The Profit Priority Podcast

When I think of story driven video content, I typically think of influencers. Right? But on today's podcast our guest Emma Tessler shares some really good tips for people that are service-based businesses, people that have a team, on how we can start utilizing video content to drive sales and continue to grow our businesses.Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She helps brands connect with ideal clients, build community, and convert audience members into paying customers. After her first exposure to the world of digital marketing in 2015, Emma identified that social media platforms were the future of marketing and the key to scaling a business in today’s world. This inspired her to launch Ninety Five Media and has since doubled their growth year over year. Today, Emma and her team have worked with over 100 clients in 25+ industries, helping them monetize their online presence and see incredible results. With 8 years of marketing experience under her belt, she is on a mission to disrupt the digital marketing space for years to come. Tune in to today's episode to hear her tips!What's in the episode:The biggest change in digital marketing over the last couple years [03:40]How service-based businesses utilize video to connect with their audience [07:17]Utilizing TikTok vs Pinterest [13:31]Letting go of perfectionism when creating video content [19:44]A tip to help you plan and brainstorm content [26:20]Connect with Emma:WebsiteInstagramFacebookLinkedIn Business PageLinkedIn Personal PagePinterestThe Stop Scrolling, Start Scaling PodcastJoin their FREE course, Master Your Marketing, to learn how to create content that converts in less than 30 minutes each day Grab my FREE Business Expenses and Deductions Guide!Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

We do monthly bookkeeping for a lot of photographers, and SALES TAX is something that we make sure to look into for them. Each state has different rules on what's required for photographers (like charging sales tax for physical vs digital products), so you want to make sure that you're doing things by the book for your state. I've had a client that needed to pay 3 years worth of sales tax that she didn't charge to her clients, and I have a feeling you'd like to avoid that situation. So tune in to learn more about charging sales tax and some resources to help!What's in the episode:What is sales tax? [01:24]Two different ways to look at photography: what you need to know [04:54]Being aware of Economic Nexus [07:24]Tip for invoicing + other resources [08:51]Resources Mentioned:AvalaraTaxJarGrab my FREE Business Expenses + Deductions GuideVisit our WebsiteFind me on InstagramDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Today's special guest is Maddy Spranger, wife and mom to three and Virtual Assistant specializing in content creation and social media management. She started her business in November 2022 (in one week!) and has just grown since then. We chat about how she got started, getting out of your comfort zone (and out of the comparison game), and authentic connection on social media. Maddy has been able to grow her business while also being a stay at home mom. Tune in to learn how she did it! What's in the episode:Meet Maddie and how she started her business in a week [00:57]The importance of connection and showing up on social media [08:39]Balancing authenticity and aesthetics in your brand [15:15]Getting out of your comfort zone in order to grow [18:37]Having grace for where you're at and not comparing [23:47]Connect with Maddy:WebsiteInstagramGrab my FREE Business Expenses and Deductions Guide!Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Today we're gonna be talking about payment processors, how you should be accepting payments from your clients and customers and the ones that I've seen the most. I'm in a unique position as I've used a lot of different payment processors as a bookkeeper, business owner, and from the client's perspective (when I'm paying someone for their product or service). Listen in to learn what ones I recommend and a tip especially if you're using PayPal.What's in the episode:The goals when choosing a payment processor [01:20]Using CRMs like HoneyBook or Dubsado [04:16]Invoicing through Stripe, PayPal, QuickBooks or Xero [08:12]What payment processor to use for in-person clients [09:54]Grab my FREE Business Expenses and Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

How many of you guys are interested in passive income? How many of you guys are interested in real estate? With crazy things happening in the world from Covid to the Silicone Valley Bank failure, and talks of another recession, many of us are wanting to make sure we'll be financially secure and make sure our money works FOR us. Today I talked with Rachel Grunn from GoodGood Investing. She is a seasoned real estate investor and syndicator. Rachel’s portfolio has included large multifamily assets, residential rentals, fix and flips, commercial real estate funds, and mobile home parks. Between her and her business partner, Andrea, they have amassed a combined real estate portfolio of over 105 million in assets under management. Together they empower entrepreneurs with creative ways to multiply their money in gain control of their time. Tune in to learn more!What's in the episode:Meet Rachel, what she does, and how she met her biz partner Andrea [00:56]Recession resilient investments + the Silicone Valley Bank failure [05:50]The difference between single and multi-family homes + commercial real estate [11:36]How it works if you're interested in being a passive investor? [16:26]How long and what to expect from the return of investments [22:33]Types of commercial properties you can look into [26:52]Connect with Rachel @ GoodGood Investing:InstagramWebsiteYouTubeListen to my guest episode on their podcast.Grab my FREE Business Expenses and Deductions Guide! Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

