Attributed - A podcast by Dreamdata

What does it actually take to build a personal brand on LinkedIn that drives more than just likes and followers?In this special episode of Attributed, we're sharing a conversation from the Too Long; Don't Listen podcast, where Laura Erdem, Director of Sales at Dreamdata, joins host Lade to share how she grew her LinkedIn audience to over 57,000 followers and turned her online presence into real business opportunities.From controversial posts that drive website traffic to embracing the awkwardness of showing up online, Laura shares what worked, what didn't, and what she'd do differently if she were starting today.In this episode, you'll learn:From zero to 57K followers: How Laura built her LinkedIn presence and found her voice.The power of controversial content: How one LinkedIn post helped double Dreamdata's website traffic in just one week.Turning attention into revenue: How to move beyond impressions and followers to generate pipeline.Why video works: What makes video such an effective format for building trust and engagement.Getting comfortable being cringe: Why experimenting and putting yourself out there is part of building a personal brand.Employee advocacy: How sales and marketing teams can work together to help employees build their own brands.Whether you're in B2B sales, marketing, or simply looking to grow your professional presence, this episode offers practical lessons on building a personal brand that creates real business impact.Follow Senda Ben Abdallah on LinkedIn: https://www.linkedin.com/in/sendabenabdallah/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Product marketers are expected to shape positioning, enable sales, understand customers, and contribute to revenue. Yet too often, they're brought in to execute decisions rather than help make them.In this episode of Attributed, Andrea Coloma, Director of Product Marketing at Dreamdata, sits down with Hattie the PMM, founder of productmarketers.com, to talk about how product marketers get involved earlier and show the impact of their work on revenue.Drawing on Hattie's Strategic Visibility System, which frames PMM work through a business impact lens, they'll discuss:- Getting in before decisions are made: How to influence GTM decisions instead of receiving them as briefs.- Building internal influence: Which stakeholders matter, how to build stronger relationships with Sales and leadership, and how to make customer insights hard to ignore.- Connecting PMM work to revenue: Which business metrics to focus on and how to measure the impact of positioning, sales enablement, and GTM initiatives.- Making your value visible: How to communicate results in a way leadership understands, without more presentations, reports, or self-promotion.- Putting it into practice: What specific steps PMMs can take to own more of the strategy.If you're a product marketer who wants to do more than deliver the next launch, this conversation is about making your work matter to the business and making sure that impact is recognised.Follow on Hattie the PMM on LinkedIn: https://www.linkedin.com/in/hattiethepmm/Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Getting attention on LinkedIn is one thing. Turning that attention into pipeline is another.A post gets traction. Someone likes it, follows you, comments, or visits your profile. Now what?How do you move that person towards a real sales conversation without jumping straight into a pitch?Richard Moore joins Laura Erdem on Attributed to walk through the practical steps between LinkedIn engagement and revenue.Richard is a three-time LinkedIn Top Voice and founder of Art of Sell, with 23+ years in sales, helping founders and teams turn engagement into revenue through psychology-based selling.Laura and Richard will cover concrete examples of how that conversion happens, including:- The 5 steps between posting content and winning a customer- Which LinkedIn signals ( likes, comments, follows or profile views) are actually worth acting on- How to turn engagement into a natural DM conversation- What to say when someone shows interest without immediately pitching them- How to move from a DM conversation to a genuine sales opportunity- Where LinkedIn attention commonly gets stuck before it becomes pipeline- Why a smaller, relevant audience can be more valuable than thousands of impressionsYou're already creating content and earning attention on LinkedIn. This session is about what you do with it.Follow Richard Moore on LinkedIn: https://www.linkedin.com/in/richardjamesmoore/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Old Game, New Game: Build a Strategic Narrative That Sells | Andy RaskinMost B2B companies tell the same story.Here’s who we are. Here’s the problem we solve. Here’s our product. Here’s why it’s better.Andy Raskin thinks there's a more powerful place to start: what has changed in your buyer's world?Andy is a strategic narrative expert who works with B2B leadership teams like Gong, Dropbox, Uber, Salesforce, Square, IBM, and joins Laura Erdem on Attributed to break down his “old game, new game” framework.Instead of opening with a problem and solution, it starts with a shift in the market: what used to make buyers successful, what has changed, and what winning looks like now.Laura and Andy will walk through real B2B examples, covering:- How to identify the change happening in your buyer's world- How to define your company's “old game” and “new game”- Why “old game/new game” is different from a typical before-and-after product pitch- How to establish stakes that make buyers care about the change now- Where your product should actually enter the story- Real examples of B2B companies that have put the framework into practice- How to use one strategic narrative across marketing, sales, product, and leadershipIf your buyers understand what you do, but still ask “Why now?”, this session will show you how to build the story that comes before the product.Follow Andy Raskin on LinkedIn: https://www.linkedin.com/in/andyraskin/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B companies are trying to stand out. Yet buyers are surrounded by brands saying roughly the same things, targeting the same audiences and competing across the same channels.So how do you make your company get noticed, remembered and ultimately chosen?Louis Grenier, author of Stand The Fck Out*, joins us on Attributed to break down his four-step framework for building a B2B brand people have a reason to choose and can actually remember.We'll get into:- Insight Foraging: uncovering real customer truths instead of building strategy around assumptions- Unique Positioning: understanding the job buyers are trying to get done and finding a position competitors can't easily claim- Distinctive Brand: why differentiation and distinctiveness aren't the same thing, and how brands become memorable- Continuous Reach: identifying the trigger moments that make buyers act, then using the right channels and offers to reach themWe'll also tackle a tricky question for modern B2B marketers: How do you know your marketing is working when some of the things that make your brand memorable are also the hardest things to measure?Expect a practical, and slightly contrarian, conversation about positioning, brand, buyer behaviour, reach and measurement.Follow on Louis Granier LinkedIn: https://www.linkedin.com/in/louisgrenier/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io