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PartnerOps Partner

Author: Aaron Howerton

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Join me for a weekly drop covering all things PartnerOps, with a backlog from my days running 'Behind the SaaS.' Jump in, get connected, and let's push for higher standards! 

- Getting Started in Partner Operations
- Career Growth and Future Direction: Pushing for More Opportunities
- Facets of Partner Ops: RevOps, MarketingOps, Sales Ops, Enablement, and more!
- Partner Ops as a driver of Partner Experience
- Partner Tech! What's here, what's not, and where it's going
- Partner Architecture - the ongoing debates around what to build and how
- Ops needs by programs
- PartnerOps priorities from pre-funding to Series C growth 
- GSD with cross-functional influence
- Partner Ops that scale 
- Interviews with other PartnerOps practitioners and leading voices in Partnerships



Aaron Howerton 
www.partneropspartner.com

63 Episodes
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Partner Ops: Wendy Wen

Partner Ops: Wendy Wen

2024-05-0335:41

This week we take another stroll down PartnerOps lane and hear from Wendy Wen! Wendy got started in PartnerOps just over a year ago at Pigment and is now on the verge of hiring her first intern. Although new to PartnerOps, Wendy brings the kind of background that makes for a great leader in the space. Tune in to learn more about: A few of the places Wendy has recently popped up onlineHow Wendy got into PartnerOps after losing another role Where PartnerOps is situated with...
This week, I'm taking a play from "Stuff You Should Know" and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships! UNLIKE my para-social friends Chuck and Josh, however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty big announcement, at least for me... and maybe anyone trying to make Salesforce 'work' for Partnerships. In this episode:What's happened in Partnerships sinc...
This week we're circling back to PartnerOps and introducing everyone to Ashely Ortega on her podcast debut! Ashley recently received her THIRD promotion within Partner Operations at Klaviyo and was kind enough to join me to celebrate! We also discuss her trajectory from Channel Operations Analyst to her new role as Senior Manager, Partner Operations alongside a slew of other topics... Ashley's path from Sales to Partner OperationsThe value of that history to success in her current r...
Antonio is currently the Senior Director of Channel Programs at Megaport where he's been building and expanding the partner foot print for nearly 3 years. Before that, he cut his teeth at a global powerhouse called IBM (maybe you've heard of them?). Today, Antonio and I basically realize we need more time to go through a few more things. BUT... in this episode we did talk about: The baggage of being called/viewed through the lens of 'Channel' The evolution of channel into moder...
Last week (because #life after #SKO sickness has delayed everything), one of my favs joined me to share insight into her journey as a Partner Tech Founder and a few other things, such as: Who is "Bluey" really made for?An unreasonable amount of time discussing how long we've known each other Jessie's journey as a tech founder from initial launch to current stateWhat Fluincy does Jessie's unexpectedly fantastic promotional idea for her next conference (hint: think dress up and m...
This week it's early stage partnerships with Adam Pasch! Adam brings several years experience with early stage program development as well as a deep background in public sector partnership work. He was kind enough to jump over from our time on Literal Scratch and join me for a 1-1 where we covered: His background and 'qualifications' to level set the audience Getting shit done in an early stage program as the 'all in one' partner leader (ops, marketing, sales, recruitment, onbo...
This week we circle back to Tech Founders and I'm very excited to drag my friend and founder Rob Rebholz onto the podcast. In this episode: Rob describes Superglue and it's value in building bridges between Partners and AEsDiscussion on the importance of integrating technology to assist sales and partner teams more effectively, focusing on real-time assistance and data-driven referrals.Challenges and solutions in partner operations, emphasizing the necessity of CRM integration and data q...
This week I'm thrilled to have my friend Mollie Bodensteiner join us to discuss the connection between PartnerOps and RevOps. We didn't cover everything I wanted to cover, but we did manage to chat about: The evolving definition and significance of Partner Ops roles.The evolution of operations at Deel, where we first ran into one another How PartnerOps is more than RevOps (prepare to be seen!) Pillars of Operations (straight gold)How to re-center a meeting and focus on producti...
Welcome to a new episode of Partner Ops Partner. This week, we're excited to feature Linkon Axon from Arys Consulting and a conversation around ISVs and Partner Ops. In this episode...The role of Independent Software Vendors (ISVs) in the fintech sector.Managing partnerships in both hardware and software domains.The significance of Partner Operations for scalable growth.Understanding diverse partner types: ISVs, OEMs, resellers, etc.Tackling operational challenges within the partner ecos...
PartnerOps: Kim Stagg