As an online business owner, you know that software can help you run your business (can't do it all on your own). There are SO MANY out there, and I've tried a LOT of them. In today's quick episode I walk you through my favorite, essential software I use to run my business. From bookkeeping software to team communication, marketing, and everything in between. What's in the episode:My favorite Financial software (bookkeeping, payroll, banks) [01:19]My live or die for SOPs for our CRM, task management, content planning, etc. [06:01]The communication and marketing software we use [07:21]Find the links for all the software I mentioned in the episode HERE.Grab my FREE Business Expenses and Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Today I have my client, Natalie, on the podcast to talk about brand identity and how it can connect you with your dream clients. She's the owner of Caruso Creative with a bachelor's degree in communication, arts and graphic design (and over seven years experience in marketing). In the online world it's easy to feel lost in a sea of everyone doing the same thing. So how can you set yourself apart and really connect with your ideal clients? Tune in to find out.What's in the episode:Learn about Natalie and her journey from creative freelancer to brand and web design [02:13]What IS Brand Identity and how does it benefit you to understand it? [05:54]Mission + vision statements, core values and ideal clients [10:57]How your "Why" builds trust and profit for your business + how to portray it [15:26]An example of how story and brand identity connects you to your dream clients [17:24]Connect with NatalieWebsiteInstagramGrab my FREE Business Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Do you pay yourself from your business? Do you know how to? Today's episode will help answer these questions. As business owners, it's important to pay yourself to avoid burnout and make sure that you're being adequately compensated for the time you invest in your work. So how much should you pay yourself and how do you do it? Listen to find out.What's in the episode:Owner's Draw vs Payroll - the technical "how to" [04:36]How much should you actually pay yourself? [07:14]How your business finances impacts your PERSONAL finances [12:50]Grab my FREE Business Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Have you wanted to start a membership but thought it would take too much time, and require you to create even MORE content? It sounds draining to have to bring on guest experts, add more content, and keep delivering more and more value. Tabitha Crocker is here to tell you it doesn't have to be that way. Tabitha is a Membership Coach and founder of Present Profitable Mom. She is passionate about empowering mom entrepreneurs to design, build, and scale thriving memberships for sustainable, scalable recurring revenue doing work you love in 10 hour weeks. She shares tips for success and explains the difference between low, mid, and high ticket memberships. Tune in to learn more!What's in the episode:Meet Tabitha and learn how she got into Membership Coaching [00:55]Membership strategies without content burnout [07:43]How to keep members accountable and interactive [14:36]Ways to structure your membership offer: group coaching vs high ticket [16:49]Tips + advice on running memberships [24:56]Connect with Tabitha:InstagramPodcastWebsiteFREE Membership RoadmapGrab my FREE Business Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Before you hire a bookkeeper, make sure they're a good fit for you, your business, and your industry. How will you know if they're the right bookkeeper for you? What questions should you ask? Today I'm walking you through TEN questions you can ask a bookkeeper before hiring them. Get the Bookkeeper Interview Questions GuideDownload my Business Deductions GuideOutsourcing Your Books Series:Part 1 - What Does it Look Like to Work with a Bookkeeper?Part 2 - When Should I Hire a Bookkeeper?Part 3 - What's the Cost of Monthly Bookkeeping?Part 4 - Questions to Ask When Interviewing a BookkeeperDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

When you consider bringing on a bookkeeper, it's important to look at the cost of outsourcing as well as the cost of NOT outsourcing. Today I'm diving into what actually goes into the cost of our monthly bookkeeping services, and what that process looks like. I'm very upfront with pricing and what I'd recommend for you and the stage of business you're at. Tune in to learn about what to expect from monthly bookkeeping services.What's in the episode:The costs of outsourcing and NOT outsourcing [01:14]What goes into our monthly bookkeeping pricing [07:26]How different banking institutions can affect monthly services [14:58]Grab my FREE Business Expenses and Deductions Guide.Learn more about our monthly services HERE.OUTSOURCING YOUR BOOKS Mini SeriesPart 1Part 2Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

The truth is, not everyone needs to outsource their bookkeeping. So the question becomes, "Should I outsource or not? How do I know when's the right time to hire a bookkeeper?" Tune in to Part 2 of Outsourcing Your Books to learn the pros and cons of DIYing or bringing on a bookkeeper to your team.What's in the episode:What is bookkeeping and why does it matter? [02:38]When and how to DIY your books [05:37]Questions to consider when's the right time to outsource your books [10:12]Pros and Cons of hiring a bookkeeper [13:39]Listen to Part 1Grab my FREE Business Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

