The EcoSend Podcast

It's Episode 3, and we're back this time with Tim Maiden of Green Small Business!At EcoSend, we're committed not only to reducing the carbon footprint of email, but of our own footprint as a business too. But it's hard to know where to even start with measuring a company's carbon footprint. Especially for startups and SME's already juggling too many tasks with too few resources. At the end of the day, we're not massive corporates who can dedicate whole teams and budgets to this...Thankfully, that's exactly where Tim and his team can help! Through Green Small Business, Tim's mission is to drive authentic climate action for SME's. Meaning calculating and tackling our carbon footprint isn't just left to the big companies, but is something any climate-conscious business can commit to. And so, we were delighted that Tim joined us for this episode to discuss:👶 How his upbringing influenced his desire work in Climate👀 Why are so many small businesses interested in addressing their carbon footprint?😱 Helping SME's to tackle their fears of Greenwashing. 😵‍💫 Why it's better for some business to GROW their carbon footprint?!🔮 Tim's predictions for the future.... and much more! ✨We really love working with Tim, and we're so glad he joined us for this episode to share his knowledge. Do check it out and let us know your thoughts 💚About Tim Maiden:Tim is the founder of Green Small Business, a consultancy focused on driving authentic climate action among small and medium-sized businessesFurther Resources from the episode: Green Small Business Website: https://greensmallbusiness.com/Tim on LinkedIn: https://www.linkedin.com/in/tim-maiden-72a96624/Music credit: bensound.comhttps://ecosend.io

Hot off the heels of a cracking first episode of Season 6, we're back this week with our new Season's second episode! Since the (relative) return to normality in a post-Covid world, the Events industry has largely gone back to business as usual. But most Events, our latest guests points out, offer limited value to attendees and are far too mono-focused on supplier or sponsor benefit. But Juliette Devillard, and her company 'Climate Connection' is leading the way in offering attendee-focused Events. Moving away from dull, lengthy pitches and that "I could've stayed at home and watched this on Zoom" feeling. Climate Connection has grown to be the largest Event organiser for Climate professionals. So if you work in Marketing or Events, and want to learn how to create Events that attendees will actually want to attend (and talk about!), don't miss this episode!We were delighted to have Juliette join us and talk about:🙅‍♀️ Starting life as a climate-change denier(!)🌐 Work experience with the United Nations.👏 Creating Events designed for humans. 😬 The challenges facing Climate Deep Tech. 🤫 The 12 Minute Speech Rule.... and much more! ✨This was a fantastic episode, not just full of stories ranging from creating compelling narratives to First of a Kind Funding (FOAK), but also practical tips for how to run great-quality, stand-out Events. We hope you enjoy the episode as much as we did! 💚About Juliette Devillard:Juliette is the Founder & CEO of Climate Connection, which hosts the UK’s largest monthly event for climate professionals. She has spent 5+ years in the US working in early-stage deeptech and climate startup creation, and is intimately familiar with the innovation and entrepreneurship sector. Juliette is also a public speaking coach, AND a huge advocate for mental health awareness.Further Resources from the episode: Climate Connection Website: https://climateconnection.co.uk/Juliette on LinkedIn: https://www.linkedin.com/in/juliette-devillard/Music credit: bensound.comhttps://ecosend.io

And we're back! 💚🙌Just three weeks after rounding off Season Five, we're delighted to return with a brand new Season Six of The EcoSend Podcast!We've got some fantastic guests lined-up this season, and who better to kick us off than a real expert in Ethical Email Marketing, Yuval Ackerman! Rated a 'Top Marketer to watch in 2024', Yuval embodies the new shift towards conscious, empathetic Marketing, and away from traditional fear-based tactics and manipulation. So join us for this amazing episode to learn all about using ethical communications to turn your subscribers into your greatest fans, and more as Yuval discussed with James:🪖Enlisting in the military at age 17🤗 Finding a home in the BCorp movement💬 Moving email from monologue to dialogue📚 Teaching brands storytelling for business growth 🍝 The link between email and pasta?!... and much more! ✨Yuval embodies all of the most important values we cherish here at EcoSend. And as a climate-conscious email provider, we couldn't think of anyone better to start off our sixth season than a true expert in conscious email communication.About Yuval Ackerman:Yuval is an ethical email consultant who helps eCommerce, B corp and 1% for the Planet brands turn their subscribers into their biggest inbox F.A.N.s.Named a "Top Marketer to Watch in 2024", Yuval challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance.She is also the host of “Email and Pastacast”, a monthly free masterclass that explores pasta recipes, ethical email strategies, and the funny connection between them.In her spare time, Yuval is a songwriter/music producer and a full-time nomad on a mission to find a place to call home.Further Resources from the episode: Ethical Emails: https://www.ethicalemails.coYuval on LinkedIn: https://www.linkedin.com/in/yuvalackerman/Yuval on Threads: http://threads.net/@ethicalemailsEthical Emails Cleenic: https://go.oncehub.com/TheCleenicEthical Emails Newsletter: https://www.ethicalemails.co/subscribeEmails & Pastacast: https://www.linkedin.com/events/email-pastacast-2-timeoftheseas7224015262512005120/comments/Music credit: bensound.comhttps://ecosend.io