PartnerOps: Kim Stagg

2024-01-1940:25

Kick back with a drink and get to know a fellow Ops professional!This week I'm very excited to introduce everyone to Kim Stagg, a relatively new friend that is now also acting co-founder for PartnerOps Partner as we forge into a new year! Kim has, count it, nearly 20 years in Channel, with the last several being dedicated to the Channel Ops function. That means an Ops pro with a background in Partner Management, program development.. the works! So what do we talk about? Lots of thin...
This week, a conversation with Kenny Browne! A few caveats about the episode before we dive in... We recorded a while back so this isn't a bonus episode - it actually convinced me to shift focus for this year and do more of this work. Stay tuned for the report mentioned - it should land any day on Partner Fleet's social media channels. The 'In-App' marketplace was launched 2023 - I say 'this year' because it was recorded in 2023. Let's go! Kenny one of the co-founder...
New Year, New Format

New Year, New Format

2024-01-0511:40

Welcome to 2024 and a new agenda for PartnerOps Partner! This is, hopefully, one of the few if not the only episode of the season in which you have to listen to just me rambling for 10-12 minutes. In this episode: A new website for PartnerOps Partner - sign in required?! A new co-founder for PartnerOps Partner A new format for the PartnerOps Partner Podcast (geez, that's a lot of P's!) What to expect and.. how to help in 2024Next week I'm joined by what I hope is the first...
Welcome.... to the season 2 finale episode. I'd love to say it's chock full of lots of goodies but the reality is that it's actually a double episode that's still only 12 minutes long. In this episode:Week 12 Summary: Wrapping up the 90 days PartnerOps Partner - Big things coming in 2024 (for me anyway)Did I find a partner in this endeavor? Wishes for your end of year season If you've been listening this year, I can't tell you how much I appreciate it. It's been a privileg...
Week 11: ADHD

Week 11: ADHD

2023-11-2217:01

I'm nearly two weeks late, but there's good reasons, and I talk about them in this episode. I also talk about: How my diagnosis has impacted my understanding of myself How ADHD has impacted my career to dateDifferent coping mechanisms for achieve success anyway How success still didn't feel like success because #impostersyndrome The impact of finally having medication This one runs a little longer and likely doens't include all the things it COULD include because I'm ...
Week 10: The Twist

Week 10: The Twist

2023-11-1113:25

This week has been on hell of a long month. I'm late to publish, went too long, and am simply grateful that I get to take on such a vain project. This week:Stats: Crossing 1200+ downloads across two platformsThe Twist: Mindset from IC to Influence and backThe Twist: Unexpected results for this post on LinkedInADHD Diagnosis! For reals though... The Stuff of Life Literal Scratch: Sister Podcast BONUS EPISODE ANNOUNCEMENT (that's it, there will be a bonus episode with a guest...)...
Week 9 brings a birthday for my sister who will always and forever be older than me - thankful for small blessing, #amiright? Professionally, week 9 brings real control in my position over what's coming. In this episode I'm talk (i.e. ramble) about: Ownership v. Control Slowing down v. running fast Prioritizing relationships The tension between what IS and what could Be Quick musings around level + where I'm at How we all wish we had arrived earlier than we ...
Week 8 represents the first 60 days of the new role! In this episode:The difference in 30 and 60 day summariesThe audience and purpose for this contentWhat's included in the 60 day review? My internal battle with pointless content Content creation as a learning tool PartnerOps as a career - we need more direction! Events I'm working inThanks and congrats for recent invites/hires! I'm dropping a couple of links into the notes this week to encourage some engagement and ...
Week 7: Influence

Week 7: Influence

2023-10-1813:23

Every record a podcast and then... forget to publish it? Welcome to Week 7: Influence, published one week late! Let's think of it like a bonus episode after a well-deserved week off? Everyone taking a new job has to take on the effort to rebuild their influence in a new organization. Building influence takes a variety of skills and is often the critical element in your overall success in any given role. This week (or last?): Defining influence by the dictionary Something u...
This week is a pretty clear transition to fully owning my role and work effort. It's where the rubber meets the road for blending the narratives that already exist with the story I want to tell. This week:Recognizing historical cognitive biasProject ownership and influence Kicking off a Listening Tour The value of qualitative researchMusings on what it means to be 'Senior' on a team here and elsewhereMusings on the nature of aloof leadershipThis is a pretty critical week for me...
This week I get to be on-site for an off-site with my team and the rest of the Partnership organization at Samsara! The big challenge for me - distilling my 'vision' for Partner Experience into a 30 minute presentation for my team. What's the foundational assumption for building Partner Experience? Viewing the partner tech stack as a 'Product' The actual audience for Partner Experience (hint: think C-Level) How Partner Experience is tied to RevenueI'm excited for the trip ...
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