: https://www.facebook.com/spreaker Twitter: https://twitter.com/spreaker
Want to understand more about how to successfully monetize your podcast and the value of programmatic advertising? In this episode, we divulge the three S's of podcast monetization success. We discuss how to implement these things into your podcast monetization strategy. Join us in this episode of PodBytes where we discuss the value of programmatic advertising. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Interested in creating multiple successful podcasts, but don't know where to begin?Spreaker's Prime Host, Seth Andrews, talks to us about his journey of creating two high achieving podcasts.Different from his first show The Thinking Atheist, his new podcast, True Stories with Seth Andrews has seen exponential growth, because of the previous audience, as well as many other factors.Topics that we talk about include: 💛 Strategies to create a unique and valuable podcast🌟 Leveraging your original audience to boost your new showMake sure to follow us on:Instagram: https://www.instagram.com/spreaker Facebook: https://www.facebook.com/spreaker Twitter: https://twitter.com/spreaker
Want to understand more about how to successfully monetize your podcast and the value of programmatic advertising? In this episode, we will talk about the evolution of the podcast ad, giving you background on the different types of podcast ads, which will set you up nicely for our part two which will drop the week after next. Join us in this episode of PodBytes where we discuss the value of programmatic advertising. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Have you ever considered expanding your content to Podcasting?Spreaker's Prime Host, Asha Christina, talks to us about her experience as a podcaster, after building a massive community on Youtube.In a very candid conversation, the host of Quality Queen Control Podcast , describes her successful journey as a podcaster, using vulnerability and consistency as the main ingredients.Topics that we talk about include: 💛 Tips on how to use your previous online presence to boost your podcast audience🌟 How to deeply connect with your audience using your personalityMake sure to follow us on:Instagram: https://www.instagram.com/spreaker Facebook: https://www.facebook.com/spreaker Twitter: https://twitter.com/spreaker
Want to understand the key steps to give yourself the best shot at a successful cross-promotion? Using cross-promotion as an audience growth tool can be extremely effective, but what's the best way to render results? Join us in this episode of PodBytes where we discuss the benefits and the key steps you should take to run a successful cross-promotion. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Do you want to build a strong online community but don't know where to begin? Spreaker's Prime Host, Divine Philemond, talks to us about using authenticity to build strong and meaningful connections online.Authenticity was one of the main tools Divine used to grow her magnificent podcast, P.O.V You’re My Therapist. Topics that we talk about include: 💛 The fear of being judged and how to overcome it🌟 Tactics to grow your podcast through TikTok Make sure to follow us on:Instagram: https://www.instagram.com/spreaker Facebook: https://www.facebook.com/spreaker Twitter: https://twitter.com/spreaker
Welcome to The Science of a Podcast, a workshop-style podcast focused on providing actionable advice and information about the various sides of the podcast industry. As the popularity of podcasting continues to grow, there are more questions now than ever about this constantly changing industry. So why don’t we answer them? In this weekly podcast hosted by Spreaker from iHeart, we talk about the many sides of podcasting, from success, growth, and technology to the varying challenges we all face. Ready to dive into this new season? Let’s go!
Let's talk about programmatic myths. In this episode of PodBytes, we are providing you bite-size myth-busting pieces of information on programmatic advertising. There has been a lot of discussion in the industry around programmatic and we want to debunk two of those myths. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Do you want to monetize your content but don't know where to begin? Spreaker's own Jonathan Zenti is back again and in this episode, we are talking about creating content with the intent of monetizing it.Topics that we talk about include: 🤯 Addressing the importance of content design, brand safety, and the research phase;🤔 Mistakes podcasters make when trying to monetize their content and; 💸 Chatting about monetization lingo, like programmatic advertising. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Does podcast length matter?In this episode of PodBytes, we are providing you with bite-sized information about podcast length, and answering the question, does podcast length really matter?Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Struggling to market your podcast? We are talking to Sarah Carter-Hayes, the marketing brain behind the popular podcast Monsters Among Us. And in this episode, we are talking about all things marketing, including: 🙌 Strategies for creating a loyal and dedicated podcast community;🤯 the biggest misconception about using social media to promote your podcast and;☝ One thing that every podcaster can do today, to start successfully marketing their show. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Why are podcast reviews important?Reviews are also equally convincing for people as they are for bots – they’re proof that people have listened to your podcast and enjoyed it. In this episode of PodBytes, we talk about the importance of podcast reviews and we'll give you five tips on how you can get more podcast reviews. Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
What are some of the best tactics to grow your podcast?In this episode, we are talking to Taesha Glasgow, who grew her podcast, Just Sleep, to over six million downloads in a little over 18 months. But how did she do it?We talk about three specific tactics that Taesha used to grow her podcast. Some things we chat about include:❓How keyword research, competitor research, and consistency helped her grow her podcast;💸 What you need to focus on if you want to monetize your podcast and;☝ One actionable tip that podcasters can implement today to grow their podcast.Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
Ready for some more of the biggest mistakes you can commit as a podcaster? You will inevitably make some podcasting mistakes when starting out, but why not learn from our mistakes?In this episode of PodBytes, we discuss five MORE podcast mistakes, and we outline what you can do as a podcaster to avoid making them altogether.Make sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreaker
What is podcast SEO and why does it matter? In this episode, we are talking to Jeff Baker, an SEO expert, all about the importance of podcast SEO and how you can use it to increase your listenership.Some things we chat about include:❓What are keywords, why are they important and how do you find them;🤔 What is the #1 mistake people make when implementing podcast SEO and; 💻 Why a website is an integral piece in any podcaster's SEO strategyMake sure to follow us on:Instagram: https://www.instagram.com/spreakerFacebook: https://www.facebook.com/spreakerTwitter: https://twitter.com/spreakerAnd make sure to check out Jeff at: 👉https://www.bakerseo.com
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