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Slice of Ad Tech

Author: Blockthrough

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Tune into Slice of Ad Tech by Blockthrough to learn about the people, ideas, and stories shaping the $700B digital advertising industry. Every episode features a new ad tech veteran, as they take us through their journey into the mad world of ad tech, the problems that they try to solve, along with helpful insights and perspectives on user monetization strategies, revenue growth, and the future of the industry.
4 Episodes
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In this episode, we speak with Mark McEachran, VP of Product Management at Yieldmo. Tune in as he shares how he got started in ad tech, what his typical work day looks like, the problems that Yieldmo is solving for buyers and sellers, why publishers need a strategy for their non-addressable audience, as well as the importance of tracking what the platforms (iOS, Chrome, Firefox) are up to.
In this episode, we speak with Cody Bye, Co-Founder and Chief Growth Officer of NitroPay. Keep listening to learn how Cody and his team set their publishers up for success from the get-go, including tips on optimizing your ad layouts (and what to avoid), as well as highlighting the critical revenue metrics you should be focusing on.
Welcome back to Slice of Ad Tech. In this episode, our host Vishveshwar Jatain speaks with Christina Fiasconaro, SVP of Customer Success at Freestar. Tune in to learn more about their out-of-box yield optimization experiments and the results they've seen, as well as 3 big things publishers should be thinking about going into 2023.
Welcome to Slice of Ad Tech. For our first episode, our host Neera Shanker speaks with James (Van) Sweringen, Director of Revenue Operations at Blockthrough. Tune in to learn what revenue metrics publishers should actually be looking at (not just your fill rate and RPMs) and tips on how to drive revenue growth before 2022 ends.
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