We're delighted you joined us for the fifth season of The EcoSend Podcast! Thank you so much for joining us on this journey, which we started all the way back in November 2022 with our first episode. Feels like a lifetime ago now!To recap the past season, we had some amazing guests including:S5E10 with Michelle Miles S5E9 with Chrysta StoS5E8 with Will Kinchin S5E7 with Helen NealS5E6 with Matt & Chrissie NicholsonS5E5 with Tam HusseyS5E4 with Tim JonesS5E3 with Cathy BenwellS5E2 with Erin Andrea CraskeS5E1 with Richard BoonSo join us for an extra-special wrap-up episode, where James & Chris sat down (in-person!) to discuss all the wisdom, lessons, stories, and inspiration we've taken from our fifth season. Topics we discussed: 💭 Is it better to change from within or make a clean break?🌊 Why does it take so long for climate campaigns to reach public attention?💪 How to stay motivated during difficult periods.⚖️ How to balance purpose and profit.⏱️ What has changed from Series One to now?👤 James's favourite guest of the season.... and much more! ✨We'll look forward to seeing you for Season Six - coming soon 💚About James Gill:James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.About ChrisChris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. Further Resources:James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/James on Threads: https://www.threads.net/@jamesgillEcoSend: https://ecosend.io/

We can't believe we're already down to our final guest of Season Five! We've been truly blessed with so many amazing speakers, and our final guest is no exception. Welcome to the show, Michelle Miles!Michelle is CEO at the 'Sustainable Wedding Alliance', and has made it her mission to integrate Sustainability into the heart of the Wedding industry. With all their usual expense and excess, you might not typically associate weddings with the Sustainability movement. Perhaps even the opposite. But with nearly 100 wedding consultants signed up to Michelle's alliance, that is all about to change!So join on us as we learned about Michelle's journey, from entering the Events industry at age 16, to specialising in weddings, and ultimately to founding the Sustainable Wedding Alliance and addressing the environmental impact weddings have. Michelle chatted to James all about:👰‍♀️ The potential positive impact of changing the wedding industry, with 300,000 weddings per year in the UK alone!💭 Changing social trends and attitudes towards marriage.🤝 The post-pandemic industry shift from competition to collaboration. Michelle also shared her top-tips for a climate-conscious wedding, including:✅ A venue powered by renewable energy✅ Choosing no-waste caterers✅ Fair working hours for staff✅ Offering guests travel options by rail or coach where possible✅ Using locally sourced flowers and seasonal food It's amazing to see thought-leaders like Michelle driving huge change across an entire industry. We came away from the episode feeling super inspired and ready for action! We hope you enjoy the final guest of Season Five 💚About Michelle Miles:Founder & CEO of Sustainable Wedding Alliance, Michelle has been working in the events and wedding industry since leaving school at 16. Michelle founded her first company in 2009, an event agency that quickly became focused on working for sustainably led clients, running events and weddings with minimal footprint, aiming to have a positive impact on people and planet. Fast forward to pandemic… and SWA was formed during the ‘quiet’ time forced by pandemic. Michelle lives in rural Berkshire, and is obsessed with natural and growing flowers. Further Resources from the episode: SWA Website: https://sustainableweddingalliance.com/SWA LinkedIn: https://www.linkedin.com/company/sustainable-wedding-alliance SWA Instagram: https://www.instagram.com/sustainableweddingallianceuk/Michelle on LinkedIn: https://www.linkedin.com/in/michellemilesevents/Music credit: bensound.comhttps://ecosend.io

Our goal here with The EcoSend Podcast has always been to provide genuine value to our audience, and to hold positive-impact as our number one outcome. We see this as a core tenet of human-centred Marketing, and so we were absolutely delighted to welcome a real expert in the field of human-centric Podcasting, Chrysa Sto!For nearly six years Chrysa has consulted and helped purpose-driven Marketers and Changemakers grow their businesses through podcasting. All without any recourse to 'old-school' Marketing pressure tactics.Chrysa is a true pioneer in the field of ethical Marketing and human-centred podcasting. We were thrilled to have her on the show and share her wisdom, covering topics such as:👣 Chrysa's transition from Freelancer to full-time Business Owner.📈 3 top tips for growing your Podcast audience.🫂 The crossover between Human-centred Marketing and Sustainability.🤝 How Podcasts nurture business relationships.🔮 Chrysa's predictions for the future of Podcasting. ... and much more! ✨We're so grateful for leaders like Chrysa, leading the movement away from traditional pressure-tactics, to a style of Marketing which puts people and planet first. We hope you enjoy the episode 💚About Chrysa Sto:Chrysa is a seasoned podcast consultant and manager for ethical businesses. Works with human-centric marketers, coaches, and change-makers who want to connect with their audience, increase business leads, and expand their network through impactful podcast conversations.Further Resources from the episode: Chrysa's website: https://chrysastoiloudi.com/Chrysa on LinkedIn: https://www.linkedin.com/in/chrysasto/Music credit: bensound.comhttps://ecosend.io

Will Kinchin has been a good friend of the EcoSend team for a long time, so we were delighted to welcome him for episode eight of our Fifth Season. Will runs a boutique creative design Agency, working with purpose-driven brands and charities. But this episode wasn't just a chance to learn from Will's extensive experience as an Entrepreneur for Good, but also a deep 'dive' into the world of surfing, sewage, offshore drilling, and seismic blasting. In this deeply human episode, Will opened our eyes to the challenge the UK's coastline and marine life face from pollution and drilling. His stories were at the same time melancholic and uplifting. Melancholic to learn of the extent of challenges our coastline faces, many of which have only recently started to become public knowledge. But uplifting to know there are many organisations out there, as well as heroes like Will, who are championing the good-fight to save our waters!So join us for this special episode where Will sat down with James to talk about:🌊 How his years at Falmouth University sparked a love for Britain's coastline. 😔 Challenges in communicating the plight of rural ecosystems to people living in urban areas. 🫨 How to navigate choosing climate-conscious suppliers.✍️ Offering expertise to charities, rather than just donating. 🔊The consequences of ongoing 'seismic blasting' on marine life.... and much more! ✨This was such a wonderful session, with so many memorable stories to reflect upon. We hope you enjoy Will's episode as much as wedid 💚About Will Kinchin:Will has been making brands work for over fifteen years, working directly with clients or collaborating with design agencies and creatives. From concepts to production, print to digital, England to Australia, his unique experiences and ideas bring something fresh to every project. With a love of surfing and the coast and particular expertise in environmental projects, Will likes working with good-natured brands who want to carve out a reputation.Further Resources from the episode: Will's website: https://www.willworks.co.uk/Will on Instagram: @willworks_Oceana: https://oceana.org/Surfers Against Sewage: https://www.sas.org.uk/Alliance Against Offshore Drilling: https://stopoffshoredrilling.org.uk/Music credit: bensound.comhttps://ecosend.io

With years of experience driving Strategy for Nissan and Virgin Atlantic, as well as a background in Politics, Helen Neal is a force to be reckoned with.And since founding HN Communications, a certified B-Corp in 2017, Helen has been at the frontlines of helping businesses integrate Sustainability into their ethos and strategy. Moving beyond seeing Sustainability as a tick-box exercise on a spreadsheet, Helen champions Sustainability as a key mechanism for growth. And an asset which all companies, small or large, for profit or NGO, can leverage to move forward through an uncertain future. We were grateful to have Helen join us for episode 7 of our fifth season, as she sat down with James to discuss:✈️ Virgin Atlantics first Biofuels flight📊 How small businesses can pitch to win big clients🇺🇸 Working at Climate Week in New York💪 The rise of 'Holistic Capitalism', driven by Consumer Demand☺️Moving from competition to collaboration... and much more! ✨Strategy insights from a business thought-leader like Helen are invaluable, and we were delighted Helen was so open in sharing her stories and suggestions. We hope you'll enjoy the episode and it's lessons as much as we did 💚About Helen Neal:Helen founded her sustainability communications company, HN Communications, with a clear vision in mind – to bring businesses and organisations together through the genuine belief that they can enact positive change in the world by enhancing their activities and communications around sustainability. Helen heads up HN Communications which has a global reach, working with some of the world's most well-known brands leading the way on the road to net zero including Bosch, Asahi and The Climate Group.Further Resources from the episode: HN Communications: https://www.hncomms.co.uk/Helen on LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/Corporate Sustainability Reporting: https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_enMusic credit: bensound.comhttps://ecosend.io