If you've ever had a stressful tax season, chances are you don't want it to happen again. At that point people start problem solving and finding ways to reduce that stress. One way is hiring out. Over the next few episodes I'm answering all your questions about outsourcing your books: What does it look like to hire a bookkeeper? When should I hire one, what are the signs? What goes into bookkeeping pricing? What questions should I ask before I hire a bookkeeper? And more.Today's episode is all about outsourcing. What's in the episode:What does a bookkeeper do? [04:08]The process of onboarding and first reports [05:55]What the monthly bookkeeping actually looks like [12:41] The value of having a bookkeeper [16:51]Bringing on a bookkeeper with a team [22:17]Episodes referenced: EP 06 with Kimberly, all about CPAs and Tax StrategistsEP 19 S Corps ExplainedIf you're interested, fill out my Contact Form or Get my FREE Business Deductions Guide!Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Today's episode is a little different than my typical podcast. It's a short and sweet update about our personal home renovation. If you've seen me talk about our 75 acre farm and want to know more about it, this is the episode for you. I'm sharing the WHY behind our move and how it all happened, and talking about the renovations we're doing at the farmhouse.Get my FREE business deductions guide.Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

We're currently in the process of moving to our dream farmhouse on 75 acres, and I have a couple clients I'm walking through the process of buying a home as well. Whether you're buying your first home, looking to upgrade, or getting properties to rent or host on Airbnb, this episode is for you. Tune in to learn 6 things you might need when buying a house, particularly as a business owner.What's in the episode:Providing more information than W2 employees6 things you might need when applying for a mortgage or loanHaving a realtor you can trustWhat to think about as a buyer vs seller Get my FREE Business Deductions Guide HERE.Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

Today's episode is a fun one with Kristin Fisher! She's the Founder + CEO of the gifting brand, Bocu and a Retail Strategy Coach for Makers and Independent Retailers. With both a profitable six-figure business and over 15 years of experience as a Buyer for companies like Urban Outfitters, she is a retail industry expert on a mission to support female entrepreneurs and makers in their business journey from hobby to scale. I'm personally in the process of custom gifting with her and it is amazing. Tune in to hear about her story, why upleveling your client experience matters (hint: brand awareness + advertising), and how to do it.What's in the episode:Kristin's story from corporate to her own business (and about her product!) [03:14]How to develop and uplevel your client experience (and why it's important) [12:45]Expanding to gifting AND coaching creatives [20:05]The process of gifting with Bocu [24:33]Connect with Kristin:shopbocu.com@shopbocu@theproducttoprofitcoachGet my FREE Business Deductions guide.Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

My team and I work with a lot of photographers, so it was so fun having Dani on the show to talk all things photography & education, burnout, and how to scale and grow your business. Dani is an elopement photographer and educator who has a passion for photographing love stories around the world, and teaching others how to do it as well. She hosts photography workshops with her education business, Rooted, and has taught dozens of other photographers all about how to run a successful, thriving business.What's in the episode:Hear how Dani went from corporate to shooting elopements & educating [01:48]Red flags to look for with burnout as a photographer [14:35]The "when" and "why" behind getting into the education space [20:38]Tips to scale and grow your business [25:35]Connect with Dani on Instagram @danipurington or @rootedwrkshpWebsiteGet my FREE Business Deductions GuideDo you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

S Corps are a great strategy, however they can be done too quickly. I've seen many businesses elect too early or too late to be an S Corp, so you want to make sure you know how it will impact your business. If you're thinking, "What even IS an S Corp?!", don't worry. Today we're going over what an S Corp is, how it changes the structure of your business and your books, and an example of how it can save you money.What's in the episode:What is an S Corp? [01:27]The benefits of filing as an S Corp [04:49]The cost of filing as an S Corp [08:23]The importance of bookkeeping [11:28]Grab my FREE Expenses & Deductions Guide.Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

We recently went on a trip to Kauai with our two little kids, and I can't tell you how many times I heard things like, "Wow, you're so brave!", "How did you do it?", or the infamous "But your kids won't remember it, so why go?". In today's episode I'm answering those questions, sharing details of our trip, and leaving you with tips for saving money while traveling.What's in the episode:Expectations for travel + why we're going while our kids are young [04:36]The nitty gritty details of preparing for our trip [09:54]Arriving in Kauai + things we did and didn't do [19:49]On our way back home [28:28]Tips for booking flights + saving money while traveling [31:13]Grab my FREE Expenses & Deductions Guide.Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash! 

The people have spoken, and most of my Instagram followers wanted an episode on Budgeting and Financial planning so that's what today's episode is about. This is for you whether you want to work on your personal OR business finances. You'll learn the difference between budgeting and financial planning, and simple ways you can implement this knowledge today.What's in the episode:The hesitation towards budgeting & budget mindset [02:10]What IS Budgeting? [07:22]What financial planning is & questions to ask yourself [11:28]Supporting your financial goals (short and long term) [16:30]Getting a software or spreadsheet to save you time [18:22]You're in control of your budget & supporting your goals [21:55]For Support with your Budget & Financial Planning, check out The Marketplace.Grab my FREE Expenses & Deductions Guide.Do you wonder why your bank account balance doesn't match your Profit & Loss? Maybe you had a great month and you're wondering where all your money is going.This is due to cash flow. Your cash flow is the heart beat of your business and for a business to be healthy, you need to have a healthy cash flow.I have created a FREE Cash Flow Projection Template so you can maximize your cash!