"We can't become marathon runners overnight... but we can become 'someone who goes to the gym'."A quote which sums up our latest guests' wonderful philosophy towards Sustainability. A philosophy which holds the antidote to avoiding the trap of perfection-paralysis, and leveraging small-wins overtime to bring about long-standing identity change. Welcome to the show, Matt & Chrissie from olson! olson is a creative design agency for good, working with purpose-led brands and local organisations on projects that benefit people & planet 💚This episode was chock-full of actionable, pragmatic advice, and even a slideshow to boot! We're sure you'll love this episode, as Matt & Chrissie shared their insights on subjects ranging from:👨‍👩‍👧 How parenthood created a sense of urgency around tackling climate-change.🌐 Digital Sustainability as a misunderstood, inter-connected system.🚀 Matt & Chrissie's 'Bucked of 4 Quick Wins' for taking action today!9️⃣9️⃣ Reach the 99% of 'small' businesses across the UK🍻 Running 'People Planet Pints' events... and much more! ✨This was a delightful episode showing how positive change can blossom overtime, from our home, to our clients, to our community. We loved Matt & Chrissie's 'small-win' philosophy, and demonstrable record of bringing about positive change. We hope you'll enjoy the episodes and insights as much as we did 💚About Chrissie & Matt:Chrissie and Matt Nicholson are a husband and wife team and Co-Founders of olson - a creative consultancy using digital, design and marketing for good. They work with purpose-led brands and local organisations on projects that benefit people & planet.Further Resources from the episode:olson world: https://olson.work/ Chrissie on LinkedIn: https://www.linkedin.com/in/chrissie-nicholson-a377741a/Matt on LinkedIn: https://www.linkedin.com/in/mattnich/ Presentation slideshow: https://pitch.com/v/olson-digital-sustainability-e3akarMusic credit: bensound.comhttps://ecosend.io

We're halfway through Season 5 already, and we're delighted to be back with another Sustainability Veteran!This guest has 20 years' experience in Digital Strategy, including roles guiding global mobile strategy at Unilever,  and as Head of Strategy at Infosys. She has then moved from the corporate world to Entrepreneurship, founding 'Halo by Design', a strategic consultancy enabling sustainability strategies through activating people. Welcome to the show, Tam Hussey! 👏Tam is such an expert in the field of Digital Sustainability, we felt really privileged to have her join us and dive into her insights on:🧪 The importance of targeting users' 'First Behaviour Change'.👨‍👩‍👧 How Tam's "Eco-warrior" upbringing influenced her career-path.🏢 Changes when moving from the corporate world to starting her own business.🌱 Integrating Sustainability into organisations' core processes. 📱 Building a future where Digital is part of the solution, not the problem.... and much more! ✨We loved Tam's summary quote; "It's not because people don't want to make Sustainable choices, it's that they don't know where to start". That quote really hits the nail on the head with where we're at as a culture, in relation to awareness of Digital Sustainability. But luckily we have such dedicated people as Tam, working hard to change that for the better. 💚About Tam Hussey:Tam has worked in digital strategy roles for over 20 years at start ups and large global organisations (WPP & Infosys) working with large global company’s such as Unilever, adidas and Mazda. She led the global mobile strategy at Unilever which is where she ‘cut’ her sustainability teeth working on behaviour change campaigns for Lifebuoy, Signal and Peril. Then went on to set up the digital experience sustainability practise at Infosys. She set up Halo by Design 8 months ago with the goal of leveraging digital to help clients meet their sustainability targets through activating people. Further Resources from the episode:Halo by Design: https://www.halobydesign.comTam on LinkedIn: https://www.linkedin.com/in/tam-hussey-a970302/Music credit: bensound.comhttps://ecosend.io

We're taking a trip down-under for Episode 4, with our latest guest hailing all the way from New Zealand. It's Tim Jones, aka The BCorp Bloke!Tim is on a mission to help businesses simplify and fast-track their journey to BCorp status; with a healthy dose of puns and humour along the way!Since quitting his job in the Medical Devices Industry after a "subconscious wake-up call", Tim has dedicated himself to assisting companies with navigating BCorp's assessments, and achieving the coveted 'BCorp' status. Here at EcoSend we've been on our own journey to BCorp status, submitting our application at the end of June. So we were delighted to welcome Tim to share his many insights, including:👩‍🏫 How Changemakers should present the business-case for BCorp application.📈 How BCorp status will become table stakes for businesses in the near future.🎓 A brief history on surnames and Quaker businesses!👣 Tim's journey from Medical Device sales to starting his own business💬 The importance of telling your authentic story.... and much more! ✨Tim was a wonderful guest to invite to the podcast. Full of passion and humour, this was both an entertaining and motivating episode! We hope you'll enjoy it as much as we did 💚About Tim Jones:Tim is the CEO, Founder and B Consultant at Grow Good, a global consulting firm that specialises in helping businesses simplify and fast-track their B Corp journey.Further Resources from the episode:Tim's website: www.growgood.co Tim on LinkedIn: https://www.linkedin.com/in/timjonesthegrowgoodguy/Tim's Facebook Group: https://www.facebook.com/groups/bcuriousMusic credit: bensound.comhttps://ecosend.io

Charities with too little, on the lookout for stock. Business with too much, on the lookout to offload. What if a platform existed to connect the two together?Fulfilling Charities' need for items, without having to spend their funding. Giving businesses the opportunity not only to offload unwanted items without paying for removal fees, but also the opportunity to contribute to a local cause. Thankfully, that's exactly what Cathy Benwell went ahead and created! Founder of 'A Good Thing', Cathy's mission is to provide an exchange-economy between the third sector and private enterprise. Since its inception, 'A Good Thing' has saved charities over £600,000, and they are projected to double that this year!As the founder of such a brilliant, win-win platform, we were delighted to sit down with Cathy to talk about:🐰 Donation stories about Easter Eggs, theatre sets, shaving kids, and even bricks for a kitchen!🦸‍♀️ How 'A Good Thing' saves charities from unnecessary costs💝 Cathy's decision to run a freemium model🤝 The different reasons why businesses choose to partner with 'A Good Thing'💥The power of local, social impact... and much more! ✨This was a wonderful and heartening episode, showing us the power which creative thinking can bring to the social sector. We hope you enjoy it as much we did 💚About Cathy Benwell:Cathy Benwell is co-founder of social enterprise A Good Thing CIC, a nonprofit online platform that connects charities right across the UK with businesses that have things to give away.Further Resources from the episode:'A Good Thing' website: https://www.agoodthing.org.uk/'A Good Thing' on X: www.twitter.com/agoodthing_uk'A Good Thing' on LinkedIn: www.linkedin.com/company/agoodthing-org-ukMusic credit: bensound.com

We're back with Episode Two!We often talk about the importance of Climate Sustainability, but what about the importance of Business Sustainability?As our latest guest tells us, the longevity of a purpose-driven business must be as much of a focus as its Sustainability efforts. At the end of the day, the world's best Sustainability strategy is no good if the business itself goes under!With 20 years experience in Strategy, and 16 years in Leadership, Erin Andrea Craske brings a wealth of knowledge to help businesses move from purpose to profit. With her tried-and-tested strategies, Erin helps purpose-driven businesses to succeed, keep employees engaged, and secure long-term prosperity. Erin sat down with James to share her many insights, including:🤝 How to combine purpose & profit.🀀 The influence of Eastern Philosophy in her work.🎯 How to move from addressing symptoms to root-causes.😓 Tips for avoiding employee disengagement and burnout. 🌐 Seeing your business as a holistic organism.👶 Erin's hope for the next generation. ... and much more! ✨This episode was both inspiring and jam-packed with practical tips. A must-see for anyone running or considering setting up a purpose-driven business. Erin really is an expert in guiding you on the path to long-term, sustainable success. And be sure to check out Erin's Linktree in the Resources section, for a discount on her award-winning book 'From Purpose to Profit'! 💚About Erin Andrea Craske:Erin Andrea Craske is an award-winning strategist with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers positive impact- and contribution-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.Further Resources from the episode:Erin's Linktree: https://linktr.ee/eacraskeErin on LinkedIn: https://www.linkedin.com/in/erinandreacraske/Music credit: bensound.com

We're delighted to be back with Season FIVE of the EcoSend Podcast! 🎉To kick-off the new series, we welcome Richard Boon from Webmart - a true veteran of the budding-field of Digital Sustainability. From a serendipitous 'Dragon's Den' pitch at the age of eighteen, to an apprenticeship, to his current position as Board Advisor, Richard has been in the thick of climate-conscious Marketing and Agency for over 18 years! Many sectors, particularly Logistics and Operations, have been stepping up their efforts in tackling their carbon footprint. But why, Richard asks, is Marketing still lagging so far behind in addressing its own footprint? Join us for Richard's fascinating session with James, where they talked about:🗺️ Webmart's journey to BCorp status🧮 How to accurately calculate your digital carbon footprint 🙅‍♂️ The common misconceptions about the climate impact of digital activity📣 The importance of agencies being public about their carbon footprint, to help spread awareness🌳 Purchasing 164 acres of Scottish forest for re-wilding🙏 Richard's optimism for the future... and much more! ✨This was an incredibly uplifting episode to kick-off our new season. It gives us real hope for the future to know there are people like Richard out there leading the way for a more Sustainable Digital Marketing industry!And we hope to visit Webmart's 'Oxygen Farm' someday soon! 💚About Richard Boon:Richard is a Board Advisor at Webmart, a sustainable marketing agency. Webmart is a responsible business and certified B Corp. Richard leads a team of 40 strong team in marketing execution, strategy and technology. Webmart partners with clients in e-commerce, retail and charity, handling £20million of spend across Print, Digital, Creative and Data services.Further Resources from the episode:Webmart Website: https://www.webmartuk.com/Richard on LinkedIn: https://www.linkedin.com/in/richardboon/Webmart's Oxygen Farm: https://www.webmartuk.com/webmarts-oxygen-farm/Music credit: bensound.com

We're delighted you've joined us for the fourth season of our Podcast! We hope you enjoyed the wisdom, insights, and stories from our wonderful guests as much as we did!4️⃣ For Season Four of The EcoSend Podcast we welcomed:S4E10 with Ryan Laird from Green Orbit DigitalS4E9 with Maddy Cooper from Flourish AgencyS4E8 with Julien Massiot from Wild & SlowS4E7 with Anne-Cécile Crabières from Jobs That Make SenseS4E6 with Godefroy Harito from TreeappS4E5 with Caroline Stephenson from The Meadow BarnsS4E4 with Carina Jandt from Event CycleS4E3 with Magali Seyvet from All HeroesS4E2 with Michael Andersen from SustainableWWWS4E1 with Dirk Eschenbacher from Karma Beach ClubIn this episode, James recaps the key lessons learned from our latest group of guests, as well as lessons from another six months leading the helm at EcoSend. Topics we discussed: ⛔ How Sustainability trailblazers are setting example by refusing to work with 'black-listed' companies.📚 The importance of regulation in directing a cultural and business shift towards Sustainability.👣 Our journey at EcoSend to applying for BCorp certification.🤔 How can we make 2024 a success?👤 James's favourite guest of the season.... and much more! ✨We'll look forward to seeing you for Season Five - coming soon 💚About James Gill:James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.About ChrisChris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. Further Resources:James on LinkedIn: https://www.linkedin.com/in/jamesjgill/Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/James on Threads: https://www.threads.net/@jamesgillEcoSend: https://ecosend.io/

When it comes to talking about Sustainability, we always think about here 'on the ground' on Planet Earth.But what about that vast, infinite Universe sitting above our heads? Space! What role can Space and satellites have in Sustainability? Can we use Space Technology to build a better future for ourselves, or will it end-up yet another contributing factor to the Climate Challenge?Enter Ryan Laird, our final guest of the season, CEO of Green Orbit Digital, for a fascinating insight into unexplored territory!Ryan joined James in the hot-seat to talk about:🎓 His journey from Physics to Marketing and Space Sustainability.💵 The rise of Private Ventures in the Space Industry.😣 The challenges of integrating Sustainable practise into satellite management.🌐 How satellite data could be the key to safeguarding our future against climate-change.👥 Creating a Digital 'Twin' of the world to monitor the health of the planet and inform environmental policies.... and much more! ✨This was an incredible episode delving into an area we'd never thought of before. Expect fascinating stories about how satellites have been used to alert illegal logging in Brasil, 'The Copernicus Program', and the mechanics of sending up and repairing satellites in Space.  In order to safeguard our future, we desperately need to integrate Sustainability; not just into every activity here on Earth, but in our activities in the stars above too. 💚About Ryan Laird:Ryan is the Founder and Director of Green Orbit Digital. We specialise in helping businesses navigate the intersection of digital marketing and sustainability in the space industry.Further Resources from the episode:Green Orbit Digital website: https://greenorbit.spaceGreen Orbit Digital on LinkedIn: https://www.linkedin.com/company/greenorbitdigital/Green Orbit Digital on Twitter: https://twitter.com/greenorbitspaceINCO Academy's Green Digital Skills Course: https://www.greenskills.inco-group.co/Music credit: bensound.com

More and more brands these days are self-censoring their Sustainability efforts, due to fear of being called out for Greenwashing.But as today's guest Maddy Cooper explains, this "paralysis of Greenhushing" is incredibly damaging for the success and momentum of the Sustainability movement. Since struggling with her own climate anxiety, Maddy took it upon herself to transform her career in Marketing; first by attending the University of Cambridge's Sustainability Leadership Course, then taking her former agency through B-Corp certification, before finally launching her own Sustainability Marketing practise - Flourish. In this episode, Maddy gives a wealth of practical tips, tools, and resources to help Marketers speak with confidence about their Sustainability efforts. As our penultimate guest of the season, Maddy chatted with James about: 😟 Her struggles with climate anxiety since the birth of her children. 🏦 The importance of prioritising the commercial case for Sustainability, in order to win shareholder buy-in.🥰 How brands like Patagonia are thriving thanks to their Sustainability focus. 🙅‍♀️ Attracting the next generation of talent; 1/3 of Gen Z applicants will reject employers with poor Sustainability credentials.💚 How Sustainability must be at the heart of every company, not just a bolt-on.... and much more! ✨We'd highly recommend all Marketers to check out this episode - the tools and tips Maddy shares are incredibly practical and could really help transform your Sustainable Marketing efforts. Not to mention, as Maddy points out, organisations where Sustainability permeates through every area of the company unlock a great commercial advantage over their competitors 💚About Maddy Cooper:Maddy Cooper is CEO & Founder of Flourish, a sustainability marketing change agency. Flourish partners with major brands that are investing in sustainability transformation and want to communicate their efforts, without fear of greenwashing. Maddy is also an assessor for the University of Cambridge Centre for Sustainability Leadership’s Marketing, Media and Creative programme.Further Resources from the episode:Flourish website: https://www.flourishingworld.com/Flourish on LinkedIn: https://www.linkedin.com/company/flourish-uk/Flourish on Twitter: https://twitter.com/flourishingwrld'Sustainable Marketing': https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133 (Use Code: SM20 for 20% off!)'Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/'Creative Happy Work' by Kat Byles: https://www.katbyles.com/products/creative-happy-work-book'Win Without Pitching' by Blair Enns: https://www.winwithoutpitching.com/Music credit: bensound.com

Advertising often gets a bad rep in Sustainability circles, and that can be for good reason.Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or  to divert attention away from or 'greenwash' companies' Sustainability credentials. This was the dilemma Julien Massiot faced many years ago, when he realised he could not separate his values from his work, and started refusing Advertising campaigns for products he disagreed with morally. Realising he had to go it alone, Julien founded 'Wild & Slow' - a Sustainable Advertising company. Julien now brings his 15 years of experience in advertising to help Sustainable brands find their voice and spread their mission. In one of our most entertaining episodes so far, Julien spoke to James about:😎 Why Sustainable brands mustn't give up 'The Monopoly of Cool' to non-sustainable brands⛔ How publicly blacklisting sectors he refuses to work with has helped him build trust and win business💨 How Wild & Slow emits 1/3rd the average of the Adverting sector🥱 Removing the stigma around Sustainability brands being boring or self-righteous🤖 The importance of honesty and integrity, as we move into a future increasingly influenced by AI... and much more! ✨Julien's story is a fantastic example of firmly placing his values and mission at the forefront of his career direction. And a great reminder we can have far more positive impact in our business than just in our personal lives. 💚About Julien Massiot:Julien is an Advertising entrepreneur. He helps slow brands to reveal their wild side to become better than fast and furious brands, and if the founder of 'Wild & Slow' Agency.Further Resources from the episode:Wild & Slow website: https://wildandslow.agency/Julien on LinkedIn: https://www.linkedin.com/in/julienmassiot/Dan Ariely, 'Predictably Irrational': https://en.wikipedia.org/wiki/Predictably_IrrationalDaniel Kahnman, 'Thinking Fast and Slow': https://en.wikipedia.org/wiki/Thinking,_Fast_and_SlowMusic credit: bensound.com

No hierarchy? No Managers?? Employees who choose their own salary???It may sound like a Venture Capitalist's worst-nightmare, and a business doomed to fail, but Anne-Cécile and the team at 'Jobs That Make Sense' are proving them all wrong!Established over 10 years ago and boasting a team of 150, 'Jobs That Make Sense' is paving the way not only in how business can be run, but in connecting people with purposeful jobs. 'Jobs That Make Sense' is a platform designed to connect people to meaningful work, and build an inclusive and sustainable society. In this episode, Ann-Cécile joined James to chat about:❤️‍🩹 How volunteering and social work led to her career in Sustainability.📈 How JTMS grew to over 7,000 organisations on their platform. 👣 Anne-Cécile's advice for finding your own purposeful job.🏗️ Reinventing how organisations work; with flat governance, responsibility, and trust.🔮 Anne-Cécile's prediction for a future fuelled by the younger generation's desire for meaningful work.... and much more! ✨Anne-Cécile and her team are flipping the script on how we should think about our relationships with our work, and how corporate organisations should function. It's a trailblazing example, and we'd love for you to check out and enjoy this episode as much as we did 💚About Anne-Cécile Crabières:Anne-Cécile Crabières is 30 years old and always looking for outdoor and dancing sessions! She has worked for makesense for 7 years now and is in charge of the recruiters on the jobs_that_makesense platform!For 10 years, makesense has been creating tools and programs for collective mobilization to enable everyone to take action and build an inclusive and sustainable society.Further Resources from the episode:Jobs That Make Sense website: https://jobs.makesense.org/enAnne-Cécile on LinkedIn: https://www.linkedin.com/in/anne-c%C3%A9cile-crabi%C3%A8res/CheerUp project: https://cheer-up.fr/'Reinventing Organisations' by Frederic Laloux: https://www.reinventingorganizations.com/Music credit: bensound.com

For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse!Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and improve the quality of life of local residents. Treeapp operate across four continents, and already partner with brands such as The Economist, DPD, and L'Oréal. We chose Treeapp to be our partner because of their stand-out credentials, including:✅ Minimum 15 year contracts between landowners and local government, to ensure the trees are protected and allowed to grow.✅ Third party satellite monitoring of their planting sites, via Restor.eco, to view the sites' progress over time.✅ Planting only endemic and non-invasive species, and never planting monocultures!But who are the people behind Treeapp, and how did the company come about?To tell us all, we were delighted to welcome Godefroy Harito, Co-Founder of Treeapp, onto the show. In this week's episode, Godefroy chatted with James about:🔥 How a childhood witnessing forest-fires in Greece sowed the seeds for launching Treeapp.👣 Godefroy's journey from Fintech to Climate. 🎓 Securing accreditation from BCorp, World Economic Forum, and UN Global Compact. ⚔️ Addressing the controversy around Carbon Offsetting.🚸 Speaking to schools to encourage the next generation of change-makers.👏The dual benefits of reforestation; rebuilding local flora & fauna and providing economic opportunity through salaried work to locals. ... and much more! ✨We loved getting to know a bit more about the story of Treeapp, and the great work they are doing across over 15 countries. We hope you'll enjoy the episode too! 💚About Godefroy Harito:Godefroy is the co-founder of Treeapp, a global tree planting organisation enabling individuals and organisations to plant trees globally. Having planted over 4mln trees globally, the organisation works with the likes of the Economist, Loreal and DPD delivery group to plant trees.Further Resources from the episode:Treeapp's website: https://www.thetreeapp.orgTreeapp on LinkedIn: https://www.linkedin.com/company/thetreeapp/Godefroy on LinkedIn: https://www.linkedin.com/in/godefroyharito/Music credit: bensound